Amory London Reviews 

1,287
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 340 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their engaging demonstrations and extensive product knowledge, often transforming hair beautifully. Many also highlight the products' amazing quality, transforming hair to be smooth, silky, and glamorous with lasting curls. The overall service, including after-sales support, is frequently described as excellent and highly recommended by consumers. However, some customers also noted concerns regarding high-pressure sales tactics and misleading practices during demonstrations. A few other people also felt that the product received was not the same as the one demonstrated, with some reporting cheaper or different items in the box.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their professionalism, kindness, and... See more

Product

Customers consistently note positive experiences with product, with many reviewers praising the hair... See more

Quality

Clients share positive opinions on quality, with many reviewers describing the products as fantastic,... See more

Service

People report positive experiences with service, often highlighting the professionalism, kindness, and... See more

User experience

Customers had positive experiences with user experience, often praising the helpfulness and expertise of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more

Rated 5 out of 5 stars

Lovely customer service from Jasmine & her colleague in Lakeside. Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift. Did purc... See more

Rated 5 out of 5 stars

We brought straightners from a show just under a year ago have been turning off so rang Amory customer service spoke to a guy called Ben was so lovely told me to send over a photo of the cord cut and... See more

Company replied

Rated 5 out of 5 stars

Miri thank you so much for fully explaining and demonstrating Amory London! The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier
  3. Beauty Products Wholesaler
  4. Cosmetic Products Manufacturer
  5. Health and Beauty Shop

Written by the company

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 6% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,287)

342 reviews in the last 12 months

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Rated 4 out of 5 stars

Gloria gave us the best products!

Gloria gave us the best products, did our hair. Amazing customer service and top quality! Will recommend for hair as I’ve used straighteners that have damaged my hair for years but this will be amazing. ❤️🫶🏽

30 December 2025
Unprompted review
Rated 5 out of 5 stars

Great demonstration

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me as well. My 12 year old girl felt like a princess. We were so impressed that we invested in buying the Rose Soho titanium straighteners and signed up for the lifetime warranty.

27 December 2025
Unprompted review
Rated 5 out of 5 stars

ashish at bluewater he did my hair

ashish at bluewater he did my hair, he was so kind, so persuading and very patient. such a lovely person to talk to. would highly recommend this place!! i also purchased the item as it was amazing on my hair and made my hair feel so smooth too. the price is definitely worth it!

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Ashish at Bluewater

Ashish at Bluewater styled my hair and I absolutely loved the results, super professional and helpful and fully recommended. 5 stars!

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service from Ashish

Brought some straighteners from Bluewater stand after a great demonstration from Ashish. They are the best make I’ve used leave my hair looking fab. Seen Ashish a few times since when shopping at Bluey & he always says hello. Friendly super service.

1 October 2025
Unprompted review
Rated 5 out of 5 stars

got my straightener from the ideal…

I got my straightener from the ideal Home exhibition I had them just over a year and the switch broke so I contacted a lovely lady called Danielle and she informed me that I’d had a guarantee. I did a video throughout this time. She was in constant contact with me and once she got the video she said send them back and you’ll get a new pair .Which I did so yes they broke but the after service was spot-on definitely recommend them. I love them and that was why I wanted to get another pair and get them fixed.

30 October 2025
Unprompted review
Rated 1 out of 5 stars

Be Careful of the Scam

Be careful of the scam! We were talked into purchasing a pair at Bluewater in October after Ashish used the ones that use steam on me. Lovely young man and very friendly. Got home and in the box was a cheaper pair of normal straighteners. Not the steam ones which were demonstrated. I had to threaten court action to get the refund and report to Trading Standard. Then they accepted return but made me pay the postage.

17 October 2025
Unprompted review
Rated 1 out of 5 stars

You don’t get what you had used on your hair

We bought a set of straighteners/curlers from lakeside Essex on Saturday, and the lady styled my wife’s hair very well, using a pair of straighteners that had “red lights” on them, we purchased for £150, and when got home the straighteners were not the same as the ones the lady sold us or told us about, and they snagged my wife’s hair, they were no where near as good as GHD she already had. This was miss selling , as she categorically said the ones she used were the ones we were buying. I would avoid this company, as it’s blatant miss selling/fraud. Lakeside management should intervene here, as they are the landlords, and should not condone fraud.

22 November 2025
Unprompted review
Rated 1 out of 5 stars

BEWARE scam company

BEWARE! the demonstration straighteners they use on your hair to creat curls are NOT what you get in the box when you purchase the item. We purchased a pair at lakeside shopping centre in 22nd November. They are using the top of the range straighteners which retail at £400-£600 and selling you a pair of very bad quality straighteners! I was so disappointed after parting with £150 for a pair that drag through the hair and are no better than a tool that’s £20! The high pressure sales is awful and the lies these members of staff tell to sell these items is disgusting and very misleading. They tell you these are not using heat (the heat used was actually 230 degrees and frazzles the hair completely!) miss-selling a completely different product to what you are trialling is unacceptable and will be reporting to trading standards. Do not be sucked into these pop up shops offering beautiful curls!! Complete scam! Read all the negatives on here all saying the same thing!

22 November 2025
Unprompted review
Rated 1 out of 5 stars

Terrible FAKE

They used the best hair straightener on me and then when we proceeded to buy them we got home and opened them and they were not the same and we’re selling us cheap ones that didn’t work very unhappy

22 November 2025
Unprompted review
Rated 5 out of 5 stars

Thank you Scarlett

My daughter had Scarlett do her hair. She was so knowledgeable i couldn't believe she was so new to the job. Thank you Scarlett. We couldn't purchase at the time as it's a Christmas present so i will certainly return soon.

22 November 2025
Unprompted review
Rated 1 out of 5 stars

Misleading sales tactics & pressured environment

Whilst shopping in lakeside i was pulled in, sat down and had my hair done (flawlessly and the woman who did it was a gem) but… i am not a confrontational person so i naturally convinced myself that i need it so I bought the cool glide hair styling tool at their pop-up shop after a very forceful and convincing sales demonstration. They claimed the curls would last 3 days, but mine fell out within hours. When I returned the next day for a refund, they kept me waiting 30–40 minutes, moved other customers away, and spent a long time trying to convince me to keep the product. While waiting, I noticed the staff secretly applying a liquid product to the hair after curling it, making it look like the curler alone created long-lasting curls. This was done in their palm and hidden from customers, which felt very misleading.
Only after insisting politely that the product was not for me did they finally process the refund. The item was unused and sealed, yet I still felt pressured and uncomfortable. I recommend future customers be cautious and avoid buying on the spot without researching first. Overall bad vibes.

18 November 2025
Unprompted review
Rated 1 out of 5 stars

Do t buy

Do t buy
Terrible material which rusts! No water or moisture to be seen but left with a rust bucket
In contacting customer services i was totally ignored and you’ll notice no telephone number available. Unfortunately the place closed down in Birmingham so no local shop I can go to. The worst £250 I ever spent. Cloud nine is simply the best brand for straighteners

9 November 2025
Unprompted review
Rated 5 out of 5 stars

Ashish was the best stylist and was so…

Ashish was the best stylist and was so friendly. He made my hair look better than I’ve ever seen. Thank you so much!! I’ll be recommending this hair straightener/curler to everyone I know

8 November 2025
Unprompted review

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