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See what reviewers are saying

Rated 5 out of 5 stars

Went to the Hornsby store today and the sales assistant Erika was super helpful and extremely friendly. Great customer service. I went to just scout around and walked out with 4 dresses thanks to her... See more

Rated 5 out of 5 stars

I place an order on the weekend and accident chose normal shipping instead of express, but was needing it for the next weekend. On Monday I called customer service and they told me the best and easies... See more

Company replied

Rated 1 out of 5 stars

Do not. repeat.do not pay for express shipping ,they forward on to couriers as economy post ,takes a week longer ,paid express post 3 times on other items .all arrived in 2 to 3 week period and 3 cour... See more

Rated 1 out of 5 stars

They are Scamster . I had ordered 2 coord set, but they have sent cheap quality pant. There is no contact number on their website. I am mailing then continuously plus wrote on Instagram page but nothi... See more

Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Youth Clothing Store

Written by the company

Ally Fashion is dedicated to creating contemporary ready-to-wear pieces for every woman. Designed by our in-house team, we offer clothing for women who like to express themselves through fashion & style. Whether you’re headed to the beach, brunch with the girls, or anything in between, find the hottest dresses, skirts and more Founded in 2001, Ally Fashion was born with the vision to provide quality and affordable clothing for women that reflects the latest trends and designs. With more than 100 stores across Australia, Ally has established itself as a well-known fashion staple. With over 400 new styles dropping weekly, in sizes 6-16, there’s something for everyone. See our new arrivals for the latest in women’s tops, denim, outerwear, accessories and more!


Contact info

3.3

Average

TrustScore 3.5 out of 5

171 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

Erika @ Hornsby store is excellent

Went to the Hornsby store today and the sales assistant Erika was super helpful and extremely friendly. Great customer service. I went to just scout around and walked out with 4 dresses thanks to her great sales skills. They’ve got a sale going on at the moment, so it was a good time to shop. I know it’s fast fashion, but I think the quality of the dresses I bought is pretty good. Original retail price around $70 for each dress. Significantly discounted now - well worth it

5 March 2026
Unprompted review
Rated 5 out of 5 stars

I love buying from Ally

I love buying from Ally. It’s the only store I can 100 percent bet on for not only affordability and quality but also have some of the outfits that are mostly hard to find in other stores.

12 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Glown,

We're so happy to hear you love the quality of our items - thank you for sharing!

Ally Fashion x

Rated 5 out of 5 stars

Very supportive staff

6 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Anna,

Thanks so much for your review - We appreciate your support!

Ally Fashion x

Rated 5 out of 5 stars

Pink floral strapless dress

I place an order on the weekend and accident chose normal shipping instead of express, but was needing it for the next weekend. On Monday I called customer service and they told me the best and easiest option was to cancel the original order, and make a new one with express shipping. I they got back to me in no time and it only took a few minutes to change. Very helpful, convenient and quick!

9 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Ariane,

Thanks so much for the lovely feedback.

We appreciate your support and are glad you had a great experience!

Ally Fashion x

Rated 5 out of 5 stars

Great customer service

Very helpful in following up on an inquiry

4 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Anita,

Thanks for your review — we really appreciate it. We’re glad to hear you had a positive experience!

Ally Fashion x

Rated 5 out of 5 stars

Positive and helpful customer service

I ordered the wrong size by mistake and within an hour of emailing the team they were able to amend the order and send the correct size. Absolute legends!!! Saved me sending it back and waiting longer for a dress I really wanted. I'll keep ordering again and again 💖

5 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Miss Holly,

Thank you for the amazing review! We're so glad our Customer Care team could help you get the correct size quickly.

We can't wait to have you shop with us again!

Ally Fashion x

Rated 1 out of 5 stars

If I could give it 0 I would

If I could give it 0 I would
Horrible customer service that never replies to emails or phone calls, have left multiple voicemails also. They sent me a returns label that is not a returns labels worst company ever.
Edit: have emailed multiple times and called and left voicemails also, so don’t believe there reply below.

8 January 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Leah,

We’re so sorry to hear about your experience and truly apologise for any frustration caused.

After reviewing this further, we can see that we received one email from you on Tuesday, 20 January. At this stage, there is no additional correspondence on file, and the email received did not include any details regarding your return parcel or order.

We’re more than happy to assist by providing a return label for your items or discussing an alternative solution—just let us know how you’d like to proceed.

For the quickest response, please ensure all correspondence is sent to our correct email address: info@youandallfashion.com
.

Once again, we sincerely apologise for any inconvenience and look forward to resolving this for you as soon as possible.

Kind regards
You & All Customer Care

Rated 1 out of 5 stars

Scammers

I ordered a dress online a few days ago. The next morning, found the exact same one for a cheaper price and decided to cancel my online order. There was no cancellation option. I contacted customer service over call since their site stated there was a one day processing period--no response. Left a voicemail--no response. Emailed them and received a late response the next morning to which they stated they couldn't cancel any orders after payment, even though nothing had been shipped out yet. They encouraged me to ship it back. I tried to do that, only to find out I wouldn't be refunded the shipping fee and would be deducted a $10 fee to receive a refund.

Which meant, I would be paying extra to ship out an item I didn't want. Customer service is terrible. I have never experienced anything like this. Customers should not be getting charged extra to return items.

Beware. Their online purchases are basically final.

4 January 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Jasmine,

We’re really sorry to hear about your experience and understand your frustration. Our Customer Care team has confirmed they reached out and offered compensation for the shipping, as your order had already been processed and marked as dispatched when they followed up with our warehouse.

We sincerely apologise for any inconvenience caused and have contacted you again via email to see if there’s anything further we can assist with.

We look forward to hearing from you.

Ally Fashion x

Rated 1 out of 5 stars

I ordered a Jean short set

I ordered a Jean short set, over a month ago never received any confirmation email on the product and never received the product. These people are scammers please don’t order from them.

15 March 2025
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Shakiya,

We’re reaching out to let you know that we’ve recently been made aware of a fraudulent website that may be posing as Ally Fashion.

For your safety, please ensure you only shop through our official online store at allyfashion.com.

We apologise for any inconvenience this may cause and can confirm the matter has been reported to the relevant authorities and is being addressed as a priority.

Please don’t hesitate to reach out if you have any questions or concerns.

Kind regards,
Ally Fashion

Rated 1 out of 5 stars

Ripped of with postage paid express .DO NOT PAY IT

Do not. repeat.do not pay for express shipping ,they forward on to couriers as economy post ,takes a week longer ,paid express post 3 times on other items .all arrived in 2 to 3 week period and 3 couries later from sydney to wollongong , got proof from couriers that ally the sender paid economy which is less then standed ,making profit from our express payments , sent evidence to fairtrading today 14 th june 2025

14 March 2025
Unprompted review
Rated 1 out of 5 stars

Bad customer service/I went to do some shopping to Ally…

I went to do some shopping to Ally fashion at Epping plaza on the weekend with my partner, their were two ladies were working there. all the sudden we heard someone yelling to us , saying “don’t go their, you are near the counter in a very rude way and her voice was freaking us , when we going to changing room , the same lady were rude to us again , asking us to leave the store, we were very frustrated and left the store, i wouldn’t recommend anyone this shop as they were very unprofessional and unqualified for the customer service,

5 October 2024
Unprompted review
Rated 1 out of 5 stars

Confusing customers on website to in store for exact same item

I found a product on their website for $55.99 and went in store to purchase the exact same item in store is $79.99 and they cannot "price match" to their own company. I understand sometimes online have different product lines, but this is the exact same product/same SKU/item number. This is misleading/confusing as they say they their online store is a different entity... but they are using the same business name!

23 June 2024
Unprompted review
Rated 5 out of 5 stars

I was impressed by the customer service…

I was impressed by the customer service a lady went above and beyond to help me again find a dress for my wife with a budget and didn’t make me feel any different for having one thank you Christina and I will be returning again

13 June 2024
Unprompted review
Rated 3 out of 5 stars

Recently purchased around 10 pieces…

Recently purchased around 10 pieces from this store online, had never tried this brand before. Overall the experience on the website was good and the return process is 10/10, but the quality is definitely lacking. However for the price, you get what you pay for. I really think they need to work on quality though and also the fits, half the items were crazy small. But there was some wins in the order, some are really good quality. I would buy again off them, but I would only buy when it's on sale, as spending more than $50 on one of their items is not worth it.

13 May 2024
Unprompted review
Rated 1 out of 5 stars

They are fraudsters.

They are fraudsters.. i purchased kurta sets and they send me cheapest sarees
Don't buy anything

I am going for legal action so that it can be stopped.

6 January 2024
Unprompted review
Rated 5 out of 5 stars

Am immensely grateful for your service…

Am immensely grateful for your service ally fashion especially in this peak season thank you so much , I ordered on Tuesday and received 2days later in time for Christmas but also in time for my recovery

Blessed

21 December 2023
Unprompted review
Rated 5 out of 5 stars

People are reporting wrong website

Many people are reporting "allyfashion.com" as fraud, but it's "allyfashion.store" which is fraud. Please report for the correct website. "https:// www. trustpilot.com /review/allyfashion.store".
I am also the victim of this ecommerce fraud.

21 August 2023
Unprompted review

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