The review for Lipomax
The review for Lipomax, endorsed by Ben Shepherd of ITV This Morning, created by Dr Helen Whitfield of UCL seems to be an obvious scam.
Dr Helen Whitfield is NOT listed in UCL's life sciences department. There is only one academic of that name in the UK. She is a Research Support Officer at Cardiff in the field of tackling poverty! Rebel Wilson said in 2022 she has NEVER endorsed diet pills. I have emailed ITV to ask if Ben Shepherd has endorsed this product. I will report back what they say.
The presentation is standard format for these things: In this case a simple process to lose wait by drinking bicarbonate of soda. Then come the additions of ginger followed by berberine and NAD+. Followed by problems with keeping up demand, supply line issues (in this case the claim that they produce individual ingredient formulae for each person). This means that (the usual high quality trusted manufacturers) run out quickly. In this case just 300 packs are available - and will be gone tomorrow (the 'time pressure' tactic).
Then comes the massive discounts (because I want to help people not make money) from £190 a bottle down to £39 a bottle - if you buy 6!
Oh and then come the free gifts if you buy today.
These presentations for everything from losing weight, arthritis, enlarged prostrate, lack of sleep......... have EXACTLY THE SAME format. EVERY ONE, with minor variations. It seems to me that there is an industry in the U.S. that are churning these out as fast as they can. They often even have the same voice over actor with an English accent?!?
Oh, finally, on the video page it stated in the top LH corner that 'Updated 30 minutes ago on 24/10/2026'. Except TODAY IS 23/10/2026!!!
Buy this stuff at your own peril!! After doing your own research, of course.
p.s. the link to the Lipomax website doesn't work!