First time ordering from 50ml and I am so impressed. Great value, amazing customer service, flawless delivery and 100% top quality product. Thank you so much for my samples as well, this was a lovely... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more
Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more
Company replied
An excellent online store for those fragrances and products that do not fit the norm. Very reliable and efficient with good pricing and availability. I have made 3 purchases from 50 ml UK without a... See more
Company replied
Company details
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
4.6
Excellent
744 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 62% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good service
My personal experience was very good. Timely shipment and delivery and prompt service. Thanks to the entire team.
4 June 2026
I am really happy with your perfume is…
I am really happy with your perfume is really nice and I recommended it to you
4 June 2026
Absolutely beautiful fragrance pity I…
Absolutely beautiful fragrance pity I didn’t get any free samples of your other perfumes , extremely happy
Thank you
11 June 2026
Very quick and efficient but l blind…
Very quick and efficient but l blind bought this fragrance and l hate it.Nothing to do with the company would buy from them again 50 ml Very good but l should have
had a sample first Hahaha 😆 my fault
9 June 2026
Easy to navigate website and shopping…
Easy to navigate website and shopping experience. Good price value for niche perfumes and you get free samples which is great.
9 June 2026
Easy to order and quick delivery.
Easy to order and quick delivery.
Wife loves the product.
Excellent reliable service
9 June 2026
Company itself is fine
Company itself is fine. Couriers they use for UK deliveries is a JOKE. So sorry 50ml no more order from me, it’s just not worth the hassle of waiting in for couriers who lie claiming to have attempted delivery and showing a blank screen as proof of delivery attempt. I had to get my item redirected to a shop in order to collect it myself. Otherwise item was a stated.
5 June 2026
Reply from 50 ml UK
Dear Customer,
Thank you for taking the time to share your feedback.
We are pleased to hear that you were satisfied with the product itself. However, we are truly sorry to learn about the difficulties you experienced with the delivery process.
We understand how frustrating it can be to wait for a delivery and then have to arrange collection from a pickup point due to issues with the carrier. Unfortunately, while we rely on external courier services for the final delivery, we fully appreciate that this still impacts your overall experience with us.
Your feedback is valuable and will be taken into consideration as we continuously review our shipping partners and services.
We sincerely apologize for the inconvenience caused and thank you for giving us the opportunity to serve you.
Kind regards from the 50 ml team✨
Package arrived swiftly and…
Package arrived swiftly and efficiently. Well packaged with a lovely free little gift. Will definitely order again from this company.
4 June 2026
The service was excellent
The service was excellent, with prompt delivery and generous discounts on fragrances. I would certainly consider using 50ml again for future purchases.
4 June 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your wonderful review.
We are delighted to hear that you were satisfied with our service, the delivery experience, and the offers available on our fragrances. Providing an enjoyable shopping experience for our customers is always our goal.
We truly appreciate your trust and look forward to welcoming you back for your future fragrance discoveries.
Kind regards from the 50 ml team✨
Easy transaction
4 June 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are pleased to hear that your shopping experience was smooth and straightforward. Making the purchasing process simple and enjoyable is something we always strive for.
Thank you for choosing 50 ml.
Kind regards from the 50 ml team✨
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you were satisfied with your purchase, the delivery speed, and the service provided. Feedback like yours is a great motivation for our entire team.
Thank you for choosing 50 ml, and we hope to welcome you again soon.
Kind regards from the 50 ml team✨
Excellent collections and great service.
4 June 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to know that you appreciated both our fragrance selection and the service provided. We are passionate about offering a carefully curated collection and the best possible shopping experience to our customers.
Thank you for your trust and support.
Kind regards from the 50 ml team✨
Great experience with 50 ml UK
Great experience with 50 ml UK
This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than elsewhere. Great service and my order arrived well packaged and with some lovely samples - one of which I am obsessed with, it's like it was made for me personally so I will definitely be purchasing again from 50 ml UK soon.
4 June 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your wonderful review.
We are delighted to hear that your first experience with 50 ml was such a positive one. It is great to know that you found the fragrance you were looking for at a competitive price and that you were satisfied with our service, packaging, and sample selection.
We especially love hearing that one of the samples turned out to be such a perfect match for you. Helping our customers discover new fragrances is one of the things we enjoy most.
Thank you for your trust, and we look forward to accompanying you on your next fragrance journey.
Kind regards from the 50 ml team✨
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you were satisfied with your purchase and with the delivery service. Providing high-quality products and a smooth shopping experience is always our goal.
Thank you for your recommendation and for choosing 50 ml.
Kind regards from the 50 ml team✨
Excellent company!
Excellent company!
Efficient communication. Delivery spot on.
Wonderful customer service and product quality.
Good value for money
Will be back for sure.
3 June 2026
Unprompted review
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind words and for sharing your experience.
We are delighted to hear that you appreciated our communication, delivery service, customer care, and the quality of the products received. Knowing that you found value in your purchase is especially rewarding for our team.
Thank you for your trust and support. We look forward to welcoming you back for your next fragrance discovery.
Kind regards from the 50 ml team✨
Best fragrance website in the world!
Best fragrance website in the world!
It’s good to buy samples and try ultra niche fragrances!
3 June 2026
Reply from 50 ml UK
Dear Customer,
Thank you so much for your amazing review.
We are truly delighted to hear that you enjoy exploring ultra-niche fragrances through our sample program. Giving fragrance enthusiasts the opportunity to discover new scents before committing to a full-size bottle is one of the values we care about most.
Your enthusiasm means a lot to us, and we are grateful for your trust and support.
Kind regards from the 50 ml team✨
Nice and quick delivery to the uk and a…
Nice and quick delivery to the uk and a great price
26 May 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you were satisfied with both the delivery time to the UK and the price of your purchase. We always strive to offer a great selection of fragrances combined with competitive pricing and reliable service.
Thank you for choosing 50 ml, and we hope to see you again soon.
Kind regards from the 50 ml team✨
Terribly, terribly slow
Terribly, terribly slow. I placed an order on Weds 10th June 2026 just before midday. It took until the 16th for it to be "ready for dispatch": 6 days! The expected delivery date is Monday 22nd. So 12 days from order to (expected) delivery.
16 June 2026
Unprompted review
Reply from 50 ml UK
Dear Customer,
Thank you for sharing your feedback.
We are sorry to hear that the processing and delivery times did not meet your expectations.
We always strive to prepare and ship orders as quickly as possible; however, during periods of particularly high order volume, preparation times may occasionally be longer than usual.
We understand that waiting for a parcel can be frustrating, and we sincerely apologize for any inconvenience caused.
Should you require any further information regarding your order, our Customer Service Team will be happy to assist you.
Kind regards from the 50 ml Team ✨
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.