Hairstory Reviews 

217
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 41 reviews, reviewers had a great experience with this company. Customers frequently praise the natural hair products for effectively reducing frizz, adding great volume, and leaving hair feeling remarkably healthy, clean, and soft. Consumers also highlight the exceptional customer support, noting that representatives are consistently helpful, kind, and quick to resolve any questions or issues. Some reviewers were not happy with the overall support experience, mentioning frustrating difficulties communicating with automated chatbots rather than speaking directly with a helpful customer representative. A few other people also reported unexpected scalp reactions, packaging concerns, or noticed significant changes in the product formula over time.

What people talk about most

Product

Customers had positive experiences with product, noting that it makes hair soft, manageable, and healthy.... See more

Customer service

People report positive experiences with customer_service, noting that representatives are prompt, courteous,... See more

Quality

Clients share positive opinions on quality, noting that the products make hair look shiny, healthy, and... See more

Response time

Reviewers express appreciation for response times, noting that support staff answer any questions or concerns... See more

Staff

Users describe positive interactions with staff, noting that team members are kind, responsive, and very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been really happy with my experience with Hairstory. The New Wash has honestly made a noticeable difference in how my hair feels. It’s much smoother and way less frizzy than before, and it just f... See more

Rated 5 out of 5 stars

I’ve been using Hairstory products for several years, and every one has made my hair look and feel amazing. Also, their customer service department always goes above and beyond to help. I recommend Ha... See more

Rated 5 out of 5 stars

Had a shipping issue and it was resolved immediately with no issues. Communication was great along the way and Aline was friendly, going beyond what I would have normally expected. Thanks Hairstory!

Rated 5 out of 5 stars

Great customer service. Started with AI's prompt responses but then escalated to Aline who was courteous, prompt and went above and beyond. Thank you Hairstory.


Company details

  1. Hair Product Store

Written by the company

Everybody has a hair story. We help rewrite them.


Contact info

3.9

Great

TrustScore 4 out of 5

217 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 75% of negative reviews

Typically replies within 2 weeks

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3.9

All reviews

(217)

38 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

The New Wash Method is 🔥

Hairstory’s New Wash Method changed my hair! I have fine, thin hair and a dry scalp and have always struggled with finding product that worked for me. New Wash and Pre Wash leave my hair soft and give lightweight, bouncy volume. My scalp also is less irritated and red now. I still suffer from dryness but it feels far more manageable than ever before. Can’t wait to try some styling products!

11 April 2025
Unprompted review
Rated 5 out of 5 stars

Dry to dreamy hair

I have extraordinarily dry hair, and it's HARD to find a shampoo that does anything to it. It's like punching a brick wall every time I have a shower and expecting it to shatter. Well, I just found my Super Soldier Serum, and this is it. My dandruff is all but gone, my hair (which is thick to start with) is extra thick and luscious, and I owe it all to New Wash.

9 April 2025
Unprompted review
Rated 5 out of 5 stars

Great product/communication

After a few days of my hair adjusting, New Wash made my hair feel a lot fuller and healthy, without any grease or heaviness. Had a touchpoint with CX to resolve a question, and they did a great job.

4 April 2025
Unprompted review
Rated 5 out of 5 stars

Hairstory has great products

Hairstory has incredible products (New Wash and Pre-wash have changed my oily hair) and great customer service (so responsive, and offers helpful tips!!) It takes some time to learn how to use the product BUT I never thought I would have a good hair day every day!!

30 March 2025
Unprompted review
Rated 3 out of 5 stars

hoping customer service will respond here

I'm still testing the product. I bought the Pre-Wash and the New Wash. For now my hair is getting extremely greasy by the 3rd day and I'm guessing/hoping its still part of the transition period. I emailed Hairstory almost immediately with questions, specifically about the pre-wash ( as that was recommended for fine hair and transition period ) but still no answer. Can't login into my account either. Not receiving the reset email. I see they do respond here, so thumbs up

31 March 2025
Unprompted review
Hairstory logo

Reply from Hairstory

Hi Ivy! So sorry about this. I can not find a message from you in our inbox, can you please email hello@hairstory.com? We would be delighted to help you! Thank you!

Rated 5 out of 5 stars

Does great with my hair

Super easy to order from and shipped quickly. Plus I have dermatitis and the prewash and new wash combo really help tame the itchiness. I like that it's more natural than a lot of stuff out there! It did take some getting used to/figuring out on how to use it but so worth the effort.

15 March 2025
Unprompted review
Rated 1 out of 5 stars

Great Product - can't get hold of anyone in the company to sort out my problem

While I love the product, I cannot get hold of a real person to sort out a problem I am having with my subscription. There is only one way to contact the company, which is via an email form, and that just generates an automated response with doesn't engage with my question at all. I just don't know what else to do.
Update following the response below: I stand by my statement that I received standard emails which didn't take into account the specific question I asked, and that this is a very difficult company to contact or get any resolution from. Probably because they haven't enough actual staff and are relying on Bots and automated responses.
I did eventually get a response from a 'real' person, and my issue was solved.

10 March 2025
Unprompted review
Hairstory logo

Reply from Hairstory

Hi Gretel, our agents reply to all our messages within one business day. The automated response you received is just the confirmation that a ticket was created, but I can see that one of our agents already replied to you.

Rated 5 out of 5 stars

I cannot say anything bad about the…

I cannot say anything bad about the product or the company. The fact that the unclear instructions caused me 2 years back to give up and throw out almost full package of New wash makes me cry. After some time I wanted to try it again and came across Jayne Mathews IG profile. She excellently explains how to use it and it works like a charm! Wish the instructions were more clear - there would be 100% more of the postitive reveiws because the products are amazing (tried original and now testing rich version). My first experience was weighted flat instantly greasy hair and with the correct using it is full, shiny, happy hair. I really does matter how you use this product. The only minus is the price ofc.

1 August 2024
Unprompted review
Rated 5 out of 5 stars

Problem with Delivery -but CS working to Resolve It.

Updated Review:
Customer services got back to me just now and are sending out another package. I've updated stars accordingly because I'm confident things will be sorted. Huge relief.
I ordered a product last Friday that was supposed to be on a 24 hour tracked delivery. What arrived 2 days late was a tub of tobacco in an opened box.
As I'm not the customer of Royal Mail I can't open a case with them.
Aline from customer services has been amazing - thank you.

Just to iterate, the package was given to me in my hand by the postman already open but bound by an elastic band. When I got indoors it became clear that it had been tampered with.

16 July 2024
Unprompted review
Hairstory logo

Reply from Hairstory

Hi there, I am so sorry this happened to you. Unfortunately, once the package is left at your door by itself, there is not much we can do to prevent theft. This being said, we are happy to replace your purchase of course. We have received all the messages you sent in the last few hours and I have already replied to all of them. Please check you inbox ;-)

Rated 5 out of 5 stars

I recommend to everyone

Awesome product, great customer service, very helpful agents. It took a moment for me to start because I mixed up my addresses (silly me :-) but my hair is sooo healthy now!

10 February 2024
Unprompted review
Rated 5 out of 5 stars

A very surprised happy customer!

I have been using the Original New wash for about a year now and absolutely love it. It takes a bit of time to get used to the lack of froth and foam, but adding a dribble of water onto the scalp while massaging in really helps. Silky, smooth, and tangle free all with just one wash. Gone are the days of two washes. No problems with delivery as I am on a subscription. Taking into account how less often I need to wash my hair, and I now do not need a conditioner, the price seems reasonably fair. I am a genuine customer in my mid 60s with quite a bit of hair and don't think I will ever use anything else again. PS I don't even allow my hairdresser to use any other shampoo on my head!

1 May 2024
Unprompted review
Rated 1 out of 5 stars

Abysmal customer service

Abysmal customer service. Order was supposed to take 2-5 days, I’m now being told it will take a month. Stopped replying when I asked to cancel my order.

Just use a different product. This one is not special.

16 April 2024
Unprompted review
Hairstory logo

Reply from Hairstory

Hi! I'm sorry you are experiencing a delay from the carrier. Please reach out to hello@hairstory.com, we always gladly replace missing orders or orders with significant delays.

Rated 1 out of 5 stars

Fine, except the customer service

The product itself has always been fine, although I have had to use a conditioner on top as my hair is still left dry so not really the 2 in 1 it claims, and for the price a little bit of a let down (although maybe I just needed to change to a different type)
My big issue has been with customer service. I have emailed their support multiple times now regarding a misplaced delivery and have had no reasonable response from them, or really any response at all.
Completely unacceptable considering the cost of this, IMO.

3 January 2024
Unprompted review
Hairstory logo

Reply from Hairstory

Hi, we reply within 24h business hours and are more than happy to help. We gladly replace missing orders too.

Rated 1 out of 5 stars

Stay away! Worst customer service experience.

So frustrating dealing with Hair Story!!!!! Stay away !!!!! I had the worst customer service experience after trying to make an order as a new customer. It took 4 weeks to get a response. They wouldn’t return my emails or respond. I had to return a product. They blamed me and wouldn’t offer any disbursements for my time, 7 emails I had to send to chase up the $140 worth of products I bought before Christmas. It didn’t arrive yet and it’s the 4th Jan , 5 weeks after originally offering. Poor form !!!

30 November 2023
Unprompted review
Hairstory logo

Reply from Hairstory

Hi, we reply to all messages within 24h. We are unfortunately not responsible for carriers delays, but gladly replace missing orders or order with significant delays. Please email hello@hairstory.com or use the contact form on our website (make sure you reply email address is correct!)

Rated 1 out of 5 stars

Steals from their customers…

I have been locked out of my account since signing up. When I try resetting the password to get in it says that email isn't on file. I then wrote the company directly and they have told me my subscription is cancelled and yet I'm still being charged and I now have three full bottles of a product that doesn't work on my hair. If I want to return them I have to pay. At this point they're just straight up stealing from me. Be very weary before ordering and I personally would never have a subscription with them ever again.

21 December 2023
Unprompted review
Hairstory logo

Reply from Hairstory

Hi! As per the website's disclaimer, we changed our website and you need to recreate your login by signing up again. If you have multiple accounts and do not mention it when you reach out, we can only assume you have the one with the email address you are reaching out from, so make sure to give us the full information! We send reminders before subscription orders are sent to allow changes and cancellations.

Rated 1 out of 5 stars

Paid but never delivered

They were happy to collect money from my credicard without notifying me. A package was send to my address but it was never delivered. The package got send back to the company because I was not aware hair story had send anything. Now they refuse to send it again.
So now, I got this reply. But the policy is, after three months, you won't get anything back, no money and no product. Scam

Having to pay a product without receiving anything is criminal.

Addition:
Hairstory want me to take contact with the costumers service, and I did, but they keep telling me that my complained expired. After three months they won't give you any refund or resending the product.
One word. This company is SCAM

7 November 2023
Unprompted review
Hairstory logo

Reply from Hairstory

Hi! If you signed up for a subscription, we send multiple reminder before sending the next order. We also always offer replacements free of charge for missing packages, please reach out to hello@hairstory.com for further assistance!

Rated 4 out of 5 stars

Easy and effective, got my hair routine down to 3 products

My stylist recommended New Wash and I still almost didn't try it because the advertising seemed over-the-top and the product is expensive, especially if you already co-wash and use as few products as possible. But I have no plans to use anything else now. I have curly hair that runs overly dry and it's been healthier looking and feeling for longer and with fewer products using New Wash Rich and Hair Balm than I've experienced with any other products. I use New Wash once a week, and Hair Balm and a little multipurpose oil from another brand (I didn't like Hairstory's oil, too slick for me and didn't combine with my hair well enough) occasionally, not even every day, and that's it. I didn't realize how irritated my scalp was before using New Wash, but I got it after the first time I used the wash. My scalp felt cooler and lighter, similar to how it feels after a major haircut. After about a month of use, my scalp wasn't itchy for longer after wash days than before I started using New Wash, and most impactfully for me a couple spots on my scalp that have been chronically unhappy for years became unnoticeable. So New Wash has been great for my scalp as long as I do the vigorous wash (until my arms are tired!) that the company recommends. My hair could still be more moisturized (it doesn't look dry but still feels a little prickly at the ends of my coarser patches of hair), and while Hair Balm has been almost all I need from a styling product to avoid frizz without making my hair greasy or rigid, it does form some clumps so I use it carefully to avoid making my hair look dandruffy. That aside, this is both the easiest and most successful hair routine I've ever had.

12 September 2023
Unprompted review
Rated 1 out of 5 stars

like detergent

Apparently all the 5 star reviews on the Hairstory site are there on purpose, because there was nowhere for me to write a review. This product made my hair feel like I washed it with actual soap (which I had to do once in the hospital, so I know what it feels like). I am a cowasher and wanted something gentle and this made my hair dry and a tangled mess. you have to pay for them to ship it to you and pay if you want to return it --please don't spend $50 on this. hoping to stop at least one person from throwing money away

24 July 2023
Unprompted review
Hairstory logo

Reply from Hairstory

Hi!
First of all, the reviews on our website are not controlled by us but by a third party for impartiality.

Then, if you used cowash before, you must know that many conditioners are saturated with silicones, which is drying and damaging to hair in the long run - despite short term benefits.
You might be noticing drier frizzier ends, or even some breakage for a while. Putting silicone in your hair is like putting plastic wrap on a vine. It'll stay in place for awhile but inside the plastic wrap, the vine won't get all the nutrients it needs and will wither up - it still looks nice as long as the plastic wrap is there, but after it comes off the damage is clear. 

Its not a perfect metaphor, but basically while your hair is coated in silicone it's not getting the moisture it needs. Getting the silicone out of your hair takes awhile, and is good in the long run, but while you're in the middle of it it can feel frizzy, or dry.

We also have robust customer service with an emphasis on troubleshooting and educating, because even though we've all been washing our hair forever, New Wash is pretty different from what people are used to, so sometimes there's a bit of a learning curve.

And finally we have many on-going and pop-up promos that offer free shipping and most of the time, we do not expect customers to actually send back an opened product when asking for an exchange or refund. Please reach out to hello@hairstory.com for further assistance.

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