While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting how their skin and hair have improved. Many appreciate the natural ingredients and pleasant, lasting fragrances. The customer service is frequently highlighted as exceptional, with people commending the team's helpfulness, quick responses, and personalized approach in resolving issues. Reviewers also value the efficient and fast delivery service, often mentioning the good packaging. However, some customers experienced issues with their orders and delivery, including items not arriving or being damaged in transit. A few people also found the subscription management challenging, and some were not happy with the scent or effectiveness of certain products, occasionally experiencing adverse reactions.

What people talk about most

Product

Reviewers highlight positive aspects of product. Many customers praise the quality and effectiveness of the... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the high quality of... See more

Customer service

Reviewers mention positive feedback about customer service, consistently praising its excellence. Customers... See more

Order

Users describe ambiguous interactions with order. Many customers praise the easy ordering process, timely... See more

Delivery service

People report ambiguous experiences with delivery service. Many customers praise the swift and efficient... See more

Based on these reviews

Rated 5 out of 5 stars

After using the same beauty regime for years I tried gruum, mainly because of the offer that was being offered at that time. I ordered the melting cleansing balm, exfoliating toner and facial serum. I... See more

Company replied

Rated 5 out of 5 stars

I absolutely love the Läpp Lip Conditioner in Salted Caramel. It’s such a lovely product that really delivers, my dry lips were sorted out almost instantly after using it. The texture feels rich and... See more

Company replied

Rated 5 out of 5 stars

I have been searching for a solid shampoo and conditioner bar for many years and tried multiple brands before discovering Gruum. For my fine hair that gets greasy quickly the volumising bars are perf... See more

Company replied

Rated 5 out of 5 stars

I love gruum products, they are great quality and the fragrances last ages. I use skin and hair products also cleaning and fragrances. I often gift products from gruum and the recipients usually ask... See more

Company replied

Rated 1 out of 5 stars

Brought Gruum 'free gift' set following a link from purchase from IWOOT. Delivery was quick but the contents were poor. soap had little scent and the room scent smelled like a dentists waiting room (n... See more

Company replied

Rated 1 out of 5 stars

Not honoured the order. I spent the £1 as was advertised on Moneysavingsexperts, to order a vegan soap and it never arrived. Tried to comunicate with gruum and was completely ignored. won't be doing i... See more

Company replied

Rated 5 out of 5 stars

Absolutely love Rense Melting Cleansing Balm! This is just a lovely product to use! And SO effective! Used it once from a 25 g tin and literally came straight online to order a big one! Make up and di... See more

Company replied

Rated 5 out of 5 stars

Excellent high quality skin care leaves my skin feeling refreshed, plump and supple. Has a gorgeous fresh natural fragrance . Apply at bedtime and you wake up with a glowing complexion . Highly recomm... See more

Company replied

Rated 5 out of 5 stars

A great company with super range of products. I’ve loved the scent and feel of every product I’ve tried. The ethics and natural qualities are outstanding- who wants nasty chemicals on their skin these... See more

Company replied

Rated 5 out of 5 stars

Having received some Gruum products as a gift from my daughter, I have since bought some other products. As an older lady, I was interested in their skin products and have found them effective. Parti... See more

Company replied

Rated 5 out of 5 stars

Before discovering Gruum, I never really paid much attention to skincare as a man—I didn’t even know where to start. I first tried one of their products through a free offer with Voxi, and since the... See more

Company replied

Rated 5 out of 5 stars

I've been buying shampoo bars from Gruum for a few years and very happy with the products that smell amazing and lather up well. Recently had a slight issue with a particular shampoo bar that had a st... See more

Company replied

Rated 5 out of 5 stars

Gruum is an ethical company selling green and natural products. They do some really nice products that really work. So good and kind to your skin. They have an easy to navigate website and payment is... See more

Company replied

Rated 5 out of 5 stars

I discovered Gruum completely by accident. I have already tried several facial products such as facial serums and oils, facial cream, exfoliant and soap, and so far I haven't been disappointed. I like... See more

Company replied

Rated 5 out of 5 stars

I am a long term customer of Grüum and we love lots of their products in our household, but I have to shout out about their new magnesium sleep balm! A truly transformative product which has improved... See more

Company replied

Rated 5 out of 5 stars

A great company , with some lovely stock that is not too expensive but the products I have purchased really work are not full of products but are made of more natural ingredients which my skin loves.... See more

Company replied

Rated 5 out of 5 stars

I took the opportunity to buy a "Luxury Shave Set" from grüum at a much lower price (£16) than the normal combined cost of its contents. Unfortunately, due to a 'glitch' in their web site ordering pag... See more

Rated 5 out of 5 stars

I’ve been a customer with Grüum for several years now. Their products are good (their shampoo bars are the only ones that don’t irritate my sensitive scalp). I loved their colourful, metal razors, alt... See more

Company replied

Rated 5 out of 5 stars

This is a great Company who are fully trustworthy, helpful and make you feel like you are receiving personal attention. Their products are amazing! I mainly use the shampoo and conditioner. which I... See more

Company replied

Rated 5 out of 5 stars

Great natural products! i.e. my favourite Land of Nod Reed Diffuser, great aroma & really does help with a good nights sleep! Good customer service, good packaging & delivery, Royal Mail tracked.

Company replied

Rated 1 out of 5 stars

Bought an item, never came. It’s been a month or 2, then they have the nerve to ask me to review their website since my order has been “confirmed”

Company replied

Rated 1 out of 5 stars

Made 2 orders same day 1 arrived 1 did not. No telephone support. No chat support Will not use again YOUR REPLY IS A LIE. I PLACED 2 ORDERS AND STILL HAVE NOT RECIEVED THE SECOND

Company replied

Rated 4 out of 5 stars

Ana was exceptionally helpful & reassured me about my concerns to try to cancel my order. I was trying to buy presents from Oddballs & found links to this company & Sovendus. I did not understand that... See more

Rated 4 out of 5 stars

Part of a gift I'd received wasn't in good order. Rather than embarrass the person who'd gifted the item , I sent honest feedback to this company. Their reply was very prompt, showed concern and t... See more

Rated 4 out of 5 stars

My order arrived destroyed. Black clay mask wasn't packed properly and somehow got into the shipment box in an open packaging. It went out and dirtied all of my order, I.e. all other items. So I have... See more

Company replied

Rated 4 out of 5 stars

I had issues purchasing online and still exploring reasons why? I give the company 4☆ as they have very good customer service. She was persistent and supportive each step of the way. She eventual... See more

Company replied

Rated 5 out of 5 stars

I've been using the Gruum Shampoo bar for some years now and it's my only go to shampoo. It lathers really quickly after just only a few rubs on my head and I have shoulder length hair. It's more than... See more

Company replied

Rated 5 out of 5 stars

I have a big collection of Gruum products now and I can’t stop buying them! The scents are so wonderful and the quality of the products is fantastic. All the skin care line is so so good and the reed... See more

Company replied

Rated 5 out of 5 stars

Great products and exceptional customer service. (Ana is superb!) I had bought some products for my niece who wanted a replacement item. My request was met with understanding and a ‘can do, will do’ a... See more

Company replied

Rated 1 out of 5 stars

Last ordered a little over 2 years ago and had a poor experience with delivery. Thought I'd give it a 2nd go. Mistake. Order has been sitting "at depot" with the courier for the last 7 days. Gruum h... See more

Company replied

Rated 5 out of 5 stars

Always a pleasant experience ordering from this company, their products are the best that I have tried...I love the oils they leave my skin feeling soft and refreshed without clogging up pores!! Shamp... See more

Company replied

Rated 5 out of 5 stars

Made an initial purchase, immediately after ‘checkout’ I was offered an additional offer to add on to my order. I promptly received a message saying the additional offer had failed. I contacted the... See more

Company replied

Rated 5 out of 5 stars

"My hair is thinning on top at the front and has been for some time. So much so that I’ve changed my hairstyle to manage this better and hide it. Recently I tried the hair density serum on my hair... See more

Company replied

Rated 5 out of 5 stars

We have had quite a few things from grumm now. The wife loves the quality. Always prompt delivery and great communication. We have had 1 problem were the delivery was damaged in transit by royal mail.... See more

Company replied

Rated 5 out of 5 stars

I usually use lavender oil on my pillows but, having tried this sleep mist, I am really impressed! It smells beautiful but not too overpowering and most definitely did the job. It's so good, I've orde... See more

Company replied

Rated 5 out of 5 stars

My order arrived promptly and was well packaged. The product I ordered smelt divine and looked good in its brown glass bottle. All gruum products have a distinctive colour coded logo. As a fairly new... See more

Company replied

Rated 5 out of 5 stars

Grüum products are always so luxurious and have greatly improved my skin and hair. I had cause to contact customer services. Nothing was too much trouble and they were so efficient and kind in help... See more

Rated 5 out of 5 stars

The people complaining must have been dealing with a different company to me!! I've placed many orders and unfortunately can't comment on the customer service as they are super efficient at sending... See more

Company replied

Rated 5 out of 5 stars

I had an issue with the advent claendar having a couple of slots with no product. Contacted Gruum customer services and the problem was resolved the next day. The calendar was fine but the outer sle... See more

Rated 5 out of 5 stars

I love Gruum shampoo and conditioner soaps and their body soap offcuts, plus it feels good not to be buying more plastic!!! And whenever there are delivery issues, Gruum are always quick to assist and... See more

Company replied

Rated 1 out of 5 stars

*Edited.* There's my gruum order number. *Your grüum order #6558866 is on its way!* I got the "free" pack through Ovo. I just paid for the £5.95 postage. The kärlek Facial... See more

Company replied

Rated 5 out of 5 stars

Just one of the best companies! I have had their advent calendar twice now and it’s amazing! Now they also have shampoo and conditioner bars and bath stuff so yay! Their face oils are so good! Oh and... See more

Company replied

Rated 5 out of 5 stars

I got in touch about a missing parcel and after a small amount of back and forth confirming a few things I was pleased to be told a replacement would be sent. I was absolutely chuffed to discover some... See more

Rated 5 out of 5 stars

Cannot fault the customer service I received from Grum today. The young lady was so helpful and told me exactly what had happened and I had a refund straight away. This is the second time I have co... See more

Rated 5 out of 5 stars

I’ve been buying from Grüum for a few years now, starting with the shampoo & conditioner bars. I also like the face serum and prickly pear oil, and recently gave the multi purpose balm a go. This stuf... See more

Company replied

Rated 5 out of 5 stars

Great products from a small, independent company. I especially like the candles. Lovely packaging and great scent. Really good value when a multi-buy option is available.

Company replied

Rated 5 out of 5 stars

Exellent products with new ones being added frequently. Everyone I have gifted gruum products too has been delighted. Customer services excellent too. I messed up my emails and gruum sent me th... See more

Company replied

Rated 5 out of 5 stars

Fantastic products and customer service. Since swapping all my branded products to using Grüum products the conditions I suffer from such as eczema, rosacea, dry skin, saddle sores from cycling have a... See more

Rated 5 out of 5 stars

I do tend to get bombarded with offers and vouchers and occasionally use them. However I recently received a voucher code which did not work as expected. Without going into the details at length I mad... See more

Company replied

Rated 5 out of 5 stars

The bar shampoo is an excellent product. Lathered well and is great to take to the swimming pool and on holiday as is so much lighter than the equivalent in a bottle. The conditioner is good too. Happ... See more

Company replied

Rated 5 out of 5 stars

I bought a conditioner bar from Gruum to help with my hair loss and so far the results have been great, less hair loss and the hair is soft and shiny. I was very impressed with their customer service... See more

Company replied

Rated 5 out of 5 stars

My order arrived but unfortunately the shower oil had leaked so the outer packaging was absolutely sodden with the oil and open luckily none of the items had fallen out. Got in touch with Grüum and... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Toiletries Store

Written by the company

grüum is a young British brand that’s on a mission to make skin, hair and self care products that are kind to you, and the world we share. We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great stuff, love it.

Great products, great offers, always delighted with whatever I have ordered. Shower bars, shampoo bars & Wonki soaps are particular favourites of mine. Given roll on fragrances as gifts & these have been loved too. Great all round, would recommend.

24 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your kind review – we’re really pleased to hear how happy you’ve been with your orders over time.

It’s lovely to know how much you are enjoying the products and that some have become favourites.

We truly appreciate your recommendation and continued support.

Alex - Team grüum

Rated 5 out of 5 stars

Great lip product

Very easy to use and so good to keep in my handbag so it’s handy at all times. Instantly relieves my dry lips but also improves their condition so they feel soft and smooth all day. Will definitely carry on using it and replace when needed

2 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear how well the lip product is working for you and that you enjoying using it.

We truly appreciate your support.

Alex - Team grüum

Rated 5 out of 5 stars

Lovely spring scent

Lovely spring scent, great washing bars for body and hair. Ideal if travelling. Easy to order and arrived on time.

2 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – your support is truly appreciated. We're really glad to hear you’re enjoying the bars and that you found them ideal for travelling too. It’s wonderful to know that ordering was easy with everything arriving on time.

We'll continue to work on providing the best services and products you enjoy.

Alex - Team grüum

Rated 5 out of 5 stars

Great natural products

Great natural products! i.e. my favourite Land of Nod Reed Diffuser, great aroma & really does help with a good nights sleep! Good customer service, good packaging & delivery, Royal Mail tracked.

1 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review. We’re really pleased to hear you’re enjoying the natural products, especially the Land of Nod Reed Diffuser and its calming aroma. It’s wonderful to know it’s helping you unwind and rest.

We also really appreciate your kind words about our customer service, packaging, and delivery - you have made our day!

Thanks again for your support, and if you ever need any help, just let us know.

Alex - Team grüum

Rated 5 out of 5 stars

Trust me, buy everything!

I have a big collection of Gruum products now and I can’t stop buying them! The scents are so wonderful and the quality of the products is fantastic. All the skin care line is so so good and the reed diffusers are my favourite. I also love the sleep spray for my pillow which I use every night. I’m waiting for some more stuff to be delivered at the moment and I’m too excited! Looking forward to trying the citrus body wash that’s on its way to me :)

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for taking time to write such a wonderful review. We're absolutely delighted to hear how much you’re enjoying your grüum collection, and that some products are becoming part of your routine. We’re also really glad you’ve got more on the way and hope you love them just as much when they arrive.

We truly appreciate your continued support and enthusiasm for the brand - it genuinely means a lot to us.

Alex - Team grüum

Rated 5 out of 5 stars

I am a long term customer of Grüum and…

I am a long term customer of Grüum and we love lots of their products in our household, but I have to shout out about their new magnesium sleep balm! A truly transformative product which has improved my sleep and ability to relax completely. I have been using it for about a week now but honestly felt the effects from the first application. I have felt so much more refreshed and well rested in a morning, and using the balm along with the relaxing pulse point roller is such a wonderful way to wind down. I actually look forward to my evening routine now! I cannot recommend these products enough to anyone who struggles with sleep and relaxation.

1 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi Sarah,

Thank you so much for your amazing review and for being a long-term customer. We’re absolutely delighted to hear about such a positive difference to your sleep and relaxation, and that you feel more refreshed with using our products.

Hearing that you now look forward to winding down is exactly what we hope for with these products – thank you for sharing your experience and recommendation so thoughtfully.

We truly appreciate your continued support!

Alex - Team grüum

Rated 5 out of 5 stars

Great company

Great company. Quick delivery and their products are so well thought out and of high quality.

26 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your kind words - we’re really pleased to hear you’re happy with the delivery and the quality of our products.

We truly appreciate your continued support - it means a world to us.

Alex - Team grüum

Rated 5 out of 5 stars

Great Company

This is a great Company who are fully trustworthy, helpful and make you feel like you are receiving personal attention. Their products are amazing! I mainly use the shampoo and conditioner. which I hope they will never stop making as I love the smell and what they do to my hair

28 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Jenny,
Thank you for the wonderful 5‑star rating! We’re so grateful for your kindness and continued support.
Warm regards, Mikaela – Team grüum

Rated 5 out of 5 stars

The shampoo bars are a great product…

The shampoo bars are a great product that is dispatched very quickly, is convenient to use, easy to transport and lasts for ages.

30 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Jane,
Thanks so much for the 5 stars! We really appreciate you taking the time to leave a review.
Warm regards, Mikaela – Team grüum

Rated 5 out of 5 stars

Recommend this company

Having received some Gruum products as a gift from my daughter, I have since bought some other products. As an older lady, I was interested in their skin products and have found them effective. Particularly their Prickly Pear Oil and Nourishing Face Oil. I also took advantage of a deal on their scents. A box of scents for every season, which I will give to my daughter for her birthday.. So yes I recommend this company and it's UK based which is important to me.

3 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Sheila,
Thank you for the 5‑star review! We’re so grateful for your support — it really means a lot.
Warm regards, Mikaela – Team grüum

Rated 5 out of 5 stars

Very pleased with the moisturiser…

Very pleased with the moisturiser (third bottle), light on my skin and a little goes a long way.

1 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi Lynda,
Thank you for the 5 stars! We really appreciate you taking the time to leave a review.
Warm regards, Mikaela – Team grüum

Rated 5 out of 5 stars

A great company Gruum

A great company , with some lovely stock that is not too expensive but the products I have purchased really work are not full of products but are made of more natural ingredients which my skin loves. The team keeps me in touch on the journey of my purchases and always asks for my feedback as it helps them .

24 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Katie,
Thanks so much for the 5‑star rating! We’re really grateful for your lovely feedback and continued support.
Warm regards, Mikaela – Team grüum

Rated 5 out of 5 stars

Really like this prickly pear oil

Really like this prickly pear oil. Very happy with purchase. I use it every morning. Although I have a very sensitive skin and psoriasis, this product has had no ill effects at all., just lovely 😍

6 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Mary,
Thank you so much for your lovely review. We are so pleased to hear that our Prickly Pear oil is working well for you.
Warm regards
Mikaela-Team grüum

Rated 5 out of 5 stars

Excellent products

The bar shampoo is an excellent product. Lathered well and is great to take to the swimming pool and on holiday as is so much lighter than the equivalent in a bottle. The conditioner is good too. Happy customer! :)

2 February 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – it means a lot to us. We're really pleased to hear the bar shampoo has been working so well for you and lathering nicely. It’s great to know it’s been especially handy for swimming and holidays too, being so lightweight and easy to travel with.

We’re also glad you’re enjoying the conditioner and that everything has left you feeling happy with your routine.

We really appreciate your support and kind words, and if you ever need anything or have questions, we’re always here to help.

Alex - Team grüum

Rated 5 out of 5 stars

Excellent product

Excellent product - bought for an elderly friend who found it very calming during the day

14 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Simon,

Thank you so much for your lovely review – we’re really pleased to hear the product has been so calming for your elderly friend during the day. That means a lot to us.

We truly appreciate you choosing grüum and taking the time to share your experience.

Alex - Team grüum

Rated 5 out of 5 stars

Kÿra Gentle Face Wash

Hey,
I don't use Kÿra Gentle Face Wash on my face...
The wash is used pre and post tattoo, to wash and maintain the area I have had tattooed.
It is very gentle, causes no irritation and helps me to heal safely without scrubbing or abrasion.
I have also washed my scalp with it after shaving if I have blade cuts on the back of my head, again without stinging or infection.
A go-to product in my cupboard.

29 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your thoughtful review – we really appreciate you sharing such a detailed and personal experience with the Kÿra Gentle Face Wash.

It’s wonderful to hear that it’s been so gentle and supportive for you both pre- and post-tattoo, helping you care for the skin without irritation, and that it’s also been useful for your scalp when needed. That kind of versatility is exactly what we aim for with our gentle formulations.

We’re so pleased it’s become a go-to product for you, and we truly appreciate you taking the time to recommend it.

Alex - Team grüum

Rated 5 out of 5 stars

Great products!!

Always a pleasant experience ordering from this company, their products are the best that I have tried...I love the oils they leave my skin feeling soft and refreshed without clogging up pores!! Shampoo and soaps are great too...

3 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your wonderful review – we’re really happy to hear you always have a pleasant experience ordering from us and that our products stand out as some of the best you’ve tried.

It’s great to know you’re enjoying the oils and that they leave your skin feeling soft and refreshed without clogging your pores, and that you’re loving the shampoos and soaps too.

We truly appreciate your support and kind words, and if you ever need anything, we’re always here to help

Alex - Team grüum

Rated 5 out of 5 stars

Great products

Great products. Love the facial skincare, sunscreens and oils. The cuticle oil is easily absorbed and does a great job. Highly recommend

28 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there, we really appreciate you taking the time to leave this lovely review – it means a lot to us.

We're really pleased to hear you’re enjoying the facial skincare, sunscreens, and oils! It’s great to know the cuticle oil is working so well for you and absorbing easily.

We truly appreciate your recommendation and your support. If you ever need anything or have questions, we’re always here to help.

Alex - Team grüum

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look