Ema and Boo Reviews 

220
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 50 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the beautiful products, highlighting the luxurious quality and thoughtful presentation of items, often describing them as perfect gifts. Many people appreciate the excellent service, noting the quick and prompt delivery, especially for orders placed internationally. The attention to detail in wrapping and the overall ease of the ordering process also contribute to a highly positive experience for most consumers. Customers frequently highlight the ease of ordering, making the purchasing process straightforward and enjoyable. Many also express strong recommendations for the company, stating their intention to order again for future gifts. The wide selection of thoughtful products, especially for expecting mothers and newborns, is particularly valued by consumers.

What people talk about most

Product

Reviewers highlight positive aspects of product, consistently expressing delight with the quality and... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the quick and prompt delivery... See more

Quality

People report positive experiences with quality, consistently praising the high standard of products and... See more

Service

Clients share positive opinions on service, with many reviewers expressing satisfaction with the overall... See more

Order

Customers consistently note positive experiences with order, with many expressing satisfaction and a... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Honestly so gorgeous! The hamper is beautiful, from the presentation of the box to the quality of every single product, it feels incredibly luxe and thoughtful. If you’re looking for a gift for an... See more

Rated 5 out of 5 stars

Dealing with your company from abroad I found it very straight forward purchasing and the parcel was delivered very promptly. The hamper was great quality and everything I wanted in a gift.

Rated 5 out of 5 stars

It was delivered with love and on time, making new parents in awe of beautiful surprise. Thank you for the variety of gifts offered on your site, I was in a fit to chose but I am happy I settled for t... See more

Rated 5 out of 5 stars

Wow! I can’t recommend this company enough! I bought a neutral gifting bundle (with the highland cow toy) for my friend and it did not disappoint. The order arrived via special delivery so withi... See more


Company details

  1. Gift Basket Store
  2. Baby Store

Written by the company

Ema and Boo is a baby gift shop based in London, UK. We have great range of handpicked quality and unique baby gift hampers, personalised baby gifts and gift sets. We have adorable pre-packed baby gift hampers and a large selection of items that you can use to fill your own gift hamper perfect for welcoming a new baby into the world or celebrating baby shower with the expecting parents.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

220 reviews

5-star
4-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(220)

48 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Tracking number didn't work for me (international)

After receiving the company’s response, I understand that the order may indeed have been delivered correctly and on time. The main issue from my side was that the tracking link did not work for me when accessed from abroad, so I had no visibility on the delivery status and could not confirm receipt (especially since this was a gift and I couldn’t reach the recipient).

This seems to be more of an international tracking/access issue rather than a problem with their dispatch process. If you are ordering from another country, you may want to consider this potential limitation when relying on tracking.

5 January 2026
Ema and Boo logo

Reply from Ema and Boo

Hi,
We’d like to clarify that the tracking link provided is working correctly and, when accessed, clearly shows that the order was delivered on 8th January, the day after it was placed on 7th January. This is next-day delivery and fully in line with our service.
We understand that the order was sent as a gift and that you were unable to contact the recipient, however this is unfortunately outside of our control. The parcel was delivered successfully according to the courier’s tracking.
If you had contacted us directly, we would have been more than happy to go through the tracking with you and assist where possible. A 2-star review based solely on difficulty reaching the recipient does not reflect the delivery or service provided.
We do hope you’ll consider updating your review, as the order was dispatched promptly and delivered the very next day.
Kind regards,
Ema and Boo

Rated 5 out of 5 stars

Luxury present!

Honestly so gorgeous! The hamper is beautiful, from the presentation of the box to the quality of every single product, it feels incredibly luxe and thoughtful.

If you’re looking for a gift for an expecting mum, definitely check them out. This is exactly the kind of gift you’d love to receive

17 December 2025
Unprompted review
Rated 5 out of 5 stars

Easy and efficient…

Dealing with your company from abroad I found it very straight forward purchasing and the parcel was delivered very promptly. The hamper was great quality and everything I wanted in a gift.

14 August 2025
Rated 5 out of 5 stars

5 stars!!

easy ordering system, personalised message option was a great touch as was sending directly to recipient. Fast delivery. They were over the moon with the gift, wouldn’t hesitate to order again!

15 February 2025
Rated 5 out of 5 stars

Outstanding service

Easy to navigate website, delivery quick and good communication. Item exactly as described, well packaged to prevent any damage. Outstanding service.

27 April 2024
Rated 5 out of 5 stars

Pleased with purchase

Easy to use website and quick delivery. The pink hairbrush set is a very pretty colour. Not always easy to find these in the shops nowadays. Bought for a friend’s new baby. Overall very pleased.

26 March 2024
Rated 1 out of 5 stars

Terrible

Terrible. I lost my money and nobody cares. It was received by someone claiming to be me… clearly did not knock on my door as I live alone. I emailed them and they are asking me to chase Royal Mail? Isn’t this your duty of care to ensure parcel recieved safely. I live alone so parcel is as handed to someone in corridor as I live in block of flats

26 February 2024

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