No cigar
The company handled a recent mix-up with my box type professionally and I appreciated their clear communication.
I recognise that running a fresh food service isn’t easy, especially with rising costs and supermarket competition. But when a service asks for trust and charges a premium, I expect them to do their best — and this didn’t feel like that.
The overall experience has still been disappointing. The quality and quantity of produce I received, especially for boxes costing over £60, felt below market standards. Some items arrived already going mouldy, and others like the pears, mango, and plums never ripened properly. I ended up eating them underripe, which isn’t ideal, especially when the box is marketed as high-quality and costs this much.
I signed up expecting a higher quality, ethical alternative to supermarket shopping. The pricing reflects that but the experience doesn’t. While I understand that with a veg box I can’t choose individual items, that makes consistency and freshness even more important.
The loyalty and subscription systems are a drip feed false economy, extractive and manipulative by design. They are built to encourage continued spending, not reward loyalty. Calling them “loyalty credits” feels misleading, given how limited, restrictive, and difficult they are to use.
My previous review, which included photos of poor-quality produce, never appeared on their website.
I’ve now cancelled my subscription, which is disappointing, as I had hoped this would be a service I could stick with.