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Auto100 Reviews 

1,782
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(1,782)

236 reviews in the last 12 months

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Rated 5 out of 5 stars

Auto100 has offered me a very good…

Auto100 has offered me a very good service with the best deals . Dan has done all the paperwork work for me and i will highly recomend if you want to get the best service.

7 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. We really appreciate the feedback and look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

The best showroom ever and the…

The best showroom ever and the transfers of the owner ship was fast and great thanks to Dan!

7 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Stefan. We really appreciate the feedback and look forward to seeing you again in the future.

Rated 4 out of 5 stars

I recently purchased a Range Rover from…

I recently purchased a Range Rover from Auto100 and overall had a positive experience, with a few points worth mentioning for balance.

I arrived at my scheduled 09:30 appointment and was made to feel welcome straight away. Terry handled the vehicle handover and was excellent throughout — professional, efficient, and clearly knowledgeable. The car itself had been prepared to a very high cosmetic standard and I was given plenty of time to inspect it under proper lighting.

Paperwork was handled smoothly, although I did need to provide finance settlement details again despite sending them in advance.

Likewise, preparation for my personal registration transfer could have been completed ahead of the visit to streamline the day.

The main downside came after departure. The vehicle had very little fuel at handover, and when I attempted to refuel, the fuel flap would not open — something that should have been caught during pre-sale checks. To their credit, Terry responded quickly and the dealership resolved the issue, filled the tank, and apologised. However, it did add around 90 minutes to what should have been a straightforward collection.

My impression is that Auto100 has strong customer-facing staff and prepares vehicles well cosmetically, but some operational details can slip through the cracks — likely a by-product of a very high sales volume operation.

Overall, I’m happy with the purchase and the professionalism shown on the day, particularly by Terry, and I would recommend Auto100 — with the suggestion that final handover checks receive a little extra attention.

6 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely & very thorough review Mark. Its good to hear the team ironed out the issue that came up. Thank you again, welcome to the Auto100 family.

Rated 5 out of 5 stars

First Class Premium Car Dealer

An excellent family run business with prestige cars at very good prices with possibly the best finance deals around.
Chris was an absolute pleasure to deal with and I would highly recommend them if looking for high end cars of the highest quality.

5 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Ian, we really appreciate the feedback. Welcome to the Auto100 family.

Rated 5 out of 5 stars

I found the experience very smooth

I found the experience very smooth, the staff, Dan who completed the transaction was extremely helpful and Andy who was our first contact. All excellent and professional made it so easy.

5 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear you enjoyed the purchase and we look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Really professional and straightforward…

Really professional and straightforward company to deal with. Lewis and Simon were both great

5 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review George, its great to hear you enjoyed the experience and we look forward to welcoming you in the future. Welcome to the Auto100 family.

Rated 1 out of 5 stars

I fi could give zero I would. AVOID AVOID AVOID

I fi could give zero I would. Sold a car to them via Motorway (first time using them as well). Then on the doorstep they mention an MOT advisory which has been online for a year,(which i showed proof of having the work done) the collecting driver then tried to talk about scratches and dents (none of which was shown to me, or mentioned on the prior pictures they had been sent) and then offered 4.5k under the agreed price. Sent packing. A waste of time dealing with a scammy shady del boy type dealers. I would deffo avoid any kind of business with them.

4 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

We’re sorry to hear that this experience caused frustration and we apologise for the ill feeling.

Every vehicle we purchase must meet our high standards, as we have a responsibility to protect our future customers and uphold the quality our reputation is built on. Unfortunately, we cannot proceed with vehicles that have dents, scratches or scuffs which were not accurately reflected in the original description, as these would require professional rectification prior to sale.

With a premium vehicle, there is also a reasonable expectation that any MOT advisory items recorded over a year ago would have been addressed. Regrettably, this was not the case here, and we would not pass on a vehicle with known defects.

There was, of course, no obligation to accept a revised valuation based on the vehicle’s actual condition. When this was declined, the vehicle was left with you as requested. While walking away from a purchase is never in our interest due to the significant logistical costs involved, we must ensure every vehicle we buy meets our standards.

We wish you all the best with your sale elsewhere and thank you for your feedback. We hope you would appreciate the care we take in sourcing our inventory should you ever wish to purchase a vehicle from us.

Regards,
Tom @ Auto100

Rated 5 out of 5 stars

Auto 100 do things right!

Auto 100 do things right. I’ve had my Land Rover Defender for a couple of days now and I’m over the moon with it. The sales process is slick. I’d dealt with Christoper in the main but was looked after by Dan in the day of collection. The set up is fantastic and Dan was very helpful throughout the time we were there. Indoors inspection, paperwork then the car was brought to the hand over bay. I’m sure all customers are made to feel special. Thanks again to Dan, Christopher and the team at Auto 100. I’m sure we’ll be back soon to change my girlfriend’s car!!!

31 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Paul, we look forward to welcoming you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Excellent service

Bought 3 cars from them . Good service , good communication. Good trading price . Lewis was very helpful and professional during the collection.

2 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Janet, we really appreciate your feedback and its good to see you again. Thank you for your continued loyalty and we look forward to seeing you again next time.

Rated 5 out of 5 stars

Great service

Great service, very friendly and knowledgeable, Glynn and Dan looked after me with brilliance, would recommend the experience

2 February 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. Its good to hear you would recommend us and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

2nd purchase from Auto100

2nd purchase from Auto100, can’t fault them! Chris & Dan were a pleasure to deal with. Highly recommend

31 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review and continued loyalty. We really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Dan made the process super easy

Dan made the process super easy, great chat as well. All round amazing service would look to come here again for more cars in the future

26 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. It was lovely to meet you and we look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Fast easy and overall great experience…

Fast easy and overall great experience with James and Terry both very helpful

24 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you so much for the great review Bradley, its great to hear from you and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

I have just taken delivery of a Range…

I have just taken delivery of a Range Rover Sport for Auto 100. The whole sale process from start to handover was absolutely excellent, extremely smooth with no hiccups or delays. Both Ryan and Terry were extremely professional and courteous throughout. I would heartily recommend this company and I have bought and sold a lot of cars over the years. Many thanks again to you all.

23 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Nigel, its great to hear you enjoyed the experience and we look forward to welcoming you again in the future. Welcome to the auto100.

Rated 5 out of 5 stars

Excellent!

Great stock of cars, great service. Andy and Dan dealt with me. All top notch. Would recommend!

23 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Mark, we really appreciate your feedback. Thank you and welcome to the auto100 family.

Rated 5 out of 5 stars

Bought a Range Rover from Auto 100

Bought a Range Rover from Auto 100. Handover was brilliant by Dan. Felt very well looked after and the car looked immaculate when we picked it up. Thanks very much for a great buying experience.

19 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review James. Its great to hear that you enjoyed the experience. We look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Best experience buying a carrera 992…

Best experience buying a carrera 992 GTS Terry and Ryan are both fantastic

17 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. We hope you enjoy your beautiful 911. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Andy and Lewis of Auto 100 were…

Andy and Lewis of Auto 100 were excellent. The level of customer service, the friendly professional interactions through the whole process was seamless. The cars were even better than the photos and descriptions on the website. The companies premises and stock of quality high end cars were WOW. Great quality cars at competitive prices. They are a firm you can trust. Auto 100 would certainly get my repeat business. I travelled a long way to get the car as I could not wait to have it delivered to a convenient location. It was certainly worth the journey. Thanks guys for making it a wonderful experience.

12 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely feedback. Its good to hear you found the experience stress free and the car was better than in the photos. Thank you again for your kind words. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Auto 100 is highly recommended

We visited Auto 100 to purchase an Aston Martin vantage and the whole experience was fantastic from start to finish with a special thanks to Dan and Ryan for their help.

16 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Daniel. We really appreciate your feedback and look forward to seeing you again in the future. Enjoy your stunning Aston Martin. Welcome to the Auto100 family.

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