Free Agency Reviews 3

Before Free Agency we were running on two or three lead sources and praying none of them stopped working. When one did, we had no backup plan. That's the position they pulled us out of. They opened up channels we'd never tried and most started driving business almost immediately.

The relationship itself is what keeps us here though. Our fractional CMO isn't a vendor checking in once a month. She's in it with us, week after week. She knows our goals and how we think. They also manage our other marketing vendors and hold them accountable, which was a job nobody on our team had time to do right.

If you're a business owner who's been burned by agencies before, this is a different model entirely.

Having access to a true fractional CMO service means we’re not just getting marketing tasks completed, we’re getting smart strategy, accountability, and a team that actually understands how to grow a home service company. Their customer service has been outstanding from day one. They’re responsive, proactive, and always focused on what will move the needle for our business. The dashboard has also been a game changer. Having lead tracking, reporting, and marketing performance all in one place has made running our business much easier. Most importantly, the results speak for themselves. Since working together, we’ve increased qualified leads by over 30%, improved our marketing ROI, hit record breaking revenue months, and finally have clear KPIs that show what’s working and where we’re growing. Grateful to find more than just another marketing company, this team delivers strategy, execution, technology, and results.

We’ve worked with different marketing companies over the years, and Free Agency stands out because they actually take the time to understand your business before making recommendations. They’re strategic, data-driven, and focused on getting the best ROAS possible instead of just pushing ad spend.

The communication has been great, the process is organized, and they’ve done a good job tailoring a marketing plan specifically for our company and goals. Definitely feels more like a business partner than just another agency.