Hisense UK Reviews 20,610

TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 7,086 reviews, most reviewers were somewhat happy with their experience overall. Many customers are pleased with the picture quality and sound of their TVs, often finding them comparable to more expensive brands and easy to set up. Reviewers also appreciate the value for money and the overall design of various appliances, including dishwashers, microwaves, and fridge freezers, noting their efficiency and quiet operation. Some users have had positive experiences with quick repairs and helpful customer service when issues arose, leading to satisfaction with their purchases. However, some people were dissatisfied with customer service, describing it as terrible, non-existent, or unhelpful, with reports of long wait times, lack of resolution, and difficulties with warranty claims. There are also concerns about product quality, with some appliances failing prematurely, having design flaws like sticky hatches or poor remote controls, or not performing as expected, such as noisy air conditioners or washing machines that leak or don't spin properly. These issues often led to frustrating experiences with repairs and replacements, with some customers resorting to purchasing new appliances from different brands.

What people talk about most

Product

People report ambiguous experiences with product, with many expressing significant dissatisfaction due to... See more

Quality

Users describe ambiguous interactions with quality, with many reviewers expressing satisfaction with product... See more

User experience

Customers consistently note ambiguous experiences with user experience, with some expressing satisfaction... See more

Service

Clients share ambiguous opinions on service, with many reviewers expressing frustration and dissatisfaction.... See more

Customer service

Consumers consistently express strong dissatisfaction with customer service, describing it as terrible,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

As a batch cooker and a buyer of frozen dog food I would have preferred more freezer than fridge space. The fridge doors don't shut smoothly so I've had to purchase plastic milk bottle tops for o... See more

Rated 3 out of 5 stars

The set up was easy great pictures sound not so have set up a sound bar ( more expense) the one big draw back FREELY absolute rubbish had I known how bad would not have purchased it is laggy disconnec... See more

Rated 3 out of 5 stars

I elected to set the 50 inch Smart TV up myself after I unpacked it. There's a droning voice telling me what to do. It's still there now after trying everything to get rid of it. Everything goes thr... See more

Rated 4 out of 5 stars

Purchased a HV663A60UK dishwasher and, so far, it’s working well for us. Nice layout, and the cutlery tray is so much more convenient than a cutlery basket. Installation was another matter though. My... See more


Company details

  1. Electronics Manufacturer

Written by the company

For 5 decades we have been committed to developing innovations in consumer electronics. Today, we are the No.1 TV brand in China, Australia & South Africa, and the No.2 refrigeration brand in China, employing over 80,000 people across 54 companies as well as boasting 12 research & development centres worldwide. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.


Contact info

3.4

Average

TrustScore 3.5 out of 5

21K reviews

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3.4

All reviews

(20,610)

5,735 reviews in the last 12 months

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Rated 1 out of 5 stars

Don’t buy

Had washing machine 5 weeks and one morning kitchen full of smoke and burning rubber smell.
Machine now doesn’t spin and it’s a nightmare to get someone out to fix it.
Website you get a robot to help you,absolutely useless.

25 June 2026
Unprompted review
Rated 1 out of 5 stars

This Company is a JOCK ,terrible…

This Company is a JOCK ,terrible customer service and poor quality product. I bought a TV September 25 and in less than a year some vertical lines appeared on the screen when I connected them they accused me for not following the instructions. Then we I wrote a review last month they contacted me and said awww we are here to assist you send us more details which I did. And then again they said no we can help. NEVER BUY FROM THEM

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Still going in circles with Hisense

Still going in circles with Hisense, wrong shelf delivered after 3 weeks of waiting because they could not assist me with a product code and there spare website so not provide any measurements, so you have to look at a picture and hope for the best. Now I have a shelf with no returning option. I so so angry this company are a bunch of cowboys

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Hisense denied a warranty claim for…

Hisense denied a warranty claim for television that was 18 months old citing misuse and a user related fault. The television was carefully attached to a new floor stand, it wasn't dropped or struck, and there wasn't any scratching. This problem has been documented on several user forums, but the company refuses to honor its two year warranty.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

A friend warned me not to buy Hisense

A friend warned me not to buy Hisense. I ignored and bought a top of the line £1500 fridge freezer...which as friend predicted has issues...stops working everytime we get hot weather. Numerous engineer visits and no fix. Hisense seem to not care about lost food, etc. They seem to have sub contracted the aftercare to make matters worse... different companies each visit...no sharing of information...will never buy Hisense again if I can help it.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

I spoke to an idiot

Everything . Awful experience. Spoke with the agent . Even though I had warranty when I purchased it. Every number in the fridge feezer which wad so small. Wanted a picture ridiculous. When I sent the picture he said he would call straight back
Never did . Finally phoned back spoke to another person dealt immediately with my name and warranty number only
All sorted in less that 5 minutes. Over 1 hour with the other stupid person

4 June 2026
Rated 5 out of 5 stars

New washer

Bought a new Hisense washer as my old 1 packed in, great little washer until it decided to stop working. Rang Hisense customer services as it was still under warranty, the first guy I spoke to, I think he had trouble understanding my Yorkshire accent so we did a video chat so they could see what the issue was, engineer was booked to come out within 2 days! Engineer came, when they said they would, he had me back up and running same day, loose pulley had dropped the belt and was that loose it had dropped a little, so quick fix. Day after Hisense gave me call to make sure everything was back in working order, lovely chap sounded Scottish, was very helpful and informative. Im super happy with my experience so far, washer looks great and now works as it should.

4 June 2026
Rated 1 out of 5 stars

Do not buy appliances from this…

Do not buy appliances from this company! AWFUL CUSTOMER SERVICE, not being able to raise repair request even though fridge I purchased is only in use for 3 weeks! Chat doesnt issue repair tickets with references and it is impossible to get through them by the phone. I WILL NEVER BUY ANYTHING OF THAT BRAND AGAIN. NOT TRUST WORTHY AND VERY UNRELIABLE CUSTOMER SERVICE.

26 June 2026
Unprompted review
Rated 4 out of 5 stars

So far so good

So far so good, it’s too early to tell I’ve only had a week asked me again in years’ time when I’ve learned how to use it fully
Of course you can do so much more with it than my old TV worked with DVB only

25 June 2026
Unprompted review
Rated 1 out of 5 stars

Hisense APC09QC Air…

I bought a Hisense APC09QC Air Conditioner - White - utterly useless. It makes a pulsing buzzing noise when attempting to cool that you can hear through a closed door and about 20 metres away and in 2 hours knocked 2 degrees off a very small bedroom to 26 degrees even though it was set to Super and 16. Hisense did not provide a view on cooling but said noise was operating in line with its specifications. Beware if you buy this as you may like me be very disappointed with the unit and Hisense service. AO then agreed to take back and return ( nothing to do with Hisense offering that, they said it had nothing to do with them now as the product was fine). If you want a noisy machine, that does not cool…this is for you.

20 June 2026
Unprompted review
Hisense UK logo

Reply from Hisense UK

Good afternoon Anon, we are truly sorry to hear about your disappointing experience with the air conditioner and the noise issues you encountered. We appreciate you sharing your detailed feedback regarding its cooling performance and the service you received. We will certainly review your comments internally to address these concerns.
Hisense Customer Care

Rated 1 out of 5 stars

Sorry cannot recommend the TVs

Hisense TV....initially looked Ok. Then noticed that dark backgrounds would continually flash dark/light as 'something' was trying to get the best picture but failing. This happen with various settings & with all automatic stuff turned off. The flashing did not happen on another HD TV (I could reproduce problem as one instance was on a recording).
Then 18 months after getting the TV (April 2025*), the backlight failed in some way. The screen went dim. Then it crashed tried to reload (showed logo screen), then crashed again, tried to load again, etc, etc, etc. forever.....
The TV got 'recycled'.
* Trustpilot won't let me put a date of April 2025.

25 June 2025
Rated 1 out of 5 stars

Faulty fridge and awful service

A small part failed in our fridge freezer within the first month. Hisense have consistently shirked responsibility, and told us they don't stock the part so they can't fix it. They've been enormously unhelpful and made us run around trying to get a solution for months now. Extremely frustrating and terrible service.

4 June 2026
Hisense UK logo

Reply from Hisense UK

Good afternoon, thank you for your review. Please be informed that we reached out to you via email address you left in your account. If you need further support, please respond with the required details.
Kind regards,
Hisense Customer Care

Rated 1 out of 5 stars

Intrusive demand by HISENSE

I bought Hisense 32" 32A4QTUK FHD LED TV on Amazon. Unfortunately, in the process of setting it up, Hisense requires me (the customer), to agree to their intrusive agreement. I wasn’t aware of this unacceptable requirement when I ordered the Hisense TV from Amazon.
I will also contact Amazon and tell them about this intrusive demand by Hisense!

25 June 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed with Hisense UK

Very disappointed with Hisense UK. My brand-new washing machine had a heater fault and made a loud hammering noise 1 year after purchasing. After three repair visits and over a month of delays, the issue remains unresolved. Poor customer service and a very frustrating experience. I would not recommend Hisense UK.

25 June 2026
Unprompted review
Hisense UK logo

Reply from Hisense UK

Good afternoon, thank you for your review. We are sorry to hear about the issues you are having. We kindly ask you to share all the details with huk.service@hisense.com and we will have one of our Senior Advisors so we can assist you further if possible. Please put TP review in the email's subject.
Kind regards,
Hisense Customer Care

Rated 3 out of 5 stars

My new TV

I recently purchased a QLED 4k Hisense 50 (50E7QTUK), to replace my 8 year old 43" TV, the set up was quite straightforward, the viewing experience is excellent, the detail of the screen for me was on a other level.

The reason for 3 stars and not 5, was the poor design of the remote control, it has small buttons and hard to read numbers/arrows that are not easy to see.

Also on 'Freely', the TV guide is not able to place reminders to watch upcoming programmes and cannot record future scheduled programmes, something that 'Freeview' can do.

25 June 2026
Unprompted review

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