I do like dealing with this company! everyone is so helpful and always willing to make sure you are comfortable with your choice. thanks guys
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
This is my daily go to for my materials and has been for around 5 years. My account manager James goes above and beyond, every member of staff at my branch (Reading) is friendly and super helpful. It’... See more
Company replied
easy Ordering on line - counter staff are friendly and can have a laugh with
Company replied
The reading store was moving so the staff sudgested to order on line before 18.00 for next day delivery .. it was such a help as I didn’t have to make an additional journey and my items were delivered... See more
Company replied
Company details
- Electrical Wholesaler
- Cable Company
- Electrical Appliance Wholesaler
- Lighting Wholesaler
- Screw Supplier
- Solar Energy Equipment Supplier
About CEF - REA
Written by the company
We go above and beyond for our customers wherever and whenever you contact CEF, our focus is to help you.
CEF has a UK national network of 393 branches with electrical experts in-branch ready to help with friendly advice and support to allow you to get the job done. Established in 1951, CEF is privately owned and the business now extends to the USA, Canada, Ireland, Spain, and Australia.
CEF is the expert electrical wholesaler for professional electricians and contractors all over the UK.
Our ‘Same Day In-branch’ range of almost 3,000 electrical products is available in every branch. Our fully trained sales, technical, and service staff are ready to help.
Place online orders for next working day delivery at cef.co.uk from over 300 leading suppliers.
In-branch and online we offer the largest range of products, giving you access to more than 35,000 products.
Our online customer service team is available from 8am to 8pm via phone, email, or live web chat to offer advice and assistance with your queries.
By partnering with Trustpilot we welcome your feedback, helping us ensure your experience is the best it can be.
Stocklists of: Cables and Accessories/Cable Management/CCTV, Fire and Security/Data and Networking/Heating and Ventilation/Industrial Controls/Lamps and Tubes/Lighting Luminaires/Power Tools/Renewables/Switchgear and Distribution/Test Equipment/Tools, Fixings, and Workwear/Wiring Accessories
CEF - Your local Electrical Experts
Written by the company
- Over 390 Stores Nationwide
- You'll be sure to find a CEF near you
- Next Day Delivery
- On all orders placed before 6pm
- Free Delivery
- Spend over £50 and get Free delivery to any mainland UK address or your nearest CEF store
- Reserve and Collect
- Reserve your products online and collect them from your nearest store
- Customer Service
- Our dedicated Customer Service team are available Mon - Fri 7.30am - 8pm
Contact info
1 Cremyll Road Richfield Trading Estate, RG1 8NQ, Reading, United Kingdom
- 0118 957 4695
4.5
Excellent
17 reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I do like dealing with this company
I do like dealing with this company! everyone is so helpful and always willing to make sure you are comfortable with your choice. thanks guys
12 March 2026
Reply from CEF - REA
Thank you very much for your review Charles.
Best Regards
Adele Feller (Customer Services Manager)
Ollie Served me and was a great help…
Ollie Served me and was a great help navigating the website and picking out the right tools that i needed for an amazing price. Very Welcoming.
5 February 2026
Reply from CEF - REA
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
Everything so straight forward and…
Everything so straight forward and counter staff at Reading branch (Reading Relief Road, Reading RG1 6BX) are a great help with any queries
25 November 2025
Reply from CEF - REA
Thank you very much for your review Dave.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - REA
Thank you very much for your review Nicholas.
Best Regards
Adele Feller (Customer Services Manager)
This is my daily go to for my materials…
This is my daily go to for my materials and has been for around 5 years. My account manager James goes above and beyond, every member of staff at my branch (Reading) is friendly and super helpful. It’s like having a little support team in the background. I only go elsewhere if I absolutely have to.
7 May 2025
Reply from CEF - REA
Thank you very much for your review Sarah.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - REA
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
easy Ordering on line
easy Ordering on line - counter staff are friendly and can have a laugh with
2 December 2024
Reply from CEF - REA
Thank you very much for your review Jeff.
Best Regards
Adele Feller (Customer Services Manager)
Staff are really friendly
Staff are really friendly, polite and helpful. They have a great range of quality products.
3 October 2024
Reply from CEF - REA
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
Fantastic ordered online delivered next…
Fantastic ordered online delivered next day . I would 100% use this service again
28 May 2024
Reply from CEF - REA
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
Very helpful and knowledgeable young…
Very helpful and knowledgeable young lad 19 years of age clearly going somewhere.
Test equipment that I required ordered it and gave me a great price what more could I want.
8 March 2024
Reply from CEF - REA
Thank you very much for your review and feedback Gerry.
Best Regards
Adele Feller (Customer Services Manager)
The staff at CEF Reading are polite and…
The staff at CEF Reading are polite and work quickly to get a quote over
The online quote system is easy to use and the delivery is next day, so perfect to get to site on time
13 March 2024
Reply from CEF - REA
Thank you very much for your review and feedback Nicola.
Best Regards
Adele Feller (Customer Services Manager)
The reading store was moving so the…
The reading store was moving so the staff sudgested to order on line before 18.00 for next day delivery .. it was such a help as I didn’t have to make an additional journey and my items were delivered am ready for the job in hand .. very helpful and knowledgeable about the products..
16 August 2023
Reply from CEF - REA
Thank you very much for your review and feedback Andrew.
Best Regards
Adele Feller (Customer Services Manager)
Good web site and store staff really…
Good web site and store staff really knowledgeable and helpful
25 April 2023
Reply from CEF - REA
Thank you very much for your review Roger.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - REA
Thank you very much for your review Nicholas.
Best Regards
Adele Feller (Customer Services Manager)
Materials never turned up on time two…
Materials never turned up on time two days late resulting in a upset customer and lost time and money very disappointed
1 June 2021
Reply from CEF - REA
Thank you for your review and feedback Matthew.
We are extremely sorry that on this occasion we have not provided you with an acceptable level of service, please accept our sincere apologies.
Our customer services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.