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Review summary

Created with AI, based on recent reviews

Evaluating 69 reviews, most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, finding it unresponsive and difficult to contact. Consumers frequently reported issues with their orders, including items going missing, being incomplete, or arriving damaged. Some people also felt that product quality was poor, with items being faulty or not as described. Delivery services were often criticized for being slow, unreliable, and not meeting expectations regarding placement of items. Conversely, a small portion of people were satisfied with the quality of the products and the efficiency of the delivery.

What people talk about most

Product

Consumers find product quality to be ambiguous. Many reviewers praise the great quality, lovely appearance,... See more

Order

Customers had negative experiences with order. Many reviewers report significant issues with orders not... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers report significant issues, including... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as one of the worst... See more

Quality

People report ambiguous experiences with quality. Many customers praise the great quality of products, noting... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Mattress is ok, I was expecting a much firmer mattress given it says firm with pocket springs, but not that firm, but does the job. Also the first mattress was delivered incorrectly. They did resolve... See more

Rated 2 out of 5 stars

Terrible customer service, an ok mattress. My order went missing as the sender hadn’t put the correct address on the label, left to me to chase where my order was and when it would be delivered. Con... See more

Rated 4 out of 5 stars

Placed an order for the Luna set. The furniture that arrived was nice and easy to put together. Delivery was on time and tracking was available. However, we had 2 of the same piece delivered me... See more

Rated 4 out of 5 stars

Prompt service, good communication. Order arrived on time, very well packed with clear assembly instructions. Items exactly as expected and look great in the nursery. The reason for four stars is bec... See more


Company details

  1. Children's Furniture Store

Written by the company

At CuddleCo, we design nursery furniture and baby essentials combining safety, comfort, and practicality to support everyday family life. From the first nights through to the toddler years and beyond, our collections are created to grow with your child while fitting effortlessly into your home. Based in Manchester, UK, we are a dedicated team of designers, product specialists and parents. Our experience shapes everything we create, from cot beds and nursery furniture sets to playroom furniture and baby accessories, helping families feel confident from day one.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

161 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 16% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Don’t believe their delivery dates

Ordered baby nursery furniture with a two week delivery date promised. We booked the delivery slot end of April to then receive a text message to say there wasn’t going to be any stock until end of August when we would then be prioritised for delivery! Would not recommend

27 April 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic 👍🏻

I was anxious after I ordered from CuddleCo and then saw the Trustpilot reviews, but in the end I had nothing to worry about!
I ordered two pieces of children’s furniture with next day delivery. Received both the next day. They were delivered by courier DHL, who bought them up to our 3rd floor flat (pieces small enough for one man delivery and we have a lift) boxes and items in excellent condition, lovely well made pieces and I’m very happy with them! Would order from here again.

30 April 2026
Unprompted review
Rated 5 out of 5 stars

Amazing products

Great company, great people and amazing products! Managed to get everything together for our new baby using cuddle co. Great quality and looks great! 🤩 thankyou!

20 February 2026
Unprompted review
Rated 5 out of 5 stars

Great changing mat

Great changing mat. Much thicker than others on the market. Very lovely to look at and fits perfectly in my nursery.

10 January 2026
Unprompted review
CuddleCo logo

Reply from CuddleCo

Thank you for your kind feedback we’re so pleased you’re happy with your changing mat and that it fits perfectly in your nursery.

Kind regards,
CuddleCo

Rated 5 out of 5 stars

Second purchase from Cuddleco

Second purchase from Cuddleco. Fabulous products and brilliant service

25 April 2026
Unprompted review
CuddleCo logo

Reply from CuddleCo

Thank you for your review we’re glad to hear you’re happy with your product and service.

We hope it makes a lovely addition to your little one’s room.

Kind regards,
CuddleCo

Rated 1 out of 5 stars

I rarely leave negative reviews BUT

I rarely leave negative reviews, but my experience with CuddleCo has been so poor that I feel others should be aware.

I purchased a piece of furniture from CuddleCo, but on the day of delivery, 10 April 2026, I decided to return it after choosing an alternative item. I tried calling multiple times to arrange the return, but no one answered. I had no choice but to email instead.

Eventually, a DHL collection was arranged, and I received a text confirming collection for Friday 24 April between 4:02pm and 5:02pm. I made sure I was home well in advance, but no one arrived.

Communication has been incredibly poor throughout. Emails have either been ignored or responded to after significant delays. Over two weeks after I first contacted CuddleCo to arrange the return, the item still has not been collected.

I then spent even more time trying to contact DHL. Calls were repeatedly disconnected, and their WhatsApp service was completely unhelpful, offering only automated messages that incorrectly stated the parcel was "out for delivery." Speaking to an actual person appeared impossible.

The item is still sitting in my home, uncollected. DHL did not arrive on Friday, Saturday, or Sunday. I contacted CuddleCo again for assistance and, once again, received no response.

This has honestly been one of the worst customer service experiences I have ever had. The lack of communication, poor organisation, and complete absence of urgency or accountability have been incredibly frustrating. I would strongly urge potential customers to think carefully before purchasing, particularly if there is any chance you may need customer support after placing an order.

If I could leave zero stars I absolutely would!

10 April 2026
Unprompted review
CuddleCo logo

Reply from CuddleCo

Hi,

We’re very sorry to hear about your experience and the frustration this situation has caused. This is certainly not the level of service we aim to provide.

We can see that a return collection was arranged with our courier following your request, and we’re sorry that this does not appear to have been successfully completed as expected. We also apologise if our communication has not met the standard you should receive from us.

We would really like to get this resolved for you as quickly as possible. Please contact us directly at customerservice@cuddleco.co.uk with your order details so we can urgently review the collection status and arrange an alternative solution for you.

Kind regards,
CuddleCo

Rated 1 out of 5 stars

Stay away don’t order from here

Stay away from this awful place. I ordered a doona witch never arrived I’ve been in contact with them multiple times and they keep ignoring me refuse to give a refund, £269 down the drain I’m heavily pregnant and all they have done is cause stress, they was happy to investigate the situation and ones they seen there wasn’t any evidence I received it they went ahead and ignored me. And now won’t answer me. 100% don’t recommend absolutely awful customer service and awful shop in overall

14 April 2026
Unprompted review
CuddleCo logo

Reply from CuddleCo

Hi,

We’re very sorry to hear about your experience and understand how upsetting this situation must be.

We have investigated this internally and with the courier and it appears that proof of delivery has been provided and shared with you. As the order was placed through a third-party retailer, they are best placed to review this further and support you with the next steps, including any claims.

If the retailer requires any additional information from us, we’ll of course be happy to assist.

Kind regards
CuddleCo

Rated 1 out of 5 stars

Ordered 6 pieces of furniture - 2 arrived damaged, 1 arrived wrong colour - CUSTOMER SERVICE NON-EXISTENT

Ordered six pieces of furniture - we've had issues with half of them so far.

Two furniture products arrived with damaged parts and one came in the wrong colour.

No one from CuddleCo is responding to us. Who knows how many other issues we'll find - we're running out of space to open all the boxes!

Their 1 day SLA, 24/7 availability, Mon-Fri 9-4:30pm live chat is all rubbish - they are never online, never reply and I've followed up many times.

Shocking how many issues we're having - baby is due to arrive any day now and we're worried we'll be be stuck with this damaged and mismatching furniture forever and be out of pocket!

Happy to update review if CuddleCo would respond and resolve our order issues asap!
---------------------------------

Order 1: via Boots
Order number: 822251873
Item: Clara Bedside Table - Cashmere & Ash
Batch: FS091025UK
Parts: 5 and 16

---------------------------------

Order 2: via Very
Order number: 3000 1195 0852 (Case ref: 19080053)
Item: Clara Luxe 3-Piece Furniture Set - Cashmere & Ash

6 Drawer Dresser Changer (Damaged Parts)
Batch: MP140825UK
Damaged Parts: 4 and 20

3 Door Triple Wardrobe (Incorrect Parts)
Batch: MP140825UK
Incorrect Parts: Box 1 of 3 (Wrong colour - we’ve received White/Ash)

11 April 2026
Unprompted review
CuddleCo logo

Reply from CuddleCo

Hi,

We’re very sorry to hear about your experience and the frustration this has caused, especially with your baby due soon.

We’ve reviewed this with our customer service team and understand that the issues raised with your order are currently being addressed, with the necessary actions taken to replace and correct the affected items.

If there is anything you feel is still outstanding or not fully resolved, please contact us directly at customerservice@cuddleco.co.uk and we’ll be happy to review it urgently for you.

Kind regards,
CuddleCo

Rated 1 out of 5 stars

Need help to find part of my order

I placed my order on March 24, 2026, I still don't have it. It came in a damaged box the first time around. It had to be sent back. The second time it was shipped in parts and its still not fully here. At this point I'm not sure when will I have a cot ready for my baby. And also not sure how did I receive a review link before I even got my order. So if the customer support team is reading it please could you help.

25 March 2026
CuddleCo logo

Reply from CuddleCo

Hi,

We’re really sorry to hear about your experience and understand how frustrating this must be. On review, it looks like we only shipped one box of a 2 box product, please accept our apologies for this mistake. As soon as we became aware, the remaining items were shipped to you.

If you are still experiencing any issues please don’t hesitate to contact us at customerservice@cuddleco.co.uk with your order number and we’ll prioritise this for you.

Kind regards
CuddleCo

Rated 1 out of 5 stars
CuddleCo logo

Reply from CuddleCo

Hi,

We’re sorry to hear that you’ve had a disappointing experience, and we’d like to help.

Please contact us directly at customerservice@cuddleco.co.uk with your order information so we can investigate and assist you properly.

Kind regards,
CuddleCo

Rated 1 out of 5 stars

AVOID

AVOID. Customer service atrocious. I almost applaud the inventiveness in how they avoid you requesting a return, but it’s bordering on the illegal.

The response to this claims the collection was ‘missed’ when it fact no collection attempt was ever made - as the company has indeed acknowledged in their email. This company is plain dishonest. DO NOT PURCHASE ANYTHING FROM THEM.

10 April 2026
Unprompted review
CuddleCo logo

Reply from CuddleCo

Hi,

We’re sorry to read your feedback and that you’ve been unhappy with your experience.

Having reviewed your order, we can see we’ve been assisting you in arranging a collection, with our courier attempting this on three separate occasions. Unfortunately, it seems the collection was missed each time.

We’re more than happy to help get this resolved for you, so if this is not yet resolved, please contact us at customerservice@cuddleco.co.uk and we can arrange another suitable collection date.

Kind regards,
CuddleCo

Rated 5 out of 5 stars

I recently purchased the Etta nursing…

I recently purchased the Etta nursing chair and matching stool after seeing so many great reviews online, and it has made such a difference to my feeding routine.

It arrived next-day and my husband had it assembled in under 30 minutes. The chair is incredibly comfortable and supportive, especially for my back and arms, which has made nursing so much easier.

Since using it, I’ve been able to gently rock my newborn to sleep several times without needing to feed him, which has been amazing. I would highly recommend to any new parent.

31 March 2026
Unprompted review
Rated 1 out of 5 stars

I really hope this isn't a scam company suggested by someone

I hope this isn't a scam company as my experience to date has been totally awful and I certainly won't be ordering ANYTHING from them in the future. Have been waiting over a month for a delivery of Nursery furniture and still waiting with no date given after they cancelled on the morning!! Really shocking service.

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Don't order from here

Don't order from here - scam company. I placed an urgent over night order for a mattress and it's been 6 days and the time HAS NOT EVEN SHIPPED. My poor baby has no mattress!!! Emailed customer service four times and no response!!!! I need my money back to buy another mattress!!!!!!!!!!

18 February 2026
Unprompted review
Rated 1 out of 5 stars

Wouldn’t recommend

Wouldn’t recommend - took over 6 weeks to arrange a collection for an item I didn’t want, and then 2 months to get a refund both of which took endless chasing.

18 November 2025
Unprompted review
Rated 5 out of 5 stars

CuddleCo went above and beyond! Amazing customer service

Hi there!

I don't usually write reviews but I really wanted to for CuddleCo. They went above and beyond in their customer service, which is really rare to find these days, and I really want other Mums to know!

I bought two mattresses with them for my twins, and it turned out there were some bumps in them.

Cuddle Co were really fantastic - they accepted returns even though it was way past the date (I had an emergency C section and was late on everything), and then when I had another issue, they also replaced the mattress - again.

I felt in really good hands all the way through, and they were really kind, like ensuring that I had the new mattresses, and only booking the return after when it worked for me, etc.

Thank you CuddleCo!

6 January 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service

Terrible service , messing around with delivery , then on day that furniture was due to be delivered they emailed to say it was going to be refunded , after having my money for over a week. Tried to contact company numerous times and had no response so after being messed around ended up with no furniture on date of delivery and no refund so I can order alternative furniture .

13 February 2026
Unprompted review
Rated 1 out of 5 stars

Avoid CuddleCo

Avoid CuddleCo! I received a damaged baby cot full of scratches, and their 'customer service' is nonexistent. I’m stuck in an automated loop where they tell me to email the very address I am already contacting. Terrible experience and a total lack of accountability!

25 January 2026
Unprompted review

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