HelloFresh België/Belgique Reviews 13,267

TrustScore 4 out of 5

3.8

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products and the freshness of the ingredients. Many people appreciate the convenience, the variety of recipes, and the ease of preparation, making cooking enjoyable and inspiring. The user experience is frequently highlighted as positive, with many noting the punctuality of deliveries and the overall good taste of the meals. However, some customers have experienced issues with missing ingredients or incorrect items in their deliveries. There are also occasional concerns about the quality of certain meat products and the lack of clear labeling for spicy ingredients in recipes. Some people also felt that the portion sizes were sometimes too small or that the pricing could be inconsistent.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praise the freshness and quality of... See more

Quality

Reviewers express satisfaction with the quality of products and recipes. Customers frequently praise the... See more

Delivery service

Clients share ambiguous opinions on delivery service. Some customers are generally happy with the delivery,... See more

Price

People report ambiguous experiences with price. While some customers appreciate the value, especially with... See more

User experience

Customers consistently note positive experiences with user experience. Many find the receipts interesting and... See more

Based on these reviews

Rated 3 out of 5 stars

In general the meals are ok but the variety is repeated regularly. I have often found less than fresh vegetables a day after delivery and despite emailing, nothing has been done.

Company replied

Rated 3 out of 5 stars

The recipe booklet was in Flemish (even though my account was in French) which I speak even less than French. There are many expats like me in Brussels who do not speak French or Flemish, and for u... See more

Company replied

Rated 3 out of 5 stars

I really like the convenience, the freshness of the ingredients, and the punctuality. What I don't like is not having the option of receiving the recipes printed in English. It happened about two week... See more

Company replied

Rated 3 out of 5 stars

I would like to share some feedback regarding the recipes we receive. Overall, they are interesting and well-selected, but there are a few points we would like to highlight: Spices – They are o... See more

Company replied

Rated 1 out of 5 stars

I accepted once an offer to get HelloFresh. The first box went fine, the second box was missing one of the main ingredients in a meal. I stopped HelloFresh, and removed my credit card from the website... See more

Company replied

Rated 2 out of 5 stars

Starting from my very first box, the payment didn't go through automatically (although 2 cents were taken from my account to prove it's active) which caused me loosing an offer. But after that i... See more

Company replied

Rated 5 out of 5 stars

The products are very fresh, and the recipes change every week, so there is always something new to cook. There is a great variety of recipes to choose from, ranging from Mediterranean and Asian to Am... See more

Company replied

Rated 5 out of 5 stars

In general, the company and services are very good. The food is tasty, and it is always fresh. Receipts are interesting and easy. I would improve the possibility of excluding some products so as not... See more

Company replied

Rated 5 out of 5 stars

Delicious but… not all went smoothly… 4 months now and 2 times we missed a indegrient… Still satisfied!

Company replied

Rated 5 out of 5 stars

HelloFresh is so great, all récipe is healthy and tasty. All their recipe arr made with high quality product.

Company replied

Rated 5 out of 5 stars

Keep going: tastful, original, quick & easy to prepare, etc. !

Company replied

Rated 5 out of 5 stars

I love it that the recepies are well build and with taste. Easy to make and looking great, good products also.

Company replied

Rated 5 out of 5 stars

Always fresh products and good portions. Less to trow away. Me happy

Company replied

Rated 3 out of 5 stars

There is a good choice of a variety of menus, but unfortunately the Butter Chicken only had 2 small pieces of chicken in it.

Company replied

Rated 3 out of 5 stars

The menu is nice but there’s no option to add the ingredients that you don’t like or have allergies ( I’m allergic to cinnamon) and I received a meal where the spices were added cinnamon.

Company replied

Rated 3 out of 5 stars

Could you make more recipe for children's cooking? e.g. cake, cookies,etc

Company replied

Rated 4 out of 5 stars

In most of the cases experience is positive - the products are fresh, the preparation is clear, the app is working fine. The only thing which is not so good is the quality of "Lanieres de cuise de p... See more

Company replied

Rated 4 out of 5 stars

The recipes in general are quite good. However, every family has a bit different preference on the saltiness/spiciness of the food they cook. At the moment there's no way to say - please reduce the s... See more

Company replied

Rated 4 out of 5 stars

I'm generally happy with the recipes, the products and the delivery. Sometimes the quantities of the portions are very small. I usually order for 3 people but for some recipes is just enough for 2 peo... See more

Company replied

Rated 4 out of 5 stars

The recipes were really good, all products as well! Had some difficulties with payment (for some reason 2 cents came off but the payment for the box not),but eventually everything was okay. It's no... See more

Company replied

Rated 3 out of 5 stars

I love learning to cook new dishes... but there is no search button on the site if you want a specific dish again which is not logical, all sites have a search button... There... See more

Company replied


Company details

  1. Online Food Ordering Service
  2. Food Products Supplier

Written by the company

Wat eten we vanavond? Daarover hoef je met HelloFresh niet meer na te denken. HelloFresh ontwikkelt wekelijks lekkere, gezonde en verrassende recepten en doet alle bijbehorende boodschappen voor je. Aan het begin van de week wordt de HelloFresh Box – met receptenkaarten en alle verse ingrediënten voor 3 of 5 maaltijden– bij je aan de deur bezorgd. HelloFresh doet elke week de boodschappen en jij zet binnen 30 minuten een gezonde en lekkere maaltijd op tafel.


Contact info

3.8

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 4 out of 5 stars

Small Quantities

I'm generally happy with the recipes, the products and the delivery. Sometimes the quantities of the portions are very small. I usually order for 3 people but for some recipes is just enough for 2 people. I also wish that I could use my pluxee card with Hello Fresh and hope this will come in the future.

9 March 2026
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Thank you so much for your feedback! We’re glad to hear that you generally enjoy the recipes, products, and delivery. Thank you again for sharing your thoughts; please know that we take all feedback very seriously and we will make sure to pass yours along. Natali

Rated 4 out of 5 stars

Simple et facile quand on manque…

Simple et facile quand on manque d'inspiration pour cuisiner

26 February 2026
Unprompted review
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Reply from HelloFresh België/Belgique

Merci d'avoir pris le temps de rédiger un avis. Je suis ravie de voir que vous avez été conquis par le concept et que les recettes vous plaisent. Nous espérons continuer à vous surprendre et vous offrir des recettes à la hauteur de vos attentes! Natali

Rated 5 out of 5 stars

I really like the easiness of the…

I really like the easiness of the receipies

29 July 2025
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Reply from HelloFresh België/Belgique

Thank you so much for your feedback! We’re happy to hear that you enjoy the simplicity of our recipes. Your satisfaction means a lot to us! Natali

Rated 3 out of 5 stars

Language of the recipe booklet

The recipe booklet was in Flemish (even though my account was in French) which I speak even less than French.
There are many expats like me in Brussels who do not speak French or Flemish, and for us it is very difficult to follow the recipes. So, I am hoping for instructions is English.

5 February 2026
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Reply from HelloFresh België/Belgique

Thank you for your feedback. We’re sorry the recipe booklet was in Flemish despite your account settings. Your suggestion for English instructions has been shared with our team. Please contact our customer care at +32 3 808 5062 so we can assist you promptly. Natali

Rated 5 out of 5 stars

Fresh Products and Reliable Service

The products are very fresh, and the recipes change every week, so there is always something new to cook. There is a great variety of recipes to choose from, ranging from Mediterranean and Asian to American and Oriental cuisines. Delivery is always on time. One suggestion for improvement would be to offer an option to choose English as the language for both the website and the recipe book.

23 January 2026
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Reply from HelloFresh België/Belgique

Hello Maria, thank you for your positive review! I’ve shared your feedback about the recipes with our recipe team. We hope we can continue to surprise you for many more years to come. Enjoy! Best, Nicole from HelloFresh

Rated 2 out of 5 stars

Horrible customer service, delivery problems and payment issues

Starting from my very first box, the payment didn't go through automatically (although 2 cents were taken from my account to prove it's active) which caused me loosing an offer.
But after that it got worse. Couple of boxes I received with zero problems (if I wasn't home, it was left at a reception of a wellness center which is located in the same building). Suddenly it was an issue to deliver it - I was home the entire day and no one even tried to deliver it (not to mention the center was open 9am-9pm). The money was taken and when I approached the support team for a refund or a re-delivery, I was told it's not possible and my own fault because I didn't calk immediately (the information about this changes in multiple terms of service places). The workers of "Customer service" just left the conversation in the second when I mentioned a complain (twice with different workers). Purely unacceptable.
I got my money back only due to contacting the main office and after claiming inconsistencies in their terms of service.

Best part? They suddenly delivered another package (yes, it was suddenly possible) without taking payment (which they told me is impossible) and asked an immediate payment.

I really do not like this scheme and will never order from them again. 2 stars are for the food because the recipes were really good and delicious! But sometimes the products weren't fresh.

4 February 2026
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Ance,

Thank you for taking the time to share your detailed feedback. We’re sorry to hear about the difficulties you experienced with deliveries, payments, and the support interactions, and we appreciate you bringing this to our attention. It’s good to hear that you enjoyed the recipes and flavors, though we regret that the overall experience did not meet your expectations.

We’d like to look into this further and better understand what happened. As we’re unable to identify your account based on this review, we’ll be sending you a request for information via Trustpilot to gather a few additional details. This will allow us to review the situation more carefully.

Kind regards,
Zora from HelloFresh

Rated 4 out of 5 stars

Good recipes but too much salt/spices/sauces for us

The recipes in general are quite good. However, every family has a bit different preference on the saltiness/spiciness of the food they cook. At the moment there's no way to say - please reduce the spice package to half for us, or do not include A, B, C spice/sauce package for us. That has resulted us having a big shoe box full of unused spice packages for us because we simply prefer the meals with way less salt/spices in them. And it does go broadly to waste sadly, which is something that has made me think whether to switch to options which might regulate that part a bit better. We do not like to create food waste and that includes receiving spice/sauce packages which will go unused.
A solution could be to start asking during the selection of meals, whether the client wants spices to be included or not (a bit like by the takeaway platforms). That would be quite a desirable outcome for us and would keep us using HelloFresh also for a longer term.

28 November 2025
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Reply from HelloFresh België/Belgique

Thank you for your feedback! We understand that spice and salt preferences vary, and we’re sorry some packages didn’t suit your needs. We really appreciate your suggestion about letting customers adjust or skip spices, and we’ll share it with our team. Natali

Rated 5 out of 5 stars

Professional

Professional, nice and good mood. Perfect.

29 October 2025
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Reply from HelloFresh België/Belgique

Thank you very much for your kind feedback! We’re delighted to hear that you appreciated our professionalism and positive attitude. Looking forward to serving you again soon! Natali

Rated 5 out of 5 stars

Overall good

In general, the company and services are very good. The food is tasty, and it is always fresh. Receipts are interesting and easy.
I would improve the possibility of excluding some products so as not to waste them. For example, I don't eat garlic and onion and throw them away from every box.

31 October 2025
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Reply from HelloFresh België/Belgique

Hello Tetiana,
Thank you for leaving this positive review. I am glad to hear that you're enjoying the boxes! I passed your feedback on to our recipeteam. We hope we can continue to surprise you positively for a long time to come. Enjoy!
Best,
Bente HelloFresh

Rated 5 out of 5 stars

Very fresh very good service

Very fresh very good service

31 December 2025
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Reply from HelloFresh België/Belgique

Hello Jaya,

Thank you for taking the time to share your experience. Great to hear that everything was very fresh and that you’re happy with the service!

Kind regards,
Zora from HelloFresh

Rated 4 out of 5 stars

Like it so far

In most of the cases experience is positive - the products are fresh, the preparation is clear, the app is working fine.
The only thing which is not so good is the quality of "Lanieres de cuise de poulet kebab". Every single time this chicken is in low quality, the pieces look like the leftovers and I have to cut off around 1/4 of the package: the tendons, fat, unclear vascular formations. SO ANNOYING!

17 November 2025
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Reply from HelloFresh België/Belgique

Hello Danas! Thank you for your review. I’m very sorry to hear that the quality of the “Lanieres de cuisse de poulet kebab” did not meet expectations. My apologies for that!
The best thing to do is to report this via hellofresh.be/contact-page, so I can look into a suitable solution with you right away. Hopefully, we’ll get to cook together many more times in the future. Kind regards, Nicole from HelloFresh

Rated 5 out of 5 stars

IMPECCABLE

26 November 2025
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Reply from HelloFresh België/Belgique

Merci pour vos 5 étoiles. Nous espérons que les prochaines livraisons seront irréprochables. Natali

Rated 3 out of 5 stars

I would like to share some feedback…

I would like to share some feedback regarding the recipes we receive. Overall, they are interesting and well-selected, but there are a few points we would like to highlight:

Spices – They are often spicy, without this being indicated anywhere. This leads to unpleasant surprises, and it would be very helpful if spicy ingredients were clearly marked in the recipe description.

Inaccuracies in the instructions – Sometimes steps are missing or not clearly explained. We also notice discrepancies between the printed recipe we receive in the box and the version of the same recipe on your website. For example, the recipe for the pear and blue cheese salad contains noticeable differences.

Lack of English language option – Neither the website nor the printed recipes include an English version. This creates significant inconvenience and makes it difficult to follow the instructions, especially for people who do not speak the local language.

3 September 2025
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Reply from HelloFresh België/Belgique

Hello Mladen,

Thank you for taking the time to share your detailed feedback. We truly appreciate it.

Regarding the spices: thank you for pointing out that dishes can sometimes be spicy without clear indication. We understand how this can lead to unpleasant surprises, and we will pass this feedback on so we can improve the clarity of our recipe descriptions.

About the cooking steps and instructions: if any steps seem unclear, incorrect, or if you notice discrepancies between the printed recipe and the online version, please let us know through our customer service. This ensures your feedback reaches the correct team: https://www.hellofresh.nl/contact

Lastly, thank you for highlighting the lack of an English language option on the printed recipe cards. We understand how inconvenient this can be, especially if Dutch is not your preferred language. We will make sure this feedback is shared with the relevant teams. The recipes are also available in English on our website in PDF format, which may be helpful for you: https://www.hellofresh.nl/about/nieuws

Thank you again for bringing these points to our attention.

Kind regards,
Zora van HelloFresh

Rated 4 out of 5 stars

Food is good and instructions very…

Food is good and instructions very clear however as I am bilingual in French and English it would be much easier to receive the menus and instructions in French as opposed to Dutch in which I received the instructions

12 November 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello, thank you for taking the time to write your comment. We are happy to hear that you appreciated the meals I am sincerely sorry to hear that your recipe cards are not in French, and I understand how inconvenient this is for you. You can find them in French in your customer space account under "past orders" or in this link: https://www.hellofresh.be/about/nieuws.
To make the change for next time, you can uninstall your app, reinstall it, and select "Belgium (French)" before logging back in. Of course, please feel free to contact our customer service at +32 3 808 50 62, who will be happy to help you and make this change for you. Lara

Rated 5 out of 5 stars

Keep going !

Keep going: tastful, original, quick & easy to prepare, etc. !

21 September 2025
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Reply from HelloFresh België/Belgique

We'll definitely keep going and thank you for the amazing review! That's what we do it for!

Rated 5 out of 5 stars

HelloFresh is so great

HelloFresh is so great, all récipe is healthy and tasty. All their recipe arr made with high quality product.

9 September 2025
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Reply from HelloFresh België/Belgique

Hello Sebastien! Thank you for these beautiful words. I am so happy to hear that it fits you so well! We hope we can continue to surprise you for many more years to come. Enjoy! Best, Nicole from HelloFresh

Rated 4 out of 5 stars

The recipes were really good

The recipes were really good, all products as well!
Had some difficulties with payment (for some reason 2 cents came off but the payment for the box not),but eventually everything was okay.
It's not so cheap but with the sales I love it!
Gives me chance to eat healthier and more veggies 🥕

24 September 2025
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Reply from HelloFresh België/Belgique

Thank you for this comment, which makes us very happy. We hope to continue to surprise you and offer you recipes that meet your expectations! Natali

Rated 1 out of 5 stars

Never delivered any food

Never delivered any food, never notified us that it wouldn’t be arriving, yet took our money anyway. Horrible! Shame on you!

8 September 2025
Unprompted review
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Reply from HelloFresh België/Belgique

Hello Sarah, we’re really sorry to hear that your order didn’t arrive. If the failed delivery was due to our mistake, you’ll of course receive a refund. Please reach out to us via hellofresh.be/contact-us so we can look into this for you right away. Kind regards, Julian from HelloFresh

Rated 5 out of 5 stars

EASY LIFE , HAPPY TO COOK

I love it that the recepies are well build and with taste. Easy to make and looking great, good products also.

14 August 2025
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Reply from HelloFresh België/Belgique

Hello Pfan, thank you for sharing your review. 5 stars! Wishing you lots of cooking fun with your boxes.
Best, Bente from HelloFresh

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