Born In Stockholm Reviews 390

TrustScore 3.5 out of 5

3.6

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the staff, describing them as nice, helpful, and friendly. Some people are satisfied with the products, finding them beautiful, well-made, and suitable for various events. They often highlight the unique designs and comfortable fit of certain items. However, a significant number of people are dissatisfied with the prices, considering them too high for the quality received. Many report issues with product quality, such as poor stitching, items falling apart quickly, and materials that do not match descriptions or expectations. There are also frequent complaints about order-related problems, including delayed deliveries, missing items, unexpected customs charges, and inconsistencies in sizing.

What people talk about most

Product

Reviewers express ambiguous feedback about the product. Many customers report significant disappointment with... See more

Price

Consumers find price to be negative, with many expressing disappointment over high costs for products that... See more

Staff

Customers had positive experiences with staff. Many reviewers describe the team as incredibly friendly, nice,... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers express significant disappointment, citing... See more

Order

People report negative experiences with order fulfillment. Many customers experienced significant delays,... See more

Based on these reviews

Rated 3 out of 5 stars

I have purchased from this store several times because of its creativity. For what these pieces cost, I should not need multiple trips to a tailor just to make them wearable. On my first order, the st... See more

Company replied

Rated 5 out of 5 stars

I got a Lovela feather jacket with sequins in OS and I am a XL, +0 or +1 and it fit EPICALLY, I often have issues with jackets being tight in the top but this still will fit most people just right. I... See more

Rated 5 out of 5 stars

Ok . I sometimes like to write reviews for restaurants but I don’t even think I’ve written a review for an item of clothing . But I just had to . I am heading to Ibiza in a few days and I will be go... See more

Rated 5 out of 5 stars

I ordered a dress for my hen party recently and didn’t realise the dress was on back order, so I had paid for it and then realised it might not come in time. I reached out to them via their chat funct... See more


Company details

  1. Women's Clothing Store
  2. Festival
  3. Formal Wear Store
  4. Kimono Store
  5. Outerwear Store
  6. Swimwear Store

Information provided by various external sources

Affordable Luxury For You!


Contact info

3.6

Average

TrustScore 3.5 out of 5

390 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 58% of negative reviews

Typically takes over 1 month to reply

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Rated 2 out of 5 stars

A disappointing experience

Their clothes look beautiful and fantastic on the homepage. But unfortunately I must admit that the quality of the fabric was incredibly low end, I hardly dared to zip the zipper for fear that the extremely thin fabric would break, the seams between the legs slid down the front of the thigh and the fit was incredibly crooked. For the high prices for their products, I expected a beautiful and well-made article. And absolutely oldschool returnpolicy, waited forever to get my money back. One nice thing was the similistones on the catsuit.
An all in all disappointing experience

11 April 2026
Unprompted review
Rated 1 out of 5 stars

WORST EXPERIENCE EVER

WORST EXPERIENCE EVER - SCAM

I´ve ordered an outfit for 3 weeks now. First they contacted me to inform me that the body was out of stock even if they took the payment so I asked for a refund and now nobody answer.
it's basically a SCAM, don´t buy on that website

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Awesome shopping experience

Awesome shopping experience. Loved ever second of it. Festival clothes with great quality. Huge variety. Super friendly staff. As seen on Instagram. Thanks. Bought a few outfits, and can’t wait to wear them.

21 March 2026
Unprompted review
Rated 1 out of 5 stars

DON NOT BUY FROM THIS COMPANY

DON NOT BUY FROM THIS COMPANY
cheaply made and such poor quality. Awful customer service. AVOID

9 March 2026
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Briony,

We’re very sorry to read your review and that you feel this way 💗 This is not the experience we want for our customers.

We responded to your email as soon as we received it and always do our very best to help and support our customers, so it makes us sad to see that you feel our service has not been good.

We would really like the opportunity to help you further and find a solution that feels right for you. Please feel free to contact us again at order@borninstockholm.se
.

Kind regards,
Rebecka
Born In Stockholm

Rated 1 out of 5 stars

The dress quality is extremely poor for…

The dress quality is extremely poor for the extortionate price Born in Stockholm charged.
I thought paying premium would result in high quality, but the sequins are not even sewn on, they are glued and fall off extremely easily.
The fabric for the dress itself is very low quality, something you would expect from Shein or Temu for an item you pad £10 from.
You can’t return the items unless you pay more extortionate shipping costs.
Stay away!

27 February 2026
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Michelle
I’m very sorry to hear about your experience. We were not able to find any order under your name, but you are very welcome to contact us by email at order@borninstockholm.se
, and we will do our best to help resolve this issue.

We are very proud of our designs and the quality of our pieces, and it is never our intention for a customer to feel disappointed. We have many happy returning customers who love our clothes, so it sounds like something may have gone wrong in this case. We would really like the chance to make it right.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 1 out of 5 stars

Scam company with cheaply made clothing…

Scam company with cheaply made clothing that doesn’t look as advertised

16 December 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Jaye,

I’m very sorry to read your review and to see our company described as a scam. We are absolutely not a scam, and we take every customer’s satisfaction very seriously.

I wasn’t able to locate an order under your name, but please feel welcome to contact us directly at order@borninstockholm.se
. We will do our very best to resolve any issues and ensure you are happy with your experience.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 3 out of 5 stars

Some outfits are not as durable even if you are gentle with the outfits.

I have purchased from this store several times because of its creativity. For what these pieces cost, I should not need multiple trips to a tailor just to make them wearable. On my first order, the stitching was already coming undone on one of the skirts. On my second order, the mirror-futuristic jumpsuit began falling apart after only one night. The sizing is also inconsistent. Even when I follow the size guide, I still need alterations. I have spent over $100 on EACH order on tailoring alone. I do like the designs, but for handmade, high-priced pieces, I expected much better durability and construction.

31 December 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Tiffany,

Thank you for your feedback. I’m very sorry to hear about the issues with the durability and sizing of your pieces. We are proud of our handmade designs and want every customer to feel happy and confident wearing them.

It seems something went wrong with the items you received, and we sincerely apologize. Please feel free to contact us directly at order@borninstockholm.se
, and we will do our best to resolve any issues.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 2 out of 5 stars

Cheap items from China; not authentic

The item I received was accurate to the picture (hence the 2 stars) but the quality was awful. It felt like a bad Temu item (some Temu items I love), DH gate or Ali express. They definitely bought this from China for $6 and marked it up to $93. The tag that said “L”for large was sewn on shredded, backwards and uneven like a cheap $1.99 special. The Glitter sheds like crazy. I’m just grateful I only ordered one item. I’ll wear it once as a beach coverup and put it on poshmark for $15.

31 December 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Jennifer,

Thank you for sharing your feedback. I’m very sorry to hear that you were disappointed with your item. We are proud of our designs and the quality of our products, which are handmade with care, and it’s never our intention for a customer to feel this way.

I can see that something went wrong with the piece you received, and we would be happy to help resolve any issues if you contact us directly at order@borninstockholm.se
. We take all feedback seriously and want our customers to feel happy and confident wearing our pieces.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY. They charge additional pick up fees if you’re in USA. I was not aware of that and to return the package it’s also an additional fees. FRAUD COMPANY.

15 October 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Irina,

I’m very sorry to hear about your experience. I can assure you we are absolutely not a fraud company. Additional import or pickup fees are charged by the shipping company or your government and are unfortunately out of our control.

We always aim to make the return process clear in our policy and forms, and we are happy to help any customer resolve an issue directly. Please feel free to contact us at order@borninstockholm.se
, and we will do our best to assist you.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 1 out of 5 stars

Do not buy from this company

Do not buy from this company - they have zero customer service - they say you have to contact them for returns/ exchanges, but they dont reply, they dont answer their online chat. Then you will get undisclosed import duties further raising the price significantly. All of their stuff is from AliBaba super cheap you can find on other websites for 75% less. At their high end luxury prices I was expecting exceptional pieces - and responsive customer service, both of which are non existent and products are misrepresented.

26 October 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Lauren,

I’m very sorry for the delay in our response and for any frustration this has caused. I can see that we have replied to your emails, but I completely understand your concerns. You are always very welcome to contact us again directly at order@borninstockholm.se
, and we will do our best to answer any further questions and help resolve any issues.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 2 out of 5 stars

Cheap material and poor quality

I paid £170 for this outfit as well as £53 for customs fees as in the UK. It’s for my 40th party and so I wanted something really special. The material is cheap rubbish and the mirrors have just been hot glued on and are really sparse. No sewing and the print on it looks so poor. For such an expensive garment, I’d expect much more. Given that I’m in the UK, I’d only be eligible to have store credit or an exchange. I’d lose the £50 I paid for customs as well. Very disappointing to say the least. I won’t be buying again.

17 October 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Louise,

I am very sad to read your review. I understand you feel disappointed, especially for your 40th birthday party 💗

We are very proud of our handmade designs and we try very hard to make each piece beautiful. Many customers love our clothes, so I think something went wrong with the piece you received. I am very sorry for that.

If you want, please email us order@borninstockholm.se
and we will do our best to help you, with exchange or store credit or another solution.

Warm regards,
Rebecka 💗
Born In Stockholm

Rated 1 out of 5 stars

AVOID THIS COMPANY!!!!!

Just wrong in every way!! My order was a month late - so missed the event I purchased my playsuit for, plus it did not fit me properly, plus it was of poor quality, plus I was hit with import taxes TWICE (approx. £120) as they shipped my order in two parts without my approval (l also bought a fur coat, which I had decided to keep, although the quality is not great). No clear mention on website of only offering exchanges or gift vouchers to UK customers, so after I returned my playsuit, I was not refunded. Sent a gift voucher instead, which I am unable to use as their stock is so limited -I don't want to order swimwear or a festival outfit, which does not leave much else to chose from their website. I placed my initial order in early June and in September it's still unresolved. So so upset with their customer care and I'm out of pocket of nearly £300!! I feel a real injustice has taken place and they do not even care.

1 September 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Lisa,

I am very sad to read your review and to see that your experience with us was so frustrating. 💗 I truly understand how upsetting it must have been to miss your event and to feel disappointed with the order and the extra charges.

We always try to make our customers happy and to explain our return policy on the website, but I see that something went wrong with your order and communication, and I am very sorry for that.

I can see that we replied to your emails, but please feel very welcome to contact us again at order@borninstockholm.se
. We will do our very best to find a solution and make this right for you.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 1 out of 5 stars

Do not purchase from here!

DO NOT Purchase from them if you live in the US. I purchased 3 items and received 2 of the 3 and had to pay an extra $31 customs tax I was unaware of. The 3rd item was not in my package and they apparently shipped it separately so I got a notification saying I owe another $21 for an item that I paid only $16 for. They will not respond to emails or messages. I want my refund for the 3rd item immediately as it will be returned to them via customs after 5 days. Terrible customer service and their lack of transparency of additional customs fees should be illegal. It says if you read through terms the purchaser is responsible however it would be helpful to provide what those costs would be. Nonetheless respond to emails.

8 October 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Marissa,

I am very sorry to read about your experience. 💗 We always want to help our customers and make things right. I can see that we may have missed some of your messages, and I apologize for the delay.

I cannot look into your order here, but please email us directly at order@borninstockholm.se
and we will do our very best to resolve the issue with your missing item and any questions about customs.

Kind regards,
Rebecka 💗
Born In Stockholm

Rated 2 out of 5 stars

Be prepared, it is not straight forward

I ordered a dress with the expectation it would arrive within 3-7 days as outlined on the site. However, after 10 days and no communication despite mails and messages sent via chatbot,(there is no phone number to call). I was finally told the item was on back order so as soon as it was ready it would be sent express delivery. The item was eventually sent more than 2 weeks after the order was first made. I then received a call from customs telling me if I wanted to claim the dress I owed £70. The dress cost £199. I chose not to accept dress given it was so late and all the issues encountered so it was returned as unclaimed. A refund was issued minus the customs costs. So all in all I am left out of pocket and still minus a dress. All I would advise if you choose to purchase from this shop then make sure to be prepared that you will not be told the item is on back order. Communication is ad hoc and significant customs fees will be charged in addition if ordering to the UK.

21 September 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

I am very sorry to hear about your experience. 💛
We always try to inform when items are on backorder, but I see we didn’t communicate well this time. I understand it was frustrating with the delays and the customs fees, and we're really sorry for that.
We appreciate your feedback and will use it to improve. If you want, you are very welcome to email us at order@borninstockholm.se
and we will do our best to help you.
Kind regards,
Rebecka 💗
Born In Stockholm

Rated 2 out of 5 stars

Dropshipping at obscene prices

I was SO excited about my dress!! Unfortunately I had to wait 4 weeks for it as it was "made to order". It is stated on website, albeit not very clearly.
Anyways, 4 weeks go by and I excitedly receive my package only to realize that it's - drop shipping. It's exactly the same as lower priced competitors - Born In Stockholm just take better pics.

Sequins fall off - they're not even sewed on. They're GLUED on.

Backside has way less sequins - it's mostly just fabric. If you zoom in on the images, you can tell.

Bottom line - was so so excited!! Got MASSIVELY disappointed. Honestly such a scam to charge 300 euro for this quality & service. STAY AWAY!!!

6 July 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

Dear Danielle,

We are very sad to read your review and that you feel disappointed 💛
All our pieces are handmade with care, and each sequin is glued by hand as described. We know other companies make similar items, but we are proud of our unique designs and quality.

We hope that one day you can visit our shop in Stockholm, see how we make our products, and hopefully find something that suits you better.
Please contact us at order@borninstockholm.se we would love to help and make it right.
Kind regards,
Rebecka 💗
Born In Stockholm

Rated 1 out of 5 stars

Ordered to ship to UK

Ordered to ship to UK. Did not expect to get stung by DHL for an additional £224 customs charges that were not mentioned when ordering (and I will not be paying). I have tried to contact Born in Stockholm several times times to arrange return to sender, with no response on chat or to emails.
For the cost of the bodysuits and dresses I would have expected excellent customer services, or at least some service, not total radio silence!
I would not recommend ordering from here unless you are confident you will not need any interaction with this company after purchase or are willing to pay excessive customs charges!!

1 September 2025
Unprompted review
Born In Stockholm logo

Reply from Born In Stockholm

We are very sad to read your review and that you had such a frustrating experience 💛 We truly try to help all our customers, and we’re sorry if our communication didn’t reach you in time.

Customs duties are charged by the government and unfortunately are out of our control. We understand this can come as a surprise, especially for UK orders, and we are happy to help wherever we can.

Please contact us directly at order@borninstockholm.se we will do our best to resolve any issues and make this right 💗

Kind regards,
Rebecka 💗
Born In Stockholm

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