My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more
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Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”
15 Newburgh Street, W1F 7RX, London, United Kingdom
No recent history of asking for reviews
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Replied to 60% of negative reviews
Typically replies within 1 week
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Very good communication and very speedy delivery. The item was well wrapped and I received up to the minute notifications regarding the parcels progress in the system. I would shop with Aubin again with confidence.
Great products and prompt delivery. Now waiting for an exchange of a size / model to take place so hopefully it’ll go through - so far so good!!
Superb clothing and customer service. Gets better over time as opposed to fast-fashion. My favourite clothing brand. In a world of cancel and disposal, Aubin stands out as cherished by their wearers. Highly recommend and well worth the money.
Easy admin, kept me informed of delivery progress, quality product. My first purchase but not the last.
great clothes, great quality, user friendly service!
Just discovered this brand. The quality and fit of the clothing is superb. Priced fairly as well. I had to exchange a jacket because I bought the wrong size (Pasmore suit, which is very smart, yet still casual enough for jeans. Extremely versatile). The staff at the George Street branch were all excellent, helpful and friendly.
Lesley Anne was amazing , so helpful and knowledgeable she helped me pick my outfit and was so friendly showing how different items complimented each other i would highly recommend shopping there with Lesley Anne to anyone.
My husband was originally not keen on entering the shop, perhaps it would be a cords n cardigans! Well it was great, 20mins later, lovely striped jacket and swimming shorts wrapped and ready to go.
The girls managing the shop were so helpful and smiley, loved seeing them actually enjoying the challenge of selling and keeping the shop looking great.
Bought Aubin cord trousers in John Lewis at the end of January. Within weeks they were showing patches of wearing. Contacted Aubin more than a month ago. Provided proof of purchase and sent them back. They eventually acknowledged that there was an issue and offered an exchange or store credit. But because Aubin took so long to deal with the issue they were out of a replacement pair, and refused to provide a refund. Aubin says it is legally prevented from providing me a refund (which I don't believe - if they wanted to send me £109, there is nothing stopping them). So now need to go back to John Lewis, wasting more of my time. What a hassle. Will never buy anything from them again.

Reply from Aubin & Wills
A despatch error was quickly resolved and correct order sent out by customer services. Thanks to Matt for resolving promptly. Clothes are really good quality

Reply from Aubin & Wills
Further update: The second pair swiftly arrived and all is well.
Update: They are sending another pair.
Ordered a suit with two sets of trousers, only one set arrived in the delivery. I am awaiting a response from Aubin & Wills but note that another review has had the same problem.

Reply from Aubin & Wills
I bought a pair of so-called 'utility' trousers from this company, which couldn't be a more inaccurate description. Purchased for £105 in August '25, by December the stitching around the fly had come completely undone. I made a claim through the one-year guarantee, for which the only option was to repair (the trousers were out of stock). After battling the AI customer service and finally getting through to a human, plus about a two-week wait, these were eventually repaired. Come April '26 and the rest of the stitching in the gusset unravelled. When I sent a further guarantee claim they responded saying they had no record of my order in the first place. They've finally refunded the cost of the trousers (they called this a gesture of 'goodwill', despite it being part of their one-year guarantee, and my trousers falling apart after 8 months), but the customer service, the reliance on AI and terrible product means I won't be buying from them again. Aubin & Wills are just another company in what is now a saturated field of brands charging exorbitant prices for what they claim is top quality stuff. Hard to know where to turn these days.
"We had a wonderful experience at the shop in Salcombe this week thanks to Amy. She was so helpful, knowledgeable, and enthusiastic. She helped us pick out a stunning wedding outfit and made me feel confident and excited. A massive asset to your team!"
Ordered 3 items.
Received 2 only.
Claimed, Anbin don't trust them claim like Next or Marks and Spencer.
Started investigating.
Let's wait for the outcome.
Product is yet to be used to see how it goes.
They don't answer to any call to any number given.
I wish they learn what is customer support?
They charge for return as well.
I am not very happy the way they deal customers.
Poor quality product - loose threads, unfinished buttons etc. The shipping experience also showed a singular lack of care - dumped in a box that was too big so it arrived mashed up therefore the exciting unboxing experience of my £300 overcoat was rather medieval. Overall my trust in the brand was destroyed, they really didnt get one thing right
After taking the time to select the product and check stock availability I placed an order as a gift. Expectations was followed by disappointment as the order got lost between the supplier and the carrier. Only after several weeks of contacting what I thought was the supplier they had ordered the item in question from the originator almost like acting as a broker, had I known this I would have delt directly with the brand as getting my refund was one problem after another. In context I ordered what I thought was stock from a distributor aka Jarrolds who then placed the order with Aubin. Long story boring. It went missing the only available item in stock with the size in question went missing. So I contacted the courier DHL who said they only printed the label but did not take charge of the item. Jarrolds said it was nothing to do with them and so back to Aubin, I will say this they did as promised tried their best to keep me informed after emails sent and that is to be commended, however several emails later still nothing. The big day in question as gift came and went no product alternative gift found and a lot of apologies to my young nephew for missing his birthday treat and item he wanted. So I emailed Aubin found another broker to their supply’s and waited for the reply because all said and done I would have the item in question rather than the refund. Sadly I was informed I could have a refund and 20% reduction on an alternative item, this never cut the mustard and I admitted defeat and settled for the refund which I was assured would be with me in 5 working days this came and went so I like a dog with a bone sent another email and was informed the refund went to the broker Jarrolds who would then issue the refund. Jarrolds sent a return slip asking me to return the item in its original packaging which you can imagine I never had. So back to Aubin who eventually got the ball moving again to Jarrolds forcing them after 29 days to get my refund. So Should I have given them the benefit of the doubt and stay loyal to a fairly decent product and brand, I haven’t quite decided of would I be better sticking to in shop browsing before ever purchasing or placing an order online again. Sadly once bitten twice shy and my existing stock of the brand is now finished and moved to the que of out with the old and in with the new brand. Am I annoyed yes I am. Had it not been for my relenting character of parting with my hard end cash and not accepting defeat I would be know doubt still waiting for the product to arrive. So here is my summary. You Should have tried harder, you Could have resolved it better and you Would have kept me as a customer. After all products are only as good as the customer service you offer it cheapens the product and for that you will loose the support. It takes time to build a reputation it takes a moment to forget it’s existence. I would love to show you a picture but my nephews coat rack is empty. I will say this the refund has been resolved eventually and while Aubin may think that’s the end of it, I’m not quite there yet. Matt you did your best and that’s commendable and a shout out to Connor too.
Dear Aubin,
Having recently been in to the Glasgow John Lewis department store , I feel I must mail and very highly commend a member of your staff. Having had a none to pleasurable experience in store where there seemed to be no one on other brands stalls ie Barbour ( not a member of staff in sight ) especially with it being a main trading day on a Sunday !!! I was greeted at Aubin with first and foremost an extremely helpful and knowledgeable assistant happy ,smiling and and absolute pleasure to deal with ( Lesley) her enthusiasm for the brand and what she was selling and all round customer experience was second to none in my opinion. Its not a brand I have purchased before , I have now thanks to Lesleys incredible help and knowledge. So I sincerely hope this will be passed on to Lesleys manager , because in this day and age that personal touch in store which she gave to me beats online and keeps stores on the high street ..
Yours sincerely
Mr Paul Shaw

Reply from Aubin & Wills
I placed an order for a suit on Sunday the 4th of Januay 2026. Order number AW57998. First up, it took until Friday 9th of June for the order to be dispatched to Royal Mail. Delivered on the 12th but only the blazer arrived. I chased up and an order for the suit trousers was made. I was offered 20% off my next order (good to see they can dream). Arrived on the 15th this time but the wrong size of trouser was delivered (32 instead of 34 waist). Although this isn't my error, I have not been given an option to return this without paying for postage. So, all in all, I'm paying £3.50 (whatever) for nothing. Genuinely astonishingly lack of organisation. The clothes themselves felt fine but not worth the price. Acceptable on sale prices. In all, and this is a terrible portrait of business standards in the UK, you're better off ordering a suit with a specified wool and tailored to measurements from China. It won't even take longer to arrive as most things from China through Aliexpress arrive within 14 days... What a sad state of affairs.

Reply from Aubin & Wills
Clothes are nice but just hope you dont have a problem as the customer service is zero, shops do not answer phones and emails dont get answered no other way to contact, so guess im done.Just beware.
This is my second review in as many weeks! I inadvertently gave a very low star rating (there is a slight delay from the first star to the fifth one) and would like to correct this.
I purchased for my husband two different sized Ingram jackets through the Jarrold department store in Norwich. My husband chose the Medium size which fits and drapes beautifully, I returned the second one to Jarrold’s for a full refund within two days. My husband is delighted with his new jacket and is just waiting for some cooler weather. Beautiful fabric and looks great,
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