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Flexilay is a modern layby platform that enables ecommerce merchants to offer flexible payment plans without becoming a lender or payment provider. Instead of requiring customers to pay in full at checkout or apply for Buy Now Pay Later finance, Flexilay allows shoppers to gradually pay for their purchases over a schedule chosen by the merchant and customer. Once the payment plan is complete, the merchant fulfils the order. Unlike traditional BNPL providers, Flexilay does not extend credit or perform lending decisions. Customers pay using their existing payment methods through Stripe, while merchants retain ownership of their customer relationships and payment flows. This creates a simpler, lower-risk alternative that helps merchants increase conversions while giving consumers a more responsible way to budget for purchases. The platform is designed to integrate directly into leading ecommerce ecosystems, beginning with Shopify and expanding to WooCommerce and other major commerce platforms. Merchants can configure deposit requirements, payment frequencies, plan lengths and order rules, while customers enjoy a seamless checkout experience with clear payment schedules, automated reminders and an easy-to-use payment portal. For merchants, Flexilay provides an additional sales channel that complements existing payment options rather than replacing them. It helps reduce lost sales from customers who are unable or unwilling to pay the full purchase price upfront, while avoiding many of the costs and complexities associated with traditional financing products. Our business model is intentionally simple. Stripe continues to process all payments directly between customers and merchants, while Flexilay earns a small transaction fee for facilitating and managing the payment plan. This asset-light approach allows us to focus on delivering best-in-class software and merchant tools rather than building payment infrastructure or assuming credit risk. Our long-term vision is to become the world's leading flexible layby platform, giving ecommerce businesses of every size the ability to offer affordable, transparent and debt-free payment plans that improve conversion rates, increase customer loyalty and make online shopping more accessible for millions of consumers.
Contact info
52 Wellington Street, 7250, Launceston, Australia
- 61400986352
- hello@flexilay.com
- flexilay.com
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