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77 DiamondsReviews 

5,938
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 1,315 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the professional, personalized, and timely service, often highlighting the outstanding customer service and the helpfulness of the staff. Many people appreciate the high quality and craftsmanship of the products, with engagement rings and other jewelry described as beautiful and exceeding expectations. The overall purchasing process is frequently noted as seamless, with clear communication and excellent support from the team. However, some customers also noted issues with delayed collection dates for rings, and one reviewer reported receiving a ring with a stranger's engraving, suggesting a lack of quality control.

What people talk about most

Product

People report positive experiences with product, with many customers expressing delight with the quality and... See more

Staff

Clients share positive opinions on staff, consistently highlighting their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness,... See more

Service

Customers had positive experiences with service, often describing it as professional, personalized, and... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the high quality... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied

Rated 5 out of 5 stars

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info

4.9

Excellent

TrustScore 5 out of 5

6K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 59% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(5,938)

1,517 reviews in the last 12 months

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Rated 3 out of 5 stars

The overall experience was average

The overall experience was average. The ordering process was good, You can also improve the engrave section as it was not clearly visible to me how much space will be there between the initials, but the post-purchase email felt very generic and didn’t add much value. Since you’re selling diamonds, I’d expect a more premium and personalized experience. Improving the quality and presentation of the order confirmation emails would leave customers with a much better impression. The packaging itself is very nice and the color choice aswell.

21 June 2026
Rated 5 out of 5 stars

Tarek Alawiye

Tarek went above and beyond to ensure we got the ring we wanted and was delivered on time. Thank you so much Tarek, it went perfectly and she loves the ring!!

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

GGreat experience, happy with my orders - studs and tennis bracelet. Excellent service and quality, no complaints. Highly recommend.

29 June 2026
Rated 5 out of 5 stars

Natacha Haingomalala - The BEST Customer Service

I would highly recommend Natacha Haingomalala to all potential customers. She is the best customer service representative I have ever met - professional, warm, friendly, and incredibly patient.
Thanks to her timely and professional assistance, my diamond ring arrived on time, which made my successful proposal possible!

4 July 2026
Unprompted review
Rated 5 out of 5 stars

Our second time using 77Diamonds and we…

Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff.

On this occasion we were ordered online using the ring designer on the website. We are blown away by how much we love the rings - 18ct gold wedding band and Hope engagement ring. Absolutely stunning and worth every penny.

I am interested in diamonds so chose my own stone with the characteristics I wanted, optimised for fire but eye clean and not compromised on brilliance. I wanted a warm diamond so was delighted to find my perfect stone in the catalogue and it is perfect in real life. This is a risky way to buy diamonds but the 30 day return clause derisked the purchase!

Happy customer!

28 June 2026
Rated 5 out of 5 stars

Thanks

Thanks, guys, for producing a really beautiful piece of art and timely delivery. Specially thanks to Natacha H., who has followed the order all way through the production and been keeping me updated.

4 July 2026
Unprompted review
Rated 5 out of 5 stars

Strongly recommend

Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my hand throughout the two months, and was always available for help and advice. Thank you!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

I had an excellent experience, many thanks to Cecilia

I had an excellent experience purchasing my engagement ring. From the very beginning, the process was smooth, professional, and well organized.
I would especially like to thank Cecilia for her outstanding support throughout the entire process. She was incredibly kind, patient, responsive, and highly professional. When I encountered an issue with the Splitit payment option, Cecilia promptly assisted me, guided me through the available solutions, and made sure everything was resolved efficiently.
Her dedication, clear communication, and genuine willingness to help made the entire purchasing experience stress-free and enjoyable. Customer service like hers is truly exceptional and deserves special recognition.
Thank you, Cecilia, for your professionalism and outstanding assistance. I couldn't be happier with my experience and would highly recommend both the company and its excellent customer support.

19 June 2026
Unprompted review
Rated 5 out of 5 stars

The ring I ordered with 77Diamonds was…

The ring I ordered with 77Diamonds was perfect. I’d like to thank Tarek Alawiye for their help along the way with answering any questions I had and keeping me updated with the production process - highly recommend!

2 July 2026
Unprompted review
Rated 5 out of 5 stars

5 stars for Raul support.

5 stars for Raul support.
I didn’t proceed to order due to better pricing elsewhere, but Raul has provided me with all the answers regarding the custom design, available diamonds, promos possibilities, etc
Great support

1 July 2026
Unprompted review
Rated 5 out of 5 stars

I WOULD NOT USE ANYONE ELSE

I would firstly like to personally thank the 77Diamonds team including but not limited to Reka for their continuous updates, expert knowledge, seamless purchase process, and overall advice.

You made one of the most substantial purchases of my life easy. You were incredibly thorough and treated me very kindly.

Not only are your diamonds incredibly priced compared to the 'high street', but the treatment received is far better than anywhere I have been.

If you are considering using this company, I can personally vouch for them, and I will continue to use 77Diamonds for any future purchases.

Thank you all very much.

James

2 June 2026
Unprompted review
Rated 5 out of 5 stars

10/10 customer service

Stunning product and Fantastic customer service from the beginning and through to a resizing issue I had.
Specifically Sacha, Dina and Mason have been brilliant and I can’t thank them enough.

23 June 2026
Rated 5 out of 5 stars

I couldn’t be happier with my experience with 77 Diamonds

I couldn’t be happier with my experience with 77 Diamonds. From the very beginning, the customer service was exceptional. Although there were a few unexpected challenges during the process, the team handled everything professionally and kept me informed every step of the way.

A special thank you goes to Clare and Natacha, who were both incredibly kind, patient, and supportive. They always took the time to answer my questions, reassure me, and do everything they could to help. Their dedication and communication made a stressful situation much easier, and I truly appreciate all the effort they put into ensuring everything worked out.

Most importantly, the ring arrived on time, and it is absolutely stunning. The craftsmanship exceeded my expectations, and the quality is simply outstanding. It is even more beautiful in person than I imagined.

Thank you once again to the entire 77 Diamonds team. I would happily recommend you to anyone looking for a beautiful engagement ring and outstanding customer service.

17 June 2026
Unprompted review
Rated 5 out of 5 stars

Fast & Reliable Support

After ordering my ring, I was worried about receiving it on time. I reached out to customer support and Clare Caliwan worked with me to make sure I got it on time with updates. Great customer support if you ever have questions or concerns.

29 June 2026
Unprompted review

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