Impossible to do returns. They never picked up the package and claimed they couldn’t find the right package shop, despite being given tracking three weeks earlier. Likely drop shipping, which explains... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Customer in Sweden. If not happy with product. We need to send them back to The Netherlands for a cost fo 250 SEK. Be aware of that before buying anything
Absolutely loooove my Iconica underwear! They fit perfectly and I feel totally safe whenever I wear them, even if I sleep 12 hours in a row😌 They are both practical, comfortable and look good so I’m... See more
Company replied
A little reluctant at the beggining, I first bought 2 to try and I immediately loved them, no leaks or smell, it's great! I wear them all the time at home, at work, at the gym and even at nigh... See more
Company replied
Company details
Written by the company
We create products with women's menstrual cycle and your real body in mind. At Iconica, you'll find reusable and durable period panties, all carefully perfected to be worthy of your wardrobe. Iconica period underwear replaces tampons, pads, and period cups. With a sustainable alternative to disposable period protection, we disrupt the feminine hygiene industry.
Contact info
Sweden
- iconicawear.com
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Back to running
I’m on contraceptive pills and don’t bleed. I bought your product with another use in mind. You see, since I had my second child I’ve had issues with urine leakage whenever I jump or run. This has kept me from exercising the way I would like to.
Your product has once again made exercising possible for me. So thank you, for giving me a piece of my life back 🥰
Small in size but works fine
Safe all day
Safe all day. Couldn't be more happy to finally feel safe och fresh during period. Also works perfect during exercise. The only thing is that you forget your even on your period.
This is exactly what I need and looked…
This is exactly what I need and looked for so long, and finally found right product! Highly recommended
Iconicawear has the best for all of us…
Iconicawear has the best for all of us during our periods! 💛

Reply from Iconicawear
Very happy with my Iconica panties
Very happy with my Iconica panties!
I have period panties from different brands and love using them instead of tampons. The best thing about Iconicas period panties is that they are comfy, they don’t smell or leak.
Took help from the sizeguide when I ordered and the fit was really good for me.
They are a bit thicker panties than other brands that I have, but I don’t feel that is a problem since they have a good fit under pants or skirts.
Will definetly buy more in the future, will check out the new boxer fit for sure! Would love to see other colors than black.

Reply from Iconicawear
In love with them!
Comfi, great material (soft and don't cause irritatios in the sewings), also they last a lot.
Because the most absorbent ones can last a whole day, I normally wear a clean ones for the night. So I use two pairs of underwears per day.
They dry fast, even if you don't have much sun.
I have already 4 pairs for all the cycle and they're perfect.

Reply from Iconicawear
Super solution! :)
I've tried multiple period products but this is by far my favorite!
The only downside I've experienced is keeping them perfectly clean. I hope that in the future there will be more fits to choose from.

Reply from Iconicawear
This product is the best!
Very comfortable and keep you dry and safe all day! Easy to clean and good for the environment and your wallet! Really happy with this product!👍🏻

Reply from Iconicawear
I wantet to test and replace other menstrual products
I wanted to test this and see if they could replace pads and tampons. I am very happy with the product and the quality. Even some day I were them for uptil 10 hours, it still do not leek or something. Now i got 4 of them, but I need to buy some more in the nearest feature. When I bought it, I should have picked a bigger size (i got small now, but a little bit tight around the hip)

Reply from Iconicawear
Fantastic!
A little reluctant at the beggining, I first bought 2 to try and I immediately loved them, no leaks or smell, it's great!
I wear them all the time at home, at work, at the gym and even at night (very practical and comfortable to sleep in!).
However, I would recommend having at least 4, I don't think 2 panties are enough, so I plan to recommend 2 more very soon aha
I'm so glad I tried and found this product. 🤗

Reply from Iconicawear
Terrible experience
Terrible experience. Ordered over 3 weeks ago, package has still not arrived. Customer service took 5 days to answer my email, provided me with a track&trace that showed the package has to come from China which was not mentioned on order placement. I would not have ordered. It's been a week but my package still did not arrive, tracking link does not work anymore. I contacted customer service to cancel.

Reply from Iconicawear
Really good felt really safe the whole…
Really good felt really safe the whole day no leaks
I was positivly surprised by them
I was positivly surprised by them. It was my firt time trying period underwear and I was very happy with the results. They don't smell, absorb very quickly and I can wear them comfortably for a long time (I have a medium to heavy flow the first to days of my period). I choose size M which is the size I use for panties (for thongs I usually go with S) and they are a good fit for me. Also feels safer than any other option to sleep with them. Can definitely recommend them! It would be good if Iconica could also sell a waterproof bag in case one needs to change panties outside of the home!
Really nice period panties
Really nice period panties. They are so soft and fits perfect, they keep me dry up to 12 hour.

Reply from Iconicawear
Amazing product
I wish I hade these when I was young. I have never felt this secure. Amazing product. Very good experience from this company. A bit slow delivery but it was definitely worth it. After trying a few others I decided that I will only shop from iconica in the future.

Reply from Iconicawear
Best I've ever tried
As someone who's tried several other brands of period underwear, these are definitely the best ones. They're comfortable, functional, and make that time of the month so much easier. Not to mention that Iconica actually listens to feedback from the customers!
The worst customer service I’ve ever experienced
I’ve been trying to get in contact with iconica for 13 days without any reply from them. I wish to return my order due to poor fit, but even though I’ve sent several requests, they seem to have vanished.
In a few day my 60 days satisfaction guaranty has passed, and apparently it somehow impossible to get any informations regarding return.
I feel scammed🫥
ADDITION/EDIT 17.02.23
After writing this review I finally got an answer from Alyssa at iconica escalations team in my mailbox on 03.02.23. I was very happy to finally receive a reply. She was sorry about how this case had been handled and had as an apology attached a returnlabel for me to use and asked me to let them know when I had returned my items. I had a question regarding my refund and answered the email, again I didn't receive any answer and I crossed my fingers and shipped the package on 06.02.23 and notified Alyssa as she had asked for.
Since then I have sent her no less than 3 emails AND left my account number in the shipping box for them for the refund. And now 11 days after shipping it I still haven't heard ANYTHING. It would an understatement to say that I am displeased.
ADDED 20.03.23
I still haven’t received my refund and it’s very difficult to get in contact with their customer service. Actually I haven’t gotten any reply since 22.02.23 even though I’ve written them no less than 4 times.
07.09.23
In the end I recieved my refund
The purchase that change my life.
The purchase that change my life.
The product it's so soft, thin and comfy. You can use it with jeans and nobody will notice it.
I am not worry anymore about looking at some mirror or asking to my friends if I have some blood spot in my pants haha.
100% it's super easy to clean it and bye bad smells! I definitely recommend to buy it!! Your body will appreciate it and also your financial. But the most import thing, you will feel free and relax in your period days.
Lot of waiting, but ended well
First of all it took some weeks before I got the product, after I had ordered it. When I finally received them they did not fit so I wanted to send them back. I found out that Iconica must send you the shipping address to do so. After some days of waiting after contacting them I finally got a mail where they told me to buy a return label so I could send them back. It went on like two weeks and I had still not heard anything form them or got any label. So I sent them a new mail. They answered quick and wrote:
Hi,
Hope this email finds you well.
Unfortunately, our third party vendor has halted receiving more transactions which will delay your return even more.
Given the circumstance, we will refund your order anyway. Since they are still unused, you may have them as a gift to a friend or family member that may fit in them.
We hope this works out for you. 🎁
Best regards,"
To conclude: I have wainted a lot and I started to be impatient, but I think the way it ended was a good solution.

Reply from Iconicawear
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.






