While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with the website, including it being frequently down or links not working, making it hard to log in or book. Customers also frequently report problems with the booking process, such as points not being awarded or flights not being booked despite Avios being deducted. The overall service is often described as poor, with many struggling to get issues resolved or even contact support.

What people talk about most

Customer service

Customers consistently note negative experiences with customer service. Many reviewers describe the service... See more

Website

People report negative experiences with the website. Many customers express frustration with the website's... See more

Booking process

Reviewers highlight negative aspects of the booking process. Many customers report significant difficulties... See more

Service

Users describe negative interactions with service, often citing it as "rubbish," "useless," and... See more

Customer communications

Clients share negative opinions on contact, with many reporting significant difficulties reaching customer... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Booked NH Hotels UK directly via the official NH website at an eligible rate, following Avios Special Terms to the letter — no vouchers, no third-party sites. Avios did not track. Opened a missing-poi... See more

Rated 1 out of 5 stars

Horrible experience. Finally managed to actually use some avios (there are never any suitable flights using avios). Decided to buy airpods pro 3 and an airtag only for the whole thing to get messed... See more

Rated 1 out of 5 stars

have had Avios for many years and started buying online via webpage app last year with some ok results, but often have other chase. booked 2 separate days accommodation in January for start finish of... See more

Rated 1 out of 5 stars

Booked a hotel through Avios hotels and it was dreadful. I complained to the hotel who offered a full refund, but because it was booked via a 3rd party (Avios), I would need to contact them to chase a... See more


Company details


Contact info

1.2

Bad

TrustScore 1 out of 5

446 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The most appalling company (apart from…

The most appalling company (apart from BT)

I wanted to book a flight to Edinburgh with Loganair (an Avios partner). I went onto their site and was instructed to transfer my points over from Avios. I logged into Avios and successfully linked to Loganair. During this process I had to input a security code approximately 6 times after which I was automatically locked out for a couple of hours before it would generate another code! I then tried to transfer my Avios. I tried on my phone, laptop, desktop to no avail. I then tried the virtual assistant - what a joke! After 3 or 4 tries on the phone I worked out how to lie to the system to I actually got to speak to a human being. She was very helpful and told me that indeed the system was not working and that it had been reported. Try in a few days was the advice. I tried yesterday and found that I had been locked out of Avios due to suspicious activity! I had to spent another couple of hours getting through on the phone and was assured that it would be sorted but it would take 72 hours! Really??? I have now been trying to book my ticket to Edinburgh for 10 days. This is just terrible service. I am going to concentrate on collecting Virgin points now as the idea of dealing with Avios in the future is too much to bear.

3 June 2025
Unprompted review
Rated 1 out of 5 stars

Don’t book Airbnb using the eshop.

I have collected Avios for many years and have spent lots of time chasing Avios for missing points and after months of chasing they usually were paid. However recently booked a number of Airbnb via the BA shop and they have decided that I didn’t book them via Avios. The BA systems are old and not fit for purpose I no longer use the eshop for purchases I use Topcashback as they are not as bad as Avios and just collect Avios from my credit card to get the 241 voucher.

30 May 2025
Unprompted review
Rated 1 out of 5 stars

Absolute waste of time

Absolute waste of time. It’s a full time job making sure / chasing up points which inevitably get cancelled on the BA shopping site. Don’t bother. Too stressful.

1 May 2025
Unprompted review
Rated 1 out of 5 stars

I've waited nearly a year for 4,290…

I've waited nearly a year for 4,290 points to be added to my Avios account after booking two hotel rooms at Malmaison (via Avios) in June 2024. This morning I received an email from Avios to say that the purchase was not eligible to earn points and a whole host of flimsy reasons why. If the likelihood of receiving points is so tenuous I don't see the point.

27 May 2025
Unprompted review
Rated 1 out of 5 stars

shocking programme with awful systems

have had Avios for many years and started buying online via webpage app last year with some ok results, but often have other chase. booked 2 separate days accommodation in January for start finish of property rental down in France for August. points awarded, all fine. mail today, points cancelled, "not eligible.. BUT worst example was bought new Apple MacBook in January via Avios on 5 x points = c 14000 avios. Nothing showing, submitted claim, no response. phoned- "can't see the "click" to webpage. despite fact I have screen grabs of visit logged and 5x points. still investigating in May. shocking service and make rules up as they go. should be investigated

21 May 2025
Unprompted review
Rated 1 out of 5 stars

Unbelievable that this is not illegal

Unbelievable that this is not illegal. Having gathered over half a million BA points - not a single European flight available within 6 weeks of my dates, not one. I guess all airline schemes are a similar scam but I'll avoid BA from now on.

14 May 2025
Unprompted review
Rated 1 out of 5 stars

Accidentally transferred all my points…

Accidentally transferred all my points to Nectar. Customer Experience on Live Chat beyond incompetent. First assistant just pretended they couldnt read my messages and the second gave me less than a second to reply before cutting off. Didnt bother to understand my issue - but reading these reviews perhaps my points are better in Nectar.

30 April 2025
Unprompted review
Rated 1 out of 5 stars

Avoid Avios at all costs

Avoid booking through Avios at all costs! They lack basic empathy and human skills and have very poor customer service. We booked the wrong non-refundable hotel by mistake (didn't have facility we wanted) and explained the situation and why it was for a special occasion for pregnant woman on her birthday and asked whether they can ask the hotel to refund or we can get a credit voucher etc and the customer service didn't budge nor care. So greedy and 0 empathy skills.
It is best to use another platform to book holidays.

29 April 2025
Unprompted review
Rated 1 out of 5 stars

Constant technical issues

It's scary how a big flagship like BA can have so many issues with its website/app. I constantly have issues and am asked to log in every time I change page. I use various sites to book thinks, and I hardly ever get issues with other companies, with avios/BA, it never works well.

29 April 2025
Unprompted review
Rated 1 out of 5 stars

Booked a hotel In Rio de Janeiro of the…

Booked a hotel In Rio de Janeiro for the weekend of Lady Gaga concert at Copacabana, I have kidney stones and waiting for surgery, The hotel was booked non refundable, I have contacted the hotel explaining my health situation and the hotel has agreed to process the refund but it has to be made via Avios, after spending 2 hours trying to access avios, been told they won't give me a refund, not even because of medical emergency. Copacabana is expecting over 2 million people for the show and the hotel has clients waiting for availability and because Avios(British Airways) greed, the room will be empty. What a joke!

22 April 2025
Unprompted review
Rated 1 out of 5 stars

Avios administration of awarding points is slow and poorly managed

Made a qualifying furniture purchase on January 2nd 2025. AVIOS points are still marked as pending despite a claim being made for the missing AVIOS. Seems like AVIOS have a lot of big brands associated with the scheme, so failings with awarding points would surely cast a bad light on the brands they work with. My experience so far is AVIOS customer service is just really bad and the administration around the awarding of points is very poorly managed.

4 April 2025
Unprompted review
Rated 1 out of 5 stars

If i could rate less than 1 i would!

If i could rate less than 1 i would, they have the worst customer service i have ever come across. I accrued avios in December and they reversed April 1st i raised a query and it could be 90-120 days before i receive a response.

4 April 2025
Unprompted review
Rated 1 out of 5 stars

I sworn to myself never to use them…

I sworn to myself never to use them again. They had 20points per £1 and i thought let's give it another go. NEVER AGAIN.

I made a booking, didn't receive confirmation. I CANNOT CONTACT THEM. They send me from one to another.

4 April 2025
Unprompted review
Rated 1 out of 5 stars

Terrible service!!

Terrible service!!

Called the helpdesk at least 10 times over 3 days to modify a hotel booking but could not get through. Ended up losing 85k Avios points.

Raised a complaint only to be sent a link to BA flights. No good to anyone…

What do you do, sit back and just accept the loss!! Awful just awful setup this

10 March 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look