CODE Beautiful Reviews 149

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting that they perform exactly as described. Many appreciate the weightless coverage and the use of excellent ingredients, which contribute to products that are gentle on sensitive skin and do not settle into lines. The delivery service is frequently highlighted as speedy and efficient, with items arriving well-packaged. However, some customers experienced issues with certain products, such as a mascara that caused eye irritation and watering. A few also mentioned dissatisfaction with delivery times, citing delays and a lack of detailed communication regarding their orders. Additionally, one reviewer noted a design flaw with a lip liner's sharpening mechanism, finding it inconvenient and wasteful.

What people talk about most

Product

Reviewers mention positive feedback about product quality. Many customers praise the effectiveness of... See more

Quality

Customers consistently note positive experiences with product quality. Many reviewers praise the... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the speed of... See more

User experience

Clients share positive opinions on user experience. Many reviewers find the products easy to use, with clear... See more

Based on these reviews

Rated 5 out of 5 stars

Lovely products that don't settle into lines on mature skin. Does exactly as described with brilliant weightless coverage. I use Fairer Soul, Forget Fake Lashes alongside brown volumising and lengthe... See more

Company replied

Rated 5 out of 5 stars

I have bought from the amazing independent brand since the day they began selling - and have loved seeing them bring new products to market. Always the best ingredients used and the best formulatio... See more

Company replied

Rated 5 out of 5 stars

I have been using only Code Beautiful make up for a couple of years now. They're vegan, cruelty free & designed by two hardworking Welsh sisters who source their ingredients & producers who u... See more

Company replied

Rated 5 out of 5 stars

I’m very please with my latest purchase from CODE Beautiful.The products are very good - the LLE is a great under eye concealer, I use ‘Fairer Soul’ as I have a very pale skin and I always keep the su... See more

Company replied


Company details

  1. Cosmetics Store

Information provided by various external sources

We create standout beauty products that do what they are supposed to do and more. No trends, no nonsense; just the products you've asked for, upgraded to enhance the way you naturally look and feel. Vegan and Cruelty Free. Free Worldwide Delivery.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

149 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant products and brilliant company

I’ve been using the code beautiful products for a few years now and have never been disappointed. I especially love the LLE which covers dark shadows and lightens the whole eye area, without it looking like I’m caked in makeup. I’m almost 60 with super sensitive skin and this doesn’t irritate or settle in wrinkles. I also use all of their other products and the service is quick and friendly. The products are value for money, as a little goes a long way.

13 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Love This Company

Great products with exceptional customer service. The tips and tutorials are very useful. Products I wouldn't be without are Forget Fake Lashes, LLE primer/concealer and HTG as a blusher and bit of colour on the lips.

8 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Lovely products that don't settle into…

Lovely products that don't settle into lines on mature skin. Does exactly as described with brilliant weightless coverage. I use Fairer Soul, Forget Fake Lashes alongside brown volumising and lengthening mascara. Cheeks, lips and lids I add a litter Pink Quartz and Peach Moonstone Tint and Glow.

12 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕

Rated 5 out of 5 stars

Outstanding products

I’ve been using these products since they first launched. The products are outstanding and worth every penny.

The FFL/VLM mascara and the LLE concealer are amazing products and the best I have ever used, which is why I have stayed with the brand. Excellent!

12 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Code Beautiful… is really BEAUTIFUL MAKEUP!

I have been using only Code Beautiful make up for a couple of years now.

They're vegan, cruelty free & designed by two hardworking Welsh sisters who source their ingredients & producers who use only ethical products.

I initially purchased the lash and brow growth serums after being recommended them by a local beautician. It is AMAZING! My lashes & brows grew beautifully & I only need to use the serum occasionally now.

The 'Forget Fake Lashes' is wonderful & adds depth & length before using their mascara. I love the blue mascara as its not bright, but subtle.

I could go on, but you need to try everything for yourself to realise just how lovely all Code Beautiful products are!

11 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

thank you so much 💕 xx

Rated 5 out of 5 stars

Excellent Products and Service Every Time

I’m very please with my latest purchase from CODE Beautiful.The products are very good - the LLE is a great under eye concealer, I use ‘Fairer Soul’ as I have a very pale skin and I always keep the sun off my face. I also use the mascara and lash plumper - both give good results in lengthening and plumping my relatively short, thin eyelashes. Products are always delivered speedily and are well packaged.

28 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

It takes me 5 minutes in the morning

It now takes me five minutes in the morning to do my makeup and it stays put all day. LLE is brilliant as it doesn’t flake and the primer and mascara don’t leave marks on my glasses like other products I’ve tried in the past (The blue mascara is so pretty). HTG is my favourite multitasking product as it can be used on eyes, cheeks and lips. Code Beautiful answer any queries quickly and delivery is very quick.

11 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Code Beautiful is a fantastic company

Code Beautiful is a fantastic company, their products are of a high quality and have not caused any irritation of my super sensitive skin. I have rosacea on my cheeks and eyelids and have had no issues.
I love the minimalist approach to makeup that their products allow but still giving a put together look.
I have always received my deliveries on time and well packaged. The company is run by two sisters and I love supporting female run ethical business who care about animals and ensure their products are cruelty free.

14 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you Mary 💕 xx

Rated 5 out of 5 stars

Code beautiful, does what it says on the tin.

Code beautiful does what it says on the tin.
After seeing this company on social media I decided to give them a try, wow what a fab company it is owned by two beautiful Welch ladies, I have purchased several of there products, and the best bit, they all do what they say they will do, the company is a big 5⭐️⭐️⭐️⭐️⭐️ you won’t regret giving them a try.

11 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

These products are absolutely amazing

These products are absolutely amazing, I've tried most of them now and they do not disappoint. Maybe more pricey than other products but so so worth it...delivery is prompt, couldn't go back to other brands now

10 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Absolutely fantastic Make Up Brand

Absolutely fantastic Make Up Brand
Small, independant and brilliant.
Make Up that works. I have purchased several products and love all of them!
Informative and helpful tutorials on the website and really lovely people to deal with. Cannot recommend them enough

28 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you 💕 xx

Rated 5 out of 5 stars

many repeat purchase

I have made many repeat purchases since this brand started. My absolute favourite - can’t live without - product is the lip plumper. HTG and FFL are also my top products. Brilliant customer service and always fast delivery. Products that work.

15 December 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Fabulous products, wonderful customer service.

I have been using CODE Beautiful products for some time now and am over the moon with the quality. In particular, Forget Fake Lashes and the mascara are easy to apply and really make a difference to my otherwise short, blonde lashes. After ordering delivery is quick. Sarah and Emma are really helpful with any queries and products are vegan and cruelty free.

14 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

The best beauty products on the Market

I have bought from the amazing independent brand since the day they began selling - and have loved seeing them bring new products to market.
Always the best ingredients used and the best formulations which means all the products do what they say they will.
No other mascara or primer has touched my eyes in over 10 years - theirs is a daily staple in my make up bag.
Can’t wait to see what the future holds for this brilliant female founded brand - love you work ladies xx

28 January 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

These products are brilliant

I made my first order of FFL and mascara 3 weeks ago. They arrived quickly, and i have to say these products are brilliant. Mascara that genuinely does not smudge or smear even in the Scottish rain. So impressed i made a further two orders. Cant recommend highly enough!

13 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Great products

Great products with great customer service. Code Beautiful don’t make a lot of products but they make ones that work. Use as directed and you won’t be disappointed.

25 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕xx

Rated 5 out of 5 stars

100 percent recommend

100 percent recommend
I have been using code Beautiful products for a few yrs now, and wouldn't use anything else. I love all the products they are amazing as is the support, advice and service.

10 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you Emma 💕 xx

Rated 5 out of 5 stars

Amazing company :-)

As someone over 40 and closer to 50, I’ve really noticed how much my skin has changed since hitting perimenopause. My skin has become more sensitive and makeup just doesn’t sit the same way it used to. I actually started to lose confidence in wearing makeup at all because heavier products seemed to irritate my skin and didn’t look natural anymore.

I decided to try Code Beautiful and I’m so glad I did. I love their concealers, especially the darker shade which I now use for contouring. I prefer a minimal makeup look, and these products are perfect for that — they’re lightweight, natural looking, and feel comfortable on my skin.

The mascara took a little bit of getting used to at first, but once you get the knack it’s amazing, especially when used with the primer. My absolute favourite product is the eyebrow gel that also tints. I’d never used an eyebrow gel or pencil before, so it took a couple of tries to get used to it, but now I wouldn’t be without it.

The only small negative I’ve found is that the lip gloss can leak if it’s not kept completely upright. Aside from that, I genuinely love the products. The customer service is second to none and the ladies are always so helpful if you need advice or support with anything.

Overall, I’m really happy I found Code Beautiful. The products have helped me feel confident wearing makeup again and I’ll definitely continue using them.

10 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

No other lash primer and mascara comes close imho

I’ve been using Code FFL and Code VML (lash primer and mascara) for a few years now. In the early days I’d drift off and try something else, but always came back because it’s so good.
Their brow product is great too - the only one I’ve ever used up and bought more of.
Their owners seems like really good people, products are vegan and cruelty free - what more can you ask for?

6 February 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much 💕 xx

Rated 5 out of 5 stars

Products that do exactly what they claim

I have been using Code Beautiful products for years. They are absolutely gorgeous products that do exactly what they claim to do, plus they are vegan and cruelty free and so reasonably priced. Sarah and Emma are such lovely women. I just really like their down to earth approach and the genuine interest they show in their community of loyal customers. I cannot recommend Code Beautiful highly enough.

10 March 2026
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you Rachel 🥰 xx

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look