I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more
Company replied
Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more
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I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more
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Company details
- Beauty Product Supplier
- Beauty Products Wholesaler
- Beauty Supply Store
- Cosmetics Industry
- Cosmetics Store
Written by the company
As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
Contact info
1 Lyric Square, W30NB, London, United Kingdom
- hello@glowforitshop.com
- glowforitshop.com
4.5
Excellent
983 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 77% of negative reviews
Typically replies within 1 week
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Fabulous Lash Serum that does what it says on the tin 🥰
I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the evening before I go to bed. I have just ordered my second one which arrived very quickly by post all in all no complaints only praise
2 April 2026
Unprompted review
Reply from Glowforitshop
Hi Janice,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
I’ve been using this serum since I…
I’ve been using this serum since I received it and within the first 10days and I’ve already seen growth - definitely recommend !!
23 March 2026
Unprompted review
Reply from Glowforitshop
Hi Sabreen,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Great product and costumer service
I’ve ordered of TikTok. Delivery was quick. I’ve had a little problem with my order. Contacted costumer service and it got resolved super quick! Outstanding costumer service! Will definitely order again x
1 April 2026
Unprompted review
Reply from Glowforitshop
Hi Anika,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service and products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
I had ordered the 3 step lash growth…
I had ordered the 3 step lash growth bundle through a tiktok live and included in this was a lash definer. I only received the lash definer and on contacting them through tiktok they have offered the most supportive aftercare and they are resending the bundle. Highly recommended seller. My lashes have never looked better you won't be disappointed. 5* service :)
23 February 2026
Unprompted review
Reply from Glowforitshop
Hi Catherine,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Such service after having an issue with…
Such service after having an issue with one of my products.
Thank you so much ! Will continue to purchase 🥰
1 April 2026
Unprompted review
Reply from Glowforitshop
Hi Sophie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
I have been using glow for it lash…
I have been using glow for it lash serum since November and my lashes have grown alot,im so pleased as I cant use extensions,the customer services are top notch too,thankyou to them x
1 April 2026
Unprompted review
Reply from Glowforitshop
Hi Deborah,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Blush sticks....sticky and not nice!
Blush and glow sticks both have great reviews on the website but arrived, used for the first time, hoping for easy use but all very sticky, doesn't apply very well as hard to move around the face with either a brush or foam makeup applicator. Very disappointed as like other products bought
8 March 2026
Unprompted review
Reply from Glowforitshop
Hi there,
We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.
All the best,
Team GFI x
Great customer service and support
I ordered a product from this company, and when I received it, it unfortunately had no product within the tube. I contacted customer service and after giving a few details and information they posted out another product with no issues at all straight away. Cathy at customer service was very polite and understanding. Now I have the product I’m excited to use and see results!
Thank you
26 March 2026
Unprompted review
Reply from Glowforitshop
Hi Robyn,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
My lash serum arrived empty
My lash serum arrived empty, however Cathy was great and arranged for a replacement within 5 days. Great customer service.
18 March 2026
Unprompted review
Reply from Glowforitshop
Hi HT,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
My daughter purchased the lash serum…
My daughter purchased the lash serum and eye brow for Christmas as pressie for me I have just finished and received my second order just going to keep using as thyroid issues+ menopause,I've ordered mascara and I'm really impressed so hopefully after another 6 weeks my eyebrows will be good .
20 March 2026
Unprompted review
Reply from Glowforitshop
Hi Dee,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products. We hope you've seen some amazing brow growth!
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Second tube in and loving the results
I wasn’t sure the lash growth serum was working at first. I’d bought tubes on offer and didn’t notice much difference after the first tube. I’m so glad I kept going as shortly into my second tube my lashes looked so healthy and were noticeably thicker and longer! For reference I only apply in the evening after double cleansing my face. Thank you Glow for it! Xx
18 March 2026
Unprompted review
ive been using the eyelash serum for…
ive been using the eyelash serum for years now and its grew my lashes so much one of the bests serums on the market
18 March 2026
Unprompted review
Reply from Glowforitshop
Hi Viki,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Excellent Customer Service
I had a problem with one of my products which I felt was faulty. I sent an email - recieved a reply within 24 hours and was sent a replacement product which I received within 48 hours. Can't fault the service.
11 March 2026
Unprompted review
Reply from Glowforitshop
Hi H,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Amazing contact support people
Amazing contact support people. I had an issue with the product and explained the situation handed it like a champ and wasn’t not rude. They were so nice and have send me a replacement
17 March 2026
Unprompted review
Reply from Glowforitshop
Hi Noor,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Excellent products
Excellent products particularly the lash and brow serum and excellent customer service. I would highly recommend
17 March 2026
Unprompted review
Reply from Glowforitshop
Hi Sharon,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
I can’t go without my glow for it lash…
I can’t go without my glow for it lash serum or their face balm. I absolutely love glow for its products - my lashes have never been longer and my skin has never been clearer. Thank you GFI ❤️❤️❤️❤️
16 March 2026
Unprompted review
Reply from Glowforitshop
Hi Lois,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
THE BEST MASCARA ON THE MARKET!
THE BEST MASCARA ON THE MARKET!! Glow For It has the most amazing brown mascara, with even just a few swipes my lashes had more dimension and lift than I'd had with any other product, believe me I've tried everything. My friend even asked me if I'd had my lashes done!! Comes in other colours as well girls don't get it twisted! Incredible, all I can say is THANK YOU Glow For It 💗💗💗💗💗💗💗
14 March 2026
Unprompted review
Reply from Glowforitshop
Hi Bailey,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Brown lash focus mascara - OBSESSED
Always watch the Tiktok lives and the team are super friendly.
I use the Lash Focus Growth Mascara in brown. I am OBSESSED. The brown is a perfect colour doesn't have that orange tinge so it is perfect. It doesn't crumble and easy to remove in the evenings.
The applicator is the perfect length and shape to be able to use on the bottom lashes as well as the top.
Excited to try other products!
11 March 2026
Unprompted review
Reply from Glowforitshop
Hi Rhian,
Thank you so much for your review and kind words. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Focus Mascara
The brown mascara is absolutely brilliant! Honestly such an essential! Obsessed.
11 March 2026
Unprompted review
Reply from Glowforitshop
Hi Holly,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Amazing 10/10 customer service
Amazing 10/10 customer service, had a slight issue with my order but they responded extremely fast and with no hassle at all sorted out the problem!
Very friendly and very understanding!
Super excited to try the products, thank you ☺️
9 March 2026
Unprompted review
Reply from Glowforitshop
Hi Nu,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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