I had to wait for my underwear to be made, but this is a sustainable brand, not fast fashion and they most certainly don’t contribute to the mountain of clothing in landfill. As with last time, the... See more
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Company details
- Underwear Store
- Beach Clothing Store
- Clothes and Fabric Manufacturer
- Clothing Store
- Lingerie Store
- Plus Size Clothing Store
Written by the company
Founded by Debz, Designed by Debz is for individuals who value sensory comfort, self-expression, and the expertise behind handmade, slow-fashion. Debz Breen (the founder of brand Wilde Mode) is a multi-award-winning designer and entrepreneur from Dundee, Scotland. She's a disabled, queer, neurodiverse designer and artist who's all about that creative freedom in her work. Designed by Debz is a Dundee-based slow-fashion studio in Scotland that makes clothing and apparel that look good AND feel like you. This brand isn't about fast fashion or chasing attention, it's about connection, intention and making pieces that FEEL like you. Our hands-on approach is at the heart of everything we make. Every piece begins the same way - with a feeling: comfort, protection, confidence, softness and strength. We are not trend-led, not mass-produced, not proformative, but honest, thoughtful in design, and most of all, made to be lived in.
Contact info
132-134 Seagate, DD12HB, Dundee, United Kingdom
- 07876826586
- deborah@wildemode.com
- designedbydebz.com
Replied to 92% of negative reviews
Typically replies within 1 week
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Overall comfortable and cute
I love the designs of the bras, the fit is good but depending on the design they can stretch out pretty quickly, the seam also gives my breasts a weird shape and the seam can be seen under my clothes so I couldn’t wear them under my everyday clothes. I am mostly housebound and bedbound so they are comfortable for wearing in the house and for bed, though I do have to keep pulling them down to stop them gathering under my breasts and being a bit uncomfortable, might get some elastic added to the bands to keep them in place better. They recommend slider straps which you pay extra for which is fine but as they recommend they probably should be the standard, the straps are not only extra but the part attached to most of my bras the elastic has gone after first wash, they are still fine and wearable but not the quality I’d hope, may be the way they are stitched in. I do love the designs and they are comfortable and they fit better than any I have found on the high street as my breasts are large so I can never get them quite big enough or pretty. I bought two bikini tops but the seam and shape were awful I would never wear them in public, they are way more obvious than the usual bras, probably the thickness of the material so I wear them for bed instead. I have ordered multiple times and would order again as overall they are better than I could get elsewhere for bras to wear for bed or to wear in the home comfortably. I never received my free gift with my first order which is fine it was a scrunchie I didn’t need, customer service is ok to good as long as it’s just a sizing enquiry or you are adding to your order, otherwise the owner of the company can be abrasive or not respond at all. One of my orders I put in solely for a new print I liked and was treating myself, I know the waiting time for orders can be 4/6 weeks however almost 4&1/2 weeks after the order I received an email to say that material was no longer available and did I want another design, I’d already added a couple others I wanted to that order so there wasn’t and as I’d ordered when it had just come out I was hugely disappointed, so asked for a refund unless was enough to make a one with scraps which was cheaper by £6. I got a scrap one made and when I enquired about the refund of the difference I was ignored, I didn’t press it as I know people have been blocked or worse so I didn’t want the hassle especially in my poor health. I would still buy again as I know what to expect and overall like their bras but I do worry every order in case there is an issue and I have to contact them.
Definitely recommend measuring and using the guide and only ordering one first but be aware if there are issues they are great at dealing with them professionally so read all policies etc thoroughly and be prepared.

Reply from Designed By Debz
Absolutely amazing as per usual
Absolutely amazing as per usual. My custom product came in great timing & quality. Super accessible to my needs & can grow with me. Thank you so much xx

Reply from Designed By Debz
I think I love dresses now (or WM skater dresses anyway)
I bought a skater dress from Wilde Mode, Im generally not a dress person but with the heat and upcoming medical things, it made sense.
The softness is out of this world. I was admittedly hesitant on ready recycled polyester but it's so soft and comfortable!
In fact, yesterday I was wearing full Wilde Mode for an MRI. You're not allowed metal in the machines for Wilde Mode undies are perfect and with the dress I wore cycle shorts with the same Totoro fruit salad print.
And then I wore the same outfit to my niece's birthday party. Where else could I buy a comfortable, medically friendly outfit that I could also feel happy wearing to a 6 year old's princess party?

Reply from Designed By Debz
Sensory and unusual size friendly
I have struggled with bras my whole life. I have a small back and large breasts. So high street if a no go and as an autistic person with a pain I really find it hard to wear a lot of bras that can dig in or are hard to get into.
These are made to size and have allowed me a bit more freedom in how I dress.
Recommend recommend recommend

Reply from Designed By Debz
Easy to get the right size for a comfortable fit
The sizing guide videos made it really simple and easy to work out my size, so that when I received my bra it fitted perfectly. It's super supportive and comfortable and I easily forget I'm even wearing it.

Reply from Designed By Debz

Reply from Designed By Debz
Beautiful products and so comfortable…
Beautiful products and so comfortable to wear. Made perfectly and ethically. Love them

Reply from Designed By Debz
I love love love the comfort tops and…
I love love love the comfort tops and briefs. The bra isn't quite the right fit for me, but that's just a personal preference. Ive already ordered more!

Reply from Designed By Debz
Hands down the most comfortable bras…
Hands down the most comfortable bras I’ve ever worn in my life. I don’t know how I’ll ever go back to wearing anything else. They also have great support. Well worth the wait! Once I accumulate more funds I’m switching out all my bras for Wilde Mode!

Reply from Designed By Debz
Keep slow fashion going! Handmade is amazing!
What can I say other than this brand is amazing! Slow fashion is way better than fast fashion and this brand is leading the way! I’ve got several of their bras and underwear and just took my activewear leggings out for the first time and I’ve never known comfort like it! Size inclusive, gender inclusive, long lasting and with a team that truly cares. Absolutely recommend! Xx

Reply from Designed By Debz
I bought a two-piece swimsuit and I can…
I bought a two-piece swimsuit and I can honestly say it's the best cut and fit I've seen in years. Really lovely. Will be buying a bra next
Top notch customer service
Top notch customer service and their products are durable and high quality.
Great service ,great product
Great service ,great product. But most of all a very approachable company who are willing to listen and help:
They lovely products too
Superb bras and excellent customer service
Firstly their bras are THE BEST I have tried in my quest for comfy supportive non wired bras. They also come in super fu. And spooky fabrics! Their customer service is second to non. Always prompt, friendly replies and quick turn around altering stupid mistakes made when ordering!
I love this company
I love this company! I've placed several orders now and haven't been disappointed. The clothes fit well, the fabrics are bright and fun, and natural fibres, which is important to me. And made in Scotland, too - what's not to like!
Another beautiful matching set ,I'm…
Another beautiful matching set ,I'm happy with every purchase every month from subscription and I love that I get a surprise every month too
Absolute quality and comfort every day, the only time I don't wear a matching set is for the bras I have that don't have the matching knickers , I'm so proud to own at least 20 pairs now I think or maybe just under and I'll continue to purchase because I haven't found anything that matches such quality and comfort
Fun comfortable undies.
I have been wanting to buy items from this company for some time, but wanted to make sure I bought the correct size. I have an autistic daughter who also has a learning disability, bright colours, soft fabric and smooth seams appealed. I followed the instructions on sizing and received a gorgeous comfort top for my daughter. She seemed so happy to see the rainbow colours on her underwear and appears to be comfortable in her new top. I got a fabulous pair of knickers and am looking forward to wearing them.
Great communication from seller who kept me up to date on my order. Everything arrived beautifully packaged and I appreciated the cute cards and hair scrunchie.
Thank you so much.
Biggest waste of money ever...
My daughter ordered both of us a bra from this company. When they eventually arrived (6 weeks after placing the order), it was obvious they were no good. Both were too large, despite having double checked the measurements. Unfortunately, my daughter had removed her tags so couldn't return hers. She did email the company regarding mine and it was sent back to be replaced. They suggested sizing down, which I did. Although we didn't have issues with the customer service aspect, these bras are about as much use as a air-conditioning in an igloo. There is NO support. The band rides up constantly, (not helped by the almost silky feeling material). My boob's feel as though they're being squashed rather than supported (ordered the cup size according to measuring instructions), and the under-bust grippy bit which, presumably is supposed to keep the bra in place, is uncomfortable and feels almost sticky.
I feel we totally wasted our money. These bras aren't cheap. I sincerely wish we'd read the reviews on here before wasting our money.
WOW! I’d give more than 5 stars 🌟 if I could!
WOW! 😍 I have Never found a bra/ underwear more comfortable than Wilde Mode’s!
I am Neurodivergent and struggle massively with normal underwear… Until I discovered This Amazing small company that not only caters to SO many sizes But hand makes everything themselves, stands up for equality and acceptance, Their designs are sooo freaking CUTE, And they don’t just sell underwear… They sell other items too including scrunchies, bags, swimwear and clothing too! 😍
I Highly Recommend this Beautiful Company to anyone who struggles with normal underwear or are looking for something fun and different. You won’t be disappointed! 💖🥰✨
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