Banner for Bluebella

Bluebella Reviews 5,963

TrustScore 3.5 out of 5

3.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 382 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent quality of the products, describing them as well-made, stunning, and beautiful. Many appreciate the design and aesthetic of the items, often finding them to be a good fit. Reviewers also mention that the ordering process is often easy and that items arrive quickly. However, some people were dissatisfied with the customer service, reporting long response times and difficulty in resolving issues like missing items or incorrect orders. There are also mixed opinions on product sizing, with some finding it inconsistent or misleading, and occasional issues with product condition upon arrival, such as mold. Delivery service also receives varied feedback, with some experiencing delays or lost parcels.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers praise the beautiful design, quality, and how the... See more

Quality

Customers had positive experiences with quality, often praising the beautiful and well-made lingerie, with... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service. Many reviewers praise the quick and... See more

Order

People report ambiguous experiences with order. Many customers praise the easy ordering process, quick... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers express significant frustration... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Awful customer care. Returns were sent 2 months ago, company can see goods were returned but seeing the delivery as “still in transit” so refusing to refund me “while they investigate”. Took 2 weeks... See more

Company replied

Rated 3 out of 5 stars

Shipment & handling was perfect. The item ordered not so much. Fitment left a lot to be desired as was maybe to be expected for a one-size-fits-all type item. I just expected better quality for the pr... See more

Company replied

Rated 3 out of 5 stars

All lingerie received was of great quality and fit well. However, one bra that I received was covered in gray mold. Like hairy mold. I washed the bra and it all came off, but it was disgusting when it... See more

Company replied

Rated 4 out of 5 stars

My return was received by Bluebella warehouse over one month ago and I still have not received my refund which is extremely disappointing. Please can this be resolved asap. My refund was issued th... See more

Company replied


Company details

  1. Lingerie Store
  2. Erotic Clothing Store
  3. Fashion Accessories Store
  4. Swimwear Store
  5. Underwear Store
  6. Women's Clothing Store

Written by the company

Bluebella was born from a simple idea to create luxurious and sensual lingerie for self-assured women. Founded on the belief that strength and sensuality belong in the everyday, with the understanding that beautiful lingerie sets a powerful tone for whatever comes next. Bluebella is a multi-award-winning brand that has paved the way for accessible luxury in the lingerie industry.

Bluebella

Written by the company

How Bluebella Gives Back

Customers can choose to donate 1% of their purchase

Bluebella is dedicated to supporting and helping others and have partnered with multiple charities across its global sites. Customers can choose to donate 1% of their purchase, at no extra cost to them. The charities include the Gender Equality Foundation, Equality Now, LGBTQ non-profit Outright International, the climate justice charity Rainforest Trust, and body positivity resource SeekHer Foundation.

Contact info

3.4

Average

TrustScore 3.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 52% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Item was out of stock...after ordering

Ordered a set for my friends bachlorette party, paid extra for fast shipping. They told me one day before it was supposed to arrive that just the bra was out of stock, and shipped the underwear. It arrived close to a week late. They refunded the bra, but really annoying and had to go to the bachelorette empty handed

14 April 2026
Bluebella logo

Reply from Bluebella

Thank you for taking the time to share your feedback, and we’re very sorry to hear about your experience.

We completely understand how disappointing and frustrating this must have been, especially as the order was intended for your friend’s bachelorette party and you had selected expedited shipping to ensure it arrived in time.

We sincerely apologise that one item within the set became unavailable after your order was placed, and that the remaining item was then delivered later than expected. We appreciate how disappointing this would have been, particularly given the occasion.

We can confirm that the unavailable item was refunded, however we recognise this does not make up for the inconvenience caused or the experience you had overall.

Thank you again for bringing this to our attention, as feedback such as this helps us continue to improve both our stock management and delivery experience.

Warm regards,
Bluebella Customer Care

Rated 5 out of 5 stars

Perfect resolution of a courier fault

I placed an order on Bluebella but when it arrived, the courier left it in view of the street and it was stolen from our door step. I raised the issue with the customer service team, they investigated and replied just a few days later to apologise and tell me that Evri had confirmed the parcel was 'lost'. They automatically refunded my order, sent me a link to a basket with all the same items with a 10% discount applied and resent my order with a different courier for my assurance.

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Great lingerie

Great lingerie, so feminine and pretty while still being well made. Designs that you don’t find on the high street, really lovely, sexy and reasonably priced considering the great quality. I love wearing this for me.
The customer service I have received has been so great, I cannot fault it. It’s a level of service you don’t find very often anymore. I’m a customer for life!

6 April 2026
Rated 2 out of 5 stars

Great product, terrible customer service

Great product, terrible customer service. They won’t get my business again.

8 April 2026
Bluebella logo

Reply from Bluebella

Thank you for taking the time to share your feedback.

We’re very sorry to hear about the delay in the shipment of your order and understand how disappointing this must have been. This is not the level of service we aim to provide, and we sincerely apologise for the inconvenience caused.

We can confirm that the Customer Care Agent handling your case responded promptly and escalated the delay with the relevant team to ensure this was investigated and resolved as quickly as possible.

We appreciate your patience whilst this was being reviewed and thank you again for bringing this to our attention.

Warm regards,
Bluebella Customer Care

Rated 5 out of 5 stars

First Bluebella lingerie is gorgeous

First Bluebella lingerie is gorgeous. I ordered the Audrey balcony bra and panty in white, and the Calista floral panty in black. The items are of great quality, look and fit as pictured, and were on sale at a great price. The items arrived quickly. I couldn't be happier with my purchase and I intend to purchase more.

8 April 2026
Rated 5 out of 5 stars

Wear Eye Protection

My girlfriend looked absolutely incredible in her Bluebella set. I couldn't stop staring. More importantly, she felt so sexy! She couldn't stop looking at *herself* all night. Maybe next time I'll just leave the room (haha). We will be getting more sets in the future!

25 March 2026
Rated 5 out of 5 stars

Great company

I have order multiple items from this company. The shipping is quick and items are good quality and worth the price. I have also completed a return, I had issues with the return website regarding my address, after emailing the company this issue was resolved and the return completed promptly. I would recommend this website.

23 March 2026
Rated 2 out of 5 stars

I never received an item that I request…

I never received an item that I request is exchanged for a different size.

23 March 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback.

We’re very sorry to hear about the delay with your exchange. We understand how disappointing this can be, especially when you’re waiting for a replacement item.

Please accept our sincere apologies that this has taken longer than expected. Exchanges are processed as quickly as possible once returns are received, however delays can occasionally occur, and we’re sorry for any inconvenience caused.

A member of our Customer Care team will be in touch with you directly to provide an update on your exchange and ensure this is resolved as quickly as possible.

Thank you for your patience and for bringing this to our attention.

Warm regards,
Bluebella Customer Care

Rated 5 out of 5 stars

Great customer service

I had a really positive experience with their customer service. I contacted them about an exchange, and they replied very quickly and took care of everything right away.

I received my exchanged item today, and the whole process was smooth and hassle-free. I really appreciate how responsive and helpful the team was—it definitely made a big difference.

23 March 2026
Rated 1 out of 5 stars

Order not delivered or received

I really like the products you sell. However, I have not received my order and it's been over a month. I reached out to customer care to let them know that my order was to come in 2 shipments. I received 1 of the 2 shipments which was only 1 item of the 6 items I ordered. They created a ticket with the delivery company and they said it could take up to 2 weeks. It has been 2 weeks and I haven't heard anything. I've asked for a status update and still haven't heard anything. My guess is that the main package never left the warehouse as there isn't even tracking number.

27 March 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback, and we’re very sorry to hear about your experience.

Your order was dispatched in two separate parcels, and we’re sorry that one of these has unfortunately been lost in transit. We understand how disappointing this must have been, particularly when you were expecting to receive your full order.

Please accept our sincere apologies for the inconvenience caused. We can confirm that a refund has now been issued for the missing parcel.

The Agent handling your case will be in touch with you directly should you need any further assistance.

Thank you for your patience and for bringing this to our attention.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

POOR CUSTOMER SERVICE.

Ordered gifts for wife. Needed to return 2 items for size exchange. Emails very slow in response. Eventually receive Return Post info including Label - over one month later no contact from Bluebella - on contacting and enquiring - told item was not received at their end - I have provided photo's, tracking info and proof of delivery - incredibly POOR CUSTOMER SERVICE.

23 April 2026
Unprompted review
Bluebella logo

Reply from Bluebella

Thank you for taking the time to share your feedback, and we’re very sorry to hear about your experience.

We understand how frustrating this must have been, particularly given the delays in communication and the concerns surrounding your return. This is not the level of service we aim to provide, and we sincerely apologise for the inconvenience caused.

Once proof of return is received, we need to allow time for this to be reviewed through our internal processes and with our courier partners to ensure a full investigation is carried out.

The Agent handling your case will continue to review this as a priority and will be in touch with you directly to provide further updates and work towards a resolution as quickly as possible.

Thank you again for bringing this to our attention.

Warm regards,
Bluebella Customer Care

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look