Novuna Personal Finance Reviews 

6,316
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 877 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally quick application process, stating that setting up new financial agreements takes only a few minutes and is completely hassle-free. Reviewers often highlight that the overall service is completely reliable, offering clear terms and helpful communication alongside a very convenient mobile app. However, some people mentioned experiencing frustrating difficulties when trying to manage direct debits or handle payments through the online system. A few consumers also noted that contacting customer support representatives by phone can sometimes involve exceptionally long wait times and delayed responses.

What people talk about most

User experience

Customers had positive experiences with user experience, frequently highlighting the smooth application... See more

Service

Reviewers mention positive feedback about service, highlighting the overall efficiency, reliability, and... See more

Payment

Customers consistently note ambiguous experiences with payment, reflecting a stark division in their... See more

Customer service

Consumers find customer service to be positive, highlighting supportive and helpful staff who resolve issues... See more

Application

Users describe positive interactions with application, highlighting the super quick and simple online process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I believe the advisors name was Trixie, I spoke to her on 2nd October 2026. I was calling to advise that I had just been made redundant and I could not afford my next payment. Trixie... See more

Company replied

Rated 5 out of 5 stars

I haven't had much experience with finance company's but so far Novuna have been really great. I have no complaints of the service they have provided. Everyone nice and polite and very friendly. I... See more

Company replied

Rated 5 out of 5 stars

Never thought I would have such a great experience I am so happy with Novuna which I have 3 diffident Lao. X2 interest free and other at 6% doe 3 years which almost over and my next big loan will be a... See more

Company replied

Rated 5 out of 5 stars

Definitely no complaints so far a few months in, everything went quick when setting up, cash transferred when it said it would. NO other issues to report whatsoever.

Company replied


Company details

  1. Financial Institution

About Novuna Personal Finance

Written by the company

Need a great Personal Loan?

Come direct to our website for our low rates and exclusive loan options. Our great loans start from just 6.9% APR Representative (based on £7,500 to £25,000).

Who are Novuna?

A leading financial services company, we provide effective Retail Finance options to thousands of big name brands, as well as Personal Loans to help you access the cash you need sooner.

We lent over £3 billion to customers in 2025, allowing them to make big purchases, create memories or enjoy once-in-a-lifetime moments. All without worrying about paying for it upfront.

We don't offer lease vehicles - If you're looking to leave a review about Novuna Vehicle Solutions, that is a completely separate business to us.

We tailor our innovative solutions to match the things you want to buy, from home improvements to holidays, making the process as easy and stress free as possible. And we combine it with award winning customer service.

That's what makes us different.


About us Personal Loans Car Loans Home Improvement Loans Debt Consolidation Loans Holiday Loans Wedding Loans Small Loans

Just some of our awards

We're leaders in our field

We've been named the UK's Best Personal Loan Provider for the last 12 years running. We are also proud to have once again won the official Feefo Platinum Trusted Service award. This is the 7th time we've been recognised as a leader in our field with Platinum status.


Best Personal Loan Provider
YourMoney



Platinum Trusted Service
Feefo



Loan Provider of the Year
Moneyfacts



Contact info

4.6

Excellent

TrustScore 4.5 out of 5

6K reviews

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4.6

All reviews

(6,316)

807 reviews in the last 12 months

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Rated 1 out of 5 stars

Nine Months of Hell

I genuinely cannot put into words how appalling and exhausting my experience with Novuna has been. If only zero stars was an option!

Since January 2026, I have been dealing with the consequences of someone fraudulently taking out a £16,000 loan in my name. Rather than being treated as a victim of identity theft, I have spent nine months being pursued for money I never borrowed, never received and had absolutely no knowledge of.

I have provided Novuna with everything imaginable to prove this was fraud. Documentation, correspondence , evidence from other financial institutions, and even my CIFAS Subject Access Request, which confirms that the bank account into which Novuna paid the £16,000 was fraudulently opened.

At this point, I feel like I've provided everything short of my inside leg measurement.

Novuna closed the case in February, reopened it in June and have now, in October, informed me that they believe I am liable for the debt, but not to worry because for their mistake their proposed solution to offer me £250 off a £16,000 loan that I DID NOT TAKE OUT.

To put this into perspective, I have had to deal with 16 other lenders as a result of this severe case of identity fraud. The vast majority have investigated the circumstances, reviewed the evidence and resolved matters relatively seamlessly. Yet somehow, Novuna has managed to turn what should be a straightforward fraud investigation into a nine-month ordeal with seemingly no end in sight.

The incompetence, inconsistency and complete lack of compassion throughout this process have been staggering. They even send correspondence outside of their own working hours, meaning I receive distressing updates about a debt I don't owe at times when I cannot even pick up the phone to challenge their findings or speak to someone about them.

What Novuna cannot possibly appreciate is the human cost of their handling of this case. This has caused me enormous mental strain, anxiety and sleepless nights. My summer with my children was overshadowed by chasing financial institutions, gathering evidence, defending myself and worrying about the consequences of somebody else's criminal actions, at times it's felt like breaking point but Novuna are seeing how far we can go.

Time I will never get back.

I have done everything asked of me, cooperated fully and repeatedly provided evidence. Yet somehow, nine months later, I am still having to prove my innocence.

I am genuinely concerned about the standard of fraud investigation being carried out here. How can a lender transfer £16,000 into an account subsequently identified as fraudulent and then continue to pursue the person whose identity was stolen?

And perhaps most concerning of all, if 16 other financial institutions have been able to recognise and address the fraud, why has Novuna found it so extraordinarily difficult?

Being a victim of identity theft is traumatic enough without a financial institution making the experience considerably worse.

I wouldn't wish this experience on anyone. Novuna's handling of my case has been nothing short of a disgrace, and I will continue to challenge their solution if it kills me.

Victims of fraud deserve protection, proper investigation and compassion. Not nine months of distress and an offer of £250 off someone else's debt.

9 October 2026
Unprompted review
Rated 1 out of 5 stars

Dishonest

Terrible

They have failed to investigate my Sec 75 claim, lied repeatedly and despite doing everything they have asked from me are now threatening me to pay £13706.78 when I have a complaint lodged with the FHIO.

8 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Good morning. To allow me to locate your agreement (and thus learn what's gone wrong with the product you purchased on finance) please respond to our request for details (email address or agreement number).

Once you've done so I'll be able to take a look at the current situation and all the details pertaining to it. Thank you.

Rated 5 out of 5 stars

Everytime I speak to an advisor they…

Everytime I speak to an advisor they are just the most amazing people I can honestly say I’ve never dealt with a company that shows compassion and care for someone who has had a complete breakdown other companies need to retrain there advisors when you tell them that things ain’t good but they still want you to pay I give this company maximum stars thank you novuna your advisor made me feel 100% better after I spoke to him yesterday and things don’t look as bad as they did before I called I slept well because of him I wish I could remember his name but whoever you are thank you

5 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

That's lovely to hear Joanne! We're really glad that you've had positive experiences with us and with our staff and that we were able to support you and make you feel better about your situation! Thanks

Rated 5 out of 5 stars

can't thank you enough

just paid off two interest only mortgages, so we own our house, this means credit cards savings all gone, no help since 2008 credit dump(and the worst effender the royal bank of scotland the least helpful, you have taken a chance on me with 21% interest to help get my ducks back in order, can't thank you enough, the application was straight forward and payments to die for

5 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Thank you for sharing your positive feedback! We're glad to hear that you found everything straight forward and that you're in a better position than before!

Rated 5 out of 5 stars

Phyllis

I haven't had much experience with finance company's but so far Novuna have been really great. I have no complaints of the service they have provided. Everyone nice and polite and very friendly. I would definitely recommend them to my family and friends. Thank you

1 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Hi Phyllis, thank you for sharing. Glad to hear that everything has been positive for you and we appreciate the recommendation as well!

Rated 5 out of 5 stars

Easy application

Easy application. Quick decision. Good app to monitor my account.

17 September 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Thank you for sharing your positive experience about the process and our app. Glad you like it

Rated 5 out of 5 stars

Trixie - Fantastic Advisor

I believe the advisors name was Trixie, I spoke to her on 2nd October 2026.

I was calling to advise that I had just been made redundant and I could not afford my next payment.

Trixie broke everything down in full detail, was calm, concise and very supportive whilst listening to me.

She made a very stressful situation appear normal and she lifted a weight off my shoulders.

She was truly brilliant, great at her job, advice and just genuine personality makes for an outstanding employee at Novuna.

I really hope this review gets feedback to her as she deserves it.

Best regards and thank you again,
Stevey

2 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Hi Stevey, thank you for sharing your positive experience with us! I'll make sure to pass this onto the relevant advisor for you and we really appreciate you for taking time to go into detail about the contact you had and how we supported you. Thanks again

Rated 2 out of 5 stars

The app is good but...

The app and payment details are good but trying to get an email they promised to confirm the agreement is fully settled seems impossible. Promise one thing and don't deliver

1 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Morning Andy. Let me confirm that the finance agreement for your Wickes order is now fully settled. Apart from within the App or your online account, such communication to confirm that are typically sent via more official means, and specific requests outside those processes can take a little longer.

Hope you're enjoying the bathroom :-)

Rated 1 out of 5 stars

I have been trying to pay my loan off…

I have been trying to pay my loan off with them for 4 days . When I ring the call cues are always over an hour and they say they'll ring you back and they don't. Their online system is horrendous and keeps decline in my payments and then does not let me set up a direct debit for the additional payments. Currently being charged interest daily so I'm sure it benefits them rather than me. Really disappoint ing

1 October 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Hi Martyn. We're sorry to hear you've found it difficult to contact us and arrange your settlement. We appreciate how frustrating this can be, particularly when you're looking to make additional payments towards your loan. Our callback service is designed to avoid customers having to wait on hold, so it's disappointing to hear this didn't work as intended in your experience.

We aim to make it as straightforward as possible for customers to make overpayments and settle their agreements early. While payment declines can occur for a variety of reasons, including factors outside of our systems, we'd like to understand more about what happened in your case and investigate why your payment wasn't accepted.

We've sent a Trustpilot information request so we can securely locate your account and review the issues you've raised.

Thanks

Rated 1 out of 5 stars

Direct debit very difficult to manage

I have set this up via Vitality to buy an apple watch. I accidentally cancelled my direct debit, and there was no way that I could re-instate it online. They offered over the phone and over post. As I could not set a time to do this in a secure way during working hours I have also incurred a fee.

In the era of the online world - not allowing customers to manage direct debit online is a terrible flaw of the platform - it felt almost like they made it so difficult as they did not want me to re-instate it so they could charge me the fee.

Additionally immediately on the first email when I contacted them they asked:
"Can i ask have you had a change in circumstances that meant we werent able to collect your instalment due? You did incur a £25 late fee but your £35 payment 17/9/26 covered the instalment and the fee.
Are you keeping up to date with your priority bills (e.g. rent/mortgage, gas/electricity, water) and other creditors (e.g. credit cards, loans)?"

If we get past the bad grammar and spelling in what is supposed to be a professional service, this question felt very intrusive and unwarranted - especially after only one payment was missed where I immediately contacted them and asked for assistance on how to continue paying. Were they phishing for an opportunity to give me another loan? Is that how they vulture for people in trouble to offer them personal loans with massive interest rates? Or what was the end game of that question?

I would not advise this company to anyone until they modernise their platform.

15 September 2026
Unprompted review
Novuna Personal Finance logo

Reply from Novuna Personal Finance

Thank you for taking the time to share your feedback. We appreciate that being unable to manage your Direct Debit entirely online was frustrating. Customers can normally amend or reinstate their Direct Debit online. However, where a payment has been missed and an account has fallen into arrears, we may require customers to contact us directly so we can review the situation and ensure the payment arrangement remains appropriate.

Questions regarding priority bills and other commitments were not intended to be intrusive or to promote additional lending. As a regulated lender, we have a responsibility to ensure repayments remain affordable and do not cause further financial detriment. For this reason, we ask about priority household expenses, such as rent, mortgage and utilities.

Regarding the grammar and spelling in the communication you received, we aim to always provide clear and professional correspondence. If possible, please could you respond to our Trustpilot request for information. This will allow us to review the interaction in full and ensure your feedback is shared with the relevant team. Thanks

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