Icon Parking - PRIMARY PARKING LLC Reviews 453

TrustScore 4 out of 5

4.0

721-735 10th Avenue, 10019 New York, NY, US


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Rated 4 out of 5 stars

The attendent on site was kind enough to help us parkour oversized 15 passenger van although he initially said he could not accommodate due to size. I would recommend having more specific information... See more

Rated 5 out of 5 stars

Not only is this garage centrally located in midtown, but the people working there are the nicest around. An example is: When we picked up the car around 10 pm, a garbage truck was blocking half of t... See more

Rated 4 out of 5 stars

Good website, professional personnel on site (10th Ave at 49th Street), but LOUSY system performance. I never received a confirmation email with any kind of bar code or reservation number. The lot a... See more

Rated 5 out of 5 stars

I reserved online, when I arrived the attendant was friendly, checked out my car, scanned my code and I was out of there in 2 minutes. I had to pickup my car early the next morning and they had my ca... See more


Company details

  1. Parking Garage
  2. Valet Parking Service

Written by the company

Just about anywhere you go in Manhattan, you’re not far from a safe and convenient Icon parking facility. Icon, combined with Quik Park, is the largest parking operator in Manhattan with over 200 special locations and more than 50 years of experience. “We Park New York”, a New York company serving the premier needs of one of the best cities in the world. Our parking facilities are in virtually all of Manhattan's most high profile, prestigious neighborhoods, and business districts. We are on the forefront of providing unsurpassed value to city residents, commuters and visitors to the city's numerous restaurants, Broadway theaters, concert halls, event destinations, and shopping.


Contact info

  • 721-735 10th Avenue, 10019, New York, NY, United States

  • 2129562070

You should know

4.0

Great

TrustScore 4 out of 5

453 reviews

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1-star

Replied to 84% of negative reviews

Typically replies within 48 hours

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Rated 3 out of 5 stars

The check in was Horrible The…

The check in was Horrible The distances EXTREMELY RUDE .. he told me hurry up he was busy , while I was getting out of the car
Backed him arent I allowed to take my suitcases out .. THERE WAS NONINE ELSE THERE EXCEPT FOR A PHINE CALL HE WAS ON ..
BUT LEAVING WAS FANTASTIC !!!!!!!
The attendant was EXTREMLY help full nice
And was an incredible employee makes me want to use your garage again .. honestly I have NEVER had anything but GREAT service there except for FRIDAY OCT 24 at 11:30 pm
YOU SHOULD GET SN EMPLOYEE THST GARES AND NOT ONE THST JUST STAYS ON THE PHONE SPEAKING WITH FRIENDS AMD BEING RUDE TO CUSTOMERS BECAUSE HE HAS TO DO HIS JOB
YOU ARE TO GOOD OF S GARAGE WITH GREAT ATTENDANTS EXCEPT FOR HIM !!!!!

24 October 2025
Rated 5 out of 5 stars

Best garage on 10th Avenue

Not only is this garage centrally located in midtown, but the people working there are the nicest around. An example is: When we picked up the car around 10 pm, a garbage truck was blocking half of the exit, one of the employees went out into the street to let me know when it was safe to exit.

22 October 2025
Rated 1 out of 5 stars

TICKET INCREASE

Extremely unhappy with the price increase on my oversize car. I have a range rover 2023 and I was aware that the price will increase. I made my reservation through the app and was charged $23.00. When I arrived Sunday morning (10/12/25) at roughly 10 am the attendant told me that I will be charged 15 dollars more despite the reservation. I replied and stated that it was ok no problem. I came back in the afternoon around 3:30 pm and the attendant said that the charge now was 25.00 more than what I had already paid. I argued and told him that the previous attendant said it was$15.00 more. He then proceeded to state that he can not do anything because the system does not allow him to make changes nor revise pricing. What is the point of reserving when the app does not allow you to place overprice and now the attendants raise the price and can not help. Attendant proceeded to say that it is my problem and not his without trying to help. Do better.

Reply to response: If you read what I wrote, I stated that I was aware that a price increase was going to happen which I replied to the attendant that it was ok. Attendant said price increase would be 15 dollars more which I said no problem too.

My issue is that I got charged $25.00 more than I was previously told.

11 October 2025
Icon Parking  - PRIMARY PARKING LLC logo

Reply from Icon Parking - PRIMARY PARKING LLC

Oscar, For further review, we kindly ask that you send a copy of your receipt and reservation details to customerservice@iconparking.com. This will help us assist you more efficiently.

Thank you!

Rated 1 out of 5 stars

Garage Charged 18.00 more to get my car out

I secured a parking spot online for 28.00. When i arrived i showed the attendant my confirmation. He said ok and took my keys. When i returned he said i had to pay an additional 18.00 because i had an suv ( honda pilot). There was nothing mentioned when i booked this lot and nothing mentioned when i dropped off my car. This is a scam. I should not have been forced to pay another 18.00. After i had already paid for parking in order to get my car. You are crooks

9 July 2025
Icon Parking  - PRIMARY PARKING LLC logo

Reply from Icon Parking - PRIMARY PARKING LLC

Thank you for sharing your experience with us. We always strive to make the booking process as easy as possible for you and are sorry to hear that you were unaware of our oversize vehicle fee. Please note that your confirmation email states that an oversized fee will be collected at the location if your vehicle does not meet the standard requirement. The general rule that determines if a vehicle is oversize requires the vehicle to be 181 inches in length or longer, or, 65 inches in height or higher.

Rated 1 out of 5 stars

customer abuse

I made the reservation and paid, but when I got there, they wouldn't let me in because it was full. I told them I'd already paid and how I could get my money back. They said they'd talk to the manager. They never came back. I tried to cancel 5 minutes before, but the website system wouldn't let me in.

9 July 2025
Icon Parking  - PRIMARY PARKING LLC logo

Reply from Icon Parking - PRIMARY PARKING LLC

Thank you for bringing this to our attention, and I’m very sorry to hear about your experience.

We sincerely apologize for the inconvenience you faced when arriving at the garage and being turned away despite having a confirmed reservation. That should not have happened, and we understand how frustrating it must have been, especially after already making payment and attempting to cancel when you realized there might be an issue.

I've escalated your case for review and will ensure a full refund is processed for your unused reservation. You will receive a confirmation once the refund has been issued, and it should appear on your original form of payment within 7–10 business days.

We are also reviewing this internally with the garage management team to make sure this situation is addressed and prevented in the future.

Thank you for your patience and for giving us the opportunity to make this right. Please kindly check your email for updates regarding your reservation.

Rated 4 out of 5 stars

It would be five stars except the…

It would be five stars except the attendant tried to upcharge me $18.00 for an "oversized" vehicle. I complained that I had never been charged for parking as an oversized vehicle at Icon garages in the approximate ten years or more I have used Icon, and would be filing a complaint. The attendant then returned my money.

29 June 2025

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