I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
London, United Kingdom
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I've been feeding this to my springer and Cockerpoo for 4 months.
This plant based food has totally cleared up my cockerpoos anal gland problem. His stools are firm so he is now expressing naturally and no longer scooting.
They both enjoy their healthy meals. Thankyou
My dog loves your food, there are not a lot of people making vegan kibble, so we appreciate the ones that do.
l found it hard to change a subscription. Decided to cancel it and start a new one. That too was not easy. Chatbot support wasn’t much help. My dog likes the food and he has firm poos.
My dog is 11yo and has a lot of allergies. It took us years to find a food that was suitable. Lukullus Veggie was the only food we could find that didn’t contain any animal-based products, nor any yeast. Sadly, that product has changed recipe and reduced in quality, hence the switch to Herbie and Wilde. My dog enjoys the H&W food, but the yeast content does trouble her a bit; she has been licking her paws and her ears are gungier than before. Please consider introducing a yeast-free option to your product-range.
My dog loves this. It's the only vegan food he wolfs down. He seems to be thriving well enough on it.
I'm so happy with this company. Our dog loves the kibbles and it's the only brand she will eat. We experience a bit of a problem and Ella the founder replied to us promptly and helped solve the problem immediately. I hope they will keep making good quality dog kibbles for a long time and be very successful 🙏
Very happy with herbiewilde for creating this delicious food that my two Pomeranians are loving it way too much that I have to control them not to overfeed them 😊. My dogs are very healthy and happy with it and I’m so glad I found this on instagram. Best vegan food so far, we have tried a few other vegan foods before but they didn’t seem to enjoy it. So we’re now going to stick to this food as it has all the ingredients in it that my dogs need for overall health.
My elderly very fussy dogs ate this immediately and apart from a few days where Nothing seems to tempt them, they continue to enjoy this food. I have tried them on dozens of complete dog food with either limited or no success but this is the one I will be using from now on.
In my experience Herbie Wilde has to be the best dog food for dogs with digestive issues and sensitive stomachs. Not only that, but my little rescue dog actually enjoys eating it . I would definitely recommend it .
My cockerpoo just couldn’t get along with the kibble he kept wretching and being sick such a shame as I had hoped
It would be a good switch to give him an extra health boost.
Update..
Thankyou for the refund and willingness to communicate with me directly and resolve this so quickly, my review was not a reflection upon the company at all just an honest reflection upon the unsuitability of the food for my dog.
I am happy others have found the food so valuable as their reviews are what had drawn me to your product. Sorry my dog was the exception.

Reply from Herbie Wilde
Absolutely amazing food! Only two weeks in and my rescue boy has never been better both emotionally and physically.
Must admit when ordering our initial sample I did so with some reservations, as we have tried so many foods over 4 years I'd virtually lost hope in finding the 'right' one for my picky sensitive boy.
My reservations were totally unfounded as he not only took to the new food, and ate with the gusto I've been hoping for but looked for more after every meal!
He is very noticeably less hyper, a whole lot calmer but still full of energy. His coat is getting softer, shinier and healthier looking by the day. His stools are a good size and consistency (unlike with other vegan foods we've tried).
I know its still very early days to make a full realistic assessment, but the future is looking very good for my boy Bob.
Will hopefully also transfer my elderly girl over onto it as well in the future.
This food is a whole life game changer! Just wish I'd
found it a whole lot sooner. Thank you Herbie Wilde.x

Reply from Herbie Wilde
Great service easy to use, dog food ingredients are what we needed for our dog

Reply from Herbie Wilde
My dog loves the food. Scoffed it down fast. Clean ingredients, good packing and fast delivery. You guys need to get into healthy dog treats next.

Reply from Herbie Wilde
I am reviewing this again because I am so passionate about this product. This food saved my dogs life. He is allergic (and I mean it) to animals protein. He was on some awful food from the vets that he would eat but looked like playdough. He is 12 years old and no one believes me. He is the healthiest he has ever been.
I have 3 dogs and one had a huge heart suegery 3 years ago and he is also thriving on this food. The 3rd is a 33 week old puppy - who would pick her very expensive puppy biscuits out the bowl and only eat this! This company are kind. And the communication is second to none. Dont even hesitate get your dog on this food. The only trouble is every month I have to I crease the order because they enjoy it so much 🤣. The team are amazing and I wish all companies valued their customers in the same way. If I could id give it 10 stars.
The food is an excellent quality and was delivered in good order

Reply from Herbie Wilde

Reply from Herbie Wilde
Well what can I say, Herbie Wilde has completely changed the outlook for my 17yr old dog.
He was having very serious constapation issues which resulted into walking around with a hunched back most of time. To releive the pain he required a series of enemas which would clear him for a few days & then everything would revert back once again.
Having been on a fully Raw diet, we tried different brands, different compositions etc, but nothing was working.
He was then diagnosed with suspected Mega Colon & the outlook was one we didn't want to face.
So with the last throw of the dice we transitioned him from meat to fully plant based over night.
What can I say, within the 1st day of trying it he did a massive poop with ease & hasn't looked back since. Going regularly without pain, without a hunch & able to go on walks without having to worry that we might only get to the end of the driveway in a squat position for 30mins..
the biggest compliment is when we bump into other dog walkers who haven't seen him for a while & they can't believe it..he's a different dog, how? What did u do? Not to say it reverses "suspected" Mega Colon but Herbie Wilde (plant based in general) has certainly made his life so much more enjoyable & comfortable, I'm glad we found you🙂

Reply from Herbie Wilde
I've been buying this for a few years now and I have no complaints at all. We have a super fussy Labrador that loves it, and the customer service has been fantastic!
The lab is epileptic and changing her food was a big thing - and we received good advice and help from the team at Herbie Wilde.

Reply from Herbie Wilde
My Pepper like it very much so I will be buying more.one happy dog.

Reply from Herbie Wilde
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