Apricot Clothing U.K. Reviews 

19,543
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,004 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality and style of the products, finding them well-made and fashionable. Many reviewers appreciate the easy ordering process and the prompt delivery service, often receiving their items quickly and well-packaged. However, some customers also noted occasional issues with order processing, such as payments crashing or orders not being acknowledged, leading to confusion about dispatch or items being out of stock after confirmation. Additionally, a few people experienced items not suiting them or having sizing discrepancies, which sometimes required returns.

What people talk about most

Product

Consumers find product quality to be positive, with many reviewers expressing satisfaction with the material... See more

Quality

Reviewers highlight positive aspects of quality, with many customers expressing satisfaction with the... See more

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Clients share positive opinions on order, with many reviewers finding the ordering process easy to use and... See more

Return policy

Users describe ambiguous interactions with the return policy, with many finding the return and refund process... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,543)

2,763 reviews in the last 12 months

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Rated 3 out of 5 stars

It’s a marvel I received parcel at all ….

Apricot clothing is well made and accurately sized. My problem is with the delivery company Evri. Came home to my clothing being partially rammed through the letter box. I live on an open street with door being in full view of passers by, no fence or garden. It’s was a wonder it was still there and that the clothes were undamahed. Evri are a disaster.

4 June 2026
Unprompted review
Rated 3 out of 5 stars

Lovely clothes

Lovely clothes
It would be good to have more colours in the clothing and patterns in dresses and particularly tops.

30 May 2026
Rated 5 out of 5 stars

Lovely clothing

Lovely clothing .. really love the styles
Tops would be better if they were longer
.. to cover tummy !

16 June 2026
Rated 1 out of 5 stars

I ordered two items from the website.

I ordered two items from the website.
I tried to return one of the items, but didn't receive the label.
Tried to contact Apricot and received a message saying,
They would get back to me within three days.
Itwo weeks have passed and still no reply.
Appalling customer service.
I will never purchase anything from them again.

8 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Anthony,

Thank you for taking the time to leave your feedback, and I’m really sorry to hear about your experience.

We’ve checked our records and we can’t see any previous emails from you regarding this return, which may be why there was a delay in getting this sorted for you.

That said, we completely understand how frustrating this must have been, especially when you were simply trying to return an item. This is absolutely not the experience we want for our customers, and we’re sorry for the inconvenience caused.

We’ve now emailed you directly with a returns label so you can send the item back, and this will be processed as quickly as possible once received.

If there’s anything else we can help with, please don’t hesitate to get in touch, we’re always happy to help.

Kind regards,
Joss

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