This was our second visit to HSL at Brierley Hill, and we received a warm welcome from Beverley. Bev enquired as to which items we may be interested in, this being a good Back Support Chair. We... See more
Location
Switch locationUnit 2, Port West Retail Park, Brierley Hill, DY5 1AJ Dudley, GB
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See what reviewers are saying
My wife & I were very impressed with Sam who helped us choose & try various chairs that we wanted to purchase. Sam was empathic, listened carefully & gave sensible advice accordingly. Sam was new & w... See more
Was greeted by a lady called wendy very welcoming. No pressure to buy we selected our settee and chair Wendy was very helpful talked throu our options gave us some good advice which lead us to our p... See more
We had a warm and friendly welcome from Hannah as soon as we entered the store and she patiently showed us around and discussed with us our requirements. Her male colleague was equally pleasant and he... See more
Company details
About HSL Chairs - Brierley Hill
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Unit 2, Port West Retail Park, Brierley Hill, DY5 1AJ, Dudley, United Kingdom
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Wanted to make an addition to previous…
Wanted to make an addition to previous order was dealt with by Hannah efficiently
Excellent service at HSL Brierley Hill.
This was our second visit to HSL at Brierley Hill, and we received a warm welcome from Beverley. Bev enquired as to which items we may be interested in, this being a good Back Support Chair. We were directed to items that may be suitable and then offered a nice cup of tea and biscuits. We were not pressured into making a purchase, just left to try different chairs out in our own time.
Bev was very helpful with different suggestions, on support etc.
We did purchase a chair and look forward to receiving it.
The store was very clean and tidy and everything displayed nicely.
All in all, what sets HSL apart is the brilliant customer store experience. You are treated as a customer should be!
Was very plz with my mums chair she…
Was very plz with my mums chair she loves it so compy now thank you very much
Bought a riser recliner from the…
Bought a riser recliner from the Brierley Hill store. Our sales person Wendy was lovely and very knowledgeable. Our delivery team Paul D and Jon were great. A delightful experience and a fantastic product. Chair us excellent quality and worth every penny
Purchase of Chairs
My wife & I were very impressed with Sam who helped us choose & try various chairs that we wanted to purchase. Sam was empathic, listened carefully & gave sensible advice accordingly. Sam was new & was helped by Ray. Overall well done we would recommend HSL.
Was greeted by a lady called wendy very…
Was greeted by a lady called wendy very welcoming. No pressure to buy we selected our settee and chair Wendy was very helpful talked throu our options gave us some good advice which lead us to our purchase...
I had a very warm welcome off Beverley
I had a very warm welcome off Beverley. She was pleasant and very knowledgeable in helping me to choose the right chair for my needs. I shall look forward to receiving my Aysgarth reclining chair with the 4 motor.
Thank you Beverley for being so helpful and knowledgeable I will certainly recommend you to all I know.
Warm welcome into the store by Beverly.
Warm welcome into the store by Beverly.
Shown a full range of armchairs fitting our needs
Excellent advice on the pros and cons of each chair.
Given plenty of time to try out each option before making a choice.
Great service for my nan
Great service for my nan, this is perfect for her needs. Came in the 6 weeks quoted. Big shout out to Lee and Carl F for the delivery and friendly faces
A better way to buy furniture
From first store visit at Henley in Arden, thru to purchase st Brierley Hill, to Chris & Terry delivering the Stressless chairs shopping with HSL was pleasant and enjoyable. No hard sell, no pressure. Would recommend.
Excellent customer service
We had a warm and friendly welcome from Hannah as soon as we entered the store and she patiently showed us around and discussed with us our requirements. Her male colleague was equally pleasant and helpful and supplied delicious hot drinks. The whole experience was really enjoyable. Thankyou HSL
Went to HSL show room to purchase a…
Went to HSL show room to purchase a chair for my Nan.
Bev and Ray were very welcoming and knowledgeable about the products.
We didn’t feel rushed or pressured to buy anything.
Offered drinks while there.
We spent a few hours in the store with Bev and ended up buying a new chair and bed.
Cannot thank Bev enough she really went above and beyond.
Thank you for everything will definitely recommend in the future.
Brierley Hill showroom
Visited your Brierley Hill showroom on Sunday. Beverley was very welcoming and provided excellent customer care with her pleasant and patient attitude.Throughout our visit she was very clear about the features of the chairs, ensuring that my sister was comfortable sitting in the chair that she eventually chose. Details of the process after ordering were provided clearly so we had no concerns about timelines and the delivery of the chair
Hsl came to my house and really made me…
Hsl came to my house and really made me feel comfortable in the chair that I chose and helped me choose a really nice material. Very helpful.
We visited HSL in Brierley Hill
We visited the Brierley Hill Store to look for a chair for my Husband who has been suffering with his back.
We were greeted by Bev and she showed us chairs, which my husband tried. We were given lots of information and then she left us try the chairs. It was a very comfortable, easy and informative visit. Bev checked the chair he particularly felt comfortable in, to see if it was supporting his body. We then completed the sale in a very relaxed and informative way. It was a pleasure to shop there.
Excellent service..
Ray greeted us with the warmest, most welcoming smile the moment we stepped into the Brierley Hill store. His friendliness and positive energy instantly put us at ease, and we took to him straight away. I told him what I was looking for, and he went above and beyond—showing us around, explaining everything clearly, and making sure we understood all the details.
He was incredibly patient and even took the time to share the full history of HSL with us, over a cup of tea and biscuits! which was genuinely fascinating. His passion and knowledge really shone through.
I can wholeheartedly recommend!
Delivered and installed with care and…
Delivered and installed with care and professionalism by Paul and Ian.
Happy to recommend HSL in Brierley hill,as the service provided by them is from start to finish is exemplary and will be back there soon to purchase a new chair for my mother.
Good friendly service
From the moment we walked into the store we where meet by friendly helpful staff. Nothing to much trouble for the sales lady who attended to our needs. Excellent service from start to finish
Good Experience
Friendly staff, didn’t feel at all pushed into buying. Shown various recliner chairs to suit my husband’s needs. Very happy with our experience. Now awaiting delivery of the chair.
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