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Review summary

Created with AI, based on recent reviews

Considering 111 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the staff for their helpfulness and understanding, often highlighting specific individuals who provided valuable advice and support. Many found the service efficient in mediating disputes and achieving resolutions, especially when dealing with unresponsive travel companies regarding holiday issues. However, some people were dissatisfied with the service, reporting long response times and a lack of action on their complaints. A few reviewers felt that the organization primarily protects its members rather than the customer, and that their mediation service was ineffective, often leading to the same outcome as direct communication with the travel company.

What people talk about most

Service

Reviewers mention ambiguous feedback about service. Some customers report positive experiences, highlighting... See more

Customer service

Customers had ambiguous experiences with customer service. Some reviewers praised the helpfulness of agents,... See more

Holidays

Consumers find holidays to be ambiguous, with many expressing dissatisfaction over issues like hidden... See more

Staff

Customers consistently note positive experiences with staff. Many reviewers praise the professionalism,... See more

Response time

Clients share ambiguous opinions on response times. Some reviewers experienced extremely quick responses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When my partner suggested ABTA, I was initially a bit unsure. I didn't want to pursue a legal route with hidden fees or make anything too "serious" which we couldn't handle, but ABTA were so efficient... See more

Rated 5 out of 5 stars

Doesn't seem many people know about this service. When we are ABTA and ATOL protected, it really does mean something. If you feel you genuinely received a bad service for the amount you paid with a tr... See more

Company replied

Rated 5 out of 5 stars

Although the friendly agent Charles could not advise on whether the offer we received from Easyjet was acceptable, he did provide valuable advice on what we should expect on the next stages if we cho... See more

Company replied

Rated 5 out of 5 stars

ABTA achieved in a few days what I couldn't in months. EASYJET had refused to return my deposit after making "significant changes" to a booked holiday. I knew I was entitled to a refund, but they kep... See more


Company details

  1. Association or Organization

Written by the company

ABTA is a UK travel trade association for tour operators and travel agents.


Contact info

  • 30 Park Street, SE1 9EQ, London, United Kingdom

  • abta.com

3.7

Average

TrustScore 3.5 out of 5

745 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 57% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

ABTA book with "confidence"😂🤣😅😡

I only have it 1 stars as you can't give Zero.
Abta advertise book your holiday with confidence, but are unable to do anything in our case.
After spending nearly £10,000 on a luxury cruise with P&O for our 20th wedding anniversary, we complained to Abta as after 5months of trying to get a response from P&O we expected Abta to mediate between us and P&O. But after a month the only response we got from Abta was P&O do not want to respond to us, so there's nothing we can do.
You spend hours detailing all the information but aren't allowed to upload any photos, which would help your complaint.
We expected Abta to not necessarily side with us but help us get answers from P&O , why we were treated the way we were, as that way you could have closure.
Abta obviously feel that it's acceptable for a person to spend an entire week sleeping on the floor as the bed was completely unsuitable for any of our party to sleep on and for an injured teenager to be left shoreside on their own after having an accident on a P&O arranged shore excursion, as there wasn't enough room for an adult to go with them and was refused medical treatment until an adult had arrived 2hours later.
Abta are not an independent company to help and protect the consumer, they're just another company that no matter what the complaint, they side with the company that has basically ripped you off and there's absolutely nothing you can do about it.

7 January 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for sharing your experience with ABTA, it is important to clarify that ABTA isn't an arbitrator or legal body. We can’t award compensation in disputes however the Arbitration process that we recommend is administered by an independent body which allows you to resolve your dispute without going to court; it's faster, less formal and costs less than instructing solicitors.

Rated 5 out of 5 stars

ABTA acted very promptly and clearly

ABTA acted very promptly and clearly. A dispute that had been rumbling on for almost 2 months with no resolution in sight was settled by ABTA within 10 working days. They gave very clear instruction/guidance to the Cruise line that they should refund all monies to me - which happened.

29 December 2025
Unprompted review
Rated 1 out of 5 stars

Registered a complaint about a Tui…

Registered a complaint about a Tui package holiday nearly four months ago and have heard nothing back apart from the acknowledgment of the complaint being registered then updated regarding further information we sent across.
Tui had agreed that the hotel fell very short of an acceptable standard (we had to pay for a hotel that was clean and didn’t have two open sewage outlets in the bathroom) but refused to refund any money to us.
There appears to be no way to chase our case and absolutely no way of contacting ABTA re a follow up.
What a frustrating waste of time.

29 September 2025
Unprompted review
ABTA logo

Reply from ABTA

Thank you for taking the time to share your experience with us.

We first apologise for any inconvenience this may have caused you and wish to investigate this further in terms of the delay.

You have provided us with your dispute reference number and we will update you as soon as possible

Rated 5 out of 5 stars

Fantastic service provided by ABTA who…

Fantastic service provided by ABTA who dealt with a complaint I had regarding TUI. The complaint was dealt with quickly with a resolution that I was happy with. Would highly recommend using if no satisfaction can be reached with a holiday company

9 January 2026
Unprompted review
Rated 5 out of 5 stars

ABTA successful in arbitration

ABTA were fantastic in resolving a dispute where Carnival group had failed to comply with the UK package travel regulations. ABTA kept me informed every step of the way leading to successful case resolution.

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Clarity and Closure

ABTA were just the service I needed as a customer in confusing times. I have screen sight problems .

I initially gained no answers or agreement after a very poor holiday experience yet ABTA’s professional neutrality coupled with Sarah’s sensitivity during arbitration helped me glean the answers I needed to move on . Thank you

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Thank you ABTA

I have never used this service before and felt it was very clearly explained and professionally dealt with a satisfactory outcome

5 January 2026
Unprompted review
Rated 1 out of 5 stars

Poor / no service. They supported the holiday company not the customer.

ABTA ref 306811.

I contacted ABTA following a failed stay at a cottages.com holiday cottage - Gardener's Cottage, The Garth, in the Lake District (14/11/2025 - 21/11/2025).

Upon arrival at the cottage I found there was no heating on, it was cold, very damp, and very musty smelling. The shower room was dirty and I didn't know if blinds were mouldy or just dirty. The white light switches were brown with dirt. I phoned cottages.com Windermere office, as the instructions gave their number if there was a problem. I was greeted with the message 'all our agents are unavailable' and the line went dead. Not wanting to stay in such poor conditions, I drove back home. The next working day, I contacted cottages.com by Chat and email. They didn't respond for 4 days saying as I hadn't contacted within the holiday period (which hadn't ended at this stage) they wouldn't refund my payment. Several emails later, after a fortnight, they said they could have put me up in a hotel while they cleaned the cottage. If they had offered this during the holiday I would have accepted. I have since found many reviews where others staying at the same cottage had found it cold, damp, smelly and dirty over many years! Despite my actions, my contact following cottages.com booking conditions, and the history of cleanliness issues.

ABTA have sided with cottages.com and haven't offered any real support.

I have stopped the payment through my credit card, but cottages.com are challenging this.

Having been a loyal customer of cottages.com for 8 years, I am very disappointed with their conduct, and the lack of support by ABTA.

Although there were a small number of reviews on the cottages.com website, none described the cottage. There are however, many reviews highlighting the cold, damp, smelly and dirty conditions, over many years at Gardener's Cottage.

I appreciate cottages.com wouldn't want negative feedback and unlike my many other stays prevented me from leaving feedback on this occasion.

Perhaps ABTA should try offering support to the customer rather than covering up for an uncaring company only interested in the money and not offering service.

I suppose, I should have checked other reviews rather than the ones cottages.com allow on their website!

4 December 2025
Unprompted review
Rated 1 out of 5 stars

ABTA case 307075! Waste of time!

I am writing this review following an exhausting deeply frustrating complaints process with easyJet Holidays After raising a legitimate issue, I expected both parties to follow their own stated procedures and legal obligations. Unfortunately, that did not happen.

easyJet Holidays maintained an unreasonable position throughout my complaint, offering £30 compensation for the nightmare holiday!! When I escalated the matter to ABTA on instructions from easyJet! This organisation supposedly in place to protect consumersI was shocked at how ineffective and unhelpful the process was. Despite their legal responsibilities to conduct a fair and independent assessment, ABTA did nothing more than say they have no authority to give compensation! So really just collude with their mates in easyJet! Absolute shambles of a organisation
Their response is for ME to pay for some independent ADR pish to act as a go between! Absolute disgrace and if anyone believes they are ABTA propaganda protected think again! Waste of time and energy!

16 December 2025
Unprompted review
Rated 5 out of 5 stars

Very professional.

They called on time, had obviously read the 'story the so far' and was polite, well spoken and knowledgeable about the process.

10 December 2025
Unprompted review
Rated 1 out of 5 stars

Not fit for purpose

A government review is needed
With so much bias towards travel companies and not there customers it's disgraceful these people are allowed to operate with the board and panels full of directors from travel agents and tour operators how are they independent with this setup they'll always back the travel sector they aren't likely to commit industrial suicide are they the scales are unbalanced and so biased it's corrupt that given there isnt a ombudsman body for the travel industry they and there partners travel agents and tour operators act with impunity and breaking the law daily the package travel regulations 2018 are undeniably not tight enough and a independent review is needed abta need to be disbanded and a independent ombudsman put in place to stop the illegal practices allowed to happen breaching consumer rights and laws many times Dailey the corruption is of the highest order and requires immediate action by the police and the goverments

23 August 2025
Unprompted review
Rated 1 out of 5 stars

ABTA has been useless and non-functional when it comes to supporting customers

I am writing this review following an exhausting and deeply frustrating complaints process with easyJet Holidays and ABTA. After raising a legitimate issue, I expected both parties to follow their own stated procedures and legal obligations. Unfortunately, that did not happen.

easyJet Holidays maintained an unreasonable position throughout my complaint, offering no meaningful resolution. When I escalated the matter to ABTA—an organisation supposedly in place to protect consumers—I was shocked at how ineffective and unhelpful the process was. Despite their legal responsibilities to conduct a fair and independent assessment, ABTA did nothing more than repeat easyJet Holidays’ stance. Their involvement felt completely pointless.

Stage 1 of the ADR process concluded with ABTA telling me to contact easyJet Holidays directly if I wished to accept the same unsatisfactory offer I had rejected in the first place. What is the purpose of a dispute-resolution scheme that simply mirrors the company’s view without any genuine investigation or intervention?

In my experience, ABTA has been useless and non-functional when it comes to supporting customers or ensuring companies meet their obligations. The whole process left me feeling completely unprotected and unheard.

If you are considering booking with easyJet Holidays under the belief that ABTA will help if something goes wrong—think twice. My case shows that even with a clear, valid complaint, the system fails consumers.

22 October 2025
Unprompted review
Rated 5 out of 5 stars

Quick and Efficient

Quick, efficient and got me an acceptable outcome that Jet2 previously offered much lower

Would Definately recommend and appreciate

Thank you for your help and support

26 November 2025
Unprompted review
Rated 5 out of 5 stars

Dispute with Cunard

I had a dispute with Cunard which ABTA managed to resolve within a week. The outcome was favourable to me. I had sent several emails to Cunard without resolution and it was only the intervention of ABTA that this matter was brought to a satisfactory conclusion

11 November 2025
Unprompted review
Rated 5 out of 5 stars

Easyjet deposit refund

ABTA achieved in a few days what I couldn't in months. EASYJET had refused to return my deposit after making "significant changes" to a booked holiday. I knew I was entitled to a refund, but they kept refusing it. ABTA sorted it. Refund arrived, but no communication from Easyjet.

1 October 2025
Unprompted review

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