Ambassador Cruise Line Reviews 

1,262
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 377 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and efficiency, making interactions pleasant. Many highlight the excellent quality of the food, often described as superb with wide variety, and the entertainment is frequently noted as professional and outstanding. Reviewers also appreciate the overall outstanding service and the ship's cleanliness. However, some customers were dissatisfied with significant itinerary changes, particularly when planned Arctic or Fjord cruises were altered to Baltic or industrial port visits. A few other people also felt that some aspects of service were lacking, mentioning issues with reception staff responsiveness or rudeness, while others noted food could be repetitive or mediocre, and entertainment quality occasionally did not meet expectations.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their friendliness, helpfulness, and... See more

Service

Customers had ambiguous experiences with service, with many praising the staff as amazing, polite, friendly,... See more

Holidays

Users describe ambiguous interactions with holidays, with many reviewers expressing satisfaction and having a... See more

Quality

Reviewers mention positive feedback about quality, with many consistently praising the food as excellent,... See more

Location

Customers consistently note ambiguous experiences with location, particularly regarding departure ports and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

We have our last day on CFC Ambassador Renaissance. We had a nice time. Only complain we have is about the buffet, food is cold while must been hot. And what must be cold is warm. The equipment is... See more

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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No recent history of asking for reviews

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Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,262)

367 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wonderful cruise.

Cruise ports of call and very friendly staff in all departments, made this cruise.

19 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First Time Ambience

My first time cruising onboard Ambience. But my second time with Ambassador Cruise Line. On Embarkation Day. I arrived at my Check In Time of 12:30. The Check In process was efficient. As I provided all the information before online. Cabins were ready by 14:00. And luggage appeared shortly after. Overall the cruise was a great experience. The only negative was the hot tubs. One was cold and the other too hot. No working jets. The pool was good. Apart from being way too cold. For a colder climate cruise. Otherwise it was a great experience. Surpassing my previous experience with Ambassador Cruise Line. I would certainly consider another cruise onboard Ambience.

27 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon for your third cruise .

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great destinations and many of them…

Great destinations and many of them with a sea day between most of them. Staff enjoy their work and supporting the passengers. Cater well for solo passengers

2 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Splendid Mediterran

We had a wonderful holiday made extra special by the crew. The crew Bent over backwards to ensure that everyone had everything they needed to have an enjoyable time. When I go on Ambassador I feel like I am arriving home.

19 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good afternoon ,

Thank you for your kind words!

We very much look forward in welcoming you back on board again soon.

Kind Regards

Guest Relations Team

Rated 4 out of 5 stars

Ambition Med

Staff as before are all excellent. Entertainment however was not as good as on our previous trips on Ambience.
Although the shows were brilliant we thought there were many days without a show.
Films were shown on port days and would have been better on sea days.
The port previews should have been available in the cabin. The TV selection is poor and could be enhanced with a sport channel.
There’s not a comfortable chair on the ship, unlike our favourite place on ambience, the observatory.

19 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Wonderful staff, food and destinations

Wonderful staff. Woderful food. Wonderful destinations.
I enjoyed the light coloured decoration in cabins.
Service was fantastic

20 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fabulous Caribbean Cruise

Good food, excellent staff, great entertainment and lectures and a fantastic itinerary meant this was a fabulous holiday

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Ambassador Ambience best staff

Ambassador Ambience have the most wonderful people working on the ship, in the Borough market Theresa and Chewy the waitresses where the kindest and most helpful people you could meet,a credit to the Ambassador cruise line,Also Ivan our cabin steward gave us a great service.

11 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

The friendliness of the crew.

The friendliness of the crew.
The variety and quality of activities on board.
The quality and presentation of the food was exceptional as were the specialty dining options.
The swimming pool is not user friendly being very deep (about 6 feet) from end to end, having poor access steps for users with mobility problems.
The hot tubs did not work properly which they also did not the year beore

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

I loved 🥰 every minute on board the…

I loved 🥰 every minute on board the ship 🚢 was superb and my cabin was first class. The Buckingham restaurant was top notch and my favourite place was the purple turtle 🐢. I hope to travel again but being a solo traveller it is hard to book with you. Anyway first class I would recommend you to all my friends and family bravo 🙌

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the wonderful feedback!
I will forward your comments on .

We will hopefully see you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Helpful and friendly crew

Helpful and friendly crew, great entertainment staff and we learnt how to play the ukulele with Rolling' C's

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Very Helpful Staff

Last night I booked a cruise for this year (2026) But it turned out that I had booked for 2028.
So, this morning I phoned Ambassador customer service, and a very helpful person spoke to me. As there were no cruise I could book for this year, I have been given a full refund.
I am sure we would have had a great time.
PS. I usually only use trust pilot to complain. But have excellent help from Ambassador Staff.

26 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Boarded a cruise to the Artic region

Boarded a cruise to the Artic region. Storm warnings had been in force for 3 days but we were told it would be bumpy but we could still go. In the middle of the North Sea they changed their mind and took us on a cruise I most certainly did not want to go on to the western cities of the Baltic. A much cheaper cruise had I booked it. No recompense

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards

Guest Services Team

Rated 5 out of 5 stars

My first time on Ambassador after 45 other cruises.

The overall package of entertainment, food, staff, general srvice, the ship itself (comfort & presentation) and value for money

4 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!

We look forward to seeing you again for your second cruise with Ambassador Cruise Line.

Kind Regards
Guest Relations Team

Rated 2 out of 5 stars

Don’t do it ! If you went on this before it was taken over you’ll be disappointed now!

What has happened here .
This was always a good middle of the rd cruise with excellent service !
We are on a 16 day trip to Norway artic northern
lights!
Firstly boarded ship ! Room was not satisfactory very tatty not had a deep clean then found out has done a quick turnaround
after a 40. Day trip
Why why why do they not have a day to fumigate the ship and do a proper clean !
Service is not the same fewer staff !!!
Most look fed up apart from selected few !
We took the drinks package !
And apart from our evening waiter no one took drink order at lunch !!! I waiter for whole restaurant!
We were literally served one course after another so quickly then our waiter was clearing table before we’d finished!
It’s turned into a Butlins holiday camp!!!!
That’s probably a better stay than this .

Shows are still good I will say that .

The other thing I wanted to say was as cabin with balcony was so awful I asked if I could upgrade if one was free and was happy to pay ? According to reception suite was all sold out !
And I really mean this I said I’ll go the next one up which are the really nice sweets ! I could not believe my ears when the receptionist told me it would be to expensive???? For me
My god I said what do you mean she said I just know it will be too much money????
Actually I have just had a windfall and would have paid the extra !!!!

How dare they judge me like that .
So I’m afraid Ambassador it’s curtains for you as far as I’m concerned I will not be sailing with you again !!!!!
Just to say a few positives.
Most of crew are excellent and the spa area is particularly great. Virginia was so good she gave me a lot of advice and wonderful treatments .

10 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We are sorry to hear that you will not be sailing with us again, however we do wish you well for the future.

Kind Regards
Guest Services Team

Rated 2 out of 5 stars

Avoid the extra legroom rip off

Please whatever you do do not upgrade to extra leg room seats on a fly cruise, it is a massive rip off and I cannot believe Ambassador can get away with miss selling it as this. A couple of weeks before departure you get an email asking if you want to bid on upgrading your seats to extra legroom, flights were to Barbados, so starting bid was £200 to upgrade for 2 people. Decided to try it as I get a bit claustrophobic on flights especially if the person in front reclines their seat so extra legroom would be great. Got an email few days before departure saying “congratulations your bid has been successful”. Arrived on board flight to find just normal seats, albeit a two sat together but definitely no extra legroom. Absolute rip off. Complained twice to Ambassador, takes 28 days to get a reply and then it’s to fob you off. There is no affective customer service at Ambassador, once they have your money they do not care about your experience. I had an issue with a member of staff whilst on board and complained about the way I was spoken to to customer services, twice whilst on board and once again on my return home, nothing was resolved. The cruise line has a lot to learn from other companies like Celebrity and Cunard where nothing is too much trouble and staff cannot do enough for you. That being said this cruise was good value for money and did have a couple of staff members who were exceptional and went above and beyond. There were 10 ports of call on a 14 day Caribbean island cruise, cabin was adequate, food in restaurant very good, not great in the buffet, drinks were cheap so no need to buy the drinks packages and you could easily walk off the ship and get excursions to places of interest without paying the over inflated excursion price that Ambassador will charge you for. Moral is you do indeed get what you pay for however if you want a no frills cruise line with good ports of call then this may be ok for you just don’t fall for the extra legroom con.

12 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the feedback.

If you do wish to raise any further issue, we ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further.

guestrelations@ambassadorcruiseline.com

Kind Regards
Guest Services Team

Rated 3 out of 5 stars

AMBIENCE - AIR CONDITIONING & EXCURSIONS

Ambassador is good value for money but there are still faults which haven't been ironed out and feel the ship could do with a major overhaul. We had the same cabin last year on Deck 9 to the caribbean and this years sailing on the 30TH JAN 2026. The ship had been in dry dock prior to our cruise and yet the air conditioning still doesn't work. Our cabin was very hot with no control causing my disabled son stress and not sleeping and both my sons were moved to another cabin... going to the other exreme the observatory on Deck 10 was blowing ice cold air - You couldn't even sit there. - Now to the excursions booked from home - Very enjoyable St Kitts sugar train 10/10... but i have to complain about the MONTEGO BAY @ EASE & FALMOUTH excursion. Reading the headline and description i assumed you would have free time in Falmouth. I would not have booked this tour - This was not the case. - 1. We stopped to have coconut milk which was poorly organised as there were 6 coaches converging at the same time therefore queues to get through the shop. 2. We then had 15 minutes at a shopping mall which i asked the guide about Falmouth and she replied " We don't stop there we just drive through " - The next time i do excursions i am going to make sure of the destinations.

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that there was some disappointing factors whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 1 out of 5 stars

Sailed with ambassad…

Sailed with ambassador last year on the ambition. That was absolutely great. No complaints whatsoever this year sailed on the renaissance what a let down this ship does not have a British feel it's foreign. The food is awful. And the staff are rude with a couldn't care less attitude. We will never sail on this ship again even if they were given it away.

5 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

We had a fantastic cruise last year

We had a fantastic cruise last year. We usually use another similar cruise line but the price was so much cheaper with Ambassador. Looking forward to our next cruise in a few months.

10 August 2025
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Let down by very poor office service

Whilst Ambassador does have its good points sadly it is let down by its really poor office service. I emailed with an urgent request then after 10 days I received an auto response saying it would take another 28 days to respond as it was a "post cruise enquiry". This tells me they could not care less once you leave the ship. It is also virtually impossible to get through by telephone. Very disappointing indeed. I thought better of Ambassador.

7 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Thank you for your messages.

Please be assured that our Guest Relations Team is dealing with this matter in line with ABTA guidelines. Please note, that we have up to 28 days to respond from the date your email was received.

Kind regards,
Guest Relations Team

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