Alphabet (GB) Limited Reviews 105

TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Looking at 40 reviews, most reviewers were let down by their experience overall. Many customers report extremely poor customer service and non-existent communication, finding it difficult to reach anyone by phone or get a response to emails. People frequently mention issues with payment processing, including being quick to take money but slow to resolve problems, receiving repeated invoices, and incorrect charges. Reviewers also experienced significant problems with the leased vehicles themselves, such as cars not being fit for purpose, having electrical issues, warning lights, and various malfunctions like intermittent boot locks or faulty sensors. Customers are often left without a replacement vehicle despite extended repair times, and express frustration with the lack of accountability and clear resolution from the company. Some people also felt that there were inaccuracies recorded on their credit files, leading to further complications and stress.

What people talk about most

Service

Clients share negative opinions on service, with many reviewers expressing extreme disappointment and... See more

Customer service

Consumers find customer service to be negative, with many reviewers expressing extreme frustration due to a... See more

Payment

Reviewers highlight negative aspects of payment, with many reporting issues such as unexpected charges and... See more

Customer communications

Reviewers express significant dissatisfaction with the contact process, citing poor communication and... See more

Product

Customers consistently express dissatisfaction with product quality, particularly with new vehicles. Many... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zero stars I would. Booked my lease car for collection in December (booked in advance in October!) and BCA the logistics company didn’t collect. Rescheduled for 5th January - no corr... See more

Company replied

Rated 1 out of 5 stars

Had it with Alphabet. Firstly they provide us with two leased new Ford Transit Courier vans which are not fit for purpose - constant issues with hands-free system, batteries and now the doors are fai... See more

Company replied

Rated 1 out of 5 stars

If I could leave zero stars I would. Leased car from them via Pink Car Leasing, never again. Cannot get through to anyone on the phone number provided despite having a fault being flagged on the dashb... See more

Company replied

Rated 1 out of 5 stars

Extremely pathetic customer service The lease contract has ended over a month ago, payment for excess mileage paid and account closed Inspite of that getting repeated invoice e mails, when i rin... See more

Company replied


Company details

  1. Leasing Service

Written by the company

As a leading provider of business mobility, we enable our customers to manage their corporate mobility in an economical and sustainable way with tailored end-to-end solutions. Founded in 1997 as a division of BMW Group, we offer a wealth of international fleet management and leasing knowledge and experience. With both car and vehicle funding and management expertise, we are committed to excellence in everything we do. Our comprehensive portfolio of products and services includes emobility consulting and funding as well as corporate vehicle sharing and risk management. Based in Farnborough, Hampshire, we manage over 131,000 cars and light commercial vehicles in the UK. Internationally, Alphabet is ranked fourth in the European market, operating in 38 countries with a fleet of 760,000 vehicles.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

105 reviews

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1-star

No history of asking for reviews

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Replied to 97% of negative reviews

Typically replies within 48 hours

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Rated 1 out of 5 stars

Poor experience

My lease vehicle suffered a major mechanical failure on 26 December and I have now been without a working car for over three weeks.
Despite paying around £190 per month for a brand-new vehicle, Alphabet has failed to provide any mobility solution. Recovery could not fix the car, and I was initially told the earliest dealer appointment was 2 February. I had to source an earlier appointment myself, far from home, and no courtesy car was available. I’ve since been told parts are required and the car will be off the road even longer.
Alphabet has repeatedly stated they are “not obliged” to provide a replacement vehicle, leaving me — a parent with children — with no transport at all. I am still being charged for a car I cannot use and have received no refund or goodwill gesture.
Overall, the service has been extremely poor: long delays, no practical support, and a complete lack of accountability. I would strongly caution others against leasing through Alphabet if you expect reasonable assistance when something goes wrong

26 December 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Good afternoon Liam,
I am sorry to hear your thoughts on the recent experience with Alphabet when your vehicle was off the road. Please do get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can log these concerns and assist you.
Thank you,
Gemma

Rated 1 out of 5 stars

Poor service for replacement tyre

Took out the maintenance deal on a business lease and after suffering repeated tyre pressure loss in a tyre I have received suboptimal service. Kwik fit their partner came after 4 days to fit a new tyre but brought the wrong tyre. Would have to wait another 4 days for the tyre to be ordered. Spoke to customer service and was told another option would be to use a dealership. They would just need to ring for authorisation. Alphabet then argued about whether the tyre would be covered and then decided only 50% of the tyre cost would be covered because the car was only 2 months old. I questioned this and asked why this had not been communicated at the time of booking kwik fit and the man hung up on me. Just rude- I didn’t even swear at him!
The maintenance is a complete waste of money and my time as I’ve had to source the tyres and book with the dealship. If I had been told they might not cover it I would have got my tyre fixed sooner elsewhere. I’ve been without a car for over week. Customer service is terrible. If you book in online for a tyre to be fitted you won’t receive any notification that there might be a charge to you for the tyre. Was told I would have been given and invoice after it had been kwik fit if they had managed to bring the correct tyre. I’m pretty sure that’s not allowed.

15 January 2026
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Good morning Joey,
Thank you for taking the time to share your recent experience in relation to the replacement tyre, I am so sorry that this happened. I have requested further information from you so that we can log this and investigate, and respond to you directly. Please do update us on the information request so we can help and prevent this happening again for anyone else.
Thank you,
Gemma

Rated 1 out of 5 stars

I have been awaiting an email response…

I have been awaiting an email response due an ongoing fault with my car and looking to reject my car. No email back. Very disappointed.

12 January 2026
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Dear Chelsea, thank you for your patience as we address your concerns. I see that our Customer Experience team is currently reviewing your case and is dedicated to finding a resolution. If you have any further questions or need assistance in the meantime, please feel free to reach out to your designated contact within the team.
Many thanks, Dave.

Rated 5 out of 5 stars

Great experience

I don't write many reviews but thought I would do as their reviews aren't great so I was a bit worried but this has been a great experience from the get go.
No issues with invoicing at all, I was concerned about charges when handing the vehicle back, but they were great and I had no charges. Everytime I had an issue with the car (which weren't many) - a puncture when abroad - the customer services were brilliant and sorted it straight away.
I'd highly recommend. It's shame my new lease isn't with them!

7 January 2026
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Abbey,
thank you for your fantastic feedback! We’re delighted to hear that you had a great experience with us. Your support means a lot to our team, and we’re committed to maintaining this level of service for all our customers. Thanks for taking the time to share this, we really appreciate it.
Good luck with your new lease, and let us know if there is anything we can assist with in future.
Many thanks,
Gemma

Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. Booked my lease car for collection in December (booked in advance in October!) and BCA the logistics company didn’t collect. Rescheduled for 5th January - no correspondence whatsoever during the day until 5pm (after I’d sent another complaint email) saying no one would be collecting the car AGAIN! Rescheduled for Friday - I’m not holding my breath.

EDIT: Since Gemma’s reply on this review absolutely no one from alphabet has reached out. Apparently my car was booked in again today as a VIP collection - again, not a word from ANYONE! please please just come & pick up the car???

5 January 2026
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Sarah,
I’m sorry to hear your thoughts on your recent experience with Alphabet in relation to your vehicle collection. I can see that you have been in contact with our Customer Experience team and that they have been working with you to investigate the issues you raised. Your case handler will be in contact with you this week to discuss your complaint further and work towards a resolution.

Many thanks,
Gemma

Rated 1 out of 5 stars

Ongoing complaint re car…

Ongoing complaint re car leasing.Refused to accept car,one department doesn’t talk to the other so ended up taking money they shouldn’t and because of their antiquated systems and processes I have to wait upto 8 wks for a resolution all the time paying insurance for a car I don’t want,can’t drive and is loitering on my drive just in case and Ive got no vehicle I can drive.A great Xmas and start to the new year!

24 December 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Lesley,
I do appreciate the concerns that you have shared again, and when you first reported this on 23rd December. Your concerns are with our team and they are investigating, however with the Christmas and New Year period, this is taking longer than we would like. We will be back in contact as soon as we can.
Thank you,
Gemma

Rated 1 out of 5 stars

Awful experience

Awful experience when I had to rebook my Mot. No one at garage aware of my booking, therefore a wasted day's annual leave. Garage and alphabet both blaming each other.

8 December 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Miss Grigg,
I'm sorry to hear your recent experience when booking your MOT and am keen to learn more so we can help to resolve the issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks,
Gemma

Rated 1 out of 5 stars

The most terrible company

The most terrible company, they are to bad and lairs .

26 November 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Good evening, thank you for your feedback and I am sorry to hear that you have not had a positive experience.
Looking at your previous reviews, I am not sure if this is meant for Alphabet GB Ltd, we are a finance company that leases vehicles to other businesses.
If the review is for us, please could you get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you?
Many thanks, Gemma

Rated 1 out of 5 stars

A star is not worth the they offer (Thieves)

A star is not worth what they offer. These guys are scam. They steal your properties when u use their services. They are never honest and both the drivers and their administrators are the same. They shield themselves leaving the vulnerable customer to suffer. They are thieves who go the extra length to steal any thing they find.

24 November 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Mr J, thank you for taking the time to leave a review. Unfortunately, I believe you’ve left this review on the wrong company page. Your review appears to refer to ‘Alphabet Cars’ and being able to book a driving service. Alphabet (GB) Limited are a finance company that leases vehicles to other businesses. We don’t operate as a private vehicle hire company, and you would’ve been unable to book a taxi via us. I believe the company you’re referring to is https://alphabetcars.com/.
If this is correct, please may I ask you to remove this review from our page? If I am mistaken, then please provide me with more details so that we can investigate further for you.
Many thanks, Gemma

Rated 1 out of 5 stars

Dissatisfied disappointed customer

I have a lease car mg4 since day 2 problems it’s been in the garage twice to be fixed .The entertainment screen goes 0n an off so no phone connection , sat nav , phone etc now also a loud noise coming and going .Its like jet engines .I have had to use my sisters car at times .
I have sent in email after email with replies like where is the car parked ?? I have asked again and again for it to be collected with no reply !!!it’s not fit for purpose ! I have c/c nhs managers .Appalling customer service ! I am now seeking legal advice ! I wish I had read all the negative reviews!! Very unhappy stressed customer . Paying £450 a month for a brand new car that’s not fit for purpose .Theres no point in contacting no one replies !!!!

18 October 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Dear Susan, thank you for your patience as we address your concerns. I see that our Customer Experience team is already reviewing your case and is dedicated to finding a resolution with MG. If you have any further questions or need assistance in the meantime, please reach out to your designated contact within the team.
Many thanks,
Gemma

Rated 1 out of 5 stars

In my opinion worst leasing company

I have been leasing for a long time and the experience with alphabet has been the worst. Never missed a payment but Alphabet informed Experian that I missed a payment, got a parking fine and they messed it up. I had debt collectors due to no payment of fine. I have an email confirming it was paid... Now they want to charge me for road tax. How do they inform me ? An invoice has been raised. Spoke to finance they can't spread the cost unless I am happy for it to affect my credit rating.

18 November 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Good afternoon Ahmed, I am sorry to hear of the experience you have had with us and would like to understand more so I can help to resolve your issue. Please get in touch with me at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks,
Gemma

Rated 1 out of 5 stars

Direct Debit at your peril

Took initial 3 month deposit from my bank OK but then claimed a further 'amount' roughly equivalent to 4 months. Managed to speak with them and promised a refund within 3 days. Repayment not made! Letters to CEO not answered so far so I have requested that my bank reclaims the money and stop placed on current DD. I have offered to continue payments only via invoice or via my setting up a Standing Order to protect myself. My solicitor is on notice to protect my credit file with instructions to look for correction and compensation if necessary. 24 months to go with hopefully less problems - but their admin systems area mess so not hopeful.

25 October 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Good morning, I'm sorry to hear your thoughts on your recent experience and the lack of response. I've requested further details for you however in the meantime, if you’d like to speak to a member of the team, please get in touch with Customer Experience at customerexperience@alphabet.co.uk or on 0370 0120 342.
Many thanks,
Gemma

Rated 1 out of 5 stars

Awful customer service

Awful customer service completely uncontactable, when you did get in contact they'd never reply to that email. Dismissive of issues, would never use again. Had a decent car with them for two years but the car was the only good thing .
Edit to reply: I emailed my nominated customer service agent, via their company email, numerous times without response. Not just once. Several times. Nothing. Ever. Not even a courtesy reply .
Update. Funnily enough now I've left a bad review they won't leave me alone! Multiple calls and voicemails. Couldn't contact them for normal service but publicly shame them and they're all over it.
Please stop calling. I have no interest in speaking to you.

2 October 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Good morning Gary, I've tried to reach out to you directly a few times this week and left some voicemail messages. I am sorry I haven't been able to speak with you, and I am still keen to understand more. If you would prefer to converse by email, please do share this on customerexperience@alphabet.co.uk.
Thank you, Gemma
--------------------------------------------
Hi Gary, I'm so sorry to hear your thoughts on your experiences with us and am keen to learn more so that we can make improvements. Please could you get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 with the details around your concerns, so that we can understand more.
Many thanks,
Gemma

Rated 1 out of 5 stars

FRAUD company

FRAUD company. They illegally taken over £5k DD out of my account!!. I have no car leased with them. I have not instructed them or signed a DD mandate.
They asked for info I sent them it all. All I get is an error has occurred!!
An error!! I asked them to send me a copy of the dd mandate/ or evidence of who instructed them to take a DD.
Even better which car do I have, as the car in my driveway is bought and paid for and nothing to do with ALPHABET!
I’m now over drawn it’s Friday. Zero money over the weekend. FRAUD FRAUD FRAUD- no answers being provided!

19 September 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

We’re so sorry to hear about your recent experience and appreciate you bringing this to our attention. We would like to assist you in resolving this matter.
Please reach out to our Customer Experience team at customerexperience@alphabet.co.uk or call us at 0370 0120 342. Thank you for your understanding.
Many thanks,
Gemma

Rated 5 out of 5 stars

I felt compelled to write a review…

I felt compelled to write a review seeing all the 1*. I have used Alphabet (via my company) for about 12 years now and have always found them honest and respectful. Furthermore, their ability to go above and beyond (i.e. with ordering dates near plate change and willingness to defer a few weeks for a new plate :-) is welcomed.

8 September 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi, thank you for your fantastic feedback! Your support means a lot to our team in Alphabet, and we’re committed to maintaining this level of service for all our customers. Thanks so much for your continued loyalty, it's really appreciated.

Many thanks,
Gemma

Rated 1 out of 5 stars

The company is a disgrace and should…

The company is a disgrace and tshould not be allowed to operate. I leased a car through them then had to chase them for 3 months to pick up the car after the lease finished. Then I requested & paid the final invoice which was inclusive of excess mileage. Then apparently invoiced me for excess mileage which I never received then added a series of missed payments on my credit file for my monthly hire 8 months after I gave the car back and now I cannot speak to anyone willing to help and now stopping me getting a mortgage and not one employee cares. The worst customer experience you could ever receive how is there not a ombudsman regulating their extremely poor practice?

28 August 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Del,
Thank you for providing us with your additional details.

I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet.
Having spoken to our Customer Experience team, I’m aware that your complaint has been thoroughly reviewed and a decision reached. If you have any new information that could help with your case, please do make it available to us.
Otherwise, I can only apologise that you remain dissatisfied and thank you for allowing us to review your concerns.

Many thanks,
Gemma

-------------------------------------

Hi Del. We are sorry to hear your thoughts on your recent experience and hope that the issue is now resolved. If it isn’t, please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Dave.

Rated 1 out of 5 stars

Extremely pathetic customer service

Extremely pathetic customer service
The lease contract has ended over a month ago, payment for excess mileage paid and account closed
Inspite of that getting repeated invoice e mails, when i ring, no one has a clue as to what is happening
Disappointing, below average lease company
I have always been with Lex Autolrase and they are great
Glad thst my contract has finished, will never go with them, stay away !!!!

26 August 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Kakali, we appreciate you taking the time to express your concerns about your recent experience. Your satisfaction is important to us, and we would like to assist you further. Please contact our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342. We look forward to hearing from you.
Many thanks,
Holly

Rated 1 out of 5 stars

Won’t use this organisation again!

Having read almost every review on here it is extremely concerning that this organisation is still providing terrible customer service in all departments and not learning from previous very poor customer experiences.

In respect of my issues. I have leased a BMW from this organisation for the last 3 years.

Earlier this year I changed my bank details for monthly repayments which they confirmed was received and in place. Subsequently they attempted to make a payment from my previous closed account which of course failed. Very quickly a missed payment was recorded on my credit file, and I didn’t pick up the missed payment immediately as I was working overseas at the time. Once I notified them they advised they would adjust my credit report as it was their error. However I did have to chase them up the following month as it wasn’t done.

After recently checking my credit report, I found they had recorded a missed payment for July which was incorrect, payment had been made. I called their collection department who quite proudly informed me I was not the first customer this week to complain that this has happened. I was assured that it would be amended within 2 weeks.

I cannot trust this organisation to record accurate information on credit files, so therefore I am having to spend over £25 a month on checking my credit files to ensure they are not recording false information which is unacceptable.

I have never had any issues with other credit agreements being accurately recorded on credit reference reports.

Would not use this organisation again when I am looking for my next lease vehicle.

20 August 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Matt, we’re sorry to hear your thoughts on your recent experience with Alphabet. There was a brief, isolated issue relating to credit reporting earlier this month, which was quickly resolved within three working days. Since speaking with our Customer Experience team, they assured me that everything has now been rectified for you. Again, I’d like to apologise for the experience you’ve received and any additional stress this may have caused. Many thanks, Holly

Rated 1 out of 5 stars

Absolutely Abysmal Experience

We took delivery of a brand new VW vehicle from Alphabet GB Limited in September 2024, and from that point forward, it has been nothing short of a disaster. The car has spent more time in the garage than on the road – we’ve only had 52 days of usable time with the vehicle in nearly a year. That’s not just inconvenient, it’s completely unacceptable.

In January 2025, we attempted to reject the vehicle due to its persistent faults. Alphabet GB’s response? Total radio silence. They failed to follow their own complaints procedure, ignored repeated calls and emails, and made absolutely no effort to resolve the matter. Their communications are appalling – no one ever picks up the phone, no one ever calls back, and getting any meaningful response is like trying to get blood from a stone.

We’re now caught in a situation so ludicrous it would be laughable if it weren’t so infuriating: the vehicle is not as described, the company is uncontactable, and we’re effectively trapped in a one-sided agreement with no support, no solution, and no accountability. We’re left asking the ridiculous question – how do you complain about a complaints department that doesn’t function?

This company has demonstrated an utter disregard for customer service, accountability, and professionalism. If you’re considering Alphabet GB for your vehicle leasing needs, do yourself a favor: run in the opposite direction.

Update in response to Alphabet's reply:
No one has contacted me, and the customer experience representative is not returning my calls. What am I supposed to do? This is ridiculous.

3 July 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

"Edit"
Hi Simon, apologies for the delayed response, I understand that your case handler has now been in touch to discuss your concerns and work towards a resolution.

Many thanks,
Holly

Dear Simon, we can see that you have been in contact with our Customer Experience team and that they have been working with you to investigate the issues you raised. Should you require any further assistance, please do get in touch with your Alphabet Customer Experience contact.

Many thanks, Tasha

Rated 1 out of 5 stars

A very poorly run company

A very poorly run company. Many different departments issuing very different advice and no central log of calls or decisions. I’ve been messed about for 4 months from department to department and still no outcome after returning a new car which was problematic.

Update:

And the cherry on top of the cake, is due to being wrongly invoiced for a car I haven’t owned for 4 months. This company have now marked me with unpaid invoices and now my business credit rating is impacted and I’ve just been refused credit with a competitor.

Awful experience from start to finish. Avoid at all costs if you can.

24 June 2025
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Simon, I am sorry to hear that you’ve had a difficult experience with Alphabet. We strive to offer an effortless service for all our customers, and I am sorry to learn on this occasion the service received is below expectation.
Our Customer Experience team will be in touch with you in the coming days to discuss your concerns so we can help resolve your issue. If you would like to speak to a member of the team in the meantime, please get in touch at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

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