Ayla Reviews 

1,258
•
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

What an amazing company! Their staff is top-notch and BEYOND WONDERFUL to deal with, by every measure. They are helpful, knowledgeable, creative and responsive. I live on the east coast, and although... See more

Company replied

Rated 5 out of 5 stars

Ayla is truly a treasure of beauty and self care in San Francisco. Dara has created a haven of wonderfully curated products from around the world. I so appreciate the personal attention and sincere re... See more

Company replied

Rated 5 out of 5 stars

I have been buying skincare products from Ayla/Dara for more than 12 years, almost since Dara first started Ayla Beauty. Every item I have purchased has been excellent. The team does great product... See more

Rated 5 out of 5 stars

They were super nice, and so helpful. The items were hand picked by industry veteran founder for its healthy ingredients! I think a great beauty shop shouldn't jus deliver the most effective nontoxic... See more

Company details

  1. Health and Beauty Shop
  2. Beauty Product Supplier
  3. Facial Spa
  4. Wellness Center

Written by the company

At Ayla, we think that a great beauty shop shouldn’t just deliver the most effective non-toxic products in the world. So we also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. Browse our expert-curated range of the most effective and good-for-you beauty products from around the world: each one was chosen for our shelves for a specific reason. If you'd like more guidance at any point, take a bespoke journey with us by ordering custom samples created just for you. You can also get a list of personalized recommendations from our rigorously trained Guides. Either way, we're always available to help you get the best results. Call, email, or visit us at our San Francisco studio — our current store hours are M-F from 10am-5pm, and we're located at 1825 Bush Street in San Francisco. Please note that we are not related to a company based in Australia with a similar name.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Asks customers to review

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Replied to 33% of negative reviews

Typically replies within 2 weeks

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4.7

All reviews

(1,258)

33 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Beauty product go-to

The Ayla Team is very helpful in terms of product knowledge and customer support. The product selection is well curated and the website product descriptions are thoughtful and detailed. The samples with order and custom sample service really help to determine what works. When I fell in love with a sample (the Dara Kennedy Eye Serum) I ordered the full size and emailed the Ayla Team and they got it shipped out that day to minimize the shipping time to the east coast. Ayla has become my “beauty go-to” and I’m grateful for the rewards program!

23 July 2025
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Reply from Ayla

Thank you, so glad the eye serum worked for you!

Rated 5 out of 5 stars

I adore this company

I adore this company! From the product guides, personal recommendations, packaging, custom samples. Every experience I’ve had with Ayla Beauty has been fantastic. Every product I’ve tried has been nothing short of amazing, thanks to all the information they provide that helps me make informed decisions about what to order. I wish more companies would put the care and thoughtfulness into everything they do the way the people at Ayla beauty seem to do.

17 July 2025
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Reply from Ayla

We adore you, too, Crystal!

Rated 5 out of 5 stars

So grateful to have found this company

I’m so grateful to have found this company. Not only do they carry a thoughtful and well-researched selection of non-toxic beauty and personal care products, but their team truly goes above and beyond to make sure you are well-informed about the products.

I’ve had several questions about ingredients, and their customer service team always responds promptly with clear, friendly guidance. They don’t just sell products...they educate. Their website has incredibly helpful articles, ingredient insights, and tips that helped me feel confident about purchasing, in addition to interviews w/founders of the brands they carry.

It’s rare to find a store that combines transparency, quality, and heart so well. I wouldn’t shop anywhere else! Thank you so much, Ayla Team!

24 July 2025
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Reply from Ayla

Thanks Linda, we appreciate you

Rated 5 out of 5 stars

Quality products and customer care

Ayla beauty representatives were quick to respond to my emails, and to ship out my order. Quality customer care, and quality products as well. I purchased their anti-dandruff shampoo, and received some other samples, and am happy with all the products.

16 July 2025
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Reply from Ayla

Thanks for sharing your experience!

Rated 5 out of 5 stars

Ayla Beauty

A lovely assortment of products, from face serums to body care. Always packed with care, a package I enjoy waiting for.

11 July 2025
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Reply from Ayla

Lovely to hear, sending our gratitude.

Rated 3 out of 5 stars

nice service, product miss

I generally don't love having to call a place that's open but minor personal complaint. lots of local stuff, the woman working was very nice when I talked her through my issue. the product she selected ultimately didn't help so I wont be back.

26 June 2025
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Reply from Ayla

Sorry to hear the spray wasn't helpful for the post shaving inflammation, these things can be hard to pin down. Feel free to send me a note if you would like a couple of samples of other options. Hope it is feeling better!

Rated 5 out of 5 stars

Great sample offers

You make it really easy to try a range of products. This is important to me because there are so many good products out there!

2 July 2025
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Reply from Ayla

Thank you so much!

Rated 5 out of 5 stars

Best in skin and beauty hands down!

I buy so many products from Ayla that I don’t even know what this review is supposed to be of. But not a problem! I love everything I buy—Ayla curates the best of the brands, and none more special than the Dara Kennedy products—sea serum, sea retinal, and eye treatment—I always select them as sample because they are perfect for travel—one a day of each. And what’s not to like about the many brand specials, tips from the crew, and interviews with skin artists and scientists, and brand creators? Dara has a Substack too—it appears every Thursday—that is really informative and fun to read. Her view from Paris really made me want to plan a trip. You can’t go wrong with Ayla Beauty!

17 June 2025
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Reply from Ayla

Grateful for you Wendy!

Rated 5 out of 5 stars

Fast shipping

My order for the Cecily Braden lymphatic brushes was filled and shipped quickly. It was boxed nicely, which always impresses me! I'm very satisfied.

16 June 2025
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Reply from Ayla

Glad it made it in a timely manner, thank you!

Rated 5 out of 5 stars

Regular customer

I have been a customer of Ayla Beauty for 6 years or so. They’re the best!!🥳

18 June 2025
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Reply from Ayla

Jill, we are Grateful for you :)

Rated 5 out of 5 stars

Love Dara’s Water

Love Dara’s Water! It does what they said it would- removes every trace of sunscreen! I’m sure it would remove every trace of makeup too, but I don’t wear makeup. I was surprised that you have to rinse after using it/ but it is still faster than a double cleanse. Sad part is the price- a bit too much for my budget, I may continue to buy for the summer only- when I use heavy duty sunscreen.

2 June 2025
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Reply from Ayla

Thanks Lisa, we hear you :)

Rated 5 out of 5 stars

High quality brands

Ayla carries high quality brands and has become my favorite online site to purchase my products. They also provide free samples and a handwritten thank you note.

28 May 2025

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