While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

Well not great because I couldn't proceed with the request on my mobile phone as it said it wasn't compatible. I have a Samsung S9 that isn't ancient, so a bit frustrating. I was able to complete th... See more

Company replied

Rated 5 out of 5 stars

All good, But clients find it hard to photograph their drivers licence by holding in one hand as shown in the instructions, especially if there is a phone cover. I have found placing the licence on a... See more

Rated 5 out of 5 stars

Recently signed up with APLYiD. They have been absolutely excellent from the initial demonstration to going live. We have been live with the system since December 2022 and we are over the moon. Hig... See more

Company replied

Rated 2 out of 5 stars

Although there was a lot of interest from AplyiD when signing us up, the support appears to have fallen away. There was also a misunderstanding as to how we could invoice our clients in respect of thi... See more

Company details

  1. Software Company

Written by the company

Easily verify the identity of your customers in minutes from anywhere on any device. APLYiD is a trusted & accredited digital ID solution designed to streamline your customer onboarding with a first-class user experience. Our simplified 2-step approach uses biometric verification to match ID photos with government records and a selfie of the document holder. With lightning-fast ID processing and a reduced number of steps and documents required - now you won’t lose customers to form fatigue.


Contact info

3.3

Average

TrustScore 3.5 out of 5

110 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Hi I have a question

Hi! Just wondering but when receiving an identification verification from a person/client do I actually get sent and able to see the images the person has taken of their ID as well as selfies or not?
Kind regards

1 November 2024
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Mary, thank you for your question - yes, this will be visible to you in the portal and the PDF report.

Rated 5 out of 5 stars

From the comfort of my couch…

I was able to verify my identity with my overseas lawyers from the comfort of my couch in under 2minutes. Beats scheduling in a Zoom with the lawyer!!

26 September 2024
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Hannah,

Thanks for sharing your review, we're happy to hear how simple the process was for you!

Rated 1 out of 5 stars

UNWELCOME MARKETING COMMUNICATIONS

This company uses data scraping services such as Lusha and Apollo to send unauthorised marketing communications. I received an email from a "BDM" addressing me like we'd been friends for years, but the problem is that a friend wouldn't process my data without permission, obtained from disreputable sources.
-------
REPLY TO YOUR COMMENTS MADE 07/12/2023
Your reply is complete falsehood. If you adhered to GDPR regulations you would not be processing my data without consent and/or sourcing data from third parties who are also in breach of regulations. Take responsibility, and don't use canned statements in an attempt to cover your tracks. I can prove you breached the rules and will be making a complaint to the ICO.

1 November 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi John,

Thank you for sharing your feedback.

We're sorry to hear about your experience and want to assure you that we take our data privacy seriously, adhering to GDPR guidelines.

We apologise for any inconvenience caused by the marketing communication. Our commitment is to ethical data practices, and respecting users' privacy.

If you have specific details about the communication you would like to share with us, please reach out to support@aplyid.com. Your trust matters, and we thank you for bringing this to our attention.

Best regards,

APLYID Support Team

Rated 5 out of 5 stars

Amazing experience

Amazing experience. Both Elliot and Natasha got the account set up within hours and full integration within 2 hours. Couldn't be happier. Thank you!

24 August 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Danny,

Thanks very much for your lovely review! We are glad you found it so easy to get going. We look forward to our partnership.

Best regards,

Team APLYID

Rated 5 out of 5 stars

A straight forward pay as you go option, great for a new business

For me, the 'pay as you go' option was the decider as starting up as a new business meant I didn't really know how many IDs I would need to check in a month. No other companies were willing to run a pay as you go option so I was glad I found AplyiD. As far as the software, it is rare I get issues with clients completing the verification which is good and the backend systems are straight forward. No complaints after 12 months of using the system so all good.

24 July 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hello Steve,

Thank you for taking the time to provide us with your feedback. We are delighted to hear that you are enjoying using APLYID.

We appreciate your support.

Best regards,

The APLYID Team

Rated 2 out of 5 stars

Could be better..

1. You only have 30 days to exit a 1-year contract. Make sure you set up a reminder to review during this period!

2. Re-checks (?) are charged extra above your minimum fee. It should be included in the monthly minimum.

3. No central support email or phone number. They always want you to connect via Slack (?) or your account manager. Who changes every other month. Confusing.

4. While the NZ / AU ID flow is good. It is poorly implemented for other countries. And even though it is not a full ID check, they still charge you full price.

Overall - they are a bit greedy, and I recommend looking elsewhere. I've a superior experience, better support for over half the price somewhere else.

24 July 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Gareth,

Thank you for taking the time to share your thoughts about your experience with AplyID. We greatly appreciate all feedback, as it helps us identify areas where we can improve and better serve our valued customers. We have carefully reviewed your concerns, and we would like to address them accordingly:

1. Contract Duration: We understand your concern about the 30-day exit period within a 1-year contract. We acknowledge that this is a standard practice in the industry. However, we'll take your feedback into consideration as we continuously evaluate our policies to ensure they align with our customers' needs.

2. Re-check Charges: We apologize for any confusion regarding re-check charges. It's important to note that our re-check fees are considerably cheaper compared to full-priced checks and we charge these separately as to not consume a full check allocation.

3. Support Communication: We sincerely apologise for any inconvenience you experienced in reaching our support team. We do have a central support email, support@aplyid.com, and a dedicated helpline, 0800 969 300, as well as a dedicated account manager for you to contact directly and a support SLACK channel for real time communication, all for your convenience. As for account manager changes, we aim to provide continuity, and there has been only one account manager change within the business within the past three years. We understand that consistency is crucial, and we'll ensure better communication in case of any changes in the future.

4. User Experience for Other Countries: We regret to hear that you faced challenges with our ID flow implementation for other countries. We are continuously enhancing our services and expanding our capabilities to cater to a broader global audience. Your feedback will be valuable in refining our offerings for users outside NZ / AU.

At AplyID, we take customer satisfaction seriously, and we are committed to delivering exceptional experiences to all our clients. We want to assure you that your feedback is being taken into account, and we will work diligently to address the issues you've raised.

We value your business and would love the opportunity to discuss your concerns further. Please feel free to reach out to our support team, and we'll be more than happy to assist you personally.

Best regards,

Mike Cook
Global Head of Customer Success
support@aplyid.com
0800 969 300

Rated 5 out of 5 stars

Great service

We started with a subscription but was simple to change to what works better for us. Clients find the system very straight forward as do we.

23 July 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Joss,

Thank you for taking the time to leave us a review. We greatly appreciate your feedback and are delighted to hear that both you and your clients find our system easy to use. We value our partnership with you and look forward to continuing to work together.

Best regards,

Team APLYID

Rated 5 out of 5 stars

Pay as you go compliance checks are a…

Pay as you go compliance checks are a game changer for small companies like us.
Amazing service

29 April 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Daniel,

Thank you for taking the time to leave a review. We are thrilled to hear that our service is proving to be a valuable asset to your business. We are committed to providing you with continued support and look forward to working with you further.

Best regards,

Team APLYID

Rated 5 out of 5 stars

Employee and volunteer screening A+

We use APLYiD to verify the identity of individuals that work with Children in the sporting sector. It was important to us that the user experience of the person going through the verification was as frictionless as can be and we haven't been disappointed.

20 June 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Lawrence, thank you for taking the time to leave us a review. We're delighted to hear that you're enjoying our product!

Thanks again,
Team APLYID

Rated 5 out of 5 stars

Highly recommend for AML verifcation

I am pleased to write a testimonial for AplyiD, a company that has provided me with outstanding AML checks. I have been using their services for some time now and have found them to be reliable, efficient and easy to use.

One of the things I appreciate about AplyiD is the simplicity of their AML text. Clients find it easy to complete, which is important when it comes to compliance matters. The dashboard is also very user-friendly and interactive, which makes it easy to navigate and access the necessary information.

I would like to take this opportunity to mention Mike Cook and his team who have provided exceptional customer service. They have looked after my business with professionalism and a high level of expertise, which I am truly grateful for.

In summary, I highly recommend AplyiD for anyone in need of AML checks. Their service is top-notch, and their team is always ready to assist with any queries or concerns. Thank you, AplyiD, for your excellent service!

Angus Grayson
HouseMe Legal
Director

5 May 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Angus,

Thank you for taking the time to leave a review. We are delighted to hear that you love our product, and we agree that Mike is truly fantastic! We look forward to continue working with you and HouseMe Legal.

Best regards,
Team APLYID

Rated 5 out of 5 stars

Id verification for a car rental

A car rental company requested me to go through id verification with applyid.
I was concerned that applyid will store my details for a long/ unlimited time (The legal stuff on their website is a bit 'hazy' regarding this issue with a number of caveats and lacking precision - in a spirit of typical legal way of structuring documents. I would be happy with a statement like : The longest time we store pii is [a number] days. This is clear.)
Upon contacting applyid on the phone I was informed that for such case when a car rental company requires a verification my personal identifiable information will be held by apply id for up to 7 days.
(a reference number and a first letter of my name and surname will be retained by applyid for up to 90 days I was informed - these are not pii so no risk if these get stolen)

20 April 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Michal,

Thank you for giving us a five-star review.

We are happy to hear that your concerns were addressed promptly and resolved satisfactorily by our team.

Warm Regards,
Team APLYID.

Rated 5 out of 5 stars

Natasha is always there to help and…

Natasha is always there to help and assist with any questions I have however small they may be. She gets back to me immediately too which is great.

APLYid is an very easy and efficient system to use and our customers are happy to use this system. I highly recommend them.

18 March 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Nicki,

Thank you for taking the time to leave us a review. We are delighted to hear that you find our system easy to use and efficient. We also agree that Natasha is an excellent team member!

Best regards,
Team APLYID

Rated 5 out of 5 stars

Thank you APLYiD!

Thank you APLYiD!
My company has been using APLYiD for a little over a year now and it's one of the best systems we have implemented that not only protects us but our clients data as well. Easy interface, swift and budget friendly, it really is a winner in our book!! Thank you APLYiD!

8 March 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Rebecca,

Thank you for your review! We take the protection of your business and clients very seriously, and we are thrilled to hear that you love using APLYID.

Warm Regards,
Team APLYID

Rated 5 out of 5 stars

My experience with APPLYiD

All queries have been answered swiftly. I have mainly spoken to Natasha has been very polite and helpful.

24 February 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Chantelle,

Thankyou for taking the time to leave us a review! It is great to hear Natasha and the Customer support team have been able to answer and aid all your queries.

Warm Regards,
Team APLYID

Rated 5 out of 5 stars

Recently signed up with APLYiD

Recently signed up with APLYiD. They have been absolutely excellent from the initial demonstration to going live. We have been live with the system since December 2022 and we are over the moon. Highly recommended. As an FYI, our main point of contact has been Natasha Banks and again, she has been excellent throughout.

1 March 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Thank you Ajay, that's great to hear about the product and our team. Great to have you on-board!

Rated 5 out of 5 stars

Feedback

Jacob has been a star! Totally brilliant and always helpful. No matter how small the query he will always answer.

I looked at a few companies and without doubt Jacob made this experience very easy! Very happy client!

28 February 2023
Unprompted review
APLYiD logo

Reply from APLYiD

Great to hear that and thank you for letting us know, we think he's a star too!

Rated 1 out of 5 stars

Missguiding Advertisment

This organisation advertised that they offer AML checks from £1.50 a 'check' on their website.
This is entirely untrue as once you enquire you are told that you do not process the amount of 'checks' required to qualify for that price and that the minimum amount of checks they can offer you is 10 a month as my firm brings in 3-5 new clients a month.

I have been informed by my current vendor that this is a unreliable sales tactic and that there are not many that would qualify for that price.

Don't waste your time. they will try to demo you to then tell you that there is a minimum commitment. In my experience it was either £37.50 or £100 a month for a minimum of 10 'checks' a month.

19 October 2022
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Nick,

We apologise for any confusion caused by our advertisement. Our website always aims to provide clear information about our product and pricing.

Please note that the advertised price of £1.50 for AML checks requires a certain number of checks per month, as we operate on a package system. We service a wide range of customers who run a range of different checks, starting at £1.50 and ranging up to £5 per check, depending on the volume your business requires.

We appreciate your feedback and will take steps to ensure that this is made clearer on our website in the future.

Sincerely,
Team APLYID

Rated 2 out of 5 stars

I've found this difficult to use

I've found this difficult to use. I thought I had completed the process, then get another txt asking me to verify. Some more instructions and explanations of what to do would be useful. Finally get acceptable photos but before I can check if captured details are correct, the aren't, it says goodbye. Held on phone for ages till cut off. Tried leaving a message no one called back.
Yesterday , Monday 19th, I managed to get through to technical support on two occasions. Both times I didn't have to wait for long and had helpful advice. I'll give a better review based on that. I have found my dexterity isn't good enough to capture a good enough image and my phone, a Vodafone android, can not maintain a good enough connection. Using a different phone was recommended.

16 September 2022
Unprompted review
APLYiD logo

Reply from APLYiD

Hi Georgina,

We're sorry to hear you were finding it hard to complete the verification process. We're glad to hear you were able to speak with someone from our team after we made efforts to contact you, and that their advice was helpful. Due to our meticulous security and privacy measures, there can be localised issues with older models which prevent users from completing verification. Although this is very uncommon, we acknowledge it can be frustrating.

If there is anything further we can help you with, please don't hesitate to contact us on 0800 969 300 or support@aplyid.com.

Thanks, the APLYiD team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look