Alfred Enderby Reviews 

1,138
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 142 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality and outstanding taste of the smoked fish, noting that the delicate texture, superior freshness, and rich flavor far surpass typical supermarket offerings. Consumers also highlight the straightforward online ordering process, helpful communication, and prompt, secure deliveries that ensure products arrive perfectly chilled inside protective packaging. Some reviewers were not happy with occasional delivery timing issues, noting unfortunate instances where shipments experienced significant transit delays or failed to arrive as scheduled. Despite these occasional hiccups, buyers genuinely appreciate the attentive customer service and eagerly look forward to placing future orders again soon.

What people talk about most

Quality

Users describe positive interactions with quality, consistently highlighting the exceptional taste,... See more

Delivery service

Reviewers mention positive feedback about delivery service, noting that packages arrive promptly and on... See more

Service

Reviewers highlight positive aspects of service, consistently praising the excellent quality, fast delivery,... See more

Order

Consumers find order satisfaction to be consistently high, noting that the online purchasing process is... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The taste of the fish cakes above all was wonderful. I am 70 now but grew up in Grimsby with relatives connected with landing the fish and processing. I left the town at 18 to go to university in th... See more

Rated 5 out of 5 stars

Just a pleasure to buy from Alfred Enderby. That long standing businesses like this are still trading and producing an excellent product is reassuring. The tradition is what counts because it mea... See more

Company replied

Rated 5 out of 5 stars

Ordered the box for my parents who love fish , who don’t live nearby -I left it too late to order for Christmas but suspect having this delivered in the new year was equally enjoyable ! Everything wa... See more

Company replied

Rated 5 out of 5 stars

Truly impressive quality. Taste (nothing fresher!) the smoking of both haddock and salmon—perfect! Really pleased and enjoying both. The Salmon pate we’re in the process of tasting shortly. I’m sure... See more


Company details

  1. Food Producer
  2. also in
  3. Fish Processing
  4. Food Processing Company
  5. Online Food Ordering Service

Written by the company

Alfred Enderby in Grimsby is one of the oldest independent traditional fish smokers in the UK. Winner of 2 & 3 stars at the Great Taste Awards 2018 & 2020 for our traditionally smoked salmon & haddock. Trust-score 4.9 out of 5. Verified Company. Restaurant quality smoked salmon & haddock, delivered to your door, order online!


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(1,138)

137 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very Professional

The ordering process was straightforward, delivery options can be chosen and I was updated all the way and delivered exactly when told. When sending gift this makes it very unstressful.

23 April 2026
Rated 2 out of 5 stars

I asked for delivery on 10 April (90th…

I asked for delivery on 10 April (90th birthday present), admittedly at short notice, but it said it could ne done, and it was not done until 17 April.
Many thanks for your comprehensive reply.
Mea culpa.
JB

16 April 2026
Alfred Enderby logo

Reply from Alfred Enderby

We are so sorry to disappoint any customer and we would in every occasion move mountains to meet our customers demands. However your order came in at 10.35 on the 9th so the system would not allow you to put a 10th delivery. Had you rung the smokehouse anytime up to about mid day on the 9th we would have fulfilled the order for you. Your order stated a delivery date of the 17th so we had no reason to question this date. We always answer the phone calls and there is an option on our answer phone to get through to my mobile, the owner of the business. I really am sorry we were not able to meet your expectation but I don't think we have done anything wrong.
I wanted to call you and explain this and of course apologise, but there is no phone number on your account. Best rgds, Patrick

Rated 5 out of 5 stars

Great service

I am 76 years old and I found the ordering online quite easy. I have not had any of the fish yet. The order was well packaged and not damaged

14 April 2026
Rated 5 out of 5 stars

Sublime - and great service too!!

Ever since my daughter and I first tasted Alfred Enderby smoked salmon we knew we could never have any other variety. (My son says the same about the fish pie mix). And communication is first rate too.
This time we tried the double smoked - sublime!!

26 March 2026
Rated 5 out of 5 stars

An excellent all-round experience.

Simple ordering process, delivery as promised. Fish extremely well packed and outstanding product. Just placed my second order. The hot smoked salmon was in a different universe from the stuff you get in the supermarkets.

19 March 2026
Alfred Enderby logo

Reply from Alfred Enderby

thank you so much for taking the time to post a review, such a lovely review too, we are grateful for your trade, thank you, best fishes, Patrick

Rated 5 out of 5 stars

Tasty

The freshest, tastiest smoked haddock I have had the pleasure of purchasing!
I wish I had bought this years before!

25 March 2026
Alfred Enderby logo

Reply from Alfred Enderby

thank you Clive for such a lovely review, we are delighted you like the product and thank you for your custom, best fishes, Patrick

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