Salmon Assessors Reviews 

391
•
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 97 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for providing exceptionally helpful, honest, and completely free advice during deeply stressful property and insurance situations. Consumers note that the team is extremely knowledgeable, approachable, and professional, making complex claims much easier to navigate while successfully alleviating a great deal of personal worry. However, some people mentioned that their particular insurance issues were not viable for the business to officially manage due to the smaller claim size, though they still received extremely valuable guidance and open communication over the phone directly from the owner.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising the team for providing expert advice,... See more

Claim

People report positive experiences with claim, noting that reviewers find the team extremely supportive,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting exceptional professionalism,... See more

Service

Clients share positive opinions on service, highlighting that reviewers experienced incredible support and... See more

Customer communications

Consumers find customer communications to be direct and helpful when reaching out for initial advice... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We contacted Salmon assessors regarding a complex claim that had been dragging on for 8 years and we desperately felt we probably needed the help of a loss assessor at this point. We were just EXTREME... See more

Company replied

Rated 5 out of 5 stars

After initially being a bit sceptical, on recommendation from a friend I called Salmon Assessors for an insurance issue I was having trouble in resolving. I spoke to Jeff, who couldn’t have been more... See more

Company replied

Rated 5 out of 5 stars

I originally called Salmon Assessors to employ their services on a whim whilst searching google. It’s the best call I could have made. Never did I expect, in this day and age that people would’ve... See more

Company replied

Rated 5 out of 5 stars

We contacted Salmon Assessors as we wanted to get some initial advice on a potential claim and how to deal with the situation. We got great advice from Jeff who spent a lot of time with us on the phon... See more

Company replied


Company details

  1. Loss Adjuster
  2. also in
  3. Insurance Attorney

Written by the company

Salmon Assessors has become a household name in the UK insurance claim and negotiation industry. We are the acknowledged leaders in our field, with no other loss assessor able to legitimately match our commitment to securing the highest possible settlements for our clients. Be aware of the loss adjusters acting for your insurers. Do not be misled by thinking they are acting for you. They have only one agenda: to minimise or deny your claim. Salmon Assessors know every one of their tactics and how to counter them. Nothing now surprises us in our 5th decade of acting only for claimants. We've seen it all. Insurance companies exist to sell insurance, which is why they always distance themselves by using loss adjusters to negotiate on their behalf. Unlike many loss-assessing companies who "go with the flow" and do what the loss adjusters tell them, Salmon Assessors do not flinch when faced with loss adjusters who are prepared to do and say anything to knock down your claim. Don't settle for second best when making an insurance claim. Choose Salmon Assessors to fight your corner. We don't accept any nonsense from the insurance companies. Our sole remit is to ensure the maximum payout you are entitled to. When considering your choice of a public loss assessor to represent you, check our online reviews and those of our competitors to make an informed comparison of your own. And never forget our tagline, "We're on Your Side! We look forward to representing you personally or your business.


Contact info

5.0

Excellent

TrustScore 5 out of 5

391 reviews

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5.0

All reviews

(391)

97 reviews in the last 12 months

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Rated 5 out of 5 stars

Jeff Salmon = Brilliant Insurance Man you can get on your side.

I spoke with Jeff Salmon about my insurance claim and found him to be very professional, knowledgeable and genuinely helpful. I also sent him details of the claim, which he took the time to review without charging any fees.

Jeff’s experience in the insurance field is amazing. He listened carefully, clearly explained my options and gave me honest advice on how best to move forward.

Jeff is genuine, with a caring attitude and amazing character.

I really appreciated his time, support and willingness to help. I would happily recommend Jeff and Salmon Assessors to anyone needing advice with an insurance claim. Thank you Jeff :)

13 July 2026
Unprompted review
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Reply from Salmon Assessors

I'm happy to take the credit for this lovely review, but at the same time, I assure you that any of my wonderful team would have given you an equal service. Thank you for having chosen us.

Rated 5 out of 5 stars

Truly outstanding service!

Salmon Assessors provided truly outstanding service from start to finish. I'm currently handling a buildings insurance claim on my property in London, and they've gone well beyond what I expected in supporting me. It's a genuinely attentive team — they actually answer the phone (rare enough in 2026!) and take the time to understand the issue before laying out clearly and simply how they can assist. I'd happily recommend them to anyone who needs expert guidance with an insurance claim.

14 July 2026
Unprompted review
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Reply from Salmon Assessors

Huge thanks for your kind review, Olivia, and you and Tom are a pleasure to work with.

Rated 5 out of 5 stars

Thank you very much for an honest and…

Thank you very much for an honest and incredibly detailed response, Jeremy was very helpful with my home insurance claim, and he didn’t even charge me for his advice.

8 July 2026
Unprompted review
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Reply from Salmon Assessors

Thanks for your lovely review. Where we believe that our services may not be worth it for a potential client, we are always pleased to give as much advice as possible and free of charge to help. I'm so pleased that we were able to help. Spread the word!

Rated 4 out of 5 stars

Highly Recommended Expert Advice, Genuine Care, and No Cost

Highly Recommended — Expert Advice, Genuine Care, and No Cost
I recently reached out to Jeffrey Salmon at Salmon Assessor regarding a claim that my insurer was badly mishandling. Within minutes of speaking with him, I felt an immense sense of relief. Jeffrey immediately grasped the full severity of what I was dealing with and clearly understood the tactics the insurer was using to try to get out of the claim.
Although he did not commit to taking on my case, the advice he gave me was incredibly valuable. He provided a clear heads-up on what to expect moving forward, which helped me feel far more prepared and less overwhelmed. Best of all, this guidance was provided at no cost.
If you are deciding who to contact for representation, I would strongly recommend including Salmon Assessor in your list. Even a brief conversation with Jeffrey can provide clarity and confidence when you need it most.

29 June 2026
Unprompted review
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Reply from Salmon Assessors

I can't thank you enough for your kind words, Theo. You are always such a pleasure to deal with, and we look forward to knowing you for many years. Spread the word!

Rated 5 out of 5 stars

Efficient, friendly and effective

Salmon Assessors helped me with an insurance claim that had become unnecessarily complicated. They saw the problem immediately and swiftly unravelled the claim, helping me to get a reasonable settlement. I would definitely recommend them. Thank you!

25 June 2026
Unprompted review
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Reply from Salmon Assessors

We thank you for your kind words, Caroline.

Rated 5 out of 5 stars

Two years into my claim

Two years into my claim, I was advised to contact an Insurer Claims Assessor - better late than never !
I contacted Salmon Assessors, I didn’t have any expectations & felt exhausted with the constant battles with insurers.

The claim was made for water ingress into my house, the insurers identified the source from a neighbouring property……….I won’t bore you with further detail. However when the neighbouring problem was fixed, the insurers then decided I had unsubstantiated ongoing damp issue and they decided to issue a cash settlement to close the claim…..

I spoke to Jeff initially and again today, I could not believe how much this guy has helped me to see reason and hopefully a way forward out of this nightmare situation. He hasn’t charged me for his advise. Thank you Jeff for supporting me in my time of need.

24 June 2026
Unprompted review
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Reply from Salmon Assessors

Your insurers and their loss adjusters have treated you like a fool. They should be ashamed of themselves. Let's get you over the line!

Rated 5 out of 5 stars

Nothing short of exceptional service…

Nothing short of exceptional service from Salmon Assessors. I am dealing with a buildings insurance claim at my property in London. They have gone above and beyond to support me! A considerate team who pick up the phone (no guarantee in 2026) and listen to the nature of the problem before explaining clearly and concisely how they can help. I would recommend them to anyone who needs professional support in making a claim.

24 June 2026
Unprompted review
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Reply from Salmon Assessors

That’s what we’re hear for! And thank you for choosing us.

Rated 5 out of 5 stars

I had a traumatic office fire in…

I had a traumatic office fire in London. Jeffrey and his team took all the stress from dealing with the insurance claim. We achieved a very satisfactory settlement from the insurance . With their great help.
Thanks to Salmon Assessors.

2 July 2025
Unprompted review
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Reply from Salmon Assessors

Thank you, Stephen, and much appreciated.

Rated 5 out of 5 stars

Salmon Assessors Need To Be Your 1st Call!

Salmon Assessors Are outstanding! We were in a tough position being bullied by our insurers on a legitimate claim, as per most people I presume, but the knowledge and expertise provided by Salmon Assessors after we contacted them was out of this world. Their professionalism is exemplary. Their knowledge in the insurance industry is untouchable. The time, care and demeanour in which myself and my family were treated with, went over and above what is normal these days. It's been an unforgettable experience with John, the Legal Team and others that we've had the pleasure of dealing with. It's been a difficult time, with an ongoing "high value complex claim", yet John and the team at Salmon Assessors have taken an edge off the stress that is hard to explain. In addition, they have provided expert assistance and advice which is incomparable to anything I've ever experienced.

I Never want to use my insurance again - but I'll still have to pay it, of course... But the next time, praying to God there won't be(!), I'll be calling John and the team at Salmon Assessors. End of.

12 June 2026
Unprompted review
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Reply from Salmon Assessors

The Loss adjuster working for the insurance company tried to play tough… as until they come across John Jefferson the Rottweiler!. Huge thanks for your kind words.

Rated 5 out of 5 stars

You NEED to use this company - ZERO EXAGGERATION!

ABSOLUTELY INCREDIBLE experience with Salmon Assessors. I've been through hell with an ongoing, almost 5yr water damage claim with insurers. I've spoken to 2 separate individuals at Salmon Assessors and have learned more from their expertise than I can even fathom. Both John and the team have been patient, kind, knowledgeable beyond belief and have provided advice that's simply incredible.

If only I knew about the whole insurance claim process etc (I was very naive), I would have contacted Salmon Assessors from the very start. (Fingers crossed I'm never in this situation again!) - but if I EVER have anything to do with an insurance claim, I will be IMMEDIATELY calling Salmon Assessors to represent me.

Absolute NEXT LEVEL, INCREDIBLE service! Thank you so much guys...

Steve.

9 June 2026
Unprompted review
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Reply from Salmon Assessors

Thank you, Kim and Steve. We love all of our clients but you guys were fun with a capital F!

Rated 5 out of 5 stars

Our family suffered a devastating house fire

Our family suffered a devastating house fire which completely destroyed our home. The claim became extremely stressful and at times we felt as though we were being treated more like suspects than a family who had lost everything. After spending many hours researching loss assessors, we appointed Salmon Assessors, and it proved to be the best decision we made.
The insurers and their loss adjusters seemed to do everything possible not to pay the claim properly, both on the buildings and contents side. Throughout the process, Salmon Assessors stood firm, challenged them constantly, and refused to accept what we considered to be weak excuses and delays.
By the end, we were emotionally exhausted and simply wanted to take the money and get away from the insurance company because of the toll the whole ordeal had taken on our lives. Thankfully, the team persuaded us to allow them a little more time to negotiate further, reassuring us that the original offer would not be withdrawn. Within only a couple more days, they secured what will ultimately amount to a further six figure sum once the works are carried out, including VAT and other additional amounts the insurers had not wanted to pay.
Throughout the process, the relationship felt more like friends helping friends through an incredibly difficult time rather than simply a business arrangement. We could not recommend them more highly.

22 May 2026
Unprompted review
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Reply from Salmon Assessors

The hugest of thanks for your kind review, Rebecca, and as they say, all's well that ends well. Your family were treated appallingly by insurers and indeed did everything they could to make an innocent family feel like the criminals when nothing could have been further from reality. Thank you for using us and spreading the word.

Rated 5 out of 5 stars

John Jefferson from Salmon Assessors…

John Jefferson from Salmon Assessors represented us through an insurance claim following a house fire, and we would highly recommend his services. Insurance companies can be very difficult to deal with and will often only offer the minimum, but John worked tirelessly on our behalf and achieved an exceptional outcome that more than covered his fee.

Communication throughout was excellent, and John was a genuinely nice person to work with during what was a very stressful time for us. We are extremely grateful for his help and would not hesitate to recommend him.

20 May 2026
Unprompted review
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Reply from Salmon Assessors

We so appreciate your kind words, Nick, and rest assured, John will be told (if he hasn't noticed already!) And as always, it is perhaps we who have to thank you for choosing us.

Rated 5 out of 5 stars

I really appreciated the…

I really appreciated the professionalism that my problem was dealt with .From moment one I was given clear snd accurate advice which helped greatly to guide my decision s as how best to move forward .
Many thanks to Salmon Assessors

15 May 2026
Unprompted review
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Reply from Salmon Assessors

Thanks for your kind words, Mr. Fletcher. As we made clear, this would not be an easy claim, but we don't do failure! And thank you for choosing us.

Rated 5 out of 5 stars

Salmon Assessor review

I contacted Salmon assessors as a last possible option from an awful case I’d been trying to fight for 2 years. For the first time in this process they have given me hope and a way through this hell. They responded immediately and have given me the upmost respect and support without having to beg for someone to listen and fight my corner. I highly recommend the team at SA. They didn’t judge or question me case or try and find a loop hole for their own benefit. Thank you!

12 May 2026
Unprompted review
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Reply from Salmon Assessors

Thank you for choosing us, Maisie. We don’t take no for an answer!

Rated 5 out of 5 stars

I had a really positive experience…

I had a really positive experience getting advice from Jeff Salmon (owner) about my business insurance claim. They took the time to explain the entire process clearly.

What stood out most was how knowledgeable and patient Jeff was. He carefully reviewed my situation, and offered good advice.

I would absolutely recommend them to anyone needing support or guidance with an insurance claim.

8 May 2026
Unprompted review
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Reply from Salmon Assessors

Thanks for this Sonny. As you know, it's a very difficult situation, but fingers crossed! It's us that have to thank you for choosing us.

Rated 5 out of 5 stars

Great service

Staff at Salmon Assessors were very helpful & professional. This has been a big help with my insurance claim.

4 May 2026
Unprompted review
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Reply from Salmon Assessors

That's our pleasure, Neil, and thank you for your kind words.

Rated 5 out of 5 stars

One of my next door neighbours recently…

One of my next door neighbours recently had a fire. Spoke to Jeff who was very VERY helpful and an absolute delight to speak with. Very knowledgable, highly informative and let us know the options that we had available. Any help that you need, speak to Jeff.

1 May 2026
Unprompted review
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Reply from Salmon Assessors

Thank you for taking the time to review us.

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐Trust Jeffrey Salmon

⭐⭐⭐⭐⭐

I cannot recommend Jeffrey Salmon highly enough. He supported my family through a difficult legal situation with genuine care and professionalism. From the very start, he treated us like family — taking the time to listen, explain everything clearly, and make sure we felt comfortable every step of the way.

What really stood out was his patience and kindness. No question ever felt like too much, and he made a lot of time for us, no matter how busy he must have been. He understood my apprehensions and put those worries to rest swiftly!

On top of that, his friendly and humorous nature helped ease what could have been a very stressful experience — even showing us a few impressive mentalist tricks that brought some much-needed smiles! Also revealing he may possibly be a mentalist savant!

If you’re looking for someone who is not only knowledgeable but also truly compassionate and approachable, Jeffrey is the person you want by your side. I would trust him with my life.

Thank you Jeff, my parents and I. truly appreciate you, more than you will ever know!

1 May 2026
Unprompted review
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Reply from Salmon Assessors

Thanks for your kind review. As you know, everything ended well. I think it is important that I just mention the "mentalist tricks", which really are nothing more than a hobby. I just thought, after a very heavy discussion, that a bit of light relief would be helpful. Please give my fondest regards to your parents and that they can now enjoy their holiday peacefully. Spread the word!

Rated 5 out of 5 stars

No hesitation recommending

After initially being a bit sceptical, on recommendation from a friend I called Salmon Assessors for an insurance issue I was having trouble in resolving. I spoke to Jeff, who couldn’t have been more helpful. I was really impressed by his professionalism and efficiency. He advised me with great attention to detail on how to properly document and present evidence. Jeff explained the process in a way that was easy to understand and thanks to his expertise put me on the right track to resolve the issue. Whatsmore, he didn’t charge for his advice. A real gentleman - rare to find these days. It’s a five star from me!

1 May 2026
Unprompted review
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Reply from Salmon Assessors

Thank you for your kind words, Gloria.

Rated 5 out of 5 stars

Unexpected surprise, of the right kind

I have recently experienced a disheartening experience with my home insurance provider and reached out to Salmon Assessors for help in acquiring a remedy.
Surprisingly, my call was answered by the owner Jeff Salmon who, after listening to a brief summary of my claim, advised that the value was not one they would normally handle.
However, he did ask that I provide a little more detail, after which he said he would ask one of his legal team to draft me a suitable letter of complaint, one in which I should seek a review and at the same time serve as a useful draft for the Financial Ombudsman.
I am pleased to have received this support from Salmon Assessors and would confidently commend them to anyone seeking support in the future.
The only thing sought in return was that anyone I knew in a similar dispute, I should refer to Jeff's Company

30 April 2026
Unprompted review
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Reply from Salmon Assessors

If the phone rings more than five times, it gets picked up by the big boss! That's how you were lumbered with me. Helping people when we believe that our professional services are not needed is one of our best forms of advertising, and we enjoy it. Spread the word.

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