Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm le... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to orde... See more
Company replied
Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispa... See more
Company replied
I use Dance Direct alot and they always have fabulous service. The items arrive quickly, there's never an issue if I need to swap a size and if I have a query, the team reply personally and helpfully.... See more
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Company details
Written by the company
Dance Direct is proud to be the UK's largest dancewear retailer, with over 15,000 products ready to inspire every dancer. Your ultimate one-stop shop for all things dance, we offer an extensive range of dancewear and costumes for both the studio and the stage. Shop leading brands including Bloch, Capezio and Dansez, alongside our most trusted own brands, 1st Position and Revolution. We’re passionate about providing high-quality, affordable dancewear and costumes to the dance community. We take pride in helping dancers pursue their dreams with confidence — without worrying about the cost. Enjoy free UK delivery on orders over £50, plus free returns, so you can shop with complete confidence. We’re here to help you take the next step in your dance journey.
Contact info
United Kingdom
- hello@dancedirect.com
- dancedirect.com
4.2
Great
273 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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Great service
Very quick delivery, sizing perfect, great price and my daughter is very happy.
29 March 2019
Unprompted review
Reply from Dance Direct
Thank you for your review Kaya. We are pleased you are happy with the speed of your delivery. We hope you continue to shop with us in the future :)
Great supply and choice of dance items…
Great supply and choice of dance items fitting all budgets. Speedy delivery, too
26 March 2019
Unprompted review
Reply from Dance Direct
Thank you for your review Kathrin. We are pleased you are happy with your order. We hope you continue to shop with us in the future :)
Their customer service is excellent
Their customer service is excellent! My new leotard was mistakenly delivered to my post office rather than home address. When I emailed to ask where my delivery was Sarah from customer services got back to me within the hour letting me know where the parcel was. We exchanged a few more emails over the morning to clarify and I was able to collect my parcel that afternoon. Very efficient and helpful. The leotard (Capezio) is also good quality!
7 February 2019
Unprompted review
Small fit but great product!
Read another review that mentioned the sizes run small, ordered a size up and very glad I did. Perfect fit! Leotard is stunning, fabric is soft and I've had so many compliments on it! Delivery was quick too, one happy customer.
28 January 2019
Unprompted review
Reply from Dance Direct
Hi Jen, thank you for your review. We are pleased you are happy with our products and service, and hope you continue to shop with us again in the future :)
My shoes are actually in the process of…
My shoes are actually in the process of being returned, they were good quality however they didn’t quite fit right and were not really what I was after.
21 January 2019
Unprompted review
Reply from Dance Direct
Hi Lydia, thank you for your feedback. We appreciate your custom and hope you shop with us again in the future :)
Lovely item
Exactly as shown and a perfect fit. Arrived sooner than expected.
6 January 2019
Unprompted review
Reply from Dance Direct
Hi Joanne, thank you for your review. We are pleased you are happy with our products and service, and hope you shop with us again in the future :)
Excellent!
Excellent advice on the website & speedy delivery! Can’t fault it!
26 December 2018
Unprompted review
Reply from Dance Direct
Hi Claire, thank you for your review. We are really pleased you are happy with our products and service, and hope you shop with us again in the future :)
Great item and fast delivery
Great item and fast delivery. I would definitely buy from them in the future
18 December 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Rebecca. We are pleased you are happy with the speed of your delivery. We hope you continue to shop with us in the future :)
Reply from Dance Direct
Thank you for your review Stephanie. We are pleased you are happy with the speed of your delivery. We hope you continue to shop with us in the future :)
Fab customer service... and leotard.
Lovely leotard! I was a little on sure in how to correctly measure my daughter up as she constantly pulls at the crouch of all her leotards. I call up direct and a very helpful lady told me how to measure her. I ordered the advises size and it’s perfect! My daughter said it’s so comfortable.
Thanks to lady that helped me on the phone, made a huge difference.
3 December 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Sharon. We are pleased you are happy with the service you received over the phone. We hope you continue to shop with us in the future :)
Consistent,reliable, first class service!
This is the second time that i have ordered products from 'First Position', the quality of the goods, value for money and speedy service have been excellent on each occasion. The advice provided on their website with regard to sizing has also proved to be spot-on! I would recommend them without hesitation.
12 October 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Christine. We are happy to hear that you are pleased with the products and the service you received. We hope that you continue to shop with us in the future :)
Great product
Great product, arrived quickly. Great service. Will use again.
2 October 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Lucy. We are pleased to hear that you like the product which you have received. We hope that you continue to shop with us in the future :)
Second set of leotard abd matching…
Second set of leotard and matching shorts for my daughter and very happy. Looks lovely on and always gets nice comments asking where we bought it from. Easy online ordering, fast delivery and washes well. Will purchase from them again.
25 September 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Joanne. It is great to hear your daughter loves our matching dance wear sets. We hope you continue to shop with us in the future :)
Fast delivery and product as described…
Fast delivery and product as described :)
19 September 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Ms Spence. We are pleased you are happy with the speed of your delivery. We hope you continue to shop with us in the future :)
Excellent service
19 September 2018
Unprompted review
Reply from Dance Direct
Thank you for your review. We are pleased you are happy with your order. We hope you continue to shop with us in the future :)
Great fast service reasonably priced…
Great fast service reasonably priced and good quality shoe purchased - thanks
14 September 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Tracey. We are pleased you are happy with the order process. We hope you continue to shop with us in the future :)
I have bought jazz shoes for my…
I have bought jazz shoes for my daughter for the second time. Very happy with the quality and the prompt service.
30 August 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Michelle. We are pleased to hear that you are happy with the service you received and the shoes which you ordered.We hope that you continue to shop with us in the future.
Ordered Capezio daisy full sole ballet…
Ordered Capezio daisy full sole ballet shoes for my daughter. I struggle getting shoes the right fit for her but ordered these and the sizing is very good. Website easy to use and delivery fast. Would use first position in the future and would also recommended to others at our dance school.
17 August 2018
Unprompted review
Reply from Dance Direct
Thank you for your review. We are pleased that you are happy with your order. We hope that you continue to shop with us in the future :)
Free returns and prompt refund
Free returns and prompt refund. Excellent.
13 August 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Tracey. We are pleased you are happy our returns process. We hope you continue to shop with us in the future :)
Easy and efficient...
Very easy to order. I had to return and reorder the next size up but it was all very efficient and the refund issued quickly...
10 August 2018
Unprompted review
Reply from Dance Direct
Thank you for your review Mrs P Ferguson. We are pleased you are happy our returns process. We hope you continue to shop with us in the future :)
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