Emma Willis Reviews 

740
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 232 reviews, reviewers overwhelmingly had a great experience with this company, praising the outstanding overall value. Customers enthusiastically praise the exceptional quality of the clothing, highlighting the comfortable materials, timeless designs, and beautiful traditional craftsmanship. Reviewers also frequently mention the incredibly helpful and attentive staff, noting that the overall service provided is consistently polite and professional. However, some people mentioned occasional issues, noting specific challenges such as inconsistencies in product details, unexpected sizing changes after washing, or frustrating ordering limitations. A few consumers also described feeling uncomfortable due to unhelpful in-store interactions or encountering minor communication hurdles during their physical visits.

What people talk about most

Product

Customers had positive experiences with product, frequently praising the stunning quality, beautiful finish,... See more

Quality

Consumers find quality to be a source of great satisfaction, frequently praising the exceptional... See more

Service

Clients share satisfaction on service, frequently highlighting the friendly, professional, and knowledgeable... See more

Staff

Users describe positive interactions with staff, frequently highlighting the warm, courteous, and... See more

Delivery service

People report positive experiences with delivery service, frequently praising prompt arrival times and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more

Rated 5 out of 5 stars

You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more

Rated 5 out of 5 stars

Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more

Rated 5 out of 5 stars

excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more


Company details

  1. Men's Clothing Store

Written by the company

Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.


Contact info

4.8

Excellent

TrustScore 5 out of 5

740 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 25% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(740)

231 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

National Treasures

There are not enough stars or amount of praise I can offer for the service, cloths and handmade clothes from Emma Willis's shop. Simply perfect.

12 August 2026
Rated 3 out of 5 stars

Poor approach to customer issue

I'd rather not be writing this review as I really like the brand and would like to make it clear that the 3 shirts in question are lovely things. Great fit and colour. I am therefore trying to be fair on the review.

My issue is more the approach to customer service and ownership - a bug bear of mine. I have therefore not starred this review as a 1* because that would not reflect the beauty of the shirts.

I bought three shirts from EW. two Linen and one white dress shirt, same neck size - the same as all of my other Jermyn Street shirts. I wear the linen shirts sparingly over summer - no other seasons - and launder carefully. The white dress shirt is worn all the time. One of the linen shirts has started to fray on the collar. Not a small fray, a considerable one. The other 2 are fine! I made this clear in my email.

I took a picture and sent it to the email on the website, and waited. The reply came after a wait and apparently the delay was down to holidays!

I was told the linen was Italian and was not as robust as Irish and I understand this, however the other linen shirt is still in good condition so I suggested that this wasn't the issue.

The next bit takes some believing.. it was implied that the fraying could be because I have the wrong collar size.. Really! The other two shirts are fine, as are the hundred + other shirts I have worn from Jermyn Street.. My tailor has also taken my collar size for bespoke garments and it's been the same since 1996.

I was offered a half price collar replacement for £60..

I emailed my response to the "wrong neck size email" but had to chase as the EW response was not forthcoming.

I was offered a half price collar replacement for £60..

Sorry but this is not my fault and for a garment that retails at £310+ from a brand that champions quality
this is not acceptable. This is not a cheap throw away garment.

I would like to repeat that I am trying to be respectful on the review because the other garments are really fabulous, however my next JS shirt will not be bought from EW as the brand talk does not match reality.

19 August 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

Great experience - the member of staff at the shop who helped me was amazing. Product once delivered exceeded expectations.

4 August 2026
Rated 3 out of 5 stars

The staff were very helpful

The staff were very helpful. I was a bit annoyed that when I looked at your website and found that I could have purchased the same shirt and had it sent to Australia where I live for much less than I paid in the shop

1 August 2026
Emma Willis logo

Reply from Emma Willis

Dear Nick,

Thank you for your kind words.

Regarding the issue you saw with our pricing, this is because the website shows prices as non-inclusive of UK VAT when viewing from outside the UK or shipping overseas.

With the cost of shipping and now duties and taxes in most areas (granted, there are no duties or taxes charged when shipping to Australia), the Ex VAT price is slightly misleading.

To combat this, we charge duties and taxes at the point of purchase (both online and in-store), which gives a transparent breakdown of the overall shipping costs before committing to anything.

We are then responsible for paying these charges when the order is shipped, which avoids additional customs delays surrounding payment of duty and tax invoices, etc.

Thank you for your support, and we hope to see you again on Jermyn Street soon.

Best wishes,
The Emma Willis Team

Rated 3 out of 5 stars

Employee service and attention was…

Employee service and attention was quite indifferent and at a time when the store was empty and I was the only customer. I ended up buying 3 shirts but that's simply because I liked the products.

27 July 2026
Emma Willis logo

Reply from Emma Willis

Dear Mr De Lapuente,
I am sorry to hear about your recent experience in our store. I have just sent you an email.
Best wishes,Emma

Rated 2 out of 5 stars

It was my first time shopping at your…

It was my first time shopping at your store because I wanted to get to know your brand better. Unfortunately, the experience was quite disappointing.

A sales associate approached me initially, but while I was asking her a question, another gentleman arrived. She immediately stopped assisting me and turned her attention to him. It seemed they knew each other, although I can’t be certain. She never came back to continue helping me.

I mentioned that I was looking for shirts in different colors, but instead of assisting me or introducing your collection, she looked at me in a way that made me feel uncomfortable.

In the end, I bought one white shirt and left. I hope you’ll take this feedback constructively, as first impressions are very important.

6 July 2026
Rated 5 out of 5 stars

Three wonderful shirts from Emma…

Three wonderful shirts from Emma Willis. The first two arrived a little late owing to a mishap when processing my order, but that was sorted very efficiently and furthermore shipping costs waived by way of compensation.

3 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look