Applyshift Reviews 

63
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 52 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's effectiveness, noting it works well, keeps them fresh all day, and prevents unwanted odors without needing reapplication. Many appreciate that it is gentle on the skin, causing no irritation even for those who typically react badly to deodorants, and it does not stain clothes. The scents are frequently highlighted as amazing, pleasant, and long-lasting, with a variety of options that are not overpowering. Reviewers also commend the quality and design of the metal case, finding it sturdy, sleek, and easy to use for refills, often preferring it over other brands. However, some customers mentioned that the metal case can be too heavy for daily carry and travel, and the push-up mechanism can be fiddly, leading to product mess or difficulty in dispensing the right amount.

What people talk about most

Product

Consumers find the product to be highly effective and appreciate its pleasant scents, with many noting it... See more

Quality

Users describe positive interactions with quality, frequently praising the deodorant's effectiveness,... See more

User experience

Clients share positive opinions on the user experience, often highlighting the ease of use and application of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Used Shift during a hot two-week trip in Portugal (30ºC+). One application a day kept me dry and smelling fresh all day — no need to reapply. It actually works, which is rare. My mum usually reac... See more

Rated 5 out of 5 stars

It's my first time trying Shift Natural Deodorant and I'm impressed. I suffer from a condition called Hidradenitis suppurativa and have frequent flare ups which leave me with very painful sores in... See more

Rated 5 out of 5 stars

Really lovely! It smells amazing, it protects from unwanted personal odors and its natural doesn’t irritate my skin. Packaging is beautiful although I think it could be lighter - not very travel frien... See more

Rated 5 out of 5 stars

I am so glad I made the 'shift' from my previous deodorant. I have tried all the leading brands in this unique world of eco friendly deodorant and Shift is far the best one, especially for men. Eas... See more



Contact info

4.5

Excellent

TrustScore 4.5 out of 5

63 reviews

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4.5

All reviews

(63)

50 reviews in the last 12 months

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Rated 2 out of 5 stars

Shipped quickly.

Shipped quickly.
Case is too heavy, large and grossly overpriced-extremely disappointing. The deodorant seems effective and smells good but again is very much on the expensive side. If you have money to burn a good product otherwise forget it.

4 March 2026
Unprompted review
Applyshift logo

Reply from Applyshift

Thanks for taking the time to share your feedback. We’re really glad to hear the deodorant itself is working well for you and that you like the scent.

The case is intentionally made from aluminium rather than plastic so it’s durable and designed to be reused for years with our refill system. That does mean it’s a little heavier than typical deodorants, but the aim is to create something that lasts rather than something disposable.

That said, we completely understand that the size, weight and price won’t be for everyone, and we really appreciate the honest feedback as it helps us improve.

We’d love to learn a bit more about your experience and see if there’s anything we can do to make it right. If you’re open to it, please drop us a message at support@giveashift.co and we’ll happily help.

Thanks again for giving Shift a try.

— Team Shift

Rated 3 out of 5 stars

The scent is nice and the product…

The scent is nice and the product itself worked really well. As far as sustainability goes its reasonably good.

Personally the case itself is too heavy for me - especially for day to day use and taking it with me, for at home use only I guess it works well enough. It also smears a lot in the screwable grooves, so a lot of product gets wasted around the cap.

18 July 2025
Unprompted review
Rated 3 out of 5 stars

Not an antiperspirant

Smells great and the case being metal is fantastic. My issue is that it doesn’t really stand up as an antiperspirant.

4 August 2025
Unprompted review
Applyshift logo

Reply from Applyshift

Thank you so much for your lovely review! Shift is a natural deodorant, which means we’ve chosen not to include typical ingredients found in antiperspirants.

Creating a natural deodorant was important to us. Many deodorants use harsh chemicals and aluminium salts, which can have adverse effects on health. After years of using these types of deodorants it may take some time for your body to adjust to a natural alternative, as aluminium can clog pores. By doing this it stops an important bodily function. Sweating releases toxins, and it can also help promote a strong immune system. So instead of adding aluminium to our deodorant, we made the Shell from it instead.

Rated 5 out of 5 stars

This product smells amazing

This product smells amazing - it keeps me fresh and smelling good all day. Communication & delivery from this company has been on point. This is one of the best sustainable brands out there

4 August 2025
Unprompted review
Rated 3 out of 5 stars

I love the feel of the metal container…

I love the feel of the metal container and it is easy to use, unless you have long nails as then it could be more difficult to push up the deodorant. Wish there were more fragrances and that there were testers as £10 is expensive if you then find you don't like the smell.

6 August 2025
Unprompted review
Rated 5 out of 5 stars

Have changed my brand to Shift.

Have recently given up my subscription to another company who sold out to a large conglonmerate.
Tried Shift and am very happy with the product itself. The case is more of a problem it does not self wind and is fiddly to keep in place in use. Were this to be remedied it would be perfect.
The smells are magic. I love them all I have tried.

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Love the product and the companies ethos

Love the product and the companies ethos. The product itself seems well made and works well. Not a huge fan of the scent (I went for the Cedarwood one) but there are others to try. Will definitely be keeping an eye on these guys as their products seem great!

10 July 2025
Unprompted review
Rated 5 out of 5 stars

5 stars Awesome!

5 stars Awesome!
- Awesome product - the deodorant itself smells good and works really well. Lasts the day, lasts a really long time.
- Awesome case - really nice case for the deodorant I love the metal effect and it looks sleek and handles well.
- Awesome personal customer service.

4 August 2025
Unprompted review
Rated 5 out of 5 stars

The case holds up much better than than rivals

The case holds up much better than than another couple of similar products on the market that I've tried. The mechanism is more sturdy and the product lasts a really good amount of time. The case needs an occasional wipe down but nothing to fault here. Minimal packaging on refills and all clean to recycle, happy subscriber!

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Great simple push up function with a…

Great simple push up function with a lovely quality case to be used time and time again. The deodrant itself is nice, smells lovely and feels gentle on the skin. Can be a little soft. Nice to see no plastic.

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Happy Shift user!

I’ve been using shift deodorant for about a month now, during the summer, and it has proven very effective. It smells lovely and the scent lasts, sometimes till the next day. There is no need for me to re-apply deodorant anytime during the day. Daily showering and applying to clean underarms is a must in order to aid effectiveness of the deodorant. It doesn’t leave you feeling sticky and it doesn’t crumble under the arms. Apply Shift after putting on clothes so it doesn’t stain clothes like normal deodorant.

3 August 2025
Unprompted review
Rated 5 out of 5 stars

Really lovely

Really lovely! It smells amazing, it protects from unwanted personal odors and its natural doesn’t irritate my skin. Packaging is beautiful although I think it could be lighter - not very travel friendly. I’m definitely staying and subscribing:)

2 August 2025
Unprompted review
Rated 3 out of 5 stars

Lots to recommend it

I love the shape of the deodorant stick as it is easy to use and doesn’t take up much space. It is easy to insert the refills and I love th bright colours of the case as they are easy to find in your gym bag.

2 August 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Great product! A bit of a mess when dealing with subscription and shipping times, BUT the quality makes it worth it. Great smell, and no stink at all, all day!!

1 May 2025
Unprompted review
Rated 5 out of 5 stars

A deodorant that truly never lets me…

A deodorant that truly never lets me down!
I have been using this deodorant for 7-8 months. My favourite scent is definitely the ylang ylang one (the green one), I love how it smells feminine on me but masculine on my boyfriend as it mixes with your natural oils. Not once have I worn this and been caught out smelling (something that wasn’t uncommon for 2 other reusables I have tried- one rhymes with mild and the other rhymes with another word for cat that I don’t think I’m allowed to type🤣). With these other deodorants I found the refills either seemed really loose, would fall out if they were nearing the end and you’d FLY through them! With shift these things last AGES! Since December I have purchased a total of 11 refills, I also give half to my boyfriend and we currently have 5 refills sat on our shelf so when I say long lasting I really mean it!
These may be more expensive than the other competitors mentioned but they last SO much longer! I love the subscription service and the fact you can skip a month or 2 if you end up with a bit of a backstock. They were incredible during the heatwave and I feel like when you’re a bit hotter they actually smell stronger which is great. I’ve even noticed when unwell that I still smelt great the next day without reapplying.

2 August 2025
Unprompted review

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