Diamonds Factory Reviews 

6,956
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 757 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, noting that items like rings and earrings are excellent, beautiful, and made to perfection, often exceeding expectations. Many appreciate the helpful and knowledgeable staff who provide exceptional service, guiding them through choices and making the buying process a breeze. The overall service is frequently described as superb, with efficient communication and a smooth experience from start to finish. However, some customers also noted issues with customer service, mentioning experiences where staff seemed distracted or uninterested, and communication about delivery dates was inaccurate. A few other people also felt that the customer service did not match the quality of the jewelry, leading to stress and reluctance to purchase again due to poor communication.

What people talk about most

Product

Customers consistently note positive experiences with product, often praising the stunning and sparkly nature... See more

Staff

Consumers find staff to be positive, with many reviewers praising their helpfulness, attentiveness, and... See more

Service

Reviewers mention positive feedback about service, with many describing it as superb and excellent from start... See more

Quality

Customers generally express satisfaction with the quality of products, often describing items as beautiful,... See more

Customer service

Clients share ambiguous opinions on customer service, with many praising the excellent, helpful, and prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

From engagement ring to wedding ring my buying experience was exceptional, Samantha was so professional in knowledge and advice. The diamonds and the rings were made to perfection and their service w... See more

Company replied

Rated 5 out of 5 stars

Easy to navigate site, lots of choice for stones/setting/styles/metal. Easy payment options/communication every step of the way/swift actioning from ordering to delivery. Delivery well organise... See more

Company replied

Rated 5 out of 5 stars

Used for both engagement rings and wedding bands. The Glasgow staff were excellent and fully supported us in making choices that worked for us rather than pushing products they wanted to sell. They we... See more

Company replied


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(6,956)

740 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

We had 2 wedding rings made to order

We had 2 wedding rings made to order , there were some slight changes from the original order but the communication was very poor throughout the whole process, on the day of picking them up we still didn’t know if we were going to get what we ordered, I would not use them again.

6 July 2026
Rated 5 out of 5 stars

Delighted

Item arrived sooner than expected. We were emailed with up to date progress. It was beautifully presented with gift bag included. Excellent service and delighted with the item purchased.

4 July 2026
Rated 3 out of 5 stars

Need better customer support

Very happy with ring I purchased but disappointed as contacted them to ask about a wedding ring that would fit round it and I got nothing. Shame they missed out on another sale

4 July 2026
Rated 5 out of 5 stars

Very good process

There is a lot of choice showing products in every category. I liked being able to fine tune the stone(s) to my preference and to see how much difference in cost each tweak made.
Having chosen my piece it was very straightforward to order and pay. Email updates were sent as it was made and delivery was secure.

4 July 2026
Rated 5 out of 5 stars

I have bought three rings now

I have bought three rings now. Each time plenty of info given (time/delivery etc) as to what was happening. Each ring has all the details sent to you regarding size, type, colour etc, also a separate valuation certificate for that at the time. Overall a great company with a vast collection virtually all fully customisable. Highly recommend.

27 June 2026
Rated 5 out of 5 stars

Super easy and friendly service

The whole process was really easy, enjoyable and the team were really friendly.

I had an online consultation which was super informative with loads of different options for engagement ring style and stone placements.

The payment process was great too, with a deposit to hold the ring until it was ready to be collected, and paying the rest on the day of collection.

On the day of collection, the team were really lovely and attentive, offering kind words of support and genuine joy for the product.

2 July 2026
Rated 5 out of 5 stars

Seamless experience

Thank you to Harmanjot for our seamless experience with Diamonds Factory purchasing our wedding bands! Great service and beautiful rings !

2 July 2026
Rated 1 out of 5 stars

Very cloudy diamond on the sides…

Very cloudy diamond on the sides otherwise built very well

1 July 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Darren

Thank you for taking the time to leave a review. We are sorry that you were disappointed with the appearance of the diamond with your order.

We can confirm a member of our team have reached out via email. Hopefully they are able to assist you with any issues?

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

The staff at Diamond Factory are…

The staff at Diamond Factory are amazing ! So knowledgeable, charming and organised. I would highly recommend visiting and purchasing with this company .We purchased beautiful wedding rings so happy with them

30 June 2026
Rated 5 out of 5 stars

Lovely ring shopping experience and stunning rings

We had a lovely experience shopping for my engagement ring with Harman and collecting the ring with Abdur. They were knowledgeable about the differences in lab-grown diamonds, attentive to our style preferences, and patiently helped me choose from multiple options.

We appreciate that both Harman and Abdur were never pushy and were consultants that I could ask for advice on what ring best suits my personality, skin tone, and style.

We are very happy that we found our perfect lab-grown diamond engagement ring here. Even though we selected the best cut, clarity, color D, and platinum band with side stones, the ring at Diamonds Factory was more affordable than similar designs at other shops we visited. We received updates throughout the process, and the ring was delivered on time within a month.

Thanks Diamonds Factory for your help finding our perfect ring!💍

22 June 2026
Rated 5 out of 5 stars

Can't fault them

Can't fault them. I emailed beforehand because the website product page showed pictures of the items I wanted, but the details and description did not match. The got back to me quickly confirming correct items and corrected the details on their website. I ordered them ... It said they would take 2-4 weeks to be made and delivered (all good, the occasion was a month away) and better still arrived with no delivery issues after 2 weeks! The certificates and valuation arrived by email and I received elegantly packaged small matched .2ct AAAA sapphires set in 3 prong 18ct white gold settings with secure screw on backs. My only (small) gripes 1. They did not offer IGI or GIA (independent) certification for these items. 2. The silly amount of marketing emails purporting to be 'order related communications' (that I did not ask for). Other than that all good.

20 June 2026
Rated 5 out of 5 stars

Great customer service at the Manchester store

We visited the shop on King Street in Manchester and it was a great experience. The person who served us (apologies as I have misplaced your name!) was so friendly and helpful and helped me to pick out the perfect ring to match my unusual antique engagement ring.

The whole experience was exactly what you want when spending a lot of money on something, but having said that - the prices are very good!

I would definitely recommend. Thank you!

17 June 2026

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