Emma Willis Reviews 

740
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 232 reviews, reviewers overwhelmingly had a great experience with this company, praising the outstanding overall value. Customers enthusiastically praise the exceptional quality of the clothing, highlighting the comfortable materials, timeless designs, and beautiful traditional craftsmanship. Reviewers also frequently mention the incredibly helpful and attentive staff, noting that the overall service provided is consistently polite and professional. However, some people mentioned occasional issues, noting specific challenges such as inconsistencies in product details, unexpected sizing changes after washing, or frustrating ordering limitations. A few consumers also described feeling uncomfortable due to unhelpful in-store interactions or encountering minor communication hurdles during their physical visits.

What people talk about most

Product

Customers had positive experiences with product, frequently praising the stunning quality, beautiful finish,... See more

Quality

Consumers find quality to be a source of great satisfaction, frequently praising the exceptional... See more

Service

Clients share satisfaction on service, frequently highlighting the friendly, professional, and knowledgeable... See more

Staff

Users describe positive interactions with staff, frequently highlighting the warm, courteous, and... See more

Delivery service

People report positive experiences with delivery service, frequently praising prompt arrival times and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more

Rated 5 out of 5 stars

You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more

Rated 5 out of 5 stars

Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more

Rated 5 out of 5 stars

excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more


Company details

  1. Men's Clothing Store

Written by the company

Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.


Contact info

4.8

Excellent

TrustScore 5 out of 5

740 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 25% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(740)

231 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Incredible fabric and quality

I ordered online. Always a bit of a risk with sizing, but it came through sooner than expected, and the fit was perfect. What surprised me was the quality of the cotton. I have never worn anything like it. Superb fabric and the construction is top-notch. Glad I ordered 3 shirts and look forward to ordering more. The team were helpful, and overall service was great.

30 March 2026
Unprompted review
Rated 5 out of 5 stars

Superb Shirt Maker

Superb, personalized service, beautifully crafted shirting and a great selection of fabrics make EW the best bespoke shirt maker in my opinion. I’ve tried all the others on Jermyn Street and EW stands apart.

19 March 2026
Rated 5 out of 5 stars

Great quality and great service

Wonderful quality shirts. The sizing was as advertised. The service in terms of communication and prompt delivery was excellent. No complaints and thank you for the shirts

6 March 2026
Rated 5 out of 5 stars

Awesome Sales experience and Fine quality item

The customer service of Emma Willis is superbly excellent, as I placed an international order. I want to give a "thank you" to Alice whom I mostly communicated with for my order. Alice answered my questions in timely manner each occurrence. Moreover, the clothing is of premium quality and fine workmanship. I look forward to my next purchase.

10 March 2026
Rated 1 out of 5 stars

Brexit Costs

I’ve been a loyal customer for years and truly appreciate the quality of your shirts. However, the extra charges and complicated process caused by Brexit are simply unreasonable.
Until you establish an EU-based e-shop, I will need to find another shirt supplier.

3 March 2026
Rated 5 out of 5 stars

Attention to Detail , Great Customer Service

I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said pick-up was at the Gloucester factory rather than the London shop. I emailed my predicament on a late Saturday afternoon & had a live response almost by return. Problem fixed. Seriously awesome customer service! The shirt will be just as comfortable & hard wearing as all the others I own.

2 March 2026

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