“I’d seen Amaura London at exhibitions a few times and, if I’m honest, I initially thought the reed diffusers were a little more expensive than ones I’d bought before. But after being gifted a m... See more
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I’m really impressed with my Amaura reed diffuser! The delivery was smooth and arrived beautifully packaged, with everything looking premium and secure. The diffuser itself smells amazing — the scent... See more
I cannot recommend Sejal from Amaura enough. The candle is absolutely stunning and smells divine. I had it engraved for my aunt, and it made such a special gift. Sejal went above and beyond to ensure... See more
Great customer service!! We asked for updates on the gratitude and clarity diffuser refills ( our favourite scents) , Sejal replied as soon as more stock was in. The scents are gorgeous, I can never... See more
Company details
Written by the company
Amaura London – Luxury Home Fragrance with Purpose Amaura London creates consciously crafted, design-led home fragrances that elevate your space and support your well-being. Inspired by our founder Sejal’s wellness journey and a desire to eliminate hidden toxins in everyday products, our collection offers beautiful, non-toxic alternatives that don’t compromise on luxury. Each product – from our clean-burning coconut wax candles to our long-lasting reed diffusers and room mists – is hand-poured in the UK using essential oil blends and sustainably sourced materials. Housed in elegant, refillable metal vessels, they are designed to be reused, cherished, and proudly displayed. Our scents are curated to uplift, calm or focus the mind, making them perfect for mindful moments and meaningful gifting. We also offer engraved personalisation, allowing you to create truly one-of-a-kind gifts for birthdays, weddings, anniversaries, and special occasions. Amaura London also provides thoughtful corporate gifting, partnering with brands like Nike and L’Oréal to deliver elevated, wellness-focused gifts that leave a lasting impression. Thank you for supporting a female-founded, purpose-led brand that helps you live beautifully and consciously, one scent at a time.
Contact info
WD3, Rickmansworth, United Kingdom
- 07703617929
- hello@amauralondon.com
- amauralondon.com
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Love my reed diffusers and very helpful…
Love my reed diffusers and very helpful service!

Reply from Amaura London
Great customer service!
Great customer service!! We asked for updates on the gratitude and clarity diffuser refills ( our favourite scents) , Sejal replied as soon as more stock was in.
The scents are gorgeous, I can never smell other diffusers for long in our house (Indian cooking smells linger lol) but the Amaura ones are strong, they fill our hallway and last for ages
Teacher’s Presents
Every end of school team I look for something different to give to the teachers at school that isn’t the normal wine and box of chocolates.This year I purchased some amazing candles and diffusers from Amaura London.I am extremely pleased with the candles and diffusers which look amazing,smell divine and come beautiful packed

Reply from Amaura London
GOrgeous Diffuser
Absolutely Love the ignite diffuser
It has a very luxurious and gorgeus feel and fragrance! i have ordered 3 by now! 2 as gifts amd one for myself
Came well packed and my order arrived in two days! great customer service
thanks Amaura
Buying was extremely easy and delivery…
Buying was extremely easy and delivery was great. Product is also wonderful.

Reply from Amaura London
Never disappoints!
My favourite brand for candles and diffusers! They last ages and scents are beautiful. Super quick delivery too. Highly recommend!

Reply from Amaura London
I adore this brand. I’ve purchased 3 times now!
I adore these candles, the burn really well and have such a gorgeous fragrance. Ignite is my personal favourite I’ve purchased it 3 times now!

Reply from Amaura London
I came across Amaura London whilst…
I came across Amaura London whilst shopping in John Lewis, Oxford Street last December, Joyful fragrance is so lifting and makes the room smell amazing. Have different brands of diffusers in my home, have to say that Amaura Joyful scent is divine and is still going and have half a bottle after 5 months.
The reed diffuser gave a lovely…
The reed diffuser gave a lovely fragrance in my living room. I also received some favourable comments from visitors
So happy with my diffuser
So happy with my diffuser! It’s lasted months and still smells amazing. Brilliant customer service. This is my second purchase and would definitely but again

Reply from Amaura London
Very Happy Customer
Hi Sejal, sorry for the belated response but just wanted to say a big thank you for the very generous free gift you sent with my January order. Really appreciate it so much. I had intended to give two of the diffusers I bought as gifts but very quickly (and selfishly!) changed my mind when I opened them and kept them all myself. The fragrances are divine and it's so hard to choose a favourite. Rejuvenate is so uplifting and energising and keeps me going through a workout. Allure and Ignite so sensual. Gratitude and Clarity and so relaxing Tranquility ... I love them all. They fill the house with a special feeling of luxury and so great that they are eco-friendly. They also look very classy and I like the black reeds. Delivered on time and beautifully packed. Spoil yourself ... it's win, win, win! Denize
Amazing Xmas presents 🎁
Sejal at Amaura you have nailed it!
Wow.....Sejal at Amaura you have nailed it! I have opened my 'Tranquility' diffuser earlier in the week and I am extremely pleased with it. The scent is absolutely incredible and has made its way all around our home. The thick reeds are fabulous allowing the scent to penetrate through them. I am really excited and looking forward to opening up my 'Calming' diffuser. Well done Sejal, your hard work and perceiverance has certainly paid off ❤.
PROMISING START
WEB SITE EASY TO USE AND SELECTED PRODUCT ARRIVED VERY PROMPTLY.THE BEAUTIFUL SMELL IN THE BOX WAS LOVELY EVEN BEFORE OPENING THE GLASS CONTAINER.OUR USUAL CHOICE IS JO LOVES AND JO MALONE SO WE SHALL SEE HOW THIS 'NEW' TO US DIFFUSER/CANDLE BRAND COMPARES.BUT SO FAR SO GOOD.MANY THANKS.
I bought a diffuser from Sejal and it…
I bought a diffuser from Sejal and it is absolutely amazing. The smell is so strong and divine. It’s hard to get good diffusers where the smell is distinct. This is simply amazing. It smells just like a Jo Malone diffuser, only difference is the Amaura was a lot cheaper 😊

Reply from Amaura London
Lovely products
Super easy ordering. I needed to adjust my order and Sejal was very helpful (again!). Order arrived beautifully packaged with packaging that can all be reused or recycled.
The Joy diffuser rapidly filled our home with the scent of Christmas 😊.
Looking forward to trying out the wax melts.
Thank you Sejal for such lovely products.

Reply from Amaura London
Fantastic business and fab products
Fantastic small business, fab customer service from the owner, trustworthy, honest, approachable and down to earth! Best products, natural ingredients
We have purchased 2 diffusers from…
We have purchased 2 diffusers from Sejal and the smell is absolutely amazing, divine. She is very helpful and will go out any arm length to help where she can. Thank you Sejal my friend absolutely loved the diffuser 🥰🥰🥰
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