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50 ml UK Reviews 

749
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 481 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the extensive selection of niche and hard-to-find fragrances, noting the excellent product quality and authenticity. Many appreciate the fast, well-packaged delivery, often including generous free samples. The overall service receives high commendation, with many expressing satisfaction and intent to reorder. However, some people mentioned occasional delivery delays and difficulties with courier services. A few customers also reported receiving incorrect or missing samples, and some expressed dissatisfaction with the company's handling of returns or customer support for issues.

What people talk about most

Product

Customers had positive experiences with product, praising the quality, authenticity, and variety of niche... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising the quick and timely arrival of... See more

Service

Users describe positive interactions with service, highlighting it as amazing, excellent, and reliable, with... See more

Quality

Customers consistently note positive experiences with quality, praising the impressive range of niche... See more

Order

People report positive experiences with order, often praising the ease of the ordering process and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time ordering from 50ml and I am so impressed. Great value, amazing customer service, flawless delivery and 100% top quality product. Thank you so much for my samples as well, this was a lovely... See more

Rated 5 out of 5 stars

Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more

Rated 5 out of 5 stars

Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more

Company replied

Rated 5 out of 5 stars

An excellent online store for those fragrances and products that do not fit the norm. Very reliable and efficient with good pricing and availability. I have made 3 purchases from 50 ml UK without a... See more

Company replied


Company details

  1. Cosmetics and Perfumes Supplier
  2. Perfume Store

About 50 ml UK

Written by the company

50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.

50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.

Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!

Why Choose 50 ml

Written by the company

Exclusive Benefits for 50 ml Customers
Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
Dedicated Customer Service
Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
Exclusive Content & A Community of Enthusiasts
We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

749 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 64% of negative reviews

Typically replies within 1 week

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4.6

All reviews

(749)

472 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Not happy

UK website, prices shown in pounds, so customers do not expect to pay you in euros. We were charged in euros, so had to pay much more than advertised on the website.

5 May 2026
50 ml UK logo

Reply from 50 ml UK

Dear customer,

Our headquarter is based in Milan, Italy. This information is available on our website and, given that our currency is euros, Paypal applied their conversion rate on your transaction. The conversion tax you've paid is outside of our direct action.

We are sorry this wasn't clear.

Kind regards from the 50 ml team

Rated 4 out of 5 stars

Can recommend

I have ordered 3 times from 50ml now and have been really pleased. I can wholeheartedly recommend. If you are ordering from the UK delivery takes a little longer as 50ml are based in Europe but they dispatch very quickly. My one gripe is that on my recent purchase using PayPal I got charged currency conversion fees of about £5 by PayPal. I did write to 50ml about it saying I wish that had been made clear. The prices are listed in £'s so I wasn't exactly on the look out for any issues with currency. They said it is mentioned on their website. It's nowhere prominent else I'd have seen it. It does make a difference though if you are comparing prices between companies for the same product. I don't believe that happened on my two previous purchases where I didn't use PayPal.

24 April 2026
Rated 5 out of 5 stars

Great experience and authentic perfumes

I’ve had only positive experiences with this company. The perfumes are 100% authentic, beautifully packaged, and always arrive in perfect condition. Communication and service have been very good as well.

The only downside is the delivery time to the UK, which is a little longer than local stores. My orders usually arrive in around 6 days, probably because they are shipped from abroad. But honestly, it’s still worth the wait because the prices and products are excellent.

I will definitely continue buying from them and highly recommend this company

29 April 2026
Rated 5 out of 5 stars

Happy

Successfully Delivered, although I had to send an email across to prompt them as I didn’t get any message days after payment. The product is just exceptional. I love it.

28 April 2026
Rated 5 out of 5 stars

Great service

They very easily to communicate. My item was broken upon arrival and they sent another one to me with nice extra. I will definitely buy with them again. I love their customer service and they look after to their customers very well.

21 April 2026
Rated 1 out of 5 stars

customer service

I recently purchased a fragrance online from "50 ml UK" and am highly disappointed with the experience. The delivery taking long time, and their customer service is exceptionally poor. Furthermore, they refused to issue a refund simply because the packaging had been opened—an illogical policy, as it is completely impossible to evaluate a fragrance without opening it. If their expectation is that customers test scents at physical retail stores first, there is no incentive to use their substandard online service. I strongly advise against purchasing from this vendor.

21 April 2026
Rated 1 out of 5 stars

Broken

Broken. Would not refund despite pictures.

24 April 2026
50 ml UK logo

Reply from 50 ml UK

Dear Customer,

We're sorry for what happened, but I'd like to point out that you didn't respond to our last email, where we offered to resend your order at our expense.
Please reply to the email so we can assist you properly.

Best regards, the 50 ml team ✨

Rated 2 out of 5 stars

I registered with your company because…

I registered with your company because I was promised a welcome pack gift code shortly via email. After waiting two days, it still did not arrive. I needed the item for a gift that week, so I purchased it anyway. When I called your support line, I was told I had to wait for it, and they refused to add the code to my current order even though it was not dispatched then. The support was extremely unhelpful, and the staff were rude. This was a very disappointing experience, especially since the process seemed so simple.

17 April 2026
50 ml UK logo

Reply from 50 ml UK

Dear customer,

We're sorry to hear about your experience with the code you mentioned. These codes are managed by the system, not by customer support, as they are created automatically, not manually.
Customer support cannot enter codes posted in comments or communicated later; they must be entered in the appropriate box when the customer places the order.

Best regards, from the 50 ml team ✨

Rated 5 out of 5 stars

Recommend! Would use again!

I ordered a perfume from 50ml and had been reassured by the positive reviews I read. The perfume I bought was the best price I could find online. Perfume was as described, with some free samples, packaged well and arrived within a week to my address in Scotland. Would definitely have no hesitation in ordering from this company again.

17 April 2026

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