The sales lady knew everything needed to fit the chair correctly to my size, height and ability. The showroom had an excellent selection of chairs and sofas and fabrics. The advice we received was... See more
Location
Switch locationI O Trade Centre, Hobley Drive, SN3 4NS Swindon, GB
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See what reviewers are saying
Visited the Swindon branch Met by Jakob who was an excellent guide in the purchase of an Aysgarth 4 motor chair for myself All questions answered and in detail operation of chair provided. Ordered... See more
We were made very welcome but left to wander at leisure. When we were ready James discussed options available and was very patient when we kept dithering between Standard/larger chair. Very satisfied... See more
I had a friendly welcome from Kerrie at my visit to the Swindon showroom. I was looking for a recliner chair and was impressed with Kerrie’s knowledge. She listened to my needs and explained in detail... See more
Company details
About HSL Chairs - Swindon
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
I O Trade Centre, Hobley Drive, SN3 4NS, Swindon, United Kingdom
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Good service
Delivery arrived when stated. Installation guys were friendly, quick and efficient. All done, no mess, Marvellous
Staff very helpful polite and friendly
Staff very helpful polite and friendly. Good product. Local shop.
Clear demonstration and explanation of varied choices
My mother was in need of a riser recliner chair, we visited the showroom in Swindon and were greeted by Lesley who took the time to show us the varied selection of styles, sizes and options of the chairs. The whole process was clearly explained, and we were not rushed or pressured. The big advantage of visiting a store like HSL is ensuring you get the right fit and options to provide long term comfort and functionality. Highly recommend this company, excellent service and staff, now awaiting delivery.
The experience we had at HSL Swindon…
The experience we had at HSL Swindon was excellent James was patient and knowledgeable.
Excellent service helped my father find…
Excellent service helped my father find the chair he needed thank you
The sales lady knew everything needed…
The sales lady knew everything needed to fit the chair correctly to my size, height and ability. The showroom had an excellent selection of chairs and sofas and fabrics. The advice we received was excellent. The showroom also had a toilet and we were offered a coffee and biscuits. The whole experience was superb.
Thank you.
Very kind and considerate attention to…
Very kind and considerate attention to my needs as an elderly customer. Very good coffee too! I made two visits, on the first I was seen by Dawn and on the second by Jakub, both of whom were excellent.
We bought an HSL chair a year ago and…
We bought an HSL chair a year ago and Dawn served us. It was lovely to see Dawn again when we bought our second chair. It is great to be able to buy British as they are made in Yorkshire and the frames are guaranteed for 25 years!
We were made very welcome but left to…
We were made very welcome but left to wander at leisure. When we were ready James discussed options available and was very patient when we kept dithering between Standard/larger chair. Very satisfied with the service and the coffee. Hope furniture when it arrives is good.
HSL rep. (Kerrie P.) Swindon Branch
HSL representative (Kerrie P.) Swindon branch was very courteous, professional and listened and understood my needs offering very good advice with my purchase of a riser recliner chair. Highly recommended for peace of mind. Thank you Iain Waldron
Visited the Swindon branch Met by Jakob…
Visited the Swindon branch Met by Jakob who was an excellent guide in the purchase of an Aysgarth 4 motor chair for myself
All questions answered and in detail operation of chair provided.
Ordered an Express delivery chair and very happy with service and attention provided. Would certainly recommend this company and sales staff
Many thanks to Kerrie
Many thanks to Kerrie, delighted with the chair and service - Josephine Curtis
Very good product with great sales person
Jakub took the time to make us feel
Welcome and explained everything in good level of detail to my elderly father.
Great experience choosing a reclining chair
I had a friendly welcome from Kerrie at my visit to the Swindon showroom. I was looking for a recliner chair and was impressed with Kerrie’s knowledge. She listened to my needs and explained in detail the available options. I was given a cup of coffee and all the time I needed to think about the options. I felt supported throughout my visit and confident in my choice with Kerrie’s help.
Excellent customer service from Lesley…
Excellent customer service from Lesley and her colleague at Swindon.
Answered all our questions and was very patient with multiple mind changes!!
We would highly recommend them to anyone looking for high quality furniture.
Purchase of a reclining armchair and two-seater settee
The furniture purchasing experience from HSL from first contact in the showroom to delivery six weeks later has been entirely satisfactory.
I had a good idea what I wanted and the saleslady (Lesley) advised on chair size, demonstrated the features and discussed all the options. She took my order and told me what to expect, and when.
Everything went as predicted and five weeks later I had ‘phone call from HSL to arrange delivery the following week - 22 October ‘25, a morning delivery. On the day the van driver ‘phoned at 8.00am and duly arrived at 8.20am. The crew of two were very organised and the job was complete by 9.00am.
The furniture is exactly what I wanted. In particular the reclining armchair provides a degree of lower back support which I had not fully appreciated in the showroom. I am delighted at the level of comfort.
Overall, this has been a very satisfactory experience. The service from all HSL staff involved has been second to none.
Very helpful staff with great product…
Very helpful staff with great product knowledge and consideration for my situation. Not pushy sales - comfortable experience.
1ST class all the way
from Kerrie at your show room to the delivery men first class all the way and wow our furniture is just great Thank you
Choosing Furniture Options
Received excellent customer service from Kerrie in Swindon branch, and Pauline in Cheltenham branch. They, and their colleagues in each branch, were ver helpful,knowledgeable, and patient (whilst I tried to make up my mind about options). Both branches were noticeably very clean and tidy too.
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