The ring is amazing. For spending so much money I would have expected some more information about the process, which is generally a crowd pleaser. Right now you purchase the item and it just says "pro... See more
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Grown Brilliance is a rapidly growing specialty lab grown diamond jewelry retailer, operating a state-of-the art website and several boutique retail stores across the United States. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. We offer a wide selection of engagement rings, wedding and anniversary bands, bracelets, necklaces, and earrings. Our jewelry experts are available in-store or online through our virtual appointments to help you find the perfect piece to celebrate your love story.
579 5th Avenue,3rd Floor, 10017, New York, United States
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Replied to 88% of negative reviews
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Beautiful ring! I am so pleased with it. I was a bit hesitant to spend so much money online but I’m glad I did! It’s luxurious and high quality. I love it!

Reply from Grown Brilliance
Working with Sydney to create our 40th wedding anniversary rings was an absolute joy. She was incredibly patient as I worked through the design process, never rushing me and making sure every detail was perfect. Her expert guidance, professionalism, and warm personality made this milestone celebration feel even more special. We are thrilled with the final rings and highly recommend Sydney to anyone looking for beautiful custom jewelry.

Reply from Grown Brilliance
My experience designing my custom ring was great. They were super helpful and accepting of all my requests and my ring turned out PERFECT!

Reply from Grown Brilliance

Reply from Grown Brilliance
I bought my wife fancy diamond earrings for Valentine's Day from Grown Brilliance. She loves them. I was so impressed with the quality, value and company, that I bought diamond studs for Mother's Day. I got the 3 carat pair. They are spectacular. Everything about the shopping experience is great, and the product is exceptional.

Reply from Grown Brilliance
I am super impressed with my experience with Grown Brilliance. My custom bracelet is exactly as ordered, exactly as the CAD mock-up and my specifications and is gorgeous! Communication from customer service team was timely and accurate. And it was the same price as the bracelet I based it on (no upcharge for custom changes) and arrived sooner than the expected time.

Reply from Grown Brilliance
I love my ring. It is beautiful and how much it sparkles is amazing. Thank you to your company, you always are so helpful and friendly! I appreciate it!

Reply from Grown Brilliance
Had a custom piece made for my wife and the experience was excellent! The team at grown brilliance was able to nail the look and keep the cost reasonable

Reply from Grown Brilliance
They were great to work with when I had to return something. When I bought a different ring, it went on sale a week later. I asked if they could adjust the price, and because I used the welcome coupon, they wouldn’t. I had to purchase the ring again at the lower price and then ask for a refund. It’s ridiculous.

Reply from Grown Brilliance

Reply from Grown Brilliance
My truly custom order exceeded expectations. It was beautifully executed.

Reply from Grown Brilliance
I purchased both my engagement ring and wedding band from this company, and unfortunately my overall experience has been extremely disappointing.
One of the main reasons for my frustration is that the complimentary 2 ct earrings included with my $4,430.27 purchase—earrings the company valued at $595—broke in less than a year. When I contacted customer service regarding the warranty, I was told the warranty would not be honored because the earrings were considered a “gift.” Regardless of how the item was categorized, it was included as part of a significant purchase, and I expected the company to stand behind the quality of the products they provide.
I should have taken this as a warning sign, but I decided to give the company another opportunity when purchasing my wedding band. Unfortunately, that experience was equally frustrating.
After selecting a ring listed at $1,995 and placing it in my cart, the price unexpectedly increased to $2,295 during checkout. I contacted customer support through the chat feature, and the representative initially confirmed the lower advertised price. However, when he added the ring to his own cart, he experienced the same issue. He offered to call me back to resolve the matter, but I never received a call.
I then had to contact customer service by phone and explain the situation again. The representative I spoke with stated she did not have the authority to honor the original listed price and said she would speak with her manager and call me back the same day. That call never came either.
The following day, I called again and requested to speak directly with a manager. I was told the manager was unavailable and would return my call later. When I finally did receive a callback, I once again had to explain the entire situation from the beginning. I was informed there had been a “system glitch,” but again was told they did not have the authority to correct the issue immediately. Eventually, after several conversations and repeated follow-ups on my end, the company agreed to honor the original advertised price, while also emphasizing that they reserve the right to change prices at any time.
Throughout the entire process, there was very little accountability, communication, or ownership of the issue. I consistently felt like I was being passed from one person to another without any real effort to resolve the situation efficiently or professionally.
Based on my experience, I do not feel this company stands behind its products or prioritizes customer service after the sale is completed. I will not be purchasing from them again, and I would not recommend them to friends or family looking for engagement rings or wedding jewelry.

Reply from Grown Brilliance
It was great got exactly what we wanted. Quick and easy process. Great staff to work with . We will be back for another ring .

Reply from Grown Brilliance
I had a beautiful custom Tennis Necklace made it is absolutely amazing once I received I decided I needed it a inch longer Laura Lankford from Boca Raton store she was so helpful from design of the necklace to adding the extra inch. I also had a ring made I was not very happy with it Laura sent it back & made everything right when I received it was also amazing. I would recommend Grown Brilliance & Laura they are all about making beautiful jewelry & making the customer happy

Reply from Grown Brilliance
I've had my eye on this ring for a loooong time. I finally decided to treat myself when there was a Mother's Day sale opportunity and I am thrilled with it. It's perfect in every way. It's sparkles brilliantly and looks so pretty on my hand. The quality is top-shel and the service was outstanding. My ring arrived safely packaged exactly when I was told it would. Grown Brilliance is a first-class business and I highly recommend it to anyone considering lab created gemstones and diamonds.

Reply from Grown Brilliance
The diamonds are beautiful I just wished I had purchased the 4 Ct one instead of the 3 Ct.

Reply from Grown Brilliance
The communication regarding my order and delivery was reassuring and appreciated. The product is excellent, very beautiful, and of fine quality.

Reply from Grown Brilliance
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