Herbie Wilde Reviews 

214
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 65 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently mention that their dogs absolutely love the food, noting massive visible improvements in coat condition, high energy levels, and general daily wellbeing. Consumers also warmly praise the remarkably fast delivery service and the exceptionally helpful, personal support provided by the dedicated team. Some reviewers were not happy with food tolerance, mentioning that their pets experienced occasional sickness, daily fussiness, or sensitivity to specific product ingredients. Despite these few adverse reactions, people consistently highlight the convenient resealable packaging and the reliable overall service as major benefits.

What people talk about most

Product

Customers report widespread satisfaction with the dog food, noting that even fussy eaters love the taste and... See more

Quality

Users describe positive interactions with quality, noting that their dogs thoroughly enjoy the food and... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting exceptionally fast and... See more

Service

People report positive experiences with service, highlighting prompt and reliable assistance. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more

Company replied

Rated 5 out of 5 stars

Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more

Company replied

Rated 5 out of 5 stars

This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more

Company replied

Rated 5 out of 5 stars

I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more

Company replied



Company details

  1. Animal Feed Store

Written by the company

Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.


Contact info

4.8

Excellent

TrustScore 5 out of 5

214 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(214)

63 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I've been feeding this to my springer…

I've been feeding this to my springer and Cockerpoo for 4 months.
This plant based food has totally cleared up my cockerpoos anal gland problem. His stools are firm so he is now expressing naturally and no longer scooting.
They both enjoy their healthy meals. Thankyou

15 August 2026
Unprompted review
Rated 4 out of 5 stars

Great food

l found it hard to change a subscription. Decided to cancel it and start a new one. That too was not easy. Chatbot support wasn’t much help. My dog likes the food and he has firm poos.

31 July 2026
Unprompted review
Rated 4 out of 5 stars

Appealing taste but yeast is an issue

My dog is 11yo and has a lot of allergies. It took us years to find a food that was suitable. Lukullus Veggie was the only food we could find that didn’t contain any animal-based products, nor any yeast. Sadly, that product has changed recipe and reduced in quality, hence the switch to Herbie and Wilde. My dog enjoys the H&W food, but the yeast content does trouble her a bit; she has been licking her paws and her ears are gungier than before. Please consider introducing a yeast-free option to your product-range.

23 July 2026
Unprompted review
Rated 5 out of 5 stars

Best plant based dog kibbles we have ever had!

I'm so happy with this company. Our dog loves the kibbles and it's the only brand she will eat. We experience a bit of a problem and Ella the founder replied to us promptly and helped solve the problem immediately. I hope they will keep making good quality dog kibbles for a long time and be very successful 🙏

24 June 2026
Unprompted review
Rated 5 out of 5 stars

The best vegan food we have ever eaten

Very happy with herbiewilde for creating this delicious food that my two Pomeranians are loving it way too much that I have to control them not to overfeed them 😊. My dogs are very healthy and happy with it and I’m so glad I found this on instagram. Best vegan food so far, we have tried a few other vegan foods before but they didn’t seem to enjoy it. So we’re now going to stick to this food as it has all the ingredients in it that my dogs need for overall health.

12 June 2026
Unprompted review
Rated 5 out of 5 stars

My elderly very fussy dogs ate this…

My elderly very fussy dogs ate this immediately and apart from a few days where Nothing seems to tempt them, they continue to enjoy this food. I have tried them on dozens of complete dog food with either limited or no success but this is the one I will be using from now on.

31 March 2026
Rated 1 out of 5 stars

Made my cockerpoo sick 🥲…

My cockerpoo just couldn’t get along with the kibble he kept wretching and being sick such a shame as I had hoped
It would be a good switch to give him an extra health boost.
Update..
Thankyou for the refund and willingness to communicate with me directly and resolve this so quickly, my review was not a reflection upon the company at all just an honest reflection upon the unsuitability of the food for my dog.
I am happy others have found the food so valuable as their reviews are what had drawn me to your product. Sorry my dog was the exception.

24 March 2026
Herbie Wilde logo

Reply from Herbie Wilde

We’re so sorry to hear that Hugo didn’t get on with Herbie Wilde. As we explained by email, this is an extremely unusual reaction and not something we have experienced with customers before. Our food is carefully formulated with vets and canine nutritionists, and many dogs with sensitive digestion do very well on it - as you can see from all of our reviews.

That said, every dog is individual, and sometimes a change in food — especially if the transition is too quick or if a dog has an individual sensitivity to a particular ingredient or fibre profile — can unfortunately mean a recipe simply isn’t the right match for them.

We were disappointed to receive a 1-star review, particularly as we contacted you directly, offered a full refund under our money-back guarantee, and suggested the food could be donated to another dog or rescue rather than going to waste.

We’re genuinely sorry Herbie Wilde wasn’t right for Hugo, but we’re pleased he is feeling better now and wish you both all the best.

Rated 5 out of 5 stars

Absolutely amazing food

Absolutely amazing food! Only two weeks in and my rescue boy has never been better both emotionally and physically.
Must admit when ordering our initial sample I did so with some reservations, as we have tried so many foods over 4 years I'd virtually lost hope in finding the 'right' one for my picky sensitive boy.
My reservations were totally unfounded as he not only took to the new food, and ate with the gusto I've been hoping for but looked for more after every meal!
He is very noticeably less hyper, a whole lot calmer but still full of energy. His coat is getting softer, shinier and healthier looking by the day. His stools are a good size and consistency (unlike with other vegan foods we've tried).
I know its still very early days to make a full realistic assessment, but the future is looking very good for my boy Bob.
Will hopefully also transfer my elderly girl over onto it as well in the future.

This food is a whole life game changer! Just wish I'd
found it a whole lot sooner. Thank you Herbie Wilde.x

10 April 2026
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Thank you so much for such a wonderful review Suanne — this honestly means the world to us. ❤️

Reading that lovely Bob has taken to Herbie Wilde so well after years of trying different foods is exactly why we do what we do. It makes me so happy to hear that he’s eating with gusto, feeling calmer, looking healthier and that his digestion is doing so well too. We have a lot of rescues that seem to do so well on our food, including our own rescue Waffle. I think down to their varied starts in life in terms of nutrition, the gentle food seems to really help them.

Please give Bob a huge cuddle from all of us, and we’d love to hear how your elderly girl gets on if you decide to transition her too.

Thank you again for trusting us — we’re so happy to have you as part of the Herbie Wilde family. ❤️ xx

Rated 5 out of 5 stars

Great service easy to use

Great service easy to use, dog food ingredients are what we needed for our dog

10 April 2026
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Thanks so much Garry. Very happy to hear that the food has suited him so well. Thank you for the great review - it means a lot!

Rated 5 out of 5 stars

My dog loves the food

My dog loves the food. Scoffed it down fast. Clean ingredients, good packing and fast delivery. You guys need to get into healthy dog treats next.

14 April 2026
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Thanks so much Louis! This is amazing to hear - love this so much! we might be working on some new and exciting things coming up very soon! 🤩

Rated 5 out of 5 stars

10* review saved my dogs life.

I am reviewing this again because I am so passionate about this product. This food saved my dogs life. He is allergic (and I mean it) to animals protein. He was on some awful food from the vets that he would eat but looked like playdough. He is 12 years old and no one believes me. He is the healthiest he has ever been.
I have 3 dogs and one had a huge heart suegery 3 years ago and he is also thriving on this food. The 3rd is a 33 week old puppy - who would pick her very expensive puppy biscuits out the bowl and only eat this! This company are kind. And the communication is second to none. Dont even hesitate get your dog on this food. The only trouble is every month I have to I crease the order because they enjoy it so much 🤣. The team are amazing and I wish all companies valued their customers in the same way. If I could id give it 10 stars.

14 April 2026
Unprompted review
Rated 5 out of 5 stars

The food is an excellent quality

The food is an excellent quality and was delivered in good order

5 March 2026
Herbie Wilde logo

Reply from Herbie Wilde

Dear Jane, Thank you for taking the time to leave us a review. We’re so pleased everything arrived safely and that you were happy with the quality of the food. Music to our ears!

Rated 5 out of 5 stars

Keep up the good work💪🏻

Beautiful idea
Great product
Faultless service

4 February 2026
Herbie Wilde logo

Reply from Herbie Wilde

What a lovely review - thank you. We’re so happy you’ve loved the idea, the food and the service.

Rated 5 out of 5 stars

Amazing Result

Well what can I say, Herbie Wilde has completely changed the outlook for my 17yr old dog.
He was having very serious constapation issues which resulted into walking around with a hunched back most of time. To releive the pain he required a series of enemas which would clear him for a few days & then everything would revert back once again.
Having been on a fully Raw diet, we tried different brands, different compositions etc, but nothing was working.
He was then diagnosed with suspected Mega Colon & the outlook was one we didn't want to face.
So with the last throw of the dice we transitioned him from meat to fully plant based over night.
What can I say, within the 1st day of trying it he did a massive poop with ease & hasn't looked back since. Going regularly without pain, without a hunch & able to go on walks without having to worry that we might only get to the end of the driveway in a squat position for 30mins..
the biggest compliment is when we bump into other dog walkers who haven't seen him for a while & they can't believe it..he's a different dog, how? What did u do? Not to say it reverses "suspected" Mega Colon but Herbie Wilde (plant based in general) has certainly made his life so much more enjoyable & comfortable, I'm glad we found you🙂

5 January 2026
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Dear Jon, Thank you so much for sharing this. We’re so incredibly touced and happy to hear your lovely boy is feeling more comfortable and enjoying life again, especially at 17 - what a superstar. We’re so pleased that making the switch has helped support easier, happier days (and much more comfortable poos). Thank you for trusting us with his bowl. 💛 You have made our day with this lovely lovely review.

Rated 5 out of 5 stars

No complaints after years of buying it.

I've been buying this for a few years now and I have no complaints at all. We have a super fussy Labrador that loves it, and the customer service has been fantastic!

The lab is epileptic and changing her food was a big thing - and we received good advice and help from the team at Herbie Wilde.

20 February 2026
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Hi Dan, Thank you so much for your kind words and for being such an amazing supporter of us for so many years. 💛 You guys are the best!

Rated 5 out of 5 stars

My Pepper loves it.

My Pepper like it very much so I will be buying more.one happy dog.

20 February 2026
Herbie Wilde logo

Reply from Herbie Wilde

Thank you so much for your lovely review. We’re delighted to hear Pepper is enjoying it so much. Here’s to many more happy mealtimes. 💛

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look