Goldcar PortugalReviews 

2,235
TrustScore 1.5 out of 5

1.5

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Review summary

Created with AI, based on recent reviews

Considering 157 reviews, most reviewers were let down by their experience overall. Many customers reported issues with unexpected and excessive charges, often significantly increasing the initial quoted price for their rental. Reviewers frequently mentioned being charged for pre-existing damage, such as scratches or missing parts, which they had either documented or were too minor to notice upon pick-up. The service was often described as poor, with staff being unhelpful, rude, or attempting to upsell additional insurance aggressively. Some people were satisfied with their experience, highlighting helpful and competent staff members, reasonable prices compared to competitors, and easy pick-up and drop-off processes. A few other people also felt that the cars provided were in good condition, often nearly new and clean, and appreciated the option to pay with a debit card.

What people talk about most

Price

Reviewers highlight negative aspects of price, often citing hidden fees and unexpected charges that... See more

Service

People report negative experiences with service, with many reviewers describing it as unprofessional and... See more

Payment

Users describe negative interactions with payment, frequently reporting unexpected charges, hidden fees, and... See more

Staff

Customers had negative experiences with staff, frequently reporting rudeness, unhelpfulness, and... See more

Product

Reviewers mention negative feedback about product, often citing issues with the condition of the car upon... See more

Reviews shaping this summary

Rated 2 out of 5 stars

We hired a group DD car (Picasso/C-Max, which was meant to be the key n go service (which is just as well it wasn't given what they did), and gave us the key to a group B car (Skoda Fabia). We t... See more

Rated 2 out of 5 stars

The automatic car was exactly as ordered. Sipped fuel and was a pleasure to drive. However getting it was hard work. Firstly there was a queue of 35 minutes, with only 2 desks working and we... See more

Rated 1 out of 5 stars

shocking and fraudulent paid 917 euros for a rental car for a few weeks. additional monies taken from credit card with no explanation. rang customer service who kept saying to email them etc... See more

Rated 1 out of 5 stars

Classic scam: Goldcar offers you a cheap rental, but if you refuse their insurance, they’ll find ‘damage’ you can barely see—like a tiny mark under the sill you’d never spot. The guy checking it over... See more


Company details

  1. Car Rental Agency

Written by the company

🚘 Hire a car with Goldcar. With over 35 years’ experience and specialising in meeting the needs of the tourism sector, we have established ourselves as one of Europe’s leading car hire brands, offering the best value for money. 👉 With an extensive network of over 30 offices at the main tourist airports in Spain and Portugal, our aim is to digitise the customer experience through the Key'n Go service, which avoids queues at the counter when collecting the car, allowing customers to collect their vehicle keys from a kiosk in just 2 minutes. 📲 Visit our website at www.goldcar.es/pt-pt/ or contact customer services at www.goldcar.es/pt-pt/apoio-ao-cliente/


Contact info

1.5

Bad

TrustScore 1.5 out of 5

2K reviews

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No history of asking for reviews

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1.5

All reviews

(2,235)

320 reviews in the last 12 months

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Rated 1 out of 5 stars

aggressive upselling & hidden charges

One of the worst car rental experiences I’ve had.

At the counter, multiple expensive extras were added without clear explanation, under time pressure and presented as if they were standard or necessary. I was rushed through the process, like most customers, and only later realised the scale of the charges.

Issues included:
• Two overlapping insurance products charged at the same time
• Additional driver fee charged even though no second driver licence was ever checked or registered
• Cross-border cover charged despite me clearly stating I would not be leaving the country
• A long list of extras added at pickup, resulting in hundreds of euros in unexpected costs

When I contacted customer service, the response was the usual copy-paste:
“You signed the contract, therefore no refund.”

This ignores the reality that customers are rushed at the counter and that extras are not explained transparently. A signature does not equal informed consent when services are bundled, unclear, or unnecessary.

This feels like a deliberate business model: upsell aggressively at pickup, then hide behind the contract afterwards.

I will never use Goldcar again and strongly advise others to avoid unless you are prepared to fight charges later. There are far more transparent rental companies out there.

30 September 2025
Unprompted review
Rated 1 out of 5 stars

Avoid Goldcar Pisa Airport – lost €140

Oplichters! Samen met mijn partner wilden wij een auto huren bij Goldcar op de luchthaven van Pisa. De medewerker aan de balie adviseerde ons om online te boeken omdat dit goedkoper was. Wij hebben deze boeking ter plekke aan de balie bevestigd.

Daarna bleek dat onze creditcards (American Express en Revolut) niet werden geaccepteerd. De medewerker gaf aan dat alles geannuleerd zou worden. Ik ben later zelfs nog teruggegaan om dit te laten bevestigen.

Toch is er €140 afgeschreven en nooit terugbetaald.

De klantenservice van Goldcar doet hier helemaal niets mee en neemt geen enkele verantwoordelijkheid.

Zeer slechte service, misleidende informatie aan de balie en geen enkele hulp achteraf.
Ik raad Goldcar, vooral in Pisa, absoluut niet aan.

English:My partner and I tried to rent a car from Goldcar at Pisa Airport. At the counter, the employee told us to book online because it was cheaper. We completed the booking with him present at the desk.

After that, our credit cards (American Express and Revolut) were not accepted. The employee told us everything would be cancelled. I even returned later to confirm this.

Despite this, €140 was charged and never refunded.

Goldcar customer service refused to help and took no responsibility at all.

Very poor service, misleading information at the counter, and no customer support.
I strongly do not recommend Goldcar, especially in Pisa.

Dutch:

13 September 2025
Unprompted review
Rated 1 out of 5 stars

This was by far the worst rental…

This was by far the worst rental experience I have ever had. I rented a car at Faro Airport in Portugal, where the company uses a key-drop system for returns outside business hours, with no staff present. They take advantage of this process to accuse customers of damage they cannot reasonably dispute.

I was charged for a scratch on the car door that did not occur during my rental. With no staff present at the time of return, I had no way to prove otherwise. The amount charged was excessive, comparable to the cost of replacing the entire door.

Despite filing multiple complaints, I was caught in an endless loop of responses with no real investigation or resolution. I was never given a fair opportunity to clarify or contest the charge.

I absolutely do not recommend that anyone use this company. I will never do so again.

20 October 2025
Unprompted review
Rated 1 out of 5 stars

I had a terrible experience with…

I had a terrible experience with Goldcar Faro. Despite having an official 'Update of Damage' (AD) document signed at pick-up which clearly listed 'Front Bumper Level 1' as pre-existing damage, they are now trying to charge me 211.97 EUR for a minor mark on that same bumper.
​The car was returned at 04:30 AM in total darkness, and the staff used a tablet/flash to find 'new' marks on a panel that was already documented as damaged. I have a 4-minute continuous video of the car at return and their own initial contract proving the damage was already there.
​This feels like a deliberate attempt to scam customers who don't keep every piece of paper. I have already disputed the charge with my bank (Monzo) and contacted the European Consumer Centre.
​Rental Agreement: 28434800
Warning to others: Take videos of every inch of the car at pick-up and return, and keep your 'Update of Damage' forms! Goldcar will try to bill you for damage you didn't cause."

21 December 2025
Unprompted review
Rated 1 out of 5 stars

Bad service and forcing extra incuranses

We rented a car via goldcar on Madeira on 29.12.2025. At the counter we were receiving the car and everything was paid in advance. At the counter the agent would not let us have the car without extra optional insurances. I read the terms & conditions thoroughly and in there no mention of required extra insurances to be taken at the counter. Neither no mention of need for embossed numbers on credit card that is needed for the deposit. The Goldcar agent was not co-opperative at all and forced us to pay the extras or else we would have not been able to rent the car. We were willing and able to pay the larger deposit required without the extra insurances but the agent refused everything.

29 December 2025
Unprompted review
Rated 1 out of 5 stars

I cannot get my car due to lack of…

I cannot get my car due to lack of support contactless and AE or even Virtual Bank card. Cannot get my car eventually and luckily I can rent another car with others. What year is it now? Never have this experience before and will never use it again!

25 December 2025
Unprompted review
Rated 1 out of 5 stars

AN ABSOLUTELY DISGRACEFUL BUSINESS = I…

AN ABSOLUTELY DISGRACEFUL BUSINESS = I foolishly booked a vehicle from Nice Airport through Holiday Autos - Who placed the business with Goldcar. Despite the booking being made with an AMEX card - It was clear when the voucher came through that a security deposit could not be paid via that route = Strange, since that is perfectly usual with car hire companies. They then refused to take a security deposit on my physical Mastercards (= x2) because they were ‘from an online bank’. I then offered various Visa cards from a substantial / high street U.K. bank - but because these were held on Apple Pay on my phone - Goldcar refused based upon the fact that they take no security deposits from cards held on phones. I finally turned to my companion who had U.K. high street banks cards - but this was not possible - payment had to be taken from a card in the name of the driver and my companion does not drive. I then went back to Holiday Autos who denied me a refund on the basis that I was talking to them after the time at which the hire was to start. Upon pointing out to them I had commenced discussing matters with them prior to the time that the hire was supposed to start and had evidence of that fact on my phone, they changed their story to claim that 48 hours notice of cancellation was required. I then pointed out the booking had been made less than 48 hours before. I then said to them, as far as I can work out - Your business model involves taking a payment for a car hire and then doing everything you can to not perform that contract by making it as difficult to possible to have the car released = I am wasting my time - There is absolutely nothing that you can or will do to overcome these ridiculous rules. “That’s about right” was the reply.
I HAVE AWARDED ONE STAR - BECAUSE I CANNOT AWARD ZERO STARS. American Express will be refunding (if Holiday Autos does not deal with matters).

8 January 2026
Unprompted review
Rated 1 out of 5 stars

Don't be more than 1 hour late picking up

I was delayed getting there by over three hours. When I finally arrived they said they had rented the car I reserved but they would give me a smaller car for an €10 / day. If you are more than one hour late they stick it to you!

1 January 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled hire car

Paid for a car and top level insurance from Paphos Airport. When I arrived at the desk, I was told that my booking was cancelled as I didn't collect in time. Booked through Expedia who were as unhelpful as Goldcar. Be very wary of their 2 hour limit on collection. I had 10 days of hire car booking and top level insurance cancelled without notification but they still have my money! Also, note that you will not be ATOL protected booking a hire car through Expedia.

21 December 2025
Unprompted review
Rated 1 out of 5 stars

Charged for Unrecorded, Pre-existing Damage

I recently hired a car from Goldcar at Madeira Funchal Airport and have been left with a significant bill for damage that was already on the vehicle.

Upon collection, I noticed marks on the side of the car. I took a photo at the time, but the scratches were not noted on the initial condition sheet. I assumed this was because they were minor (under 50mm) and likely considered fair wear and tear.

However, upon return, these same pre-existing marks were recorded as "new" damage. Despite the scratches being small, I was charged for "Level 1" damage on multiple panels, totaling over €600.

The issue is that their paperwork was inconsistent: the marks were ignored at pickup but penalized at drop-off. I am now having to fight a dispute process to prove—using my own photos—that the car was already in that condition when I received it.

Warning to other travelers:

1. Take high-quality photos of every scratch at pickup, no matter how small.

2. Do not accept a clean condition sheet if there are even tiny marks on the car.

3. Be aware that marks they ignore at the start may be charged for at the end.

I cannot recommend this company at all.

15 December 2025
Unprompted review
Rated 1 out of 5 stars

Avoid this company at all cost!!

Do not use this awful crooked company who routinely scam customers. They are a disgrace!!
I have been a GoldCar customer for some years and have rented many cars with no issues as I have always returned cars during work hours and always have them checked in.
I rented a car on Sept 16th 2025 and returned it on the 24th. I returned it at 4:30 am, as it was so early there was nobody to check the car in so I took photos and left the keys as I had been told to. There was NO damage on the car when I left it.
When I returned to the UK I received the usual end of contract email, however it included damage (Scratch on front passenger door….the photograph they sent looked like a chinagraph pencil mark rather than an actual scratch) The email stated that it was level 1 damage. As the attached invoice showed zero owing and had no instructions for me to do anything, I ignored it.
I traveled to Malaga in October
And went there to collect my prepaid GoldCar. When I arrived at the office I was told that I could not have my car as there was a debt on my account for damage to the car in September. So I was forced to pay just over £360 or I wouldn’t get the car that I had booked and paid for.
I complained and sent date and time stamped photographs that showed there was no damage when I dropped the car off at 4:30am.
GoldCar have just contacted me (December 15th) and informed me that the new photographs do not match the damage (which of course it wouldn’t as there was no damage when I took the photo) They said they will not be refunding any of the money I paid.
I have since been back to Portugal and visited the GoldCar office where a member of staff told me that this is a tactic the company uses to scam money out of customers especially when cars are returned early and not checked in. She said this was easy money for the company as customers are not in a position to contest the charge other than a complaint which they then deny. There are many other reviews with incidents of this nature!

15 December 2025
Unprompted review
Rated 1 out of 5 stars

Goldcar Lisbon Airport - Avoid!

I rented from Gold Car at Lisbon airport in September 2025 having rented from them previously in September 2024. Do not use this company unless you have no other options. I have annual excess insurance and I also booked extra cover with the online provider. I am a very regular traveller and user of hire cars. But I was still shocked by my treatment. On both occasions I have used them I have had to challenge an attempt to charge me for damages to the car. On the first occasion I had enough photographic evidence to convince the desk manager not to proceed, but on the second occasion I received an email a month after I returned car with a claim for over 500 euros of damages. I challenged them, but I had deleted my photos and video because of a change of phone and the time elapsed. I am convinced that the garage staff are incentivised to find damage and that this is a deliberate revenue raising exercise. I have insurance, but the hassle involved is intensely irritating. I have used the company in Italy too, and had similar experiences. So please avoid if you want to avoid a lot of pain. If you do have to use them, take the insurance at the desk!

13 October 2025
Unprompted review
Rated 1 out of 5 stars

I have charges that occur almost daily…

I have charges that occur almost daily , and when i dispute wirh my credit carr they said the cancellation return policy was not followed . So i guess in hndsight they know the return policy will not be followed

This is a scam

13 October 2025
Unprompted review
Rated 1 out of 5 stars

Very poor service

Very poor service. Complete lack of transparency about costs, and dishonest about deposits which were made. We hired a car from Economy Car Rentals for short holiday in Portugal from 27/09/2025 to 08/10/2025. The car was to be supplied by Goldcar at Faro Airport. From the outset there was a complete lack of transparency over costs. We were told we would have to pay separate deposits for Fuel and Tolls and these would be refunded at the end of the hire period. We used no motorways with tolls, returned the car cleaned, undamaged, and with a full tank purchased at the Faro airport. When we checked the returned car in we were assured that the deposits would be returned after 7 days. The deposits were never returned. Each enquiry to customer service was answered with a standard reply which did not address our concerns. Using Economy Car Rentals and by extension Goldcar proved to be an expensive mistake. Go elsewhere. This is a chaotic company lacking transparency and with no concept of customer service.

7 October 2025
Unprompted review
Rated 1 out of 5 stars

They claim you damaged the car when you didn't

30 days after a handed back the car rental they claim that I scratched the car. I dispute this and we are discussing the claim when they just take the money out of my account. I see this is a very common path for these people and would recommend you pass on the low hire price and find someone else who does not try to upsell and claim for damages you did not do

30 October 2025
Unprompted review
Rated 1 out of 5 stars

A true scam -- 3x the price from…

A true scam -- 3x the price from Expedia.com

I reserved a mid size SUV on Expedia for $728. I triple confirmed passengers (5) and luggage (4) before booking.

When I got to the Goldstar counter, they assured me I booked a vehicle that was too small and that I should upgrade to a mid size SUV (mind you this is exactly what I booked and verified the vehicle types and the passenger and luggage accommodations).

All and all I ended up paying $2k USD for my $728 quoted rental. Would not rent with this company again.

2 November 2025
Unprompted review
Rated 3 out of 5 stars

Sneaky fees charged that were not on the booking confirmation

Car was fine and staff were friendly and helpful, didn't try to charge for any mysterious damages

However goldcar are very sneaky and add on charges that are in the T&Cs, but do not appear anywhere in the total of your invoice. On a quoted price of 65 euros for a rental I was charged about 30 euros extra in fees such as years since driving licence issued, and toll booth device rental. Very cheeky imo

8 November 2025
Unprompted review
Rated 1 out of 5 stars

Booked and paid for car hire in…

Booked and paid for car hire in advance. I received email cancelling the booking whilst at Heathrow airport about to board for Bologna. Reason - Goldcar offices now closing at 4.30pm when we due to land Bologna at 5.30pm. Despite me having "Key and Go" which means I collect key from automated machine. Caused me significant inconvenience to arrange alternative onward travel. To add insult.... refund can take up to 15 days and they had the ordasity to ask me to review their company. Goldcar don't not care !!

15 November 2025
Unprompted review
Rated 1 out of 5 stars

I recently rented a car from Goldcar in Lisbon from Key'n Go

I recently rented a car from Goldcar in Lisbon and had a very frustrating experience. When I made the booking, it clearly stated that no security deposit was required. However, when we arrived at the airport to pick up the car, we were suddenly told that we had to pay a €269 security deposit and that they would not release the keys without it.

We were completely unprepared for this unexpected charge, both financially and practically. It felt misleading and left us in a difficult position right at the start of our trip. The staff simply repeated that there was nothing they could do.

Overall, this experience was extremely disappointing, and I will never use Goldcar again. I would strongly advise others to double-check the fine print or choose a more transparent rental company.

Additionally, the staff were very rude when we got the the key kiosk, all 3 of them on their phones which were very unapproachable.

8 November 2025
Unprompted review

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