Fruidel Reviews 314

Don't listen customer, don't read emails properly, left customer without delivery for whole week and don't try to sort out own mistakes.

Thank you to Gareth for resolving the issue and keeping us entertained with The Great Banana Mystery of 2026. From the customer of the week :)

Great experience overall. The team has been very accommodating and easy to work with. Communication has been excellent throughout - they are very responsive and quick to assist with any queries.

A special thank you to Gareth, who has been particularly helpful and supportive.

Highly recommend

Great Service from Gareth on the Accounts Team at Fruidel

Fantastic customer service, and great support throughout the whole process of getting fruit and milk deliveries set up in the first place. Particularly the services of Javid, he's been awesome. Highly recommend.

- Tom

My request was dealt with and responded to extremely quickly, very professional and easy to organise. Javid Alimi is a pleasure to deal with and always responds quickly to my queries or questions.

Excellent service from Fruidel for our office - keeping our employees happy with a great selection of fruit. Milk delivery also really useful.
Javid is a great account manager ensuring everything is working as it should and any issues resolved quickly (not that there have been any yet).

Good quality fruit and great customer service!

Fruidel is great! always such lovely staff who are super accomodating. Javid is a pleasure to comms with - always super responsive and on it!

We’ve been using Fruidel for around three months now, and the service has been brilliant from the start. Each week we receive fresh fruit with a great variety, which has been a really nice addition for the team.

The customer service has also been excellent – always helpful, responsive, and easy to deal with. In particular, I’ve worked with Javid, who has been fantastic throughout – friendly, professional, and always willing to help.

I’d highly recommend Fruidel to anyone looking for a reliable and high-quality fruit delivery service.

Both the fruit and customer service is amazing! Especially Javid.

very prompt and great customer service

My experience has been so smooth and easy so far, they're very thorough and everyone I've spoken to has been lovely. Gareth, our account manager, is always making sure at each turn in our experience that everything's been handled properly and we're happy with our experience.

We engaged Fruidel last year as we were considering changing our existing fruit supplier. Initially, we received a sample basket which was very good quality and well received by staff.

After some discussion, we agreed to a one-month trial period for January only, with the understanding that this would allow us to assess the service before committing further.

However, issues began almost immediately. We received an invoice before the first delivery had even arrived, and it was only at that point that we were informed that payment was required a month in advance. This had not been clearly communicated to us beforehand. Despite explaining that I was dealing with the payment query, multiple invoices continued to be issued.

Unfortunately, the quality of the fruit supplied during the trial did not match the initial sample. Over the weeks, the standard declined. For example, we received very green, heavily bruised bananas, dry clementines, and some fruit that was already spoiled upon arrival.

At the end of the trial period, I informed the company that we would not be continuing, as per the original one-month agreement. I was then told that a notice period applied and that additional payments would be required. This was not my understanding of the arrangement, and despite referring to previous correspondence, the matter became disputed.

Overall, this experience has been disappointing and unnecessarily stressful. Based on our experience, I would advise other organisations to ensure all terms — particularly payment structure and notice periods — are clearly documented in writing before proceeding.

Efficient and friendly delivery, good customer service. Javed is very helpful and attentive and goes the extra mile to ensure a positive experience.
Overall, a reliable and pleasant service that we are very happy with!

If I could give no stars I would! Didn't clarify start date or delivery times and signed me up automatically. When I tried to cancel, they charged me an early cancellation fee. Avoid at all costs!!

Came into our HQ with a sample basket which looked excellent, we moved from our other supplier to Fruidel with high expectations as promised. On both occasions that we used fruidel the fruit was moldy, poor quality, some of our sites had been missed off continously. Poor Communication and customer service from Staff.Following a intial issue call and corrective actions we experienced the same issues with the following delievery.

Dealt with Gareth Davies, responsive to emails although sometimes have to chase for a response, but general very prompt in replying back.

What a wonderful responsive and friendly team! Special mention to Luke who has been such a fantastic part of the Fruidel team who has supported me and my team in providing for our clients for a long time now. Love your FairShare programme over the Festive period for local food banks - we love to see it! Thank you and Happy New Year to all the Fruidel team!

This company harasses people too much. I told them it had been passed to the people who will make the decision and if they decide to go ahead with it they will contact them back. I was then receiving multiple calls a day and it got to the point where they made me not want to answer. Instead of leaving it they then decided to use other staff members phones to call me.