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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
I cannot tell you how much I love this company. I've got a drawer full of the comfiest, cutest undies, that wash and dry countless times and never diminish in quality. I have pain conditions and senso... See more
Great company, good communication and shipping was fast. Luckily I'd read the other reviews about this bra and sized up! I'd recommend going up 2 sizes from your regular. Also weirdly for a compressio... See more
Company replied
First time using wilde mode and won't be my last. Brilliant customer service kept me updated through the whole process. Finally a comfy bra that actually fits properly. The fabric is buttery soft, d... See more
Company replied
Company details
- Underwear Store
- Beach Clothing Store
- Clothes and Fabric Manufacturer
- Clothing Store
- Lingerie Store
- Plus Size Clothing Store
Written by the company
Founded by Debz, Designed by Debz is for individuals who value sensory comfort, self-expression, and the expertise behind handmade, slow-fashion. Debz Breen (the founder of brand Wilde Mode) is a multi-award-winning designer and entrepreneur from Dundee, Scotland. She's a disabled, queer, neurodiverse designer and artist who's all about that creative freedom in her work. Designed by Debz is a Dundee-based slow-fashion studio in Scotland that makes clothing and apparel that look good AND feel like you. This brand isn't about fast fashion or chasing attention, it's about connection, intention and making pieces that FEEL like you. Our hands-on approach is at the heart of everything we make. Every piece begins the same way - with a feeling: comfort, protection, confidence, softness and strength. We are not trend-led, not mass-produced, not proformative, but honest, thoughtful in design, and most of all, made to be lived in.
Contact info
132-134 Seagate, DD12HB, Dundee, United Kingdom
- 07876826586
- deborah@wildemode.com
- designedbydebz.com
4.4
Excellent
736 reviews
Replied to 92% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Wildemode is the most comfortable underwear
Wildemode underwear is the most comfortable and pretty underwear for me. I have replaced all my traditional bras and briefs with theirs. No more itching, pinching, hurting from uncomfortable bras. My bra size varies through my menstrual cycle and Wildemode bras are flexible to accommodate this. The cotton material with a little lycra is amazingly soft on my skin. For that reason I have also purchased Wildemode T-shirts, jumpers, leggings and joggers. They are all well made, come in pretty designs and feel like a hug when wearing. I am very happy with all my purchases.
30 August 2025
Reply from Designed By Debz
Thank you so much for this absolutely wonderful review. It means the world to hear that Wilde Mode has brought you real comfort - especially after struggling with traditional bras and briefs. Knowing that our pieces help you avoid itching, pinching, and pain, and can adapt gently with your body through your menstrual cycle, is exactly why we create them the way we do.
We’re overjoyed that you’ve found our cotton-lycra blend soft on your skin, and that you’ve expanded your Wilde Mode collection to tees, jumpers, leggings, and joggers. Hearing that they feel like a hug when you wear them… that’s the highest compliment we could ever receive.
Thank you for trusting us, for filling your wardrobe with our designs, and for sharing such thoughtful feedback. We’re so happy that you’re happy with your purchases.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Don’t waste your money
When the bra arrived, I tried it on straight away and as it fitted well, removed the tag to wear it that day. After 30 minutes it had slid up my back, and after an hour I had to take it off.
As the tag was removed, I was not allowed to send it back.
I used Wilde Mode’s own calculator to work out my size, so I’m a big miffed to have wasted my money on a useless item.
14 November 2025
Unprompted review
Reply from Designed By Debz
Thank you for taking the time to share your feedback, and I’m truly sorry to hear that your bra didn’t work out as expected. I completely understand how frustrating it must feel, especially when you used our size calculator and were excited to wear it right away.
Once tags are removed, we’re unable to accept exchanges, as we can’t resell items that have been worn - but I do appreciate how disappointing that is in your situation. Our intention is never for anyone to feel they’ve wasted their money, and I wish we’d had the chance to help before the tags were taken off.
If you’d be open to it, I’d love to take a closer look at your measurements and help you find the right fit going forward. Sometimes even a small adjustment can make a big difference in comfort and support.
Thank you again for your feedback - it genuinely helps us improve.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Well made but elasticity loss and loss of support when wearing
The bras are well made and customer service was great, but ultimately they do not work for me. I sized down in the back after reading some reviews where people say the bras slackened during the day, but this still happened and the bras end up being too loose and really unsupportive (I usually wear a HH/J). I definitely couldn't leave the house wearing one with the support I need, but they are fine for lounging at home. Like I say, they are well made, the materials are lovely and soft, and communication was great, they are just not for my shape and size I guess. But maybe not every bra is for everyone 🙂
24 October 2025
Reply from Designed By Debz
Thank you so much for taking the time to share such a thoughtful and balanced review. I’m really glad to hear you found the bras well made, soft, and that our customer service supported you well - but I’m truly sorry they didn’t give you the level of support you need for everyday wear.
Larger cup sizes can be especially complex when it comes to wireless styles, and even with sizing down in the band, some people do experience relaxation in the fabric throughout the day. You’re absolutely right - no single bra design works for every body, and I really appreciate how kindly and constructively you’ve shared your experience.
I’m glad they’re at least comfortable for lounging at home, but I completely understand wanting more support if you usually wear a HH/J. If you ever decide you’d like help exploring alternative fits or adjustments, I’d be more than happy to chat and see what we can do.
Thank you again for your honesty, your kindness, and your support.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Good quality garments
Good quality garments, love the new socks that match my underwear! I'm happy to pay extra for handmade underwear that fits properly and doesn't irritate my sensory sensitivities.
20 October 2025
Reply from Designed By Debz
Thank you so much for your lovely review! We’re delighted to hear you’re enjoying the quality of your garments - and especially that you’re loving the new matching socks. We had so much fun creating those!
It means a lot to know that our handmade pieces help support your sensory needs and provide a comfortable, irritation-free fit. That’s exactly why we make everything the way we do, with softness and care at the heart of every item.
Thank you for valuing the craftsmanship that goes into handmade underwear - your support truly makes a difference.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Comfy and gorgeous
My bra arrived today, and it fits perfectly. Gorgeous print. It's as comfortable as advertised and gives really nice support. I find it makes my cleavage a little flat, but it's a soft wireless bra so I didn't expect a huge lift. I got mine made with rainbow adjustable straps. Honestly, it's so comfortable, I'd recommend these bras to everyone. Customer service was fast and helpful too. Well worth the wait for this!
27 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for this gorgeous review! I’m absolutely thrilled to hear your bra arrived and fits you perfectly - and that you love the print and comfort. The rainbow adjustable straps are such a fun choice too!
You’re spot on about wireless bras giving a softer, more natural shape, and I really appreciate how thoughtfully you described your experience. Knowing you’d recommend our bras to everyone genuinely means the world to us.
Thank you as well for the kind words about our customer service - we always want you to feel supported from start to finish. I’m so glad the wait was worth it for you!
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
The cotton bras are brilliant
The cotton bras are brilliant, comfortable, great fit. Will definitely buy again
1 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for your lovely review! I’m delighted to hear you’re enjoying the comfort and fit of our cotton bras. It means so much that you’d buy from us again.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
FABULOUS SMALL COMPANY
FABULOUS SMALL COMPANY
Brilliant designs, brilliant fit, brilliant customer service, small batches, limited editions and Debz is the BEST! Thanks Chica!
26 August 2025
Reply from Designed By Debz
Thank you so much for this fabulous review! Your enthusiasm truly made my day. I’m over the moon that you love the designs, the fit, the limited editions, and our customer service. Small-batch magic is what we’re all about, and it means the world to know it shines through for you.
And thank you for the shoutout - you’re an absolute gem! 🦋
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Reply from Designed By Debz
Thank you so much for your review! I’m really glad to hear your item arrived on time and just as you expected. We appreciate you taking the time to share your feedback.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Products seem good, questionable sizing, poor customer service.
First time customer & liked the look of the products. However, due to a skin condition which left some broken, weeping skin, I wasn't able to try on the bra within the 14 day return period, allowing time both for my skin to heal and also ensuring no marks or bacteria were transferred to the bra. When I was eventually in a position to try it on, despite following the size guide carefully, I wasn't even able to pull it over my head/shoulders. I emailed them to explain the situation and ask if they would exchange for a different size, even though I was (only) 6 days over the 14 day returns period. The reply was a flat no, it's a strict policy and they have a sale on and suggested I purchase a different size! I feel this is very poor, inflexible customer service, as I wasn't even looking for a refund, just an exchange for a different size, so they would not be at any monetary loss as they have already been paid. What is even more frustrating is their returns window has now been substantially increased for the Xmas period. If they can do it now, they should have been more flexible a matter of days before this extended period opened. I am now left with an unwearable bra (which, despite being reduced, is still what I consider to be quite expensive) and they have lost a potential new customer, who may have been prepared to purchase further items if the fit was good. As it stands now, I will not shop here again, regardless of any further response due to this review, as they were given an opportunity by email to reconsider their initial response and their one-sentence follow-up reply was just "Thank you for your understanding", which did not address my points and I did not demonstrate any "understanding", as I disagree with their stance! The 2nd star is purely for actually responding to emails within an acceptable timeframe and the bra itself feeling like it would be comfortable (if it fit!).
3 November 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you so much for taking the time to share your feedback. We’re truly sorry to hear about your experience and the difficulties you’ve faced — that sounds incredibly tough, and we hope your skin has now healed and is feeling much better. 💜
As a small handmade brand, we take hygiene and fairness to all customers very seriously, which means we have to stick closely to our returns and exchange timeframes. This ensures that every item we send out remains safe, fresh, and brand new for our community. Our team did look into your request carefully, but as your order was outside the exchange window, we couldn’t make an exception on this occasion.
We completely understand your frustration, especially given the timing before our extended festive returns period, and we’re sorry this has left you disappointed. Your feedback is genuinely appreciated — it helps us keep improving how we communicate these policies with clarity and compassion.
We’re glad you liked the feel and quality of the bra fabric, and we’d love to help you find your perfect fit if you ever decide to shop with us again. Our team is always happy to assist with sizing or style recommendations before you order.
Thank you for your understanding — you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Great quality products and great…
Great quality products and great customer service
20 September 2025
My tatas have never felt so bravas
My tatas have never felt so bravas. The much anticipated bra arrived this morning and I put it on immediately. The material is a lovely soft cotton and the adjustable straps (they do cost extra) are really comfortable.
Please note that this is a slow fashion brand so it did take a few weeks to arrive, so please bear that in mind when you order. I promise it is worth the wait.
31 October 2025
Unprompted review
Bra arrived quicker than expected
Bra arrived quicker than expected, on explaining the issues with it becoming looser as wearing it all day. I wasn't offered a refund or option to return just advice that I should order another size with sliders this time. I couldn't be bothered to push or argue as they are small shop and recently received a panicked mass mail from owner about she may have to close. Plus I don't have another £40 for a bra so I'll stick with my old m&s ones and use this one for sleeping or hanging around the house all day.
Just seen the response from Wilde M there was ample time for a reply when I emailed originally. Plus I wouldn't have been able to return the item as I only found out that it doesn't have enough hold to keep me 'in place' all day as it's stretches the longer you wear it.
2 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you so much for your feedback — we’re really sorry to hear that your bra didn’t quite work out and that you didn’t feel supported when you reached out. That’s definitely not the experience we want anyone to have with Wilde Mode.
Just to clarify, we do offer exchanges on all bras as long as the tags are still attached and the item is in as-new condition. We’d be more than happy to help you find a better fit or add adjustable slider straps to improve comfort and support.
Please feel free to pop us a message at hello@wildemode.com and we’ll make sure you get the help you need this time. We truly appreciate you giving us a try and supporting a small handmade business — it means the world to us.
Thank you for your continued support — you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
First time using wilde mode
First time using wilde mode and won't be my last.
Brilliant customer service kept me updated through the whole process. Finally a comfy bra that actually fits properly. The fabric is buttery soft, design very vibrant. The fit is great and the girls sat nicely in it.
Overall a great experience.
10 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you so much for your wonderful review! 💖 We’re so happy your first Wilde Mode experience was such a good one — it means the world to hear you found the perfect fit and love the buttery-soft feel and vibrant design. 🌈 Welcome to the Wilde Mode family — we’re thrilled to have you! 🦋
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Nothing wrong with the products but…
Edit: changed my rating based on their response
Original: Nothing wrong with the products but their customer service is poor (ghosting in communications when I had questions about an order) and I had to unsubscribe from their marketing emails as they were quite hostile in tone. Rather take my money elsewhere.
Added: And their newest reply to this review isn't painting a clear picture. The latest email they're referring to, that I gave not replied to because it's the least genuine "apology" email I've ever seen, is their direct message to me about this specific review. For that I'm changing my review. Don't try to shift the blame onto me when you've ghosted me since August after offering to help. Ignoring me since August, despite several attempts by me to contact you, then only responding after a poor review, shows bad form.
Avoid at all costs if you want decent customer support. I'm really disappointed in this.
1 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
We’re really sorry to hear you felt let down by your experience with us. After checking our records, it looks like we were actually waiting for a reply from you to our last email — so we’re sorry if that caused any confusion or delay in communication. We always aim to provide friendly, supportive service and can assure you that none of our marketing emails are written with a hostile tone — we’re all about kindness, inclusivity, and celebrating our wonderful customers. 💖
If you’d like us to look into this further or help with anything outstanding, please feel free to reach out directly at orders@wildemode.com
— we’d be happy to help.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Clothes that help me be me
The comfort top is just such an inspired product. For someone that suffers dysphoria around the lack of breasts, it's great to have such great looking options for clothing that fits my chest band size without assuming I also have a large cup size.
I just wish they had a bottoms option that fitted me as well so I could have matching sets!
29 April 2025
Reply from Designed By Debz
Hi there,
Thank you so much for your beautiful review — it means the world to hear that our comfort top helps you feel more yourself. 💖 That’s exactly why we do what we do — to create pieces that support comfort, confidence, and self-expression for every body.
We really appreciate your feedback about matching bottoms, too! We’re always expanding our size range and product fit options, so your comment has definitely been noted for future updates. 🌈
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Bad fit and zero support.
I tried a bra as they looked good and I need something wire free for working from home. Unfortunately when it finally arrived, it didn't fit at all and I have zero support. I understand there can be some variations, but I went from my measurements and used their size calculator. It wasn't even close to fitting. The sizing is very confusing, and they don't accept returns so I'm stuck with a bra I can't wear. I do love all the fabric choices, and what they seem to stand for, so I gave 2 stars instead of 1.
13 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you for taking the time to share your feedback — we’re really sorry to hear that your bra didn’t fit as expected. 💕 Our size calculator usually gives a great guide, but sometimes individual measurements or fabric stretch can make a difference.
If you’d reached out to us, we would absolutely have arranged an exchange to make sure you got the right fit — we always want our customers to feel comfortable and supported in their Wilde Mode pieces. Please feel free to email us at hello@wildemode.com
and we’ll be happy to help get this sorted for you.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Bras without the ‘ick’
Amazing bra without all the things that stress me out!
I am neuropsicy with added MS so something easy to wear is a must!
No hooks, no wires, just perfect fitting bras with amazing material!
I’m happy to have my boobs covered in serial killer fabric! 🤣♥️
11 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
This absolutely made our day — thank you! 🤣💖 We’re so glad you’ve found a bra that feels comfy, stress-free, and sensory-friendly. That’s exactly what we set out to do — no hooks, no wires, no ick — just softness and support that lets you be you (even in serial killer fabric 😜🖤).
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
The ladies at Wilde Mode go above and…
The ladies at Wilde Mode go above and beyond to provide excellent customer service and their clothing is the most comfortable and joy-provoking clothing I've ever owned.
29 August 2025
Reply from Designed By Debz
Hi there,
What an absolutely gorgeous review — thank you so much! 💖 We’re thrilled to hear how much joy and comfort our pieces bring you. The whole Wilde Mode team puts so much love into every order, so feedback like this really means the world to us. 🌈
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Lovely underwear
Lovely underwear, super well made, super comfortable and look gorgeous! I'm very happy :)
23 August 2025
Reply from Designed By Debz
Hi there,
Thank you so much for your lovely review! 💖 We’re thrilled you’re happy with your Wilde Mode underwear — comfort and gorgeous vibes are exactly what we aim for. 🌈
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
great bra
great bra - wish I'd ordered the matching bottoms. Company are great at comms too, really helpful.
25 August 2025
Reply from Designed By Debz
Hi there,
Thank you so much for your lovely review! 💖 We’re so glad you love your bra and had a great experience with our team — that means the world to us. 🌈 And no worries about the matching bottoms — there’s always next time 😉
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
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