Assured Fertility Reviews 

78
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 42 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, kindness, and professional demeanor, making every interaction pleasant and supportive. The customer service is frequently highlighted as outstanding, with many appreciating the detailed explanations and personalized approach received. Reviewers are particularly impressed with the prompt response times, noting that emails and calls are answered quickly, ensuring a smooth and efficient process. The overall service is described as efficient and supportive, with many feeling well-guided and less stressed throughout their journey.

What people talk about most

Staff

Clients share positive opinions on staff, consistently describing them as friendly, helpful, and... See more

Service

People report positive experiences with service, highlighting how easy and seamless the process was from... See more

Customer service

Users describe positive interactions with customer service, highlighting the compassionate, supportive, and... See more

Response time

Reviewers consistently express satisfaction with the promptness and efficiency of the response times.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We found Assured Fertility incredibly easy to work with throughout our IVF journey. The team was always available to answer our questions and consistently responded promptly to anything we needed, h... See more

Company replied

Rated 5 out of 5 stars

Very responsive and helpful. Charlotte was great at organising things quite quickly for us and answering my many questions. We are due to start our treatment tomorrow and looking forward to getting... See more

Company replied

Rated 5 out of 5 stars

I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby... See more

Company replied

Rated 5 out of 5 stars

From my first telephone conversation I knew I was in good hands. Abbey was was thorough and explained everything in great detail. I didn’t feel rushed at all. Nice quick responses which made everyt... See more

Company replied


Company details

  1. Fertility Clinic
  2. Reproductive Health Clinic

About Assured Fertility

Written by the company

Why choose Assured Fertility for your IVF journey?
IVF with clear choices, sensitive support and peace of mind financially.

Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.

Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.

By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.

Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.

FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.

When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.

Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.

Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.

Written by the company

IVF with clear choices, sensitive support and peace of mind financially
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.

Contact info

Get in touch!

Send us your details and we will call - or call us on 0333 234 0895

4.9

Excellent

TrustScore 5 out of 5

78 reviews

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4.9

All reviews

(78)

40 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing service from Holly

Amazing service from Holly, literally made my year knowing they offer a package for treatment :)

Thank-you so much for all of your help and assistance :)

24 July 2025
Assured Fertility logo

Reply from Assured Fertility

Thank you so much for your message Natalie. We’re delighted to hear that Holly was able help and we’ll be sure to pass on your lovely feedback to her. Knowing that our treatment plan made your year means a lot to us and please know we’re always here to help if you need anything.
Best wishes,
The Assured Fertility team

Rated 5 out of 5 stars

Very fast responses to my emails and…

Very fast responses to my emails and efficient service and correspondance.
Very pleased and would recommend.

11 July 2025
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Reply from Assured Fertility

Thank you so much for your positive feedback Gill, we’re so pleased hear that you had a great experience and that you would recommend our packages. We’re always available if you have any questions or concerns and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team

Rated 5 out of 5 stars

Great experience

I am very satisfied with the excellent experience so far with assured fertility. Abbey has been so helpful from start to now. Answering all my many questions. Making all the finer details more understandable, with an immediate response time. Thank you very much for making this process easier, highly recommend.

27 June 2025
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Reply from Assured Fertility

Thank you so much for your kind words and lovely feedback! We’re thrilled to hear that you’ve had such a positive experience with Assured Fertility so far. Abbey will be especially pleased to know how much her support has meant to you, so we will make sure to pass this on to her. We’re so grateful for your recommendation and if there is ever anything more we can do to support you, please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team

Rated 5 out of 5 stars

I am happy to give a 5 star for the…

I am happy to give a 5 star for the overall interaction with the team. They helped me with the finance get sort out.

6 June 2025
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Reply from Assured Fertility

Thank you for the 5-star review, we’re so pleased that you had a great experience with our team and that we could help you finance your package. Your kind words mean a lot to us and we’re always here if you need us throughout your journey.
Best wishes,
The Assured Fertility team

Rated 5 out of 5 stars

Holly was incredibly helpful

Holly was incredibly helpful, attentive and friendly. We're so grateful and thankful to her for helping us secure our plan.

14 April 2025
Unprompted review
Assured Fertility logo

Reply from Assured Fertility

Thank you so much for taking the time to write us a review. We're thrilled to hear that Holly was able to assist you so well and we'll be sure to pass along your appreciation. We're glad everything went smoothly with securing your plan and if there's anything else you need, we're always here to help.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

I would definitely recommend exploring the options they provide

I purchased a package with Assured Fertility last year. Holly, who I spoke to throughout was extremely knowledgeable, helpful and emphatic. She answered my many different questions. The process was straightforward and they linked with the hospital really easily. The product took the stress out of the pay as you go alternative. I was really grateful there was a company like assured fertility for this journey.

17 April 2025
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Reply from Assured Fertility

Thank you so much for taking the time to share your experience. We're delighted to hear that Holly was able to support you with throughout your journey and it’s wonderful to know that our package helped ease some of the stress during such an important time. We're truly grateful for your kind words and please feel free to reach out if you ever need anything in the future.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Highly recommend! Extremely helpful and friendly customer service and stress free process

Abbey and Holly were both great and so helpful! I had so many questions to help us decide which IVF/ICSI programme was best for us and Holly answered them all! It can be very confusing and daunting to know which programme is best for you, but Holly explained everything in detail to me.
We nearly went with another provider and so glad we chose to go with Assured Fertility as they was more helpful and offered better programmes.
You always get a quick response to all emails and Holly was very helpful on the phone too. Everything progressed smoothly and quickly, but at your pace making this a stress free process and the plan is now all in place ready for when we are!
Highly recommend Assured Fertility for anyone needing private IVF treatment.

24 April 2025
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Reply from Assured Fertility

Thank you so much for your thoughtful review and recommendation of Assured. We're so pleased to hear that both Holly and Abbey were able to support you through what can understandably feel like a confusing and overwhelming process. It's great to know Holly’s guidance helped you feel confident in choosing the right plan for your needs. We wish you all the very best as you move forward with your plan and please don’t hesitate to reach out if you need any more support throughout your journey.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Super helpful and very quick to reply

Holly was fantastic from day 1. We had so many questions and were unsure whether to go via assured or directly with our chosen clinic. Holly answered all our questions and helped work out the pricing differences for both routes. The process to get signed up was very easy and quick, all done in one day and we’re excited to be starting our treatment in a couple of weeks. Thank you!!

28 April 2025
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Reply from Assured Fertility

Thank you for your lovely feedback and we're delighted to hear that Holly was able to support you from the very beginning and help you explore your options with clarity and confidence. It’s great to know that you found the sign-up process smooth and straightforward, as we always strive to make things as simple as possible. Wishing you all the very best with your journey.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Definitely 5 star review

Definitely 5 star review. Myself and my wife have been trying for a little one for a very long time and while enquiring about IVF my wife has managed to get pregnant. Dealt with Abbey whilst going through the process who was amazing every step of the way. Will definitely be using if we need IVF in the future. Thanks again.

23 April 2025
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Reply from Assured Fertility

Thank you for your wonderful review. We’re thrilled to hear such great news about your wife’s pregnancy and Abbey will be delighted to know she was able to support you both throughout the process. If you ever need us in the future, we’ll be here to help. Wishing you all the very best on this exciting new chapter.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Efficient

Efficient, friendly, no messing around.

22 April 2025
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Reply from Assured Fertility

Thank you for your kind words. We’re glad to hear you found our service efficient and friendly as providing clear and straightforward support is very important to us. We wish you all the best with your plan and should you need any further assistance, please don’t hesitate to get in touch.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Holly on the desk is so helpful and…

Holly on the desk is so helpful and kind, always gets back to you and makes you feel like you are important to them as a patient.

15 April 2025
Assured Fertility logo

Reply from Assured Fertility

Thank you for your thoughtful feedback and kind words about Holly. Ensuring our patients feel valued and well cared for is a priority for us so we will be sure to pass on your kind comments to her. Wishing you the best of luck with your journey and please feel free to get in touch if you need any more support throughout the process.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Assured Fertility were brilliant

Assured Fertility were brilliant to deal with. They were kind, polite and endlessly helpful.
They were equally helpful over the phone and via email.
Everything was done very promptly, and we felt like their staff genuinely cared about our situation and we weren't just a number.
We were accepted quickly, and all of the paperwork was easy to understand and lodge.
We would thoroughly recommend them to anyone seeking IVF finance.

6 March 2025
Assured Fertility logo

Reply from Assured Fertility

Thank you very much for taking the time to complete your kind and thoughtful review. We are delighted to hear that you found our team to be helpful and polite throughout your experience. Treating each person as an individual is at the heart of what we do so we are so pleased this intention was felt. We appreciate your recommendation and are here to support you throughout your journey, if you need anything else from us please feel free to reach out anytime.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Getting on the plan was a smooth and…

Getting on the plan was a smooth and efficient process, with great assistance by Abbey and Holly. The pricing and terms are straightforward with no hidden extra charges or clauses for non-acceptance - you get what is mentioned in the websites. The financing option at 0% rate is great too, and allows flexibility in spreading the costs over some months.

27 January 2025
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Reply from Assured Fertility

Thank you for taking the time to leave your positive feedback and we’re pleased to hear that Abbey and Holly provided you with helpful support throughout the process. Transparency and straightforward terms are very important to us, and we’re glad this was reflected in your experience. It’s great to know the 0% financing option offered the flexibility you needed too. Please don’t hesitate to reach out if you require anything else throughout your journey, we’re always here to help.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Helpful and kind team & straightforward process

Assured Fertility have been fantastic. We are about to start our next rounds of treatment. The process with Assured felt quick, straightforward & reassuring during this stressful period. We spoke to Abbey, who always responded really quickly & was very kind and warm. We looked at a few different finance plans for our treatment, but we felt that Assured provided the best deal for us and had the best customer service.

13 November 2024
Unprompted review
Rated 4 out of 5 stars

Last hope works

Assured was our last hope after trying different clinics. At the end we taught this was a scam we been reading different blogs everyday. We tried three different clinics with IVF when we saw assured with the guarantee option we say ok we got nothing to loose either got what we want or money back. With assured help we are expecting twins.

1 February 2024
Rated 5 out of 5 stars

I had a wonderful experience with…

I had a wonderful experience with assured team. I took multi-cycle package ( 2 IVF cycle with multiple embryo transfer) and it worked for me. I was in contact with Abbey the whole time and she is wonderful, very helpful, co-operative and have answered all my queries and emails promptly.

1 January 2024
Rated 5 out of 5 stars

Amazing!!! highly recommend

Holly & the team at Assured fertility were so kind and compassionate whenever I spoke to them. I didn’t fully understand the process or payment side of IVF multi cycle however the ladies at Assured Fertility explained it all in detail and were always happy to answer any questions before I made the decision to go with them and afterwards. I would highly recommend Assured Fertility, they were also very efficient at communicating and chasing the clinic and organising our partial refund for treatment that wasn’t required but had been pre paid.
Just had my little girl on our second round of IVF.

20 October 2023
Unprompted review

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