I booked the tour Ring Road 7 days/6nights, and it was absolutely fantastic! Our guide was Oskar and he did an amazing job. I booked directly with the firm on their website and I recommend doing th... See more
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I arrived for my tour, ready to participate, after being cleared by my doctor to travel. Arctic Adventures refused to let me participate because I did not have their specific medical form, then kept... See more
Company replied
We have done 2 tours and can't recommend them enough. Northern lights our guide was brilliant, knew his stuff providing plenty of info and made an extremely cold night where you just have to wait arou... See more
Booked several tours in February 2020. Cancelled in April. Still waiting for full refunds. Parent company now says they won't refund until at least April 2021, but I'm guessing they will just extend... See more
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Company details
Written by the company
Arctic Adventures is an adventure tour operator based in Iceland offering various activity tours around Iceland. Established in 1983, we specialize in hiking, rafting, snorkeling, snowmobiling and much more. We are a local Icelandic tour operator and o...
Contact info
Klettagarður 11, 104, Reykjavík, Iceland
- +3545627000
- info@adventures.is
- adventures.is
No history of asking for reviews
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Replied to 100% of negative reviews
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Silfra snorkelling
We booked the afternoon snorkelling which was fantastic. It was really well organised with clear parking/arrival time instructions and although there were 3 groups of 6 it only took 2 hours in total. We spent about 30 mins snorkelling which was plenty as it was so cold. Take spare clothes as unfortunately my partner’s dry suit leaked and he was soaked, dripping wet rather than a little leak. It was a really memorable experience and would recommend it as a must do.

Reply from Arctic Adventures
AVOID
AVOID, AVOID, AVOID. Never EVER book with this unreliable and dishonest company. We were booked for the Northern Lights tour on 22 February. It had rained in the morning but cleared in the afternoon and the skies were clear. We waited for 11/2 hours but no guide arrived. When we returned to the hotel there was a message saying that the tour was cancelled due to bad weather! While we were waiting other tour operators collected their customers for the trip and only we and another couple were left waiting for Arctic Adventures.
We messaged Artic Adventures asking to be booked on the following evening. We received no communication from them but went to the pick up stop again as we did not want to lose the opportunity of going on the trip but not knowing if we were booked or not. Yet again Arctic Adventures did not show, although again other operators did. We and another couple left again. Weather was fine!
I wrote to Arctic Adventures on our return to the UK. Lots of apologies about lack of communication but nothing about not turning up. Complete disinterest but saying that they “hoped to serve us better in the future” if we returned. Even if we did return why would we book any tours with Arctic Adventures?
Interesting a previous review states that the guide forgot to pick them up. I have asked them whether no guide was available or too few people on the trip two days running; but maybe they forgot. Oh for honesty

Reply from Arctic Adventures
Disappointingly rushed Golden Circle tour…
We went on the golden circle tour 01/03. We were really disappointed as the golden circle with Kerid Crater is a great tour, but our tour guide must have been in a rush to get back home!
First she left without us and had to come back to the bus stop (we were on time but there were lots of buses, we were told it would have an artic adventures logo, but the minibus was actually a completely different one), apparently she called us, but to be honest she mustn't have tried very hard and must have left at 8.01 - she then had the cheek to saynwe must have arrived late!).
We had so very little time at the different places and we felt very rushed - especially as it seemed like she was going to leave one couple at the first stop who had got lost - we didnt want to risk being late back to the bus!
We got back to the city about 3pm, which considering we didn't leave until about 8.45 and we had the hiccup at the first stop that delayed us by about 30 minutes, means we had very little time, which was very disappointing.

Reply from Arctic Adventures
No photos uploaded tour taken 11.2.25
So disappointed, we had photos taken during our northern lights tour on the 11.2.25 and our photos have not been uploaded and there has been no reply from the company. Very upsetting and the lack of response has made it even worse.

Reply from Arctic Adventures
January is definitely a challenging…
January is definitely a challenging month in Iceland, and since we chose not to drive in the snow, we didn’t rent a car. We’re so glad we picked the 3-day tour for this trip. Our guide, Lili, was amazing. Despite the weather challenges, she stayed patient, kept us calm, and made sure we were safe while driving in the snow. Her driving skills made all the difference when we weren’t used to such conditions.
Lili also had great stories to share and a fantastic music playlist! We were especially impressed by how she managed everything so smoothly, from handling the bad weather to the last minute rearranging of our ice cave experience.
This trip will always be remembered. Thank you, Lili, for going above and beyond!”**

Reply from Arctic Adventures
FORGOT TO PICK US UP, DO NOT BOOK
We booked a northern lights tour intentionally on the only day on our trip that would have moderate Aurora activity and no clouds. We waited outside for the 30 min waiting period they ask for us to allow for, then called the company and they said the bus was running 5-10 min later. 30 min later, after we waited 1 hour in the snow and -1 degree weather, we got a call that our bus driver skipped our stop and would not return for us. Ridiculous. NEVER book with this company. It’s not worth the gamble.

Reply from Arctic Adventures
We booked through get your guide on the…
We booked through get your guide on the 6th December.
We booked the golden circle with the snowmobile and man made ice cave tour.
We obviously paid extra and a premium for this. The snowmobile and ice cave tour section was through Arctic adventures.
The snowmobile was excellent as was the super trucks for driving on the glaciers. This is the reason that I've given 2 stars.
However the ice cave tour didn't go ahead. We weren't advised before hand and only found out when we arrived at the glacier point.
There was no reason given as to why this was cancelled. I'm presuming that they didn't get enough people. The reason given was ludicrous!
I could have booked the same tour with the snowmobile for considerably less than what I paid for the ice-tour. Also they didn't supply what was actually booked!
I've had no communication and a refusal of providing the difference in money back.
Complete rip off!
Well it took them a year to reply
So my response is WELL WHERE'S MY REFUND. Nothing about communication upfront to make an informed decision as to whether we want to go ahead with the tour. Just told tough on the day, miles from anywhere! From a company that takes a year to respond and then lie about it
On that basis- downgraded from 2 to 1 star!

Reply from Arctic Adventures
Do not book with this company
Do not book with this company - no one to meet us on arrival no refund spoke to rude customer services who did not help one bit and was very rude - drove 2 hours to meet the guide no one arrived to meet us spoken to my bank reported fraud

Reply from Arctic Adventures
Don't do it
Don't do it. We booked with these people and not only did we get completely jipped on the tour (the cave was hilariously small), our vehicles broke down twice in the snow on our way back and we were freezing for over an hour. To top it all off, our tour driver got pulled over by the police on the way home. Miserable experience. Lastly, their cancellation policy is very strict and confusing. Be sure you read everything you can if you want to back out of a trip because they won't refund you for anything, even partial refund, unless every bit of it is followed clearly. I wouldn't book with them again.

Reply from Arctic Adventures
The guides don’t cancel, even in terrible conditions
We booked the snowmobiling/ice caving tour out of Husafell at 10am. It is meant to be a 3-4 hour tour, becaude of heavy snow and very cold weather, it was taking a very long time for the snowmobiles to reach the cave becuase they had to break the trail. Then the snowmobiles had to wait at the cave entrance for hours for the glacier vehicle to arrive (it took even longer for that vehicle to break trail). Then the glacier vehicle had to dig out the entrance to the cave. All while the snowmobile passengers waited outside in frigid temperatures.
Dec 28, the 10am tour did not return until 7pm and never reached the cave (5 hours longer than anticipated).
Dec 29, the 10am tour did not return until 5pm (3 hours longer than anticipated). One of the snowmobile passengers was taken away on a stretcher by ambulance due to frostbite. The next day she was on crutches.
It seems obvious to me that a recreational tour should be canceled under these circumstances.
We were scheduled for Dec 30 - after 10+ people at the hotel told us what a horrible experience they had, we were nervous to go.
Bottom line, it might be a nice tour in better weather. It might even be okay if you aren’t the first people in the morning because another group has broken the trail. But, the guides are not going to cancel this tour no matter the conditions, they aren’t going to proactively tell you that the tour might be more than double the expected time and once you start the tour, there is no turning back. You shouldn’t trust the guides to cancel in frigid and snowy weather that risks frostbite, you’ll need to weigh that up for yourself. And, if you decide the conditions are too dangerous within 24 hours of the tour, you’ll aren’t getting a refund.
So, I paid $250 USD and didn’t go. But, at least I got my day back and kept all my toes. More than I can say of the other passengers who weren’t lucky enough to be warned.

Reply from Arctic Adventures

Reply from Arctic Adventures
World class
We did three tours with Arctic Adventures in October of 2024 mainly to view the northern lights but also to view the spectacular sights of Iceland along the coast. The three day tour and two northern lights tours from Reykjavík in the evening. I did as much research as possible and we were lucky enough to see incredible northern lights during our evening tours. But I must say that our guide Martin for the 3-day tour was world class. We travel extensively and are difficult to impress. Martin was a fantastic guide. Informative, funny, personable, caring and punctual. He was also able to give us a perspective on the country and its folklore that could only be given by someone who truly loves the country he calls home.

Reply from Arctic Adventures
Great 3 day tour with Vjeran
Our group of 12 friends had a private 3 day tour with Vjeran, who was both driver and guide. We had the most amazing trip. Lots of stops to admire waterfalls, geisers, glazer walk, beaches and the amazing landscape in general. We stayed at 3 different hotels all very comfortable. There were lots of stops to ensure our comfort as there was alot of driving. He catered for all our needs and was very knowledgeable on Icelandic history, volcanos and his stories of myths and legends. Also, he kindly changed itinerary when the road was blocked and great as group photographer too. Very memorable trip we all won't forget. Thanks Vjeran

Reply from Arctic Adventures
The northern lights tours are always a…
The northern lights tours are always a gamble, and at such an expensive price (for us Americans at least) it was a tough call to decide to go. The first night we barely got to see much of a faint view, with horrible winds and no pictures. The company let us go out again the next night and we were very pleased to see them much better! Greta should be running this company. She was an incredible tour guide. I probably would not have even been upset if we didnt see the northern lights at all because she was such a delight! My one recommendation for the tour is to DEPART the bus stop at the EXACT time you tell folks to meet. Ours started at 8:30pm, but some people were late and called in to ask our driver to wait so our entire bus had to wait for the late folks. This happened both nights and could have impacted how long we got to see the lights. If theyre even 2 minutes late, they should miss out or reschedule. No waiting around for their poor planning.

Reply from Arctic Adventures
Had the time of my life on this tour
Had the time of my life on this tour! I travelled solo along the south west coast for a week and while there were MANY highlights this one was among the top. Our guide, Vallou (sp?) was THE BEST. He made the tour so speical with his zest for life, knowledge and stories, demonstrations and humor. The tour itself was a gem but Vallou made it even more special. Highly reccomend!

Reply from Arctic Adventures
Incredible Iceland
Our Iceland tour was absolutely incredible. We could not have been happier with the itinerary. Some of the hotels used away from towns were in absolutely stunning locations. The time spent in each location also suited both my husband and myself. There was a bit of confusion over our last day (booked for snow mobiling when itinerary said Landmannalaugar Tour), but that got sorted out. Our driver/guide left us at our bus stop at the beginning of the tour after denying we were supposed to join his bus which caused a little stress, but returned within 20 minutes apologising and off we went. We do believe that he was a bus driver struggling to be a guide and not particularly happy about it, but he did a good job keeping us all on track.

Reply from Arctic Adventures
False advertisement at its best
False advertisement at its best. DO NOT BOOK
They sell a tour for "Crystal" ice cave, which according to their own partner tour guides has drowned already some years ago. There are some smaller ice caves in the area which the guides can only take you according to the weather conditions.
All the description in their tours are for the Crystal ice cave and the other caves are nothing like that. It is also mentioned in their itinerary that you can take tour own sweet time inside the cave, which is a BIG lie. For us, the tour operator took us at the entrance, we stood there not more than 2 minutes for a picture and then returned back. There were other caves in the area that we could have visited, but they decided that it's enough to take someone to the entrance of a cave to call it a cave tour.
Biggest waste of money for the steep price they charge for it! Definitely not worth a single cent. Ruined our day and much of time that we could have done other things around.

Reply from Arctic Adventures
Solheimarjokull Glacier Hiking Tour - Danielle was good
Danielle was a fantastic guide at the Silheimarjokull Glacier Guide tour. She was such a informative guide, and everybody fell comfortable.

Reply from Arctic Adventures
Salvi
Salvi - the funniest, most entertaining and jolly tour guide, his laugh made the trip memorable!!

Reply from Arctic Adventures
Heartless operations, doesn't care about customer
Completely heartless, 'assembly line' operation designed to maximize tourist throughput and that doesn't care about the customer. I had booked a Silfra snorkeling tour for me and my parents. The tour was supposed to start at 12:30 (with a recommendation to arrive 15 min early). We arrived at 12:35 because the parking lot we were directed to was not the actual meetup location. We were denied joining the tour for being late (even thought the whole group was still there), without any attempt to help us in any way, either by the guides or the 'customer service' person on the phone. No reschedule, no refund, no credit for another tour - not a shred of trying to be helpful. It felt like talking to robots. I have never seen this level of cold treatment of customers. Perhaps Iceland's tourist industry is a bubble - it grew too much too quickly.

Reply from Arctic Adventures
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